{"id":54973,"date":"2018-03-25T02:00:58","date_gmt":"2018-03-25T09:00:58","guid":{"rendered":"https:\/\/qa-release.questionpro.com\/blog\/?p=54973"},"modified":"2023-02-25T01:17:48","modified_gmt":"2023-02-25T01:17:48","slug":"preguntas-para-una-investigacion-de-mercado","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/preguntas-para-una-investigacion-de-mercado\/","title":{"rendered":"7 preguntas para una investigaci\u00f3n de mercado que todos se deber\u00edan hacer"},"content":{"rendered":"

\u00bfApoco no escuchamos la mayor\u00eda del tiempo que tenemos que hacer una investigaci\u00f3n de mercado antes de lanzar un nuevo producto o servicio, o modificar el producto o servicio existente? Realizar una <\/span>investigaci\u00f3n de mercados<\/span><\/a> es la mejor manera de encontrar todos y cada uno de los detalles de tu audiencia objetivo, como por ejemplo su perfil psicol\u00f3gico, demogr\u00e1fico, etc. Igual, realizar una investigaci\u00f3n de este tipo puede ayudarte a obtener informaci\u00f3n sobre tus competidores. Sin embargo, sorprendentemente, los profesionales generalmente omiten esa parte y no se preocupan por las preguntas para una investigaci\u00f3n de mercado. <\/span><\/p>\n

La realidad es que la toma de decisiones para el desarrollo o las posibles modificaciones de los productos se basan principalmente en las recomendaciones \u201cboca a boca\u201d , la sugerencia de los compa\u00f1eros o la evaluaci\u00f3n personal sin tener en consideraci\u00f3n datos reales.<\/span><\/p>\n

Encuentra tu nicho de mercado usando encuestas online<\/span><\/a>. Las <\/span>encuestas<\/b> sin duda pueden darte una mayor  comprensi\u00f3n de tu mercado, producto o servicio al igual que de tu competencia y tu p\u00fablico. <\/span><\/p>\n

Ejemplos de preguntas para una investigaci\u00f3n de mercado<\/span><\/h2>\n

Estas son 7 preguntas para una investigaci\u00f3n de mercado que todos se deber\u00edan hacer para tener un mejor desempe\u00f1o en su investigaci\u00f3n:<\/span><\/p>\n

    \n
  1. \u00bfQui\u00e9n compra actualmente tus productos o servicios?<\/span><\/li>\n
  2. \u00bfQu\u00e9 audiencia crees que este interesada en comprar tus productos en el futuro?<\/span><\/li>\n
  3. \u00bfCu\u00e1les son las principales razones por las que algunas personas no compran tu producto?<\/span><\/li>\n
  4. \u00bfD\u00f3nde comprar\u00edan tus productos o servicios los consumidores?<\/span><\/li>\n
  5. \u00bfQui\u00e9n es tu principal competidor?<\/span><\/li>\n
  6. \u00bfQu\u00e9 opinan los consumidores sobre las diferentes caracter\u00edsticas de tu producto o servicio? (empaque, nombre, precio, publicidad, etc.)<\/span><\/li>\n
  7. \u00bfQu\u00e9 mejoras le podr\u00edas hacer a tus productos o servicios para que destaquen de los dem\u00e1s?<\/span><\/li>\n<\/ol>\n

    Conoce las caracter\u00edsticas de una pregunta de investigaci\u00f3n<\/a>.<\/p><\/blockquote>\n

     <\/p>\n

    \"preguntas<\/p>\n

    El <\/span>tipo de pregunta matriz de escala bipolar <\/span><\/a>de QuestionPro te ofrecen establecer cinco preguntas en una sola para que puedas reducir la longitud de tu encuesta y el tiempo de respuesta.<\/span><\/p>\n

    La investigaci\u00f3n de mercado es un proceso continuo. La inteligencia es clave si quieres destacar en el mercado. \u00a1Suerte en tu pr\u00f3xima investigaci\u00f3n!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    \u00bfApoco no escuchamos la mayor\u00eda del tiempo que tenemos que hacer una investigaci\u00f3n de mercado antes de lanzar un nuevo […]<\/p>\n","protected":false},"author":42,"featured_media":55074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"preguntas para una investigaci\u00f3n de mercado","_yoast_wpseo_title":"7 preguntas para una investigaci\u00f3n de mercado online","_yoast_wpseo_metadesc":"Conoce algunas preguntas para una investigaci\u00f3n de mercado que te ayudar\u00e1n a obtener mejores resultados en tu pr\u00f3ximo proyecto de investigaci\u00f3n online.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[173],"tags":[],"yoast_head":"\n7 preguntas para una investigaci\u00f3n de mercado 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