{"id":20225,"date":"2016-03-08T12:30:15","date_gmt":"2016-03-08T20:30:15","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/es\/?p=20225"},"modified":"2023-01-18T08:09:21","modified_gmt":"2023-01-18T08:09:21","slug":"customer-analytics-para-principiantes-2","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/","title":{"rendered":"Customer analytics para principiantes"},"content":{"rendered":"<h2><b>Qu\u00e9 es el an\u00e1lisis de clientes (Customer Analytics)<\/b><\/h2>\n<p>El Customer Analytics o an\u00e1lisis del cliente se define como el proceso en el que <b>los<\/b> <b>datos de comportamiento de los clientes con que cuenta la empresa se utilizan para ayudar a tomar decisiones clave<\/b>, a trav\u00e9s de la <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/segmentacion-del-mercado\/\" target=\"_blank\" rel=\"noopener\">segmentaci\u00f3n del mercado<\/a> y <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/analisis-predictivo\/\" target=\"_blank\" rel=\"noopener\">an\u00e1lisis predictivo<\/a>.<\/p>\n<p>Lo importante en este proceso de an\u00e1lisis del cliente es que los indicadores recogidos deben provenir de las acciones de los clientes mismos o de sus actitudes. Esto implica que los datos analizados procedan de una fuente que ha recogido el comportamiento del cliente o bien, datos relacionados con \u00e9l. <em>Fuente: Customer Analytics For Dummies.<\/em><\/p>\n<p>En muchos casos, esta <b>informaci\u00f3n ya se encuentra disponible en las empresas<\/b>, ya&nbsp;que cada vez se recopila una mayor cantidad y variedad de datos sobre los clientes.<\/p>\n<p><b>La fuente <\/b>de toda esta informaci\u00f3n puede ser tan diversas&nbsp;como: los CRM o bases de datos comerciales y de marketing, KPIs o m\u00e9tricas recogidas en <a href=\"https:\/\/www.questionpro.com\/es\/encuesta-online.html\" target=\"_blank\" rel=\"noopener\">encuestas online<\/a>,&nbsp;tickets de compra; tasas de devoluci\u00f3n de productos, observaci\u00f3n directa del cliente, anal\u00edtica web, medici\u00f3n del comportamiento en tienda mediante dispositivos wifi o bluetooth o por ejemplo iBeacon, etc.<\/p>\n<p>La dificultad de todo esto radica en que <b>esa informaci\u00f3n permanece&nbsp;sin utilizar&nbsp;e inconexa<\/b> bajo la tutela de los distintos departamentos, \u00e1reas y personas que la crean y custodian.<\/p>\n<p><b>El reto del an\u00e1lisis<\/b> de todos estos datos es importante para lograr lo siguiente:<\/p>\n<ul>\n<li>Integrar y analizar la informaci\u00f3n recogida en todas estas fuentes tan dispares.<\/li>\n<li>Para definir los patrones de comportamiento que siguen los clientes.<\/li>\n<li>Desarrollar el Customer Journey o <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/tu-recorrido-del-cliente-es-el-mejor\/\" target=\"_blank\" rel=\"noopener\">recorrido del cliente<\/a>.<\/li>\n<li>Detectar problemas en la experiencia del cliente con el producto o servicio para mejorarla.<\/li>\n<li>Segmentar a los clientes seg\u00fan sus comportamientos de compra.<\/li>\n<\/ul>\n<p>En definitiva, los datos deben ser empleados para poder&nbsp;<b>describir, explicar y predecir el comportamiento del cliente<\/b>.<\/p>\n<p>El <b>beneficio <\/b>del an\u00e1lisis de clientes<b> es tomar decisiones con base a los datos<\/b>, lo que conduce a una serie de <b>resultados concretos<\/b>: campa\u00f1as dirigidas a un segmento particular y permite recudir costes adem\u00e1s de ofrecer precios diferentes seg\u00fan la demanda, personalizaci\u00f3n de la oferta de productos y servicios, anticipar los abandonos y recuperar clientes insatisfechos, aumentar la fidelidad y satisfacci\u00f3n de los clientes, entre otras muchas tantas ventajas.<\/p>\n<p>Toda esta tarea anal\u00edtica puede ser simplificada mediante un sistema de recolecci\u00f3n de informaci\u00f3n m\u00e1s precisa e integrada, como resultado ser\u00e1 m\u00e1s r\u00e1pido: <b>medir, analizar, accionar, obtener beneficio para el cliente y la empresa.<\/b><\/p>\n<p>Pero los resultados de estos esfuerzos ser\u00e1n siempre positivos, porque \u201cno olvidar que toda interacci\u00f3n con el cliente es una oportunidad para aprender m\u00e1s sobre cada cliente en particular y que eso acaba afectando a la calidad y relevancia de la relaci\u00f3n con el cliente y la rentabilidad a largo plazo de la organizaci\u00f3n\u201d como nos recuerda <strong>Bill Schmarzo<\/strong> en su libro Big Data. El poder de los datos.<\/p>\n<blockquote><p>Conoce qu\u00e9 hace que un <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/lider-de-la-experiencia-del-cliente\/\" target=\"_blank\" rel=\"noopener\">l\u00edder de la experiencia del cliente<\/a> sea exitoso.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<div><a href=\"https:\/\/info.questionpro.com\/colaborador-questionpro\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone\" style=\"float: left;\" src=\"https:\/\/www.questionpro.com\/qp_userimages\/sub-3\/3175908\/download_1531148106167.png\" alt=\"colaboradores QuestionPro\" width=\"60\" height=\"60\"><\/a><\/div>\n<div>\n<h2 style=\"color: #1b3380; display: inline;\">\u00a1COLABORA CON NOSOTROS!<\/h2>\n<p>En QuestionPro necesitamos tu talento, si quieres colaborar en nuestro blog da <a style=\"color: #22b6ff;\" href=\"https:\/\/info.questionpro.com\/colaborador-questionpro\" target=\"_blank\" rel=\"noopener\">click aqu\u00ed<\/a><\/p>\n<\/div>\n<hr>\n<p>Sobre el Autor:<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-19910\" title=\"cuex logotipo\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2016\/02\/image-53649708922b4-default-300x187.png\" alt=\"cuex customer analytics\" width=\"229\" height=\"143\"><\/p>\n<p>Ayudamos a las empresas a mejorar sus servicios investigando en: evaluaci\u00f3n de la experiencia de tu cliente, calidad del servicio percibida,&nbsp;satisfacci\u00f3n y fidelidad del cliente,&nbsp;estudios sobre multicanalidad\/omnicanalidad, an\u00e1lisis de usabilidad (web, m\u00f3vil,\u2026), clima laboral y customer journey.<\/p>\n<p>Si crees que podemos ayudarte o quieres saber m\u00e1s de nosotros te esperamos en&nbsp;www.cuex.es<\/p>\n<p>Datos de contacto:<\/p>\n<ul>\n<li>Email:&nbsp;carmina@cuex.es<\/li>\n<li>Tel\u00e9fono: +34 910 855 092<\/li>\n<li>Linkedin: <a href=\"https:\/\/es.linkedin.com\/in\/carminavalverdeconsultora\">Carmina Valverde Pinilla<\/a><\/li>\n<li>Twitter: <a href=\"https:\/\/twitter.com\/CarminaValverde\">@CarminaValverde<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es el an\u00e1lisis de clientes (Customer Analytics) El Customer Analytics o an\u00e1lisis del cliente se define como el proceso [&hellip;]<\/p>\n","protected":false},"author":143,"featured_media":768245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[182],"tags":[],"class_list":{"0":"post-20225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cx-es","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer analytics para principiantes<\/title>\n<meta name=\"description\" content=\"Customer Analytics es el proceso utilizado para analizar el comportamiento de los consumidores, aprende m\u00e1s de este novedoso concepto aqu\u00ed.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer analytics para principiantes\" \/>\n<meta property=\"og:description\" content=\"Customer Analytics es el proceso utilizado para analizar el comportamiento de los consumidores, aprende m\u00e1s de este novedoso concepto aqu\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-08T20:30:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-18T08:09:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2016\/03\/bigstock-Shopping-New-Tablet-1135043781-800x534-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carmina Valverde Pinilla\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carmina Valverde Pinilla\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/\"},\"author\":{\"name\":\"Carmina Valverde Pinilla\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/#\/schema\/person\/80223bac52e4dcdf25898e0adaf381d7\"},\"headline\":\"Customer analytics para principiantes\",\"datePublished\":\"2016-03-08T20:30:15+00:00\",\"dateModified\":\"2023-01-18T08:09:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/\"},\"wordCount\":639,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/#organization\"},\"articleSection\":[\"CX\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/\",\"name\":\"Customer analytics para principiantes\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/#website\"},\"datePublished\":\"2016-03-08T20:30:15+00:00\",\"dateModified\":\"2023-01-18T08:09:21+00:00\",\"description\":\"Customer Analytics es el proceso utilizado para analizar el comportamiento de los consumidores, aprende m\u00e1s de este novedoso concepto aqu\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CX\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/category\/cx-es\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer analytics para principiantes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/#website\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/#\/schema\/person\/80223bac52e4dcdf25898e0adaf381d7\",\"name\":\"Carmina Valverde Pinilla\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/00568757eca1e3f6067db5e40ef09389?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/00568757eca1e3f6067db5e40ef09389?s=96&d=mm&r=g\",\"caption\":\"Carmina Valverde Pinilla\"},\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/author\/carminavalverde\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer analytics para principiantes","description":"Customer Analytics es el proceso utilizado para analizar el comportamiento de los consumidores, aprende m\u00e1s de este novedoso concepto aqu\u00ed.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"es_ES","og_type":"article","og_title":"Customer analytics para principiantes","og_description":"Customer Analytics es el proceso utilizado para analizar el comportamiento de los consumidores, aprende m\u00e1s de este novedoso concepto aqu\u00ed.","og_url":"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2016-03-08T20:30:15+00:00","article_modified_time":"2023-01-18T08:09:21+00:00","og_image":[{"width":800,"height":534,"url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2016\/03\/bigstock-Shopping-New-Tablet-1135043781-800x534-1-1.jpg","type":"image\/jpeg"}],"author":"Carmina Valverde Pinilla","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Escrito por":"Carmina Valverde Pinilla","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/#article","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/"},"author":{"name":"Carmina Valverde Pinilla","@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/#\/schema\/person\/80223bac52e4dcdf25898e0adaf381d7"},"headline":"Customer analytics para principiantes","datePublished":"2016-03-08T20:30:15+00:00","dateModified":"2023-01-18T08:09:21+00:00","mainEntityOfPage":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/"},"wordCount":639,"publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/#organization"},"articleSection":["CX"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/","url":"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/","name":"Customer analytics para principiantes","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/#website"},"datePublished":"2016-03-08T20:30:15+00:00","dateModified":"2023-01-18T08:09:21+00:00","description":"Customer Analytics es el proceso utilizado para analizar el comportamiento de los consumidores, aprende m\u00e1s de este novedoso concepto aqu\u00ed.","breadcrumb":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/customer-analytics-para-principiantes-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/qa-release.questionpro.com\/blog\/es\/"},{"@type":"ListItem","position":2,"name":"CX","item":"https:\/\/qa-release.questionpro.com\/blog\/es\/category\/cx-es\/"},{"@type":"ListItem","position":3,"name":"Customer analytics para principiantes"}]},{"@type":"WebSite","@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/#website","url":"https:\/\/qa-release.questionpro.com\/blog\/es\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qa-release.questionpro.com\/blog\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/#organization","name":"QuestionPro","url":"https:\/\/qa-release.questionpro.com\/blog\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/","url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/#\/schema\/person\/80223bac52e4dcdf25898e0adaf381d7","name":"Carmina Valverde Pinilla","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/qa-release.questionpro.com\/blog\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/00568757eca1e3f6067db5e40ef09389?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/00568757eca1e3f6067db5e40ef09389?s=96&d=mm&r=g","caption":"Carmina Valverde Pinilla"},"url":"https:\/\/qa-release.questionpro.com\/blog\/es\/author\/carminavalverde\/"}]}},"featured_image_src":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2016\/03\/bigstock-Shopping-New-Tablet-1135043781-800x534-1-1.jpg","featured_image_src_square":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2016\/03\/bigstock-Shopping-New-Tablet-1135043781-800x534-1-1.jpg","author_info":{"display_name":"Carmina Valverde Pinilla","author_link":"https:\/\/qa-release.questionpro.com\/blog\/es\/author\/carminavalverde\/"},"_links":{"self":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts\/20225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=20225"}],"version-history":[{"count":1,"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts\/20225\/revisions"}],"predecessor-version":[{"id":768257,"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/posts\/20225\/revisions\/768257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/media\/768245"}],"wp:attachment":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=20225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=20225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=20225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}