{"id":37198,"date":"2017-02-01T05:30:52","date_gmt":"2017-02-01T13:30:52","guid":{"rendered":"http:\/\/www.questionpro.com\/blog\/?p=37198\/"},"modified":"2023-07-27T23:14:58","modified_gmt":"2023-07-27T23:14:58","slug":"obten-insights-traves-de-comunidades-o-paneles-online","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/obten-insights-traves-de-comunidades-o-paneles-online\/","title":{"rendered":"Obt\u00e9n insights a trav\u00e9s de comunidades o paneles online"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span>\n<p><span style=\"font-weight: 400;\">Construir comunidades o paneles online es una gran oportunidad de recoger y aprovechar las aportaciones de los clientes, prospectos o aquellos interesados en nuestra marca, producto o servicio. Plataformas en l\u00ednea como<\/span> <a href=\"https:\/\/www.questionpro.com\/es\/communities\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">QuestionPro Communities<\/span><\/a><span style=\"font-weight: 400;\"> te permiten entender y gestionar las relaciones entre tu empresa y los participantes de una comunidad o panel online.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Imagine contar con un espacio donde los clientes y otros posibles prospectos han acordado recibir informaci\u00f3n de tu parte, en este caso encuestas online y otros contenidos relacionados, participar en foros de discusi\u00f3n y aportar nuevas ideas para tu producto o servicio; Esto a cambio de beneficios e incentivos. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A esto es lo que podemos llamar una <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/comunidad-de-investigacion-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">comunidad de investigaci\u00f3n online<\/span><\/a><span style=\"font-weight: 400;\">. Las empresas pueden tener una o m\u00faltiples comunidades o paneles online conformados por participantes espec\u00edficos, diferentes. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sin embargo, las comunidades online creadas para fines de investigaci\u00f3n son entidades vivientes que necesitan cuidados especiales, a fin de que nos proporcionen el nivel de conocimiento que sabemos son capaces de lograr y as\u00ed tener \u00e9xito.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Beneficios de las comunidades o paneles online<\/span><\/h2>\n\n\n\n<p>Conoce las ventajas de crear una comunidad o tener un panel para obtener <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/que-es-un-insight\/\" target=\"_blank\" rel=\"noopener\">insights<\/a>:<\/p>\n\n\n\n<ul>\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Capacidad de controlar el proceso de validaci\u00f3n durante el reclutamiento de panelistas y el uso posterior. Esto le da al investigador la tranquilidad de saber que en la comunidad participan los grupos adecuados de personas que necesita para su investigaci\u00f3n.<\/span><\/span>Te comparto otras:<span style=\"font-weight: 400;\">3 r<a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/panel-online-3\/\" target=\"_blank\" rel=\"noopener\">azones para tener un panel onlin<\/a>e para miembros de una Comunidad<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Las comunidades o paneles online te dan la opci\u00f3n de crear y realizar el estudio en un lapso de tiempo m\u00e1s corto, reduciendo as\u00ed la cantidad de tiempo necesario para obtener insights de clientes internos o externos.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Obtienes un ahorro potencial en los costos al momento de no tener que recurrir a proveedores externos para tener acceso a una muestra. Quiz\u00e1 te interese leer tambi\u00e9n: <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/calcula-el-tamano-de-la-muestra\/\" target=\"_blank\" rel=\"noopener\">C\u00f3mo calcular el tama\u00f1o de la muestra<\/a> para una encuesta<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Cuentas con la posibilidad de dirigirte a subgrupos espec\u00edficos basados \u200b\u200ben datos de perfil y otras variables de comportamiento.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">El uso de encuestas m\u00e1s cortas &#8211; como los cuestionarios del perfil de la comunidad, ofrecen al investigador la capacidad de evitar hacer preguntas demogr\u00e1ficas y de perfil en cada encuesta que aplique.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Consigue valiosos insights<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Las comunidades o paneles online reducen la necesidad de un muestreo externo, ofrecen acceso a las opiniones del mercado, facilitan, por ejemplo, la elaboraci\u00f3n de campa\u00f1as de marketing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sin embargo ciertos proyectos espec\u00edficos seguramente seguir\u00e1n requiriendo de respuestas o informaci\u00f3n externa a la comunidad o panel. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">De la misma manera se puede hacer uso de una muestra externa para obtener mayor informaci\u00f3n, o para comparar las respuestas del panel, con las opiniones de un grupo m\u00e1s amplio.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Aqu\u00ed otras <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/comunidades-online-dominan-la-investigacion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3 razones por las que las Comunidades Online dominan el mundo de la Investigaci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Las comunidades o paneles online necesitan participantes comprometidos. Tambi\u00e9n la o las personas que la administren deben de procurar la participaci\u00f3n constante de los miembros, ya sea a trav\u00e9s de diversas actividades que mantengan el inter\u00e9s de los que ah\u00ed se encuentran. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">No basta con invitarlos a contestar una encuesta o hacer recordatorios, el compromiso va m\u00e1s all\u00e1. Se debe ofrecer contenido de calidad, demostrarle a los miembros de la comunidad &nbsp;o panel en l\u00ednea que sus aportaciones est\u00e1n impactando positivamente en el negocio. Los participantes de una comunidad se sentir\u00e1n felices de colaborar y ser tomados en cuenta.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">No descuides a los miembros de tu comunidad o panel. Recuerda que la retroalimentaci\u00f3n debe ser de ambos lados. Si bien est\u00e1s ahorrando muchos recursos al momento de tener acceso r\u00e1pido a las opiniones de tus clientes, debes asegurarte de retribuir su valiosa aportaci\u00f3n desarrollando alg\u00fan plan de incentivos, por ejemplo. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Conoce m\u00e1s del muestreo y los paneles Online en el siguiente video:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Muestreo y Paneles Online: El presente del Market Research\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bt9ytt5VCmI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">As\u00ed que ya sabes, si deseas tener una comunidad online, estamos para ayudarte, consulta a alguno de nuestros asesores en nuestro chat online o solicita una demostraci\u00f3n de <a href=\"https:\/\/www.questionpro.com\/es\/communities\/\" target=\"_blank\" rel=\"noopener\">QuestionPro Communities<\/a><\/p>\n\n\n\n<br>\n<center>\n   <a href=\"https:\/\/agendardemo2.questionpro.com\/?custom1=comunidades-o-paneles\" target=\"_blank\" rel=\"noopener\">\n        <button>Agendar demostraci\u00f3n<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> Construir comunidades o paneles online es una gran oportunidad de recoger y aprovechar las aportaciones de los clientes, prospectos o [&hellip;]<\/p>\n","protected":false},"author":120,"featured_media":37294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[218,219],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo obtener insights a trav\u00e9s de comunidades o paneles online<\/title>\n<meta name=\"description\" content=\"Con comunidades o paneles online puedes tener a la mano insights de tus clientes. 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