{"id":74564,"date":"2019-08-05T02:00:14","date_gmt":"2019-08-05T09:00:14","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=74564"},"modified":"2019-08-05T02:00:14","modified_gmt":"2019-08-05T09:00:14","slug":"metodologia-maxdiff","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/metodologia-maxdiff\/","title":{"rendered":"Beneficios de utilizar la metodolog\u00eda MaxDiff"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">La metodolog\u00eda MaxDiff permite evaluar el nivel de importancia o preferencia de los encuestados hacia elementos espec\u00edficos. Este proceso es muy sencillo, se le pide a los participantes que realicen las mejores o peores elecciones, y de esta manera se obtiene informaci\u00f3n importante para el investigador.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si se implementa con un buen dise\u00f1o experimental, se puede obtener un ranking relativo para cada opci\u00f3n.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Conoce m\u00e1s acerca de <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/escalas-de-medicion-max-diff\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">qu\u00e9 es MaxDiff<\/span><\/a><span style=\"font-weight: 400;\"> con este art\u00edculo que tenemos para ti.\u00a0<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Aplicaciones de la metodolog\u00eda MaxDiff<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La metodolog\u00eda MaxDiff es apta para situaciones en las que se requieren compensaciones o elecciones como las siguientes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comparar caracter\u00edsticas o beneficios.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encontrar \u00e1reas para la inversi\u00f3n potencial de recursos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comparar intereses y actividades.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Decidir sobre los mensajes de marketing para un nuevo producto.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obtener retroalimentaci\u00f3n sobre los productos o servicios utilizados.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Conoce los <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/tipos-de-escalas-de-medicion-para-investigadores\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">tipos de escalas de medici\u00f3n<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 que todo investigador deber\u00eda utilizar.\u00a0<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Actualizaci\u00f3n de la metodolog\u00eda MaxDiff con QuestionPro<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La actualizaci\u00f3n de la metodolog\u00eda MaxDiff ha tra\u00eddo mejoras para facilitar el uso a los administradores de la encuesta. \u00bfCu\u00e1les son las novedades?\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Editor de contenido rico<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">QuestionPro ahora te permite editar las opciones de respuesta adem\u00e1s del texto de la pregunta MaxDiff.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puedes editar las opciones de texto, darle formato o a\u00f1adir una imagen utilizando el editor de contenido rico.<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-74565 size-full\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/MaxDiff1.jpg\" alt=\"Actualizaci\u00f3n Maxdiff 1\" width=\"900\" height=\"481\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">2. Im\u00e1genes sin etiqueta de texto<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ahora, con la actualizaci\u00f3n de la metodolog\u00eda MaxDiff, es posible ver las opciones de respuesta de la imagen sin texto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto permite que los administradores de la encuesta usen im\u00e1genes sin necesidad de usar una etiqueta. Por supuesto, siempre es posible usar texto para dar m\u00e1s contexto a los encuestados.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-74572 size-full\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/MaxDiff2.jpg\" alt=\"Actualizaci\u00f3n Maxdiff 2\" width=\"900\" height=\"483\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">3. Repetici\u00f3n de atributos en las opciones de respuesta<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Si lo deseas, puedes hacer que los atributos de tu elemento se repitan como opciones de respuesta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Puedes establecer el n\u00famero de atributos que se repetir\u00e1n en cada paso. Por ejemplo, si no se selecciona esta opci\u00f3n, tendr\u00e1s un conjunto \u00fanico de atributos en cada paso. Esto dar\u00e1 una idea de c\u00f3mo la audiencia compara varias opciones y cu\u00e1l es la que valoran m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n puedes aleatorizar el orden de visualizaci\u00f3n de los atributos. Cuando esta opci\u00f3n est\u00e1 activada, se mostrar\u00e1n los atributos aleatoriamente a todos los encuestados.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-74579 size-full\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/MaxDiff3.jpg\" alt=\"Actualizaci\u00f3n Maxdiff 3\" width=\"900\" height=\"481\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">4. Creaci\u00f3n de informes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ahora puedes generar informes de an\u00e1lisis MaxDiff en formato <\/span><a href=\"https:\/\/www.questionpro.com\/es\/que-es-spss.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SPSS<\/span><\/a><span style=\"font-weight: 400;\"> adem\u00e1s del formato Excel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n hemos a\u00f1adido soporte para im\u00e1genes en tus informes online\u00a0 para mejorar la experiencia del usuario. Esto hace que sean m\u00e1s f\u00e1ciles de usar y comprender.<\/span><\/p>\n<ul>\n<li><b>Informes online<\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-74586 size-full\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/MaxDiff4.jpg\" alt=\"MaxDiff informe onlie\" width=\"900\" height=\"402\" \/><\/p>\n<ul>\n<li><b>Reportes de Excel<\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-74593 size-full aligncenter\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/08\/MaxDiff5.jpg\" alt=\"MaxDiff informe excel\" width=\"900\" height=\"490\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, los usuarios ver\u00e1n ahora una etiqueta de imagen HTML en el informe de Excel en lugar de espacio en blanco. Esta etiqueta de imagen puede ser usada en scripts para subir im\u00e1genes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La metodolog\u00eda MaxDiff es muy \u00fatil para la <\/span><a href=\"https:\/\/www.questionpro.com\/es\/investigacion-de-mercados.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">investigaci\u00f3n de mercados<\/span><\/a><span style=\"font-weight: 400;\">, ya que proporciona una gran cantidad de informaci\u00f3n con menos esfuerzo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es f\u00e1cil para los encuestados responder a las preguntas y obliga a un compromiso. Tambi\u00e9n elimina el sesgo de escala y se puede utilizar con fines predictivos y de agrupaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si deseas realizar un informe o conocer m\u00e1s sobre la metodolog\u00eda MaxDiff, \u00a1cont\u00e1ctanos y conoce c\u00f3mo nuestra plataforma QuestionPro te puede ayudar!\u00a0<\/span><\/p>\n<p><center><a href=\"https:\/\/agendardemo2.questionpro.com\/?custom1=metodologia-maxdiff\" target=\"_blank\" rel=\"noopener noreferrer\"><button>AGENDAR UNA DEMOSTRACI\u00d3N<\/button><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La metodolog\u00eda MaxDiff permite evaluar el nivel de importancia o preferencia de los encuestados hacia elementos espec\u00edficos. Este proceso es [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":74602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[186,193],"tags":[],"class_list":{"0":"post-74564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-encuestas","8":"category-questionpro-products","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beneficios de utilizar la metodolog\u00eda MaxDiff<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo realizar un an\u00e1lisis con la metodolog\u00eda MaxDiff y aprovecha los 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