{"id":57591,"date":"2018-06-19T02:02:49","date_gmt":"2018-06-19T09:02:49","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=57591"},"modified":"2023-02-20T04:07:36","modified_gmt":"2023-02-20T04:07:36","slug":"participar-en-una-investigacion-online","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/participar-en-una-investigacion-online\/","title":{"rendered":"Claves para motivar a participar en una investigaci\u00f3n online"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Sin duda alguna tener participantes comprometidos con investigaci\u00f3n, es un gran paso para el \u00e9xito de tu proyecto, parece algo obvio, pero muchas veces este factor es ignorado al participar en una investigaci\u00f3n online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A medida que se realiza m\u00e1s investigaciones a trav\u00e9s de herramientas digitales, debemos cuidar que no se rompa el v\u00ednculo entre los investigadores y los participantes, para ello te invito a seguir leyendo y tomar en cuenta los consejos que hoy te compartimos.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Te invito a leer: <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/calidad-en-investigacion-online\/\"><span style=\"font-weight: 400;\">C\u00f3mo lograr calidad en Investigaci\u00f3n online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 participar en una investigaci\u00f3n online?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Esta es una pregunta que muchos clientes se har\u00e1n al recibir la invitaci\u00f3n para participar en una investigaci\u00f3n en l\u00ednea. Seguramente estar\u00e1s pensando que ellos aceptar\u00e1n hacerlo para obtener una recompensa, pero no siempre este es el caso. Las personas son complejas y emocionales, y al afirmar que todos los participantes est\u00e1n motivados solo por la recompensa no es correcto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Te aseguro que los participantes est\u00e1n de acuerdo y se sienten m\u00e1s motivados a participar en una investigaci\u00f3n online porque desean hacer llegar su opini\u00f3n a las empresas, ofrecer retroalimentaci\u00f3n para que el producto o servicio se mejore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunas motivaciones a las que se enfrentan los participantes incluyen:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">El incentivo financiero<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">Autopromoci\u00f3n<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">Una conexi\u00f3n emocional con el producto \/ servicio<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">Experiencia previa<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">Participaci\u00f3n social<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Te invito a leer: <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/como-motivar-a-tus-clientes\/\"><span style=\"font-weight: 400;\">C\u00f3mo motivar a tus clientes para que te den su opini\u00f3n<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 participantes son los m\u00e1s valiosos?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No cabe duda que es algo normal que algunos participantes sean m\u00e1s valiosos que otros. Y lo que les motive a participar en una investigaci\u00f3n online depender\u00e1 del m\u00e9todo de investigaci\u00f3n y del tema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, cuando realices alguna investigaci\u00f3n a trav\u00e9s de una comunidad online, busca a participantes que est\u00e9n motivados, ya que estos seguro participaran activamente en la investigaci\u00f3n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los participantes impulsados por el deseo de promoverse a s\u00ed mismos tambi\u00e9n son incre\u00edblemente \u00fatiles en las comunidades de investigaci\u00f3n, ya que estos son m\u00e1s propensos a comenzar las conversaciones. <\/span><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/motiva-participantes-comunidad-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo motivar a los participantes de una comunidad online? <\/span><\/a><span style=\"font-weight: 400;\">Claro, es dif\u00edcil entender la motivaci\u00f3n de los participantes antes de que tu proyecto comience. Sin embargo, considera el uso de encuestas para conocerlos mejor y mot\u00edvalos a trav\u00e9s del proceso de investigaci\u00f3n, a fin de desarrollar t\u00e9cnicas efectivas para identificar a participantes comprometidos.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfC\u00f3mo puede ser utilizada la motivaci\u00f3n para crear compromiso para la investigaci\u00f3n?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En la era online en la que nos encontramos, esto es m\u00e1s importante que nunca. Desde el lenguaje utilizado para comprometer a los participantes, hasta la interacci\u00f3n con el moderador, la manera en la que nos acercamos a los participantes debe ser variada y diversa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tomemos en cuenta que a\u00fan la retroalimentaci\u00f3n negativa puede ser positiva para nuestra organizaci\u00f3n, as\u00ed que hay que buscar obtenerla de la mejor manera para rescatar insights valiosos que nos ayuden a tomar mejores decisiones. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos fueron algunos puntos sobre la importancia de comprometer a las personas a participar en una investigaci\u00f3n online en esta era digital. Checa aqu\u00ed <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/como-lograr-el-compromiso-de-una-comunidad-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">c\u00f3mo lograr el compromiso dentro de una comunidad online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recuerda que para conducir una investigaci\u00f3n que te ofrezca buenos resultados, debes entender la condici\u00f3n humana, entender a tus participantes. Comienza identificando lo que les motiva y utilizando herramientas flexibles que el internet te ofrece, con ello es posible alcanzar una mejora significativa en el compromiso de tus participantes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sin duda alguna tener participantes comprometidos con investigaci\u00f3n, es un gran paso para el \u00e9xito de tu proyecto, parece algo [&hellip;]<\/p>\n","protected":false},"author":107,"featured_media":57592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[173],"tags":[],"class_list":{"0":"post-57591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investigacion-de-mercado","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claves para motivar a participar en una investigaci\u00f3n online<\/title>\n<meta name=\"description\" content=\"Para participar en una investigaci\u00f3n online se requieren tomar en cuenta ciertos factores. 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