{"id":51459,"date":"2017-11-23T02:02:04","date_gmt":"2017-11-23T10:02:04","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=51459"},"modified":"2023-02-25T01:19:41","modified_gmt":"2023-02-25T01:19:41","slug":"analizar-datos-cualitativos","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/analizar-datos-cualitativos\/","title":{"rendered":"C\u00f3mo analizar datos cualitativos"},"content":{"rendered":"

El <\/span>analizar datos cualitativos<\/b> implica descubrir y\/o entender un panorama general utilizando los datos que describen un fen\u00f3meno y lo que este significa. Tanto el an\u00e1lisis cualitativo como el an\u00e1lisis cuantitativo utilizan el etiquetado y la codificaci\u00f3n de todos los datos para poder reconocer las similitudes y diferencias de lo que se est\u00e1 investigando. <\/span><\/p>\n

La importancia de analizar datos cualitativos<\/span><\/h2>\n

Las respuestas obtenidas mediante alg\u00fan m\u00e9todo cualitativa pueden ser registradas en una base de datos para ser contadas y analizar los datos cualitativos. Sin embargo, en este tipo de m\u00e9todo el investigador no tiene un sistema para pre-codificar, as\u00ed que para identificar y etiquetar o de codificar datos necesita checar de manera personalizada cada investigaci\u00f3n. Esto se conoce como an\u00e1lisis de contenido.<\/span><\/p>\n

El an\u00e1lisis de contenido puede ser utilizado cuando los <\/span>datos cualitativos<\/span><\/a> se han sido obtenidos a trav\u00e9s de:<\/span><\/p>\n

    \n
  1. Entrevistas<\/span><\/li>\n
  2. Grupos de discusi\u00f3n<\/span><\/li>\n
  3. Observaci\u00f3n<\/span><\/li>\n
  4. An\u00e1lisis de documentales<\/span><\/li>\n<\/ol>\n

    El an\u00e1lisis de contenido es un procedimiento realizado en caso de que los datos se obtengan de manera verbal o a trav\u00e9s de observaci\u00f3n y tiene como prop\u00f3sito la clasificaci\u00f3n, recapitulaci\u00f3n y tabulaci\u00f3n de la informaci\u00f3n.<\/span><\/p>\n

    El contenido puede ser analizado en los siguientes dos niveles:<\/span><\/p>\n

      \n
    1. Nivel b\u00e1sico o nivel de manifiesto:<\/b> descripci\u00f3n de los datos, es decir, es lo que se dijo (no existen comentarios o teor\u00edas sobre el porqu\u00e9 o el c\u00f3mo.)<\/span><\/li>\n
    2. Alto nivel o nivel de an\u00e1lisis latente<\/b>: an\u00e1lisis m\u00e1s interpretativo, involucra la respuesta al igual que lo que se infiere.<\/span><\/li>\n<\/ol>\n

      El an\u00e1lisis de contenido involucra la codificaci\u00f3n y la clasificaci\u00f3n de datos, este an\u00e1lisis tambi\u00e9n es conocido como categorizaci\u00f3n y su objetivo es darle sentidos a los datos recolectados y resaltar los mensajes, caracter\u00edsticas o descubrimientos que sean importantes.<\/span><\/p>\n

      Te invito a leer: <\/span>\u00bfInvestigaci\u00f3n cualitativa, cuantitativa o ambas?<\/span><\/a> Consejos para elegir la herramienta adecuada para tu investigaci\u00f3n de mercados.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      El analizar datos cualitativos implica descubrir y\/o entender un panorama general utilizando los datos que describen un fen\u00f3meno y lo […]<\/p>\n","protected":false},"author":42,"featured_media":51460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[173],"tags":[],"class_list":{"0":"post-51459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investigacion-de-mercado","8":"entry"},"yoast_head":"\nC\u00f3mo analizar datos cualitativos en tu proyecto de investigaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo analizar datos cualitativos que te ayuden a conocer a tu audiencia. 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