{"id":53207,"date":"2018-01-20T02:00:30","date_gmt":"2018-01-20T10:00:30","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=53207"},"modified":"2023-02-14T19:39:08","modified_gmt":"2023-02-14T19:39:08","slug":"como-crear-contenido-inolvidable","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/como-crear-contenido-inolvidable\/","title":{"rendered":"C\u00f3mo crear contenido inolvidable para tus clientes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Para crear contenido que se destaque hay que luchar contra millones de publicaciones de blogs, billones de mensajes en redes sociales y trillones de videos en la web. Para hacerlo debemos de producir contenido que sobresalga del resto, solo as\u00ed podemos dar un paso adelante de los dem\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nuestro trabajo debe consistir en hacer un contenido memorable, que despu\u00e9s de tres d\u00edas de haberlo visto\/le\u00eddo la audiencia lo recuerde, que se quede en su mente por un largo periodo de tiempo. <\/span><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/engancha-a-tus-clientes-con-contenido\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Engancha a tus clientes con contenido<\/span><\/a><span style=\"font-weight: 400;\">. Ante la gran cantidad de informaci\u00f3n a la que estamos expuestos d\u00eda a d\u00eda, es raro encontrar una pieza de contenido que sea genuinamente perspicaz, \u00fanica y que de verdad sea significativa. Tu empresa necesita hacer un esfuerzo colectivo de producir contenido de calidad. Claro, hay que hacer esto si queremos tener buenos ingresos y tener un buen ROI.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Consejos para crear contenido relevante<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Puedes evitar el contenido irrelevante pregunt\u00e1ndole a tu audiencia qu\u00e9 es lo que quiere ver\/leer. Realiza una <\/span><a href=\"https:\/\/www.questionpro.com\/es\/investigacion-de-mercados.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">investigaci\u00f3n de mercados<\/span><\/a><span style=\"font-weight: 400;\"> enfocada en qu\u00e9 es lo que tu audiencia objetivo quiere y evita adivinar lo que crees que ellos quieren ver. Las respuestas tu se las dar\u00e1s a trav\u00e9s de tu contenido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es importante tambi\u00e9n que cuentes con una base de datos de tus clientes o consumidores. Si ya la tienes, \u00bfpor qu\u00e9 no darle un buen uso y preguntarle a tus clientes qu\u00e9 tipo de contenido quieren ver y qu\u00e9 tipo de contenido consideran \u00fatil e interesante? Y para obtener las respuestas sobre qu\u00e9 es lo que tus clientes quieren, puedes utilizar una encuesta online. Te comparto algunas <\/span><a href=\"https:\/\/www.questionpro.com\/es\/survey-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">plantillas de encuestas gratis<\/span><\/a><span style=\"font-weight: 400;\"> que te puedan ser de utilidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recuerda que los usuarios de internet compran cada vez m\u00e1s a trav\u00e9s de la red, as\u00ed que haz un esfuerzo en asegurarte que tu contenido est\u00e9 sintonizado con lo que estos usuarios est\u00e1n buscando, &nbsp;har\u00e1s que el trayecto del consumidor sea mucho m\u00e1s ameno y atractivo.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Haz contenido que sea \u00fanico<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Si te tomas un momento en pensar en el tipo de contenido que utilizamos como referencia cuando nos encontramos bloggeando y twitteando, por ejemplo, o en el contenido que se queda en tu mente y que utilizas para argumentar tu contenido, &nbsp;te dar\u00e1s cuenta que este normalmente est\u00e1 centrado en cifras y hechos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La red est\u00e1 llena de datos poco fiables. El truco es realizar investigaciones relevantes que hagan que tus prospectos y clientes se interesen en tu marca, &nbsp;que te posicione como un verdadero l\u00edder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Busca obtener la atenci\u00f3n de tus lectores de manera natural de, presenta un problema y ofrece soluciones. A todos nos gusta alg\u00fan tipo de estad\u00edstica que respalde nuestros puntos de vista, as\u00ed que si realizas una encuesta a tu audiencia objetivo, existe una gran probabilidad de que obtengas insights \u00fanicos que te ayuden a darle a tu red un valor \u00fanico a tu marca y &nbsp;que ofrezcas un contenido interesante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te invito a leer: <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/el-valor-del-contenido-bien-redactado\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">El valor del contenido bien redactado en el Marketing Digital<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Haz que tu contenido sea comprometedor<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La palabra \u201ccomprometer\u201d es un t\u00e9rmino popular de los encargados de hacer marketing en todo el mundo, y es la m\u00e9trica que indica que tan memorable es tu contenido. Se dice que las personas responden bien al contenido que tiene din\u00e1micas visuales y al contenido educacional, pero tambi\u00e9n es importante humanizar tu contenido para llevarte a crear un mayor impacto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al final del d\u00eda, si quieres que la gente hable de tu contenido, tienes que hacerlo atractivo y que resulte interesante para los usuarios. \u00a1Suerte!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quiz\u00e1 te interese leer: <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/como-crear-contenido-de-valor-en-social-media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">C\u00f3mo crear contenido de valor en social media<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para crear contenido que se destaque hay que luchar contra millones de publicaciones de blogs, billones de mensajes en redes [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":53208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[176,208],"tags":[],"class_list":{"0":"post-53207","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-estrategia-de-marketing","8":"category-mercadotecnia","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear contenido inolvidable para tus clientes<\/title>\n<meta name=\"description\" content=\"Checa estos consejos para crear contenido de valor que enganche a tus clientes y te ayude a generar 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