{"id":23250,"date":"2016-05-10T07:40:11","date_gmt":"2016-05-10T14:40:11","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/es\/?p=23250"},"modified":"2023-01-18T11:00:34","modified_gmt":"2023-01-18T11:00:34","slug":"descubre-las-tendencias-en-el-mercado-electronico-y-movil","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/descubre-las-tendencias-en-el-mercado-electronico-y-movil\/","title":{"rendered":"Conoce las \u00faltimas tendencias en el mercado electr\u00f3nico y m\u00f3vil"},"content":{"rendered":"<p><b>El lento crecimiento de los dispositivos moviles en el comercio electr\u00f3nico. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dada la gran tendencia que existe en el emprendedor a desarrollar un negocio de comercio electr\u00f3nico, es interesante destacar algunos datos de la evoluci\u00f3n en el sector. Y concretamente en el mcommerce (comercio a trav\u00e9s de dispositivos m\u00f3viles).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan el Estudio B2C 2014 (edici\u00f3n 2015) | ONTSI, \u201cel comercio electr\u00f3nico B2C en Espa\u00f1a ha seguido creciendo en este a\u00f1o. La cifra estimada del volumen total del sector es de 16.259 millones de euros, lo que supone un incremento respecto a 2013 del 11,3%, frente a un incremento del 18% el a\u00f1o anterior.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El ecommerce sigue en crecimiento, aunque a menor ritmo que en a\u00f1os anteriores. Pero, en concreto \u00bfqu\u00e9 ocurre con la venta desde el <a href=\"https:\/\/www.questionpro.com\/es\/mobile\/\" target=\"_blank\" rel=\"noopener\">movil<\/a>?.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las ventas del comercio electr\u00f3nico a trav\u00e9s de dispositivo movil parecen tener una tendencia de ligero crecimiento, aunque no acabamos de ver un claro detonante en \u00e9l: \u201cel 17,8% de los entrevistados manifiesta que ha realizado alguna compra o contrataci\u00f3n de productos y servicios online a trav\u00e9s de dispositivos m\u00f3viles (tel\u00e9fonos o tabletas) en los \u00faltimos 12 meses.\u201d Adem\u00e1s, se pregunt\u00f3 a los encuestados: \u201cHabitualmente, \u00bfdesde d\u00f3nde realiza sus compras por internet?\u201d.<\/span> <span style=\"font-weight: 400;\">Y mediante respuesta m\u00faltiple en tres opciones: Hogar, Trabajo, Movilidad o Ns\/Nc., tan solo el 10,2% del total de los internautas encuestados reconoci\u00f3 hacerlo desde un dispositivo movil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son los aspectos que se han detectado como condicionantes para <\/span><b>un no tan r\u00e1pido incremento del mcommerce<\/b><span style=\"font-weight: 400;\">?. Entre otros, destaca la adaptaci\u00f3n de las webs a la experiencia m\u00f3vil. Es decir, que una mayor experiencia del usuario es y ser\u00e1 el condicionante esencial para que el cliente incremente sus compras por m\u00f3vil. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan el \u00faltimo Informe Evoluci\u00f3n y Perspectivas Ecommerce 2015, hasta un 58% (frente al 53% de 2013) de los eCommerce encuestados dice tener una web adaptada a m\u00f3vil. Un 32% no la tiene adaptada, pero se plantea hacerlo en el futuro. Y un 10% de negocios que no tienen programado hacerlo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s en el estudio del ONTSI se destaca c\u00f3mo &nbsp;\u201clos usuarios de estos dispositivos no se mostraban totalmente satisfechos con la calidad y prestaciones de las versiones m\u00f3viles de las p\u00e1ginas web de compra que suelen utilizar, quej\u00e1ndose sobre todo de su dificultad o lentitud de navegaci\u00f3n, de que no contiene las mismas prestaciones que la p\u00e1gina convencional y de problemas para su visualizaci\u00f3n\u201d. Aunque la aparici\u00f3n los smartphones con pantallas m\u00e1s grandes y phablets est\u00e1 minimizando estos handicaps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pese a que los responsables de las tiendas online son cada vez m\u00e1s conscientes de la importancia de este canal, tanto en la navegaci\u00f3n como en la venta. Es obvio que a\u00fan queda trabajo por hacer en la adaptaci\u00f3n del canal m\u00f3vil a las exigencias de <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/pasos-para-evaluar-la-satisfaccion-al-cliente\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">experiencia de compra<\/span><\/a><span style=\"font-weight: 400;\"> de los usuarios.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lento crecimiento de los dispositivos moviles en el comercio electr\u00f3nico. Dada la gran tendencia que existe en el emprendedor [&hellip;]<\/p>\n","protected":false},"author":143,"featured_media":769207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[182],"tags":[],"class_list":{"0":"post-23250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cx-es","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conoce las \u00faltimas tendencias en el mercado electr\u00f3nico y m\u00f3vil<\/title>\n<meta name=\"description\" content=\"Descubre como hoy el dispositivo m\u00f3vil se ha convertido en un factor 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