{"id":13891,"date":"2015-09-02T09:00:07","date_gmt":"2015-09-02T16:00:07","guid":{"rendered":"http:\/\/www.questionpro.com\/es\/?p=13891"},"modified":"2023-01-12T04:51:24","modified_gmt":"2023-01-12T04:51:24","slug":"mide-el-compromiso-del-cliente-para-predecir-la-rentabilidad","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/mide-el-compromiso-del-cliente-para-predecir-la-rentabilidad\/","title":{"rendered":"Mide el compromiso del cliente y eval\u00faa tu \u00e9xito"},"content":{"rendered":"

\u00bfC\u00f3mo mides actualmente la eficacia de tu estrategia de marketing<\/strong>? Si eres como la mayor\u00eda de las personas, puedes evaluarla haciendo un an\u00e1lisis de tus ventas<\/strong> y utilidades. Y eso no est\u00e1 mal, aunque no es la \u00fanica manera de medir el \u00e9xito a largo plazo de tu proyecto, tambi\u00e9n puedes medir el compromiso del cliente<\/strong> y utilizarlo como un factor de evaluaci\u00f3n de tu \u00e9xito.<\/span><\/p>\n

Steve Jobs<\/strong> fue un l\u00edder poco convencional, en sus entrevistas habl\u00f3 constantemente de mantener a Apple como una plataforma cerrada. Esta estrategia de marketing permiti\u00f3 una conexi\u00f3n sin problemas y sin esfuerzo a trav\u00e9s de m\u00faltiples dispositivos. Jobs tom\u00f3 una decisi\u00f3n y enfoc\u00f3 sus esfuerzos en el desarrollo de un s\u00e9quito de clientes comprometidos y leales. Sin la dedicaci\u00f3n y culto a sus clientes, su estrategia hubiera fracasado.<\/span><\/p>\n

Este es un buen ejemplo que nos ense\u00f1a que, aunque el dinero es una forma de medir el \u00e9xito, hay otras maneras; puedes realizar una retroalimentaci\u00f3n<\/strong> a trav\u00e9s de <\/span>encuestas en linea<\/a><\/span> o proyectos de trabajo masivo. Estas herramientas brindan contextos adicionales para conocer la eficacia de tu estrategia de marketing.<\/span><\/p>\n

La lealtad y el compromiso de los clientes<\/strong> son las mejores formas de predecir de rentabilidad<\/strong>, incluso m\u00e1s poderosos de lo que pensamos. Gracias a toda la investigaci\u00f3n cient\u00edfica del comportamiento del cliente sabemos que cada compra es, de hecho, emocional, \u00bfEntonces no deber\u00edamos medir el apego emocional a nuestra marca?<\/span><\/p>\n

La encuesta Gallup Q12<\/a> y el <\/span>Net Promoter Score<\/span><\/a> de Reichheld son una forma muy efectiva para analizar la satisfacci\u00f3n y el compromiso del cliente, estas herramientas te permiten desarrollar estrategias a largo plazo, ya que muestran d\u00f3nde y c\u00f3mo diferenciar la oferta a tus clientes m\u00e1s rentables, inspira a tus clientes meta y conecta de manera que beneficia el desarrollo de futuras relaciones. <\/span>
\n\"post20\"<\/a><\/span><\/b><\/p>\n

11 preguntas de la encuesta Gallup 12 para medir el compromiso del cliente<\/h2>\n
    \n
  1. \u00bfEn general, qu\u00e9 tan satisfecho(a) est\u00e1s con [Marca]?<\/span><\/li>\n
  2. \u00bfQu\u00e9 tan probable es que contin\u00faes eligiendo\/comprando\/recomprando (si es necesario) [Marca]?<\/span><\/li>\n
  3. \u00bfQu\u00e9 tan probable es que recomiendes [Marca] a un amigo\/colega?<\/span><\/li>\n
  4. [Marca] es un nombre en el que siempre puedo confiar.<\/span><\/li>\n
  5. [Marca] siempre cumple lo que promete.<\/span><\/li>\n
  6. [Marca] siempre me trata de manera justa.<\/span><\/li>\n
  7. Si surge un problema, siempre puedo contar con [Marca] para llegar a una resoluci\u00f3n justa y satisfactoria.<\/span><\/li>\n
  8. Me siento contento de ser un [cliente\/usuario\/propietario] de [Marca]<\/span><\/li>\n
  9. [Marca] siempre me trata con respeto.<\/span><\/li>\n
  10. [Marca] es la [compa\u00f1\u00eda\/producto\/marca\/tienda] perfecta para las personas como yo.<\/span><\/li>\n
  11. No puedo imaginar un mundo sin [Marca]<\/span><\/li>\n<\/ol>\n

    Te comparto algunas otras estrategias de compromiso con el cliente para las empresas<\/a>.<\/p><\/blockquote>\n


    \nC\u00f3mo incluir el compromiso del cliente en tu retroalimentaci\u00f3n<\/b><\/h2>\n

    Los beneficios son bastante evidentes al seguir los m\u00e9todos Gallup y autorizar sus procesos. Sin embargo, si no cuentas con el dinero para hacerlo, busca alternativas en las que puedas aplicar los principios que hay detr\u00e1s del compromiso de los clientes en tu plan de marketing.<\/span><\/p>\n

    Una opci\u00f3n es crear una<\/span> pregunta matriz b\u00e1sica y agregar estos 11 atributos<\/span> . Es bastante f\u00e1cil incorporarla a <\/span>una encuesta<\/span> existente o simplemente desarrollar una desde cero. <\/span><\/p>\n

    Para m\u00e1s informaci\u00f3n puedes leer este art\u00edculo de Gallup que analiza las complejidad en la medici\u00f3n del <\/span>compromiso de los clientes<\/a><\/span>.<\/span><\/p>\n

    \u00bfDe qu\u00e9 otras maneras est\u00e1s midiendo tu \u00e9xito de marketing? Comparte tus estrategias en los comentarios de abajo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfC\u00f3mo mides actualmente la eficacia de tu estrategia de marketing? Si eres como la mayor\u00eda de las personas, puedes evaluarla haciendo un […]<\/p>\n","protected":false},"author":105,"featured_media":773028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[176],"tags":[],"class_list":{"0":"post-13891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-estrategia-de-marketing","8":"entry"},"yoast_head":"\nMide el compromiso del cliente y eval\u00faa tu \u00e9xito | QuestionPro<\/title>\n<meta name=\"description\" content=\"Aprende como utilizar el compromiso del cliente para evaluar el \u00e9xito de tus campa\u00f1as de marketing y de tu organizaci\u00f3n, aprende m\u00e1s en este 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