{"id":13996,"date":"2015-09-03T10:35:41","date_gmt":"2015-09-03T17:35:41","guid":{"rendered":"http:\/\/www.questionpro.com\/es\/?p=13996"},"modified":"2023-01-16T07:37:40","modified_gmt":"2023-01-16T07:37:40","slug":"como-presentar-datos-de-investigacion-que-inspiren-a-la-accion","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/como-presentar-datos-de-investigacion-que-inspiren-a-la-accion\/","title":{"rendered":"C\u00f3mo presentar datos de investigaci\u00f3n que inspiren a la acci\u00f3n"},"content":{"rendered":"

\"c\u00f3moUna cosa es <\/span>realizar encuestas<\/i> en<\/i> linea<\/i><\/a> <\/span>y hacer retroalimentaci\u00f3n, y otra muy diferente analizar y presentar datos de investigaci\u00f3n de manera que sea clara e inspiren a la acci\u00f3n.<\/span><\/p>\n

A continuaci\u00f3n te presentamos un resumen que puedes usar la pr\u00f3xima vez que tengas que presentar datos de investigaci\u00f3n usando los datos de <\/span>una encuesta<\/span>.<\/span><\/p>\n

1. El tema pol\u00e9mico.<\/b> El tema de un art\u00edculo tarda aproximadamente 10 segundos en captar la atenci\u00f3n de la audiencia. Un ejemplo estupendo ser\u00eda \u00abCon cada minuto que invertimos en una reuni\u00f3n, uno de nuestros clientes cambia de compa\u00f1\u00eda para hacer negocios\u00bb. Es una declaraci\u00f3n poderosa, y lo que es m\u00e1s importante: no PUEDES hacer este tipo de declaraci\u00f3n sin datos. Si vas a dar una presentaci\u00f3n como \u00e9sta, te dar\u00e1s cuenta que, aunque tu presentaci\u00f3n abre con un tema candente, con frecuencia es lo \u00faltimo que averiguar\u00e1s a medida que avanza el esquema.<\/span><\/p>\n

2. C\u00f3mo iniciar el tema. \u00bfQU\u00c9 PAS\u00d3? <\/b>En<\/i> la secci\u00f3n anterior probablemente la audiencia se pregunte: \u00bfC\u00f3mo puede decir algo as\u00ed?\u201d En esta secci\u00f3n, depende de ti explicar los hechos que te han llevado a hacer semejante declaraci\u00f3n. Y es en esta secci\u00f3n donde van todos los resultados analizados. Como consejo pr\u00e1ctico: Si est\u00e1s usando tablas o Power Point, recuerda poner un encabezado que apoye tu tema candente. Por ejemplo: \u201c200 llamadas de ventas entrantes respondidas por 1 persona\u201d despu\u00e9s muestra una tabla con llamadas entrantes frente al n\u00famero de representantes de servicio al cliente.<\/span><\/p>\n

3. Las recomendaciones.<\/b> Cuando termines con tu presentaci\u00f3n preliminar de la informaci\u00f3n anteriormente expuesta, tu audiencia probablemente se pregunte \u2013\u201c\u00bfQu\u00e9 deber\u00edamos hacer?\u201d Y esta es la secci\u00f3n en la que concluye el an\u00e1lisis con algunas brillantes y emocionantes recomendaciones. Recuerda usar muchas fotos y mostrar c\u00f3mo es que cada recomendaci\u00f3n mejorar\u00e1 la situaci\u00f3n.<\/span><\/p>\n

4.- La recompensa.<\/b> No olvides decirle a la audiencia por qu\u00e9 tus recomendaciones son tan buenas para ellos. Mu\u00e9strales la recompensa explic\u00e1ndoles c\u00f3mo experimentar\u00e1n los beneficios de tu brillante idea. c\u00f3mo esta idea facilitar\u00e1 su vida al aplicar tus soluciones y recomendaciones.<\/span><\/p>\n

5. El<\/b> llamado a la acci\u00f3n<\/strong>. \u00bfQu\u00e9 quieres que haga la audiencia? Ni siquiera empieces sin saber qu\u00e9 es lo que quieres que hagan; y prep\u00e1rate. Por ejemplo, si deseas programar otra reuni\u00f3n, aseg\u00farate de que todos tengan sus calendarios a la mano para programarla. \u00bfDeseas que firmen algo? Aseg\u00farate de tener copias listas y disponibles. El error m\u00e1s grande que se comete al tratar de comunicar datos es NO hacer un llamado a la acci\u00f3n ni estar preparado para que la audiencia avance.<\/span><\/p>\n

Consejos finales sobre diapositivas y otras formas de presentar datos de investigaci\u00f3n<\/b><\/h2>\n
    \n
  • Realiza una presentaci\u00f3n de datos contando una historia. Desarrolla a los personajes, el problema, la soluci\u00f3n, etc. Esto hace que la audiencia se involucre en el resultado.<\/span><\/li>\n
  • Utiliza Power Point como una pantalla de televisi\u00f3n. Estoy segura que no te gustar\u00eda ver la televisi\u00f3n si s\u00f3lo tuviera texto y tablas, entonces no hagas que tu audiencia tenga que ver esa clase de presentaci\u00f3n. Utiliza MUCHAS im\u00e1genes y pocas palabras para comunicar emociones y la esencia de lo que est\u00e1s transmitiendo.. Aseg\u00farate de no usar m\u00e1s de 5 palabras por diapositiva.  <\/span><\/li>\n
  • \u00a1Haz un video! El uso de elementos audiovisuales se ha vuelto tan accesible para todo el mundo que ser\u00eda una locura no utilizarla para una mejor comprensi\u00f3n de la informaci\u00f3n. Utiliza el video para mostrar comparaciones, demostraciones o brindar evidencia de tus observaciones.<\/span><\/li>\n<\/ul>\n

    No olvides que la tecnolog\u00eda y las herramientas de hoy en d\u00eda han liberado a los investigadores al punto que los datos se vuelven significativos para nuestra audiencia, as\u00ed que comun\u00edcate de forma efectiva al presentar datos de investigaci\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Una cosa es realizar encuestas en linea y hacer retroalimentaci\u00f3n, y otra muy diferente analizar y presentar datos de investigaci\u00f3n de manera […]<\/p>\n","protected":false},"author":76,"featured_media":773015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[492],"tags":[],"class_list":{"0":"post-13996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-essay-es","8":"entry"},"yoast_head":"\nC\u00f3mo presentar datos de investigaci\u00f3n que inspiren a la acci\u00f3n<\/title>\n<meta name=\"description\" content=\"Al presentar datos de investigaci\u00f3n debes considerar realizarlo de manera que incentive la toma de mejores decisiones. 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