{"id":94250,"date":"2020-04-08T02:00:52","date_gmt":"2020-04-08T09:00:52","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=94250"},"modified":"2023-02-23T16:37:07","modified_gmt":"2023-02-23T16:37:07","slug":"analisis-de-agrupacion","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/es\/analisis-de-agrupacion\/","title":{"rendered":"An\u00e1lisis de agrupaci\u00f3n: Qu\u00e9 es y c\u00f3mo realizarlo con QuestionPro"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El an\u00e1lisis de agrupaci\u00f3n consiste en reunir elementos a partir de las caracter\u00edsticas que comparten, con el prop\u00f3sito de realizar una evaluaci\u00f3n profunda comparando los resultados obtenidos con la secci\u00f3n a la que pertenece cada elemento.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En las encuestas, este an\u00e1lisis de agrupaci\u00f3n permite que el investigador orden las respuestas bas\u00e1ndose en los par\u00e1metros establecidos, estos grupos pueden ser de tiempo, tipo de respuesta, ubicaci\u00f3n, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo anterior permite que durante el proceso de <\/span><a href=\"https:\/\/www.questionpro.com\/es\/analisis-de-datos.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">an\u00e1lisis de datos<\/span><\/a><span style=\"font-weight: 400;\">, pueda visualizarlos filtrando los grupos seg\u00fan los par\u00e1metros previamente establecidos.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ventajas de realizar un an\u00e1lisis de agrupaci\u00f3n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Realizar un an\u00e1lisis de agrupaci\u00f3n tiene muchas ventajas para los investigadores. Aqu\u00ed tenemos algunas de ellas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es posible realizar un an\u00e1lisis de datos en menor tiempo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite que los investigadores puedan relacionar los resultados y respuestas de la encuesta con la agrupaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ayuda a obtener insights sobre intereses espec\u00edficos\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Si los investigadores realizan encuestas sociales, pueden crear filtros que permitan identificar fen\u00f3menos presentes relacionados con el nivel socioecon\u00f3mico, tasa de empleo, nivel educativo, etc.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">C\u00f3mo realizar un an\u00e1lisis de agrupaci\u00f3n con QuestionPro<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Comienza a crear filtros en tus encuestas y visualiza los datos de forma efectiva siguiendo estos pasos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ve a \u201cMis encuestas\u201d, selecciona tu encuesta\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Posteriormente, dir\u00edgete a \u201cAn\u00e1lisis\u201d \u00bb \u201cSegmentaci\u00f3n de datos\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Presiona \u201cNuevo filtro de datos\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inserta un nombre al nuevo filtro y selecciona el segmento que quieres utilizar.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Completa los requisitos que se te proporcionan.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Presiona \u201cGuardar filtro\u201d.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ahora tus criterios aparecer\u00e1n en \u201cFiltros de datos actuales\u201d y podr\u00e1s utilizarlo para realizar cualquier tipo de an\u00e1lisis como <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/que-es-el-analisis-turf\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">An\u00e1lisis TURF<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/que-es-un-analisis-de-tendencias\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">An\u00e1lisis de Tendencias<\/span><\/a><span style=\"font-weight: 400;\">, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro te ofrece la posibilidad de crear un informe con el filtro que desees y exportarlo en Excel, Word o PowerPoint, o visualizarlo en l\u00ednea.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tipos de an\u00e1lisis de agrupaci\u00f3n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">QuestionPro te permite crear diferentes <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/es\/tipos-de-segmentacion-de-mercado\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">tipos de segmentaci\u00f3n<\/span><\/a><span style=\"font-weight: 400;\"> para realizar un an\u00e1lisis efectivo.\u00a0<\/span><\/p>\n<p><b>Respuesta de la encuesta:<\/b><span style=\"font-weight: 400;\"> Esta segmentaci\u00f3n te permite elegir una pregunta espec\u00edfica y luego, seleccionar las respuestas de tipo:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">igual<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">mayor<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">igual que<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">menor que<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">mayor que<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">no igual<\/span><\/li>\n<\/ul>\n<p><b>Variables personalizadas o variables del sistema: <\/b><span style=\"font-weight: 400;\">Permite crear filtros en funci\u00f3n de las variables de la encuesta.<\/span><\/p>\n<p><b>Criterios basados en tiempo:<\/b><span style=\"font-weight: 400;\"> Permite seleccionar la fecha y hora de inicio y finalizaci\u00f3n de la encuesta como par\u00e1metros para realizar el informe de resultados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahora que saber un poco m\u00e1s sobre el an\u00e1lisis de agrupaci\u00f3n, Comienza a realizar la <\/span><a href=\"https:\/\/www.questionpro.com\/es\/help\/119.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">segmentaci\u00f3n de datos<\/span><\/a><span style=\"font-weight: 400;\"> en tu encuesta. Recuerda que la cantidad de filtros que puedes utilizar, depende de cada licencia. Puedes consultar con nuestro equipo cualquier duda o agendar una demostraci\u00f3n de esta y otras funciones de nuestra plataforma de encuestas.\u00a0<\/span><\/p>\n<p><center><a href=\"https:\/\/agendardemo2.questionpro.com\/?custom1=analisis-de-agrupacion\"><button>AGENDAR UNA DEMOSTRACI\u00d3N<\/button><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El an\u00e1lisis de agrupaci\u00f3n consiste en reunir elementos a partir de las caracter\u00edsticas que comparten, con el prop\u00f3sito de realizar [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":94251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[193],"tags":[],"class_list":{"0":"post-94250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-questionpro-products","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An\u00e1lisis de agrupaci\u00f3n: Qu\u00e9 es y c\u00f3mo realizarl<\/title>\n<meta name=\"description\" content=\"Aprende acerca del an\u00e1lisis de agrupaci\u00f3n y como te permite crear un informe de resultados de investigaci\u00f3n mucho 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