{"id":17780,"date":"2016-01-14T13:46:48","date_gmt":"2016-01-14T21:46:48","guid":{"rendered":"http:\/\/www.questionpro.com\/es\/?p=17780"},"modified":"2023-03-27T23:45:27","modified_gmt":"2023-03-27T23:45:27","slug":"importancia-de-las-redes-sociales-para-el-marketing-digital-de-las-pymes","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/importancia-de-las-redes-sociales-para-el-marketing-digital-de-las-pymes\/","title":{"rendered":"Importancia de las redes sociales para el Marketing Digital de las PyMES"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes read<\/span><\/span>

Actualmente las Redes Sociales representan el 75% del Marketing Digital<\/a> de las PyMES<\/span><\/p>\n

Como es l\u00f3gico, las peque\u00f1as empresas no cuentan con los presupuestos ni con el equipo profesional habitual en las grandes empresas, \u00a0por lo tanto, suelen ir algunos pasos por detr\u00e1s en lo que a Marketing se refiere. Sin embargo, una buena prueba de que el Marketing Digital es ya totalmente mainstream es que pr\u00e1cticamente todos los peque\u00f1os negocios locales lo utilizan, ya sea a trav\u00e9s de las redes sociales, de la puesta en marcha de anuncios display o de las campa\u00f1as de email marketing a sus clientes. <\/span><\/p>\n

De hecho, una encuesta de Yelp a mas de 900 peque\u00f1os empresarios revela que el 91% de los negocios utiliza alguna herramienta de Marketing Digital (aunque hay que tener en cuenta que los encuestados estaban todos presentes en Yelp, lo que indica que pueden tener mayor experiencia \u00abtecnol\u00f3gica\u00bb que la media). En todo caso, resulta bastante claro que aquellos que apuestan por el Marketing Digital ven resultados, ya que el 85% de los peque\u00f1os empresarios asegur\u00f3 que \u00e9l Marketing Digital hab\u00eda ayudado a hacer crecer su negocio. <\/span><\/p>\n

En concreto, el 71% considera que las herramientas digitales le ayudaron a atraer nuevos consumidores, muy por encima del 43% que tambi\u00e9n cree que les ayudaron a construir una relaci\u00f3n m\u00e1s fuerte con los clientes ya existentes, lo que quiz\u00e1 indique que muchas peque\u00f1as empresas no est\u00e1n sabiendo c\u00f3mo utilizar los medio digitales para la retenci\u00f3n de clientes y la conseguir su lealtad. Otras ventajas son que proporciona feedback de los clientes en tiempo real (35%), que ayuda a hacer crecer el negocio de forma eficiente (32%) o que proporciona una forma efectiva y asequible de manejar elementos del negocio, como la contabilidad.<\/span><\/p>\n

En cuanto a las herramientas estrella entre las peque\u00f1as empresas, destaca, sin lugar a dudas, la posici\u00f3n predominante de las redes sociales, algo que utilizan 3 de cada 4 encuestados (sobre todo Facebook). Los sitios de reviews y la campa\u00f1as SEM son tambi\u00e9n relativamente habituales, pues el 48% de las pymes utiliza cada una de esas herramientas.<\/span><\/p>\n

Tambi\u00e9n debes leer:\u00a0Consejos para elegir el nombre ideal para tu PyME<\/a><\/span><\/span><\/p>\n

<\/div>\n
\n

\u00a1COLABORA CON NOSOTROS!<\/h2>\n

En QuestionPro necesitamos tu talento, si quieres colaborar en nuestro blog da click aqu\u00ed<\/a><\/p>\n

\n

Autor:<\/span>
\nOscar Leonardo Neme Chaves
\nExperiencia laboral: Redactor en Fan Geek Col<\/span><\/span><\/p>\n

Datos de contacto:<\/span>
\nNumero celular: 3003157056.<\/span>
\nCorreo: fangeekcol@gmail.com<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes read<\/span><\/span> Actualmente las Redes Sociales representan el 75% del Marketing Digital de las PyMES Como es l\u00f3gico, las peque\u00f1as empresas no […]<\/p>\n","protected":false},"author":73,"featured_media":767008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[231],"tags":[],"yoast_head":"\nImportancia de las redes sociales para el Marketing Digital<\/title>\n<meta name=\"description\" content=\"Conoce la Importancia de las redes sociales para el Marketing Digital y emprende tu negocio con el apoyo de estos canales digitales.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, 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