{"id":49458,"date":"2017-10-26T02:00:10","date_gmt":"2017-10-26T09:00:10","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=49458\/"},"modified":"2023-02-14T16:45:15","modified_gmt":"2023-02-14T16:45:15","slug":"panel-de-investigacion-online","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/panel-de-investigacion-online\/","title":{"rendered":"Haz encuestas a trav\u00e9s de un panel de investigaci\u00f3n online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfAlguna vez te has preguntado c\u00f3mo algunas ideas sencillas se convierten en grandes beneficios para las empresas, mientras que otras ideas incre\u00edbles no se materializan en productos o servicios exitosos? La pieza clave son los datos correctos. Las decisiones respaldadas por datos son la clave para el \u00e9xito de un negocio, y una herramienta para poder obtener esto datos es a trav\u00e9s de un <\/span><b>panel de investigaci\u00f3n online<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las opiniones y retroalimentaci\u00f3n cuidadosamente analizada, que fue recopilada de una muestra del p\u00fablico objetivo es lo que hace toda la diferencia. La <\/span><a href=\"https:\/\/www.questionpro.com\/es\/investigacion-de-mercados.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">investigaci\u00f3n de mercados<\/span><\/a><span style=\"font-weight: 400;\"> es el primer paso que garantiza el \u00e9xito de un nuevo producto o servicio mejorado. Y el primer paso de una investigaci\u00f3n es asegurar que la muestra representativa o audiencia correcta est\u00e9 respondiendo tu encuesta de investigaci\u00f3n de mercado. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfA qui\u00e9n encuestar?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La muestra representativa es un conjunto de encuestados con atributos del p\u00fablico objetivo de tu empresa. Por ejemplo, si eres un creador de videojuegos online, no tiene sentido recopilar opiniones, mediante una encuesta de investigaci\u00f3n de mercado, de personas que no tienen acceso a internet. Los datos recopilados no te ayudar\u00e1n a tomar las decisiones correctas. Ten una <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/muestra-representativa-para-investigacion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">muestra representativa para una investigaci\u00f3n eficaz<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00bfSabes quienes deben ser tus encuestados? \u00a1Nosotros s\u00ed!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">QuestionPro es la soluci\u00f3n. Con m\u00e1s de 2 millones de panelistas, QuestionPro tiene las muestras representativas m\u00e1s s\u00f3lidas para cualquier investigaci\u00f3n de mercado que desees realizar. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 utilizar QuestionPro?<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Segmentaci\u00f3n de paneles de investigaci\u00f3n: Recopilamos informaci\u00f3n significativa de los panelistas para garantizar una segmentaci\u00f3n precisa de la audiencia. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Afiliaci\u00f3n: Reclutamos a diario miles de panelistas ansiosos y dispuestos de todo el mundo. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Modelo de incentivos: QuestionPro cuenta con un sistema efectivo y razonable de incentivos para el valioso tiempo de los panelistas. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tasa de deserci\u00f3n baja: Seguimos un proceso de reclutamiento que garantiza el aumento constante de encuestados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tasa de respuesta alta: QuestionPro tiene un proceso riguroso de registro para validar a nuestros miembros. Nuestra evaluaci\u00f3n peri\u00f3dica asegura la calidad de los panelistas. <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Crea tu panel de investigaci\u00f3n online con QuestionPro<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El rol de QuestionPro no termina conect\u00e1ndote con el panel de encuestados correcto. Ofrecemos un estudio de mercado 360\u00b0. Con nuestras plataformas de <\/span><a href=\"https:\/\/www.questionpro.com\/es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">encuestas online<\/span><\/a><span style=\"font-weight: 400;\"> u offline te ayudamos a escuchar a tu p\u00fablico objetivo. Contamos con una soluci\u00f3n integral para ayudarte a comprender la experiencia del cliente, estimar su lealtad y actuar bas\u00e1ndote en su retroalimentaci\u00f3n. Con las herramientas f\u00e1ciles de usar de QuestionPro y m\u00e1s de 200 <\/span><a href=\"https:\/\/www.questionpro.com\/es\/survey-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">plantillas de encuestas<\/span><\/a><span style=\"font-weight: 400;\"> de investigaci\u00f3n de mercado y aplicaciones m\u00f3viles, puedes crear encuestas, analizar datos y obtener informaci\u00f3n valiosa para hacer crecer tu negocio. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una muestra representativa s\u00f3lida es equivalente a una base s\u00f3lida para tu investigaci\u00f3n. Ya sea un panel de consumidores o un panel empresarial, la audiencia de QuestionPro est\u00e1 distribuida en todos los posibles segmentos de datos y est\u00e1 ubicada por todo el mundo. Te ayudamos a aprovechar a la audiencia adecuada, por ejemplo a trav\u00e9s de un panel de investigaci\u00f3n podr\u00e1s escuchar opiniones y obtener retroalimentaci\u00f3n de manera eficaz y &nbsp;tomar decisiones correctas. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro es tu mejor opci\u00f3n para llevar a cabo una encuesta y estudio de Investigaci\u00f3n de mercados. Toma decisiones respaldadas por datos recopilados de la audiencia correcta. Pregunta con nuestros asesores en l\u00ednea y crea tu propio panel de investigaci\u00f3n online.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez te has preguntado c\u00f3mo algunas ideas sencillas se convierten en grandes beneficios para las empresas, mientras que otras [&hellip;]<\/p>\n","protected":false},"author":113,"featured_media":49572,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[173,167],"tags":[],"class_list":{"0":"post-49458","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investigacion-de-mercado","8":"category-productos-de-questionpro","9":"entry"},"yoast_head":"<!-- This site is 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