{"id":800410,"date":"2023-01-31T18:02:26","date_gmt":"2023-01-31T18:02:26","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/top-tips-to-increase-communityengagement-6-best-practices-for-a-dynamic-online-research-community\/"},"modified":"2023-06-30T16:34:18","modified_gmt":"2023-06-30T16:34:18","slug":"top-tips-to-increase-communityengagement-6-best-practices-for-a-dynamic-online-research-community","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/fr\/top-tips-to-increase-communityengagement-6-best-practices-for-a-dynamic-online-research-community\/","title":{"rendered":"Conseils pour augmenter l’engagement de la communaut\u00e9 : 6 bonnes pratiques pour une communaut\u00e9 de recherche en ligne dynamique"},"content":{"rendered":"\n

<\/p>\n\n

Selon le Global Web Index (GWI), la participation aux communaut\u00e9s en ligne augmente r\u00e9guli\u00e8rement depuis 2019. Les consommateurs veulent entretenir une relation avec leurs marques pr\u00e9f\u00e9r\u00e9es et attendent d’elles qu’elles soient (par ordre d\u00e9croissant d’attente) fiables<\/strong>, \u00e0 la mode<\/strong> et dr\u00f4les<\/strong>.<\/p>\n\n

Depuis la pand\u00e9mie, de nombreuses marques ont adopt\u00e9 les communaut\u00e9s de recherche en ligne. Il est d\u00e9sormais facile de mener des recherches et d’obtenir des informations exploitables sur une base continue en ligne, par le biais de multiples plateformes. Permettre aux gens de partager des id\u00e9es et des pens\u00e9es, ainsi que des m\u00e9dias riches tels que des images et des vid\u00e9os, afin de cr\u00e9er et d’entretenir des relations bas\u00e9es sur un public ou un secteur cible.<\/p>\n\n

M\u00eame avec cette pl\u00e9thore d’outils \u00e0 votre disposition, la cr\u00e9ation et le maintien d’un engagement de grande valeur au sein de votre communaut\u00e9 peuvent encore constituer un d\u00e9fi de taille. De longues p\u00e9riodes de silence peuvent r\u00e9duire le niveau d’int\u00e9r\u00eat de vos membres au point qu’ils risquent de ne pas rester au moment o\u00f9 vous avez le plus besoin d’eux pour des \u00e9tudes ou des enqu\u00eates importantes. Les marques soulignent souvent la n\u00e9cessit\u00e9 de trouver des id\u00e9es nouvelles et originales pour maintenir l’int\u00e9r\u00eat des consommateurs.<\/p>\n\n

Les Community Managers de QuestionPro collaborent r\u00e9guli\u00e8rement avec des marques mondiales de premier plan dans divers secteurs. Voici quelques-uns de leurs meilleurs conseils pour atteindre des taux d’engagement \u00e9lev\u00e9s et pr\u00e9server la sant\u00e9 de votre communaut\u00e9 de recherche en ligne :<\/p>\n\n

    \n
  1. Envoyez des contenus simples et amusants, hebdomadaires, bihebdomadaires ou mensuels. Ces activit\u00e9s peuvent \u00eatre li\u00e9es \u00e0 votre mod\u00e8le d’entreprise, mais ne permettent pas n\u00e9cessairement d’obtenir des informations commerciales exploitables. La s\u00e9rendipit\u00e9, l’actualit\u00e9, la cr\u00e9ativit\u00e9 et l’instant pr\u00e9sent sont autant de possibilit\u00e9s qui s’offrent \u00e0 vous !<\/li>\n\n\n\n
  2. Appliquez les diff\u00e9rents types de questions de base<\/a> et avanc\u00e9es<\/a> de votre plateforme d’enqu\u00eate pour vous assurer que le contenu est attrayant.<\/li>\n\n\n\n
  3. Profitez des fonctionnalit\u00e9s internes de QuestionPro Research Suite<\/a>.<\/li>\n\n\n\n
  4. Introduire la gamification en incorporant une logique de notation<\/a>.<\/li>\n\n\n\n
  5. Mettez en \u0153uvre tous ces \u00e9l\u00e9ments en plus des modules Forums et Sondages de la plateforme QuestionPro Communities<\/a>.<\/li>\n\n\n\n
  6. Envoyez \u00e0 vos membres une courte enqu\u00eate leur demandant de sugg\u00e9rer des sujets qu’ils aimeraient aborder. C’est \u00e0 vous de d\u00e9cider si vous voulez qu’il soit pertinent pour votre secteur d’activit\u00e9 ou non. Vous recevrez une liste infinie de sujets int\u00e9ressants !<\/li>\n<\/ol>\n\n

    QuestionPro a \u00e9galement d\u00e9velopp\u00e9 une gamme de mod\u00e8les, de fonctions et de solutions sur mesure au sein de la plateforme QuestionPro Communities<\/a>:<\/p>\n\n

      \n
    1. Cartes thermiques<\/strong><\/a><\/li>\n\n\n\n
    2. Point chaud<\/strong><\/a><\/li>\n\n\n\n
    3. TubePulse<\/strong>\u2122<\/strong><\/a><\/li>\n\n\n\n
    4. Faits\/merdes<\/strong><\/li>\n\n\n\n
    5. Faits amusants<\/strong><\/li>\n\n\n\n
    6. Cr\u00e9ez votre \u00ab\u00a0…..\u00a0\u00bb parfait<\/strong><\/li>\n<\/ol>\n\n

      Apprenez \u00e0 les int\u00e9grer dans votre strat\u00e9gie d’engagement en t\u00e9l\u00e9chargeant Top Tips to Increase Community Engagement de<\/a> Daniel Koomson (Ph.D.) [Research Manager, QuestionPro UK], pour garantir une communaut\u00e9 de recherche en ligne dynamique dans le paysage de donn\u00e9es ultra-concurrentiel d’aujourd’hui.<\/p>\n\n

      \n
      T\u00c9L\u00c9CHARGER GRATUITEMENT MAINTENANT ! <\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Selon le Global Web Index (GWI), la participation aux communaut\u00e9s en ligne augmente r\u00e9guli\u00e8rement depuis 2019. Les consommateurs veulent entretenir […]<\/p>\n","protected":false},"author":67,"featured_media":776736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-800410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-non-classifiee","8":"entry"},"yoast_head":"\nConseils pour augmenter l'engagement de la communaut\u00e9 : 6 bonnes pratiques pour une communaut\u00e9 de recherche en ligne dynamique | QuestionPro<\/title>\n<meta name=\"description\" content=\"Selon le Global Web Index (GWI), la participation aux communaut\u00e9s en ligne augmente r\u00e9guli\u00e8rement depuis 2019. 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