{"id":58858,"date":"2018-07-22T02:00:32","date_gmt":"2018-07-22T09:00:32","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=58858"},"modified":"2023-02-18T02:29:40","modified_gmt":"2023-02-18T02:29:40","slug":"plan-de-marketing-de-una-empresa","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/plan-de-marketing-de-una-empresa\/","title":{"rendered":"7 componentes del plan de marketing de una empresa"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si est\u00e1s empezando tu negocio, seguramente tienes los recursos limitados, as\u00ed como el tiempo para implementar nuevas iniciativas. El plan de marketing de una empresa puede ayudar a no perder tiempo, ni dinero, as\u00ed que \u00a1manos a la obra!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfTe urge vender y recuperar tu inversi\u00f3n? Si quieres que tu estrategia de negocio sea efectiva debes de tener paciencia y pensar en los elementos que te ayudar\u00e1n a cumplir con tus objetivos.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Elementos del plan de marketing de una empresa<\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400; margin: 10px 0;\"><a href=\"https:\/\/www.questionpro.com\/es\/investigacion-de-mercados.html\" target=\"_blank\" rel=\"noopener\"><b>Investigaci\u00f3n de mercados<\/b><\/a><span style=\"font-weight: 400;\">. Si quieres saber qu\u00e9 rumbo tomar debes tener identificados los h\u00e1bitos de tus consumidores, saber sus gustos y necesidades, al igual que del mercado que piensas atacar. Conocer cualquier tendencia actual es vital para tu negocio.<\/span><\/li>\n<li style=\"font-weight: 400; margin: 10px 0;\">El <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/mercado-objetivo\/\" target=\"_blank\" rel=\"noopener\"><b>mercado objetivo<\/b><\/a><span style=\"font-weight: 400;\">. Debes conocer qui\u00e9nes son tus compradores potenciales, segmentarlo y as\u00ed poder ofrecerles lo que realmente necesitan.<\/span><\/li>\n<li style=\"font-weight: 400; margin: 10px 0;\"><b>Posicionamiento<\/b><span style=\"font-weight: 400;\">. \u00bfCu\u00e1l es la percepci\u00f3n de tu marca en el mercado? Por ejemplo, si tu vendes vendes cosm\u00e9ticos, \u00bflos clientes te ven como un lugar al cual ir por ser una opci\u00f3n con precios accesibles, o como el lugar al que pueden ir porque ofrecen los productos de mayor calidad? Esta informaci\u00f3n te ayudar\u00e1 a crear una campa\u00f1a de marketing que comunique claramente c\u00f3mo quieres ser percibido. Te invito a leer: <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/mercado-y-necesidades-del-cliente\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">El Mercado y las necesidades del cliente en la investigaci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400; margin: 10px 0;\"><b>An\u00e1lisis competitivo.<\/b><span style=\"font-weight: 400;\"> Otro de los elementos principales del plan de marketing de una empresa es conocer a la competencia, y en cu\u00e1les son las caracter\u00edsticas que te hacen \u00fanico. Conocer las ventajas y desventajas de tu competidor te ayudar\u00e1 a posicionar mejor tu negocio y a sobresalir de la competencia. Aqu\u00ed algunos consejos de <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/como-investigar-a-la-competencia\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">c\u00f3mo investigar a la competencia a trav\u00e9s de tus vendedores<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400; margin: 10px 0;\"><b>Estrategia de mercado.<\/b><span style=\"font-weight: 400;\"> Tu estrategia de marketing es el camino a tus metas de ventas. Analiza todo el mercado y luego decide qu\u00e9 acciones llevar\u00e1s a cabo para cumplir tus objetivos: Promociones, Seminarios online, campa\u00f1as de email marketing, marketing de contenidos y todo aquello que te acerque a tus clientes. Aqu\u00ed algunas <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/estrategias-de-marketing-significan-ventas\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">estrategias de marketing para generar m\u00e1s ventas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400; margin: 10px 0;\"><b>Presupuesto<\/b><span style=\"font-weight: 400;\">. Pon especial atenci\u00f3n en cuanto dinero vas a destinar para cada actividad. Si no tienes retorno de inversi\u00f3n, es que algo est\u00e1s haciendo mal. <\/span><\/li>\n<li style=\"font-weight: 400; margin: 10px 0;\"><b>M\u00e9tricas.<\/b><span style=\"font-weight: 400;\"> El plan de marketing de una empresa debe de tener un seguimiento, para ello nada mejor que establecer m\u00e9tricas para medir su \u00e9xito. As\u00ed podr\u00e1s evaluar f\u00e1cilmente los resultados y cambiar lo que no te funciona.<\/span><\/li>\n<\/ol>\n<p>Conoce algunos de los <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/los-kpis-de-trade-marketing-mas-importantes\/\" target=\"_blank\" rel=\"noopener\">KPIs de trade marketing<\/a> m\u00e1s importantes.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Recuerda, si no est\u00e1s obteniendo clientes potenciales, necesitas un mejor marketing. Un buen plan te ayudar\u00e1 a comenzar. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s empezando tu negocio, seguramente tienes los recursos limitados, as\u00ed como el tiempo para implementar nuevas iniciativas. El plan [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":58859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[176,231],"tags":[],"class_list":{"0":"post-58858","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-estrategia-de-marketing","8":"category-mercadotecnia-es","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 componentes del plan de marketing de una empresa<\/title>\n<meta name=\"description\" content=\"Conoce la importancia del plan de marketing de una empresa para generar m\u00e1s ventas. Sigue estos consejos para impactar en tus clientes.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 componentes del plan de marketing de una empresa\" \/>\n<meta property=\"og:description\" content=\"Conoce la importancia del plan de marketing de una empresa para generar m\u00e1s ventas. 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