{"id":86118,"date":"2020-01-18T02:00:05","date_gmt":"2020-01-18T10:00:05","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=86118"},"modified":"2023-02-25T01:11:57","modified_gmt":"2023-02-25T01:11:57","slug":"que-es-un-store-check","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/que-es-un-store-check\/","title":{"rendered":"\u00bfQu\u00e9 es un store check?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En este art\u00edculo hablaremos acerca de lo que es un <\/span><b>store check <\/b><span style=\"font-weight: 400;\">y c\u00f3mo este m\u00e9todo te ayudar\u00e1 a comercializar tus productos eficazmente.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un store check es el proceso donde los fabricantes de un producto se encargan de investigar a la competencia, realizando visitas con el prop\u00f3sito de observar y analizar sus productos, y as\u00ed identificar cu\u00e1les son los que tienen un mayor nivel de ventas, sus estrategias de mercado, etc.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con la informaci\u00f3n recolectada durante este proceso de <\/span><a href=\"https:\/\/www.questionpro.com\/es\/investigacion-de-mercados.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">investigaci\u00f3n de mercados<\/span><\/a><span style=\"font-weight: 400;\">, es posible que los fabricantes tengan un control sobre la comercializaci\u00f3n de sus productos.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas de store check<\/span><\/h2>\n<p><b>Permite conocer a la competencia:<\/b><span style=\"font-weight: 400;\"> Realizar este proceso te ayuda a conocer a otras marcas con el mismo giro, los productos que ofrecen, su forma de comercializarlo, sus canales de distribuci\u00f3n, etc.&nbsp;<\/span><\/p>\n<p><b>El store check permite saber qu\u00e9 direcci\u00f3n debe seguir el dise\u00f1o de un producto:<\/b><span style=\"font-weight: 400;\"> Si no comprendes el contexto de tu marca es imposible enviar el mensaje adecuado, de tus productos, incluso en el dise\u00f1o del empaque.<\/span><\/p>\n<p><b>Permite posicionar tu marca:<\/b><span style=\"font-weight: 400;\"> Cuando una empresa tiene el control sobre los productos que maneja, es posible crear estrategias de mercado que le permitan dar a conocer su marca entre el p\u00fablico.&nbsp;<\/span><\/p>\n<p><b>Ayuda a estar por delante de la competencia: <\/b><span style=\"font-weight: 400;\">Al conocer a tu competencia y las diferentes estrategias de mercado que ejecutan, puedes realizar un plan que vaya por delante de ellos y mantener un mejor control y distribuci\u00f3n de tus productos.&nbsp;<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Aprende <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/analisis-de-la-competencia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">c\u00f3mo hacer un an\u00e1lisis de la competencia<\/span><\/a><span style=\"font-weight: 400;\"> con este art\u00edculo que tenemos para ti.&nbsp;<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Objetivos de un store check<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre los principales objetivos de realizar un store check se encuentran los siguientes:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tomar el control en la velocidad en la que tus productos son rotados.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conocer las caracter\u00edsticas de los productos de la competencia.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Realizar una evaluaci\u00f3n sobre la calidad de los productos de la competencia.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Realizar una evaluaci\u00f3n sobre los canales de distribuci\u00f3n de los productos de otras marcas.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conocer las estrategias de comercializaci\u00f3n que utilizan los distribuidores de la competencia.&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comparar la comercializaci\u00f3n de tus productos con los de la competencia.&nbsp;<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Descubre <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/como-se-hace-un-store-check\/\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00f3mo se hace un store check<\/a> y mide el \u00e9xito de tu producto en el mercado.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Por qu\u00e9 es tan importante realizar un store check para tu negocio<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El store check es uno de los m\u00e9todos m\u00e1s utilizados por las industrias, ya que les permite comprender los canales donde pueden realizar las mejores ventas, aprovechar el mercado y dise\u00f1ar estrategias de posicionamiento.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando analizas lo que la competencia est\u00e1 haciendo de forma adecuada, puedes tomar mejores decisiones para tu negocio y dise\u00f1ar estrategias que tengan mayor impacto entre el p\u00fablico objetivo.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al realizar un store check adecuadamente, puedes crear estrategias de marketing completas, es decir, planes que te permitan estudiar la distribuci\u00f3n de tus productos, categorizarlos, analizar los precios y compararlos con los de la competencia.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al saber c\u00f3mo realizar una <a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/auditoria-store-check\/\" target=\"_blank\" rel=\"noopener noreferrer\">auditoria store check<\/a> tendr\u00e1s una imagen m\u00e1s completa y real de los productos en los centros de distribuci\u00f3n. Solamente de esta manera podr\u00e1s conocer si tendr\u00e1 \u00e9xito en el mercado y si podr\u00e1 destacar entre los rivales.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo hablaremos acerca de lo que es un store check y c\u00f3mo este m\u00e9todo te ayudar\u00e1 a comercializar [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":86058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[173],"tags":[],"class_list":{"0":"post-86118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investigacion-de-mercado","8":"entry"},"yoast_head":"<!-- This site is optimized with the 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