{"id":45086,"date":"2017-07-16T07:36:24","date_gmt":"2017-07-16T14:36:24","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=45086\/"},"modified":"2023-02-25T01:25:12","modified_gmt":"2023-02-25T01:25:12","slug":"crear-una-estrategia-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/crear-una-estrategia-de-marketing-digital\/","title":{"rendered":"\u00bfQu\u00e9 se necesita para crear una estrategia de marketing digital?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Existen m\u00faltiples definiciones en cuanto a qu\u00e9 es marketing digital, como participar como cliente, vendedor o agencia, y c\u00f3mo sacarle el mejor provecho. Lo que s\u00ed est\u00e1 claro sobre el marketing digital es que hay muchas oportunidades, tanto para los clientes, como para las agencias de cambiar la manera de enfocar sus esfuerzos de marketing, de reconfigurar la manera en que nos conectamos con los clientes, de hacer comunidad con ellos y ganar su lealtad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo ideal es tener una visi\u00f3n clara de las necesidades que tenemos y del proceso que vamos a llevar a cabo, por ejemplo:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 medios de comunicaci\u00f3n utilizo para orientar a los clientes?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cu\u00e1l es la experiencia del usuario en mi sitio web y c\u00f3mo puedo mejorarlo?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo puedo medir el \u00e9xito y qu\u00e9 herramientas est\u00e1n disponibles para hacerlo?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ahora que todo el mundo tiene una presencia en Facebook, YouTube y Twitter, \u00bfc\u00f3mo puedo diferenciarme de los dem\u00e1s?&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo aprovechar el hecho de que cada vez hayan m\u00e1s usuarios m\u00f3viles y crear experiencias atractivas en este tipo de dispositivos? <\/span><span style=\"font-weight: 400;\">La <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/mercadotecnia-movil\/\" target=\"_blank\" rel=\"noopener\">Mercadotecnia m\u00f3vil<\/a> s\u00ed funciona, checa por qu\u00e9<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Las nuevas tecnolog\u00edas pueden convertirse en un gran aliado para poder satisfacer a nuestros consumidores brind\u00e1ndoles las soluciones adecuadas. Despu\u00e9s<\/span><span style=\"font-weight: 400;\"> de todo, se trata de marketing digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es importante que eval\u00faes la tecnolog\u00eda que vas a elegir, y que investigues si es la adecuada para ti. No olvides que puedes hacer uso de herramientas como las <\/span><b>encuestas online<\/b><span style=\"font-weight: 400;\"> para entender mejor a tu cliente, saber qu\u00e9 es lo que los impulsa a actuar, cu\u00e1les son sus intereses, conocer sus ideas, etc. Checa lo que el <\/span><a href=\"https:\/\/www.questionpro.com\/es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">software para encuestas<\/span><\/a><span style=\"font-weight: 400;\"> de QuestionPro puede hacer por ti, empieza creando una cuenta gratuita y explora la plataforma. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crea tu <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/estrategia-de-marketing-que-es\/\">estrategia de marketing<\/a> digital, elige sabiamente; Las viejas reglas no aplican y necesitas priorizar tu agilidad. Recuerda que las cosas cambian r\u00e1pidamente y tienes que seguir destacando de tu competencia. \u00a1Suerte!<\/span><\/p>\n<blockquote><p>Te invito a conocer tambi\u00e9n las caracter\u00edsticas del <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/marketing-cientifico\/\" target=\"_blank\" rel=\"noopener\">marketing cient\u00edfico<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Existen m\u00faltiples definiciones en cuanto a qu\u00e9 es marketing digital, como participar como cliente, vendedor o agencia, y c\u00f3mo sacarle [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":45087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[208],"tags":[],"class_list":{"0":"post-45086","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mercadotecnia","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfQu\u00e9 se necesita para crear una estrategia de marketing digital?<\/title>\n<meta name=\"description\" content=\"Checa cu\u00e1les son las necesidades para crear una estrategia de marketing digital que te ayude a ganar la lealtad de los 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