{"id":60277,"date":"2018-09-18T02:00:15","date_gmt":"2018-09-18T09:00:15","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=60277"},"modified":"2023-02-06T22:09:19","modified_gmt":"2023-02-06T22:09:19","slug":"como-saber-que-necesidades-tiene-mi-cliente","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/como-saber-que-necesidades-tiene-mi-cliente\/","title":{"rendered":"\u00bfC\u00f3mo saber qu\u00e9 necesidades tiene mi cliente?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfEres de los que opinan que el cliente no sabe lo que quiere? \u00bfHas llevado a cabo alguna investigaci\u00f3n de mercados?, Te has preguntado: \u00bfC\u00f3mo saber qu\u00e9 necesidades tiene mi cliente?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00eda con d\u00eda se crean productos que buscan satisfacer las necesidades de los consumidores, empresas que quieren innovar el mercado y marcas que desean estar en el gusto de los clientes. Muchas lo han logrado haciendo investigaci\u00f3n de mercados para identificar las necesidades latentes de los clientes. Tomando esto como base, ofrecen un mejor servicio o producto a su mercado y, lo m\u00e1s importante, mantienen una ventaja competitiva.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Te recomiendo leer: <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/aprende-a-recolectar-inteligencia-competitiva\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Aprende a recolectar inteligencia competitiva<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<br \/>\n<span style=\"font-weight: 400;\">\u00bfQu\u00e9 herramientas utilizar para conocer las necesidades del cliente?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una buena opci\u00f3n para obtener mayor participaci\u00f3n y retroalimentaci\u00f3n del cliente son las herramientas online cualitativas. Pero, \u00bfc\u00f3mo utilizarlas cuando es probable que los consumidores no sepan qu\u00e9 es lo que quieren? \u00bfC\u00f3mo saber qu\u00e9 necesidades tiene mi cliente?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quiz\u00e1 si realizan una actividad en grupo sea m\u00e1s f\u00e1cil para ellos compartir su punto de vista. A medida que los participantes empiezan a compartir ideas, problemas y soluciones, es muy probable que cada participante se vea identificado con la situaci\u00f3n o tenga una soluci\u00f3n para ello, o simplemente se decida a participar motivado por los dem\u00e1s..<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La habilidad b\u00e1sica que requiere un investigador para utilizar las herramientas cualitativas online es orientar cuidadosamente a los participantes, a fin de obtener ideas creativas que cumplan con los objetivos de tu proyecto.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Te recomiendo leer: <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/como-moderar-las-discusiones-en-una-comunidad-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">C\u00f3mo moderar los foros de discusion en una comunidad online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">Obt\u00e9n insights poderosos a trav\u00e9s de una lluvia de ideas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo saber qu\u00e9 necesidades tiene mi cliente? Los participantes de una comunidad online pueden ayudarte en tu proceso de innovaci\u00f3n al compartir sus ideas de productos, caracter\u00edsticas y atributos que puedan servirte para mejorar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toda esta variedad de ideas traer\u00e1n sin duda grandes resultados, para ello te recomendamos invitar a tus participantes a que sugieran ideas que sirvan para que tu identifiques las soluciones m\u00e1s populares o hacer una din\u00e1mica para identificar lo que tus clientes piensan de alg\u00fan producto o servicio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la b\u00fasqueda de necesidades latentes, una comunidad online puede ser usada en una cantidad indefinida de maneras creativas y \u00fanicas que te ayuden a obtener insights de la vida cotidiana de los participantes y tomar mejores decisiones.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"> Te comparto <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/innovacion-comunidad-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3 pasos para impulsar la innovaci\u00f3n a trav\u00e9s de una comunidad online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><\/blockquote>\n<p>&nbsp;<br \/>\n<span style=\"font-weight: 400;\">Ya no te preguntes c\u00f3mo saber qu\u00e9 necesidades tiene mi cliente, mejor crea tu propia comunidad online para un pr\u00f3ximo proyecto de investigaci\u00f3n, consulta con nuestro asesores en l\u00ednea y agenda una demo de nuestras <\/span><a href=\"https:\/\/www.questionpro.com\/es\/communities\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Comunidades Online<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEres de los que opinan que el cliente no sabe lo que quiere? \u00bfHas llevado a cabo alguna investigaci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":60591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[182,178],"tags":[],"class_list":{"0":"post-60277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cx-es","8":"category-investigacion-de-consumidores","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo saber qu\u00e9 necesidades tiene mi cliente?<\/title>\n<meta name=\"description\" content=\"\u00bfEres de los que te preguntas c\u00f3mo saber qu\u00e9 necesidades tiene mi cliente? 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