{"id":22498,"date":"2016-04-24T12:06:12","date_gmt":"2016-04-24T19:06:12","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=22498"},"modified":"2023-01-18T08:16:09","modified_gmt":"2023-01-18T08:16:09","slug":"marketing-de-contenidos-las-reglas-del-juego-cambiaron","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/marketing-de-contenidos-las-reglas-del-juego-cambiaron\/","title":{"rendered":"Caracter\u00edsticas del Marketing de contenido"},"content":{"rendered":"Reading Time: <\/span> 2<\/span> minutes read<\/span><\/span>

En esta era digital todo ha cambiado y por ende la <\/span>publicidad <\/b>tambi\u00e9n. Todos los d\u00edas nos enfrentamos a nuevos retos en el <\/span>Marketing<\/span><\/i><\/a> Digital<\/a> enmarcado por la poderosa herramienta llamada internet que ha tomado control de la comunicaci\u00f3n.<\/span>
\n<\/b><\/p>\n

Es aqu\u00ed donde un concepto cambia constantemente la forma de crear contenidos para construir la imagen de cualquier marca; <\/span>Marketing<\/i><\/b> de Contenido<\/b><\/a> que como ya sabemos, consiste en generar contenidos de valor para atraer, interactuar e impulsar acciones en clientes potenciales o consumidores con el objetivo de <\/span>construir posicionamiento, lealtad y confianza en la marca.<\/b><\/p>\n

Ojo, la intenci\u00f3n primaria no consiste en vender, el premio debe ser el reconocimiento como marca experta y como \u00faltima instancia; los usuarios comprar\u00e1n.<\/span><\/p>\n

Vivimos en una <\/span>cultura <\/b>On demand<\/i><\/b>  y tenemos disponible en todo momento todos los contenidos a un s\u00f3lo clic de distancia. En la red encontramos cualquier informaci\u00f3n las 24 horas del d\u00eda y nos enfrentamos a la sobresaturaci\u00f3n de mensajes publicitarios, que a veces pierden su poder de convicci\u00f3n.<\/span><\/p>\n

Nada de lo que les estoy diciendo es nuevo, pero lo que s\u00ed debemos tener en mente es que si el <\/span>Content Marketing<\/span><\/i> est\u00e1 bien hecho; generar\u00e1 tr\u00e1fico y construye la imagen.<\/span><\/p>\n

No estamos hablando de redactar mensajes publicitarios encubiertos, sino de aportar contenido gratuito que el usuario dedique su atenci\u00f3n, le importe e incluso comparta con sus amigos.<\/span><\/p>\n

Hay que crear contenidos que las personas busquen<\/b><\/h2>\n

Tenemos que contar historias que se vuelvan relevantes en la vida de las personas y para ello tenemos que basarnos en 3 caracter\u00edsticas: contar <\/span>historias l\u00edquidas, <\/b>linkeadas<\/i><\/b> y relevantes.<\/b><\/p>\n

L\u00edquidas<\/b>; se refiere a la adaptabilidad de los contenidos, la web se explaya en dispositivos diferentes y tenemos que preparar la informaci\u00f3n para que llegue a cualquier lado y sea visible.<\/span><\/p>\n

Linkeadas<\/i><\/b>; est\u00e1 relacionado con crear informaci\u00f3n que tenga personalidad y visi\u00f3n acorde al universo conceptual donde vive la marca. Es la parte de construcci\u00f3n de marca y estrategia de comunicaci\u00f3n.<\/span><\/p>\n

Relevantes<\/b>; redactar contenidos significativos, importantes para la persona que lo consume, que aporte un valor. Hay que encontrar esa raz\u00f3n del por qu\u00e9 la gente lo anhela.<\/span><\/p>\n

Para ello es importante saber qu\u00e9 les interesa a nuestros consumidores y construir una estrategia basado en ello, en <\/span>conocer al consumidor<\/b>, qu\u00e9 gustos tienen, qu\u00e9 les interesa, qu\u00e9 les preocupa, etc.<\/span><\/p>\n

Hay muchas t\u00e1cticas y estrategias para encontrar <\/span>contenido relevante<\/b>, s\u00f3lo hay que recordar que si viene de lo que le pasa a tu p\u00fablico objetivo, ser\u00e1 contenido importante. <\/span><\/p>\n

Tenemos que encontrar esa fina l\u00ednea entre generar contenidos relevantes y gritar al consumidor \u00a1compra, compra!<\/span><\/p>\n

El reto est\u00e1 en calidad y no cantidad, es cuesti\u00f3n de ideas.<\/span><\/p>\n

Aqu\u00ed algunas recomendaciones para crear contenido inolvidable para tus clientes<\/a>.<\/span><\/p><\/blockquote>\n

 <\/p>\n

<\/a><\/div>\n
\n

\u00a1COLABORA CON NOSOTROS!<\/h2>\n

En QuestionPro necesitamos tu talento, si quieres colaborar en nuestro blog da click aqu\u00ed<\/a><\/p>\n<\/div>\n

\n

Sobre el autor:<\/span>
\nAna Loarca es Especialista en Marketing Digital y Manejo de Comunidades Online. Con m\u00e1s de 8 a\u00f1os de experiencia en el desarrollo de estrategias Social Media y de contenido, para generar engagement en las marcas y sus seguidores.<\/span><\/p>\n

Datos de contacto:<\/span>
\nCorreo electr\u00f3nico: analoarca@gmail.com<\/span>
\nTwitter: @analoarca<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 2<\/span> minutes read<\/span><\/span> En esta era digital todo ha cambiado y por ende la publicidad tambi\u00e9n. Todos los d\u00edas nos enfrentamos a nuevos […]<\/p>\n","protected":false},"author":73,"featured_media":768380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[231],"tags":[],"class_list":{"0":"post-22498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mercadotecnia-es","8":"entry"},"yoast_head":"\nCaracter\u00edsticas del Marketing de contenido<\/title>\n<meta name=\"description\" content=\"Ap\u00f3yate en el Marketing de Contenido y ofrece m\u00e1s valor a tus clientes. 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