{"id":56945,"date":"2018-05-25T02:00:48","date_gmt":"2018-05-25T09:00:48","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=56945"},"modified":"2023-02-18T02:12:07","modified_gmt":"2023-02-18T02:12:07","slug":"software-de-paneles-de-investigacion-online","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/software-de-paneles-de-investigacion-online\/","title":{"rendered":"Todo acerca del software de paneles de investigaci\u00f3n online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es un Panel de Investigaci\u00f3n? Es una comunidad pre calificada de individuos con antecedentes relevantes que han aceptado participar en iniciativas de <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/diferencia-investigacion-cualitativa-y-cuantitativa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">investigaci\u00f3n cuantitativa y cualitativas<\/span><\/a><span style=\"font-weight: 400;\"> que proporcionar\u00e1n al investigador comentarios acerca de diversos productos o servicios. Para ello, pueden hacer uso de un software de gesti\u00f3n de paneles de investigaci\u00f3n online<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es el software de gesti\u00f3n de paneles de investigaci\u00f3n online?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El software de gesti\u00f3n de paneles es una herramienta que ayuda a las compa\u00f1\u00edas a crear un portal personalizado para sus paneles. Utilizar este software hace que sea m\u00e1s sencillo para las empresas reclutar, segmentar y mantener sus paneles. Adem\u00e1s, el software de gesti\u00f3n de paneles de investigaci\u00f3n online le permite a las compa\u00f1\u00edas obtener, de manera r\u00e1pida y f\u00e1cil, las opiniones de sus panelistas, crear y manejar m\u00faltiples paneles, construir perfiles y marcar segmentos.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 deber\u00edas de utilizar el software de gesti\u00f3n de paneles de investigaci\u00f3n?<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><b>Investigaci\u00f3n espec\u00edfica<\/b><span style=\"font-weight: 400;\">: Las compa\u00f1\u00edas se sienten atra\u00eddas por la facilidad de enviar encuestas a un grupo espec\u00edfico y recibir los resultados inmediatamente.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Mejores resultados<\/b><span style=\"font-weight: 400;\">: El software de gesti\u00f3n de paneles de investigaci\u00f3n proporciona una tasa de respuesta m\u00e1s alta y comentarios m\u00e1s confiables.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Perfiles de encuestados:<\/b><span style=\"font-weight: 400;\"> La compa\u00f1\u00eda puede desarrollar perfiles completos acerca de sus panelistas y utilizar los datos para el futuro desarrollo de un producto.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Rapidez:<\/b><span style=\"font-weight: 400;\"> El software de gesti\u00f3n de paneles proporciona resultados m\u00e1s r\u00e1pidos que casi cualquier otro m\u00e9todo de investigaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Rentabilidad:<\/b><span style=\"font-weight: 400;\"> Ser due\u00f1o y gestionar un panel internamente cuesta considerablemente menos que adquirir una muestra comprada de otra fuente.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\">Te comparto otras <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/panel-online-3\/\"><span style=\"font-weight: 400;\">3 Razones para tener un panel online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Ventajas del software de gesti\u00f3n de paneles de investigaci\u00f3n online QuestionPro<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El portal de reclutamiento del panel es f\u00e1cil de crear <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrado con sistemas de software que utilizan API<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Integrado con <\/span><a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> para obtener el tr\u00e1fico del sitio web<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Opci\u00f3n de comunicarse con los miembros por medio del correo electr\u00f3nico<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cargar im\u00e1genes o logos a la biblioteca de im\u00e1genes para utilizar en el portal, correos electr\u00f3nicos, encuestas, etc.<\/span><\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/panel-de-investigacion-online\/\"><span style=\"font-weight: 400;\">Haz encuestas a trav\u00e9s de un panel de investigaci\u00f3n online<\/span><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">A\u00f1ade panelistas utilizando las distintas opciones de registrar \/invitar:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enriquecimiento de perfiles derivado de las respuestas de los panelistas registrados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las invitaciones tambi\u00e9n pueden ser enviadas por correo electr\u00f3nico<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La doble verificaci\u00f3n incrementa la confiabilidad de entrega de la invitaci\u00f3n por correo electr\u00f3nico<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Incentivo de Puntos \/ Recompensas:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Asignar puntos por unirse al portal<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Distribuir puntos por encuestas completadas o referencias<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Los usuarios pueden canjear sus puntos como quieran<\/span><\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/panel-online-insights\/\"><span style=\"font-weight: 400;\">Utiliza un panel online para generar insights<\/span><\/a><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Gesti\u00f3n de Usuarios del Panel:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personalizar \/ a\u00f1adir \/ editar campos para crear el perfil de los miembros<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Los an\u00e1lisis y reportes del campo de perfiles proporcionan informaci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exportar \/ importar datos de los panelistas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buscar \/ filtrar miembros del panel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Puedes gestionar el estado del usuario (Nuevo, Verificado, No Suscrito, Bloqueado, Pendiente de Aprobaci\u00f3n del Moderador, etc.)<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">An\u00e1lisis \/ Reportes:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reporte de tendencias de registro y abandono del panel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El reporte proporciona informaci\u00f3n a los perfiles de correos electr\u00f3nicos de los miembros del panel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reportes detallados acerca de los usuarios y su actividad reciente<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Proyectos de Encuesta \/ Investigaci\u00f3n:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enviar invitaciones por correo electr\u00f3nico para nuevas encuestas<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seguimiento &nbsp;y an\u00e1lisis de encuestas para completar, rechazar, terminar y asignar bas\u00e1ndose en los estados de las encuestas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Un historial detallado de todos los proyectos, invitaciones, etc.<\/span><\/li>\n<\/ul>\n<blockquote><p><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/panel-de-investigacion-online\/\"><span style=\"font-weight: 400;\">Haz encuestas de investigaci\u00f3n de mercados a trav\u00e9s de un panel online<\/span><\/a><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Para una implementaci\u00f3n exitosa del software de gesti\u00f3n de paneles de investigaci\u00f3n online QuestionPro consulta con nuestros asesores en l\u00ednea y agenda una demo.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es un Panel de Investigaci\u00f3n? Es una comunidad pre calificada de individuos con antecedentes relevantes que han aceptado participar [&hellip;]<\/p>\n","protected":false},"author":107,"featured_media":56946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[218,219],"tags":[],"class_list":{"0":"post-56945","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-comunidades","8":"category-comunidades-en-linea","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Todo acerca del software de paneles de investigaci\u00f3n online<\/title>\n<meta name=\"description\" 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