{"id":57569,"date":"2018-07-15T02:00:56","date_gmt":"2018-07-15T09:00:56","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=57569"},"modified":"2023-02-14T16:41:12","modified_gmt":"2023-02-14T16:41:12","slug":"baby-boomers-tecnologia","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/baby-boomers-tecnologia\/","title":{"rendered":"Por qu\u00e9 las empresas de tecnolog\u00eda se est\u00e1n enfocando en los Baby Boomers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Actualmente hay alrededor 75 millones de <\/span><span style=\"font-weight: 400;\">Baby Boomers<\/span><span style=\"font-weight: 400;\"> (nacidos entre 1946 y 1964) en los Estados Unidos, y ellos son el segmento de consumidores tecnol\u00f3gicos que crece m\u00e1s r\u00e1pido. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mientras que los millennials consumen la tecnolog\u00eda que est\u00e1 en tendencia y cambian en un segundo, los <\/span><span style=\"font-weight: 400;\">Baby Boomers<\/span><span style=\"font-weight: 400;\"> son diferentes. Una vez que encuentran una marca que les acomode, ellos son extremadamente leales a ella. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Opuesto a la creencia popular, ellos no se resisten a la tecnolog\u00eda o a las redes redes sociales, y seg\u00fan un estudio que fue llevado a cabo por Forrester Research, los <\/span><span style=\"font-weight: 400;\">Baby boomers<\/span><span style=\"font-weight: 400;\"> actualmente gastan m\u00e1s en tecnolog\u00eda que en cualquier otro sector demogr\u00e1fico. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los <\/span><span style=\"font-weight: 400;\">Baby boomers<\/span><span style=\"font-weight: 400;\"> controlan el 70% del ingreso disponible, y las compa\u00f1\u00edas est\u00e1n adaptando la tecnolog\u00eda para que les agrade a este sector.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Quiz\u00e1 te interese leer: <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/como-mejorar-la-experiencia-del-cliente\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">C\u00f3mo mejorar la experiencia del cliente mediante el uso de tecnolog\u00edas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3 ejemplos de c\u00f3mo la industria tecnol\u00f3gica se est\u00e1 enfocando en los <\/span><span style=\"font-weight: 400;\">Baby Boomers<\/span><\/h2>\n<p>Estas son algunos ejemplos del enfoque que le est\u00e1n dando al <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/grey-market\/\" target=\"_blank\" rel=\"noopener\">grey market<\/a>:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>CUIDADOS<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Actualmente muchas personas se est\u00e1n haciendo cargo de los miembros m\u00e1s grandes de la familia, lo cual es extremadamente agotador y es una tarea dif\u00edcil. Los avances tecnol\u00f3gicos hacen que sea m\u00e1s f\u00e1cil estar al tanto de los problemas de salud de nuestros seres queridos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una aplicaci\u00f3n llamada Medisafe utiliza la nube para alertar a los miembros de la familia cuando alguien olvida tomarse la medicina. Los cuidadores tambi\u00e9n tienen una opci\u00f3n para darle seguimiento a sus seres queridos que est\u00e1n grandes y que tienden a desorientarse y perderse, y lo pueden hacer a trav\u00e9s de un GPS que ponen en el zapato para rastrear la locaci\u00f3n de quien lo est\u00e1 portando.<\/span><\/p>\n<ul>\n<li><b>VIAJES<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El 84 % de los boomers buscan sus viajes en l\u00ednea. Esto no es una sorpresa, la tecnolog\u00eda ha hecho que viajar sea m\u00e1s f\u00e1cil para todos. Desde investigar, comparar precios, y reservar los viajes, todo est\u00e1 a un solo clic. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>FITNESS.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Los Baby Boomers est\u00e1n enfocados en estar bien de salud, y la tecnolog\u00eda juega un gran papel al ayudar a los Boomers a lograr estas metas para asegurar un estilo de vida m\u00e1s activo, y por ende, alargar su vida. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evelo, una compa\u00f1\u00eda de bicicletas el\u00e9ctricas, puso como objetivo el mercado de los Boomers y vio una oportunidad de ventas. Boris Mordkovich, CEO y fundador de Evelo, not\u00f3 el gran potencial de mercado gracias a sus propios padres, quienes son Baby Boomers, se dio cuenta que las bicicletas el\u00e9ctricas son extremadamente \u00fatiles. La bicicleta es popular porque le permite al conductor controlar cu\u00e1nta fuerza se utilizar\u00e1, y es m\u00e1s suave para las articulaciones que las bicicletas tradicionales.<\/span><\/p>\n<blockquote><p>Conoce m\u00e1s del uso de <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/encuestas-para-adultos-mayores\/\" target=\"_blank\" rel=\"noopener\">encuestas para adultos mayores<\/a>.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Nuestro servicio de <\/span><a href=\"https:\/\/www.questionpro.com\/es\/audience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Audience <\/span><\/a><span style=\"font-weight: 400;\">proporciona acceso a m\u00e1s de 5 millones de consumidores activos, quienes son candidatos ya pre calificados para una recolecci\u00f3n de datos de alta calidad. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con el conocimiento de las industrias, herramientas innovadoras, y el poder de compra, al implementar varias metodolog\u00edas de reclutamiento, nosotros nos aseguramos de proporcionar a los encuestados correctos para tu investigaci\u00f3n. Pregunta con nuestros asesores en l\u00ednea.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualmente hay alrededor 75 millones de Baby Boomers (nacidos entre 1946 y 1964) en los Estados Unidos, y ellos son [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":57570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[184,266,177],"tags":[],"class_list":{"0":"post-57569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-negocios","8":"category-tecnologia","9":"category-tendencias","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - 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