{"id":811469,"date":"2014-06-26T06:00:57","date_gmt":"2014-06-26T06:00:57","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/noubliez-pas-le-respect-de-la-reglementation-sur-le-spam\/"},"modified":"2023-09-04T13:34:23","modified_gmt":"2023-09-04T13:34:23","slug":"noubliez-pas-le-respect-de-la-reglementation-sur-le-spam","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/fr\/noubliez-pas-le-respect-de-la-reglementation-sur-le-spam\/","title":{"rendered":"Conformit\u00e9 CAN-SPAM : Qu&rsquo;est-ce que c&rsquo;est et comment cela peut-il vous affecter ?"},"content":{"rendered":"<p>Gmail vient d&rsquo;apporter une nouvelle modification \u00e0 son client de messagerie Google Apps. Comme par magie, ils ont commenc\u00e9 \u00e0 \u00e9tiqueter les courriels et \u00e0 les envoyer au-del\u00e0 de ma bo\u00eete de r\u00e9ception, directement dans des cat\u00e9gories et des onglets. Je ne sais pas si je l&rsquo;aime ou si je le d\u00e9teste &#8211; le jury n&rsquo;a pas encore tranch\u00e9. Mais il a suscit\u00e9 un tourbillon de conversations dans la communaut\u00e9 du marketing, car les sp\u00e9cialistes du marketing du monde entier adorent ce qu&rsquo;il apporte \u00e0 leur courrier \u00e9lectronique personnel et d\u00e9testent ce qu&rsquo;il apporte aux courriers \u00e9lectroniques qu&rsquo;ils envoient \u00e0 leurs clients.<!--more--><\/p>\n<p>Tout au long de l&rsquo;\u00e9t\u00e9, nous avons organis\u00e9 une sorte d'\u00a0\u00bbuniversit\u00e9 d&rsquo;\u00e9t\u00e9\u00a0\u00bb pour les <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-is-market-research\/\">\u00e9tudes de march\u00e9<\/a>, en r\u00e9visant certaines bases et en nous rappelant les petites choses qui peuvent devenir des leviers importants dans la performance de nos \u00e9tudes de march\u00e9.<\/p>\n<p>Aujourd&rsquo;hui, j&rsquo;ai voulu revenir sur la <strong>conformit\u00e9 au r\u00e8glement CAN-SPAM<\/strong>. Cela fait tellement longtemps que je l&rsquo;ai litt\u00e9ralement oubli\u00e9. Je n&rsquo;y ai pas pens\u00e9 jusqu&rsquo;\u00e0 ce que mon syst\u00e8me de marketing par courrier \u00e9lectronique me signale que mes informations CAN-SPAM \u00e9taient incompl\u00e8tes.<\/p>\n<h2><b>Qu&rsquo;est-ce que CAN-SPAM ?<\/b><\/h2>\n<p style=\"color: #444444;\">La loi CAN-SPAM de 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) \u00e9tablit des exigences pour ceux qui envoient des courriers \u00e9lectroniques commerciaux, pr\u00e9voit des sanctions pour les spammeurs et les entreprises dont les produits sont annonc\u00e9s dans des spams s&rsquo;ils enfreignent la loi, et donne aux consommateurs le droit de demander aux exp\u00e9diteurs de courriers \u00e9lectroniques de cesser de les spammer.<\/p>\n<p style=\"color: #444444;\">La loi, qui est entr\u00e9e en vigueur le 1er janvier 2004, couvre les courriels dont l&rsquo;objectif principal est la publicit\u00e9 ou la promotion d&rsquo;un produit ou d&rsquo;un service commercial, y compris le contenu d&rsquo;un site web. Un \u00ab\u00a0message transactionnel ou relationnel\u00a0\u00bb . courriel facilitant une transaction convenue ou mettant \u00e0 jour un client dans le cadre d&rsquo;une relation d&rsquo;affaires existante . ne peut pas contenir d&rsquo;informations d&rsquo;acheminement fausses ou trompeuses, mais est par ailleurs exempt\u00e9e de la plupart des dispositions de la loi CAN-SPAM.<\/p>\n<p style=\"color: #444444;\">La Federal Trade Commission (FTC), l&rsquo;agence nationale de protection des consommateurs, est autoris\u00e9e \u00e0 faire appliquer la loi CAN-SPAM. CAN-SPAM conf\u00e8re \u00e9galement au minist\u00e8re de la Justice (DOJ) le pouvoir d&rsquo;appliquer ses sanctions p\u00e9nales. D&rsquo;autres agences f\u00e9d\u00e9rales et d&rsquo;\u00c9tat peuvent faire appliquer la loi aux organisations qui rel\u00e8vent de leur comp\u00e9tence, et les entreprises qui fournissent un acc\u00e8s \u00e0 l&rsquo;internet peuvent \u00e9galement poursuivre les contrevenants.<\/p>\n<h2 style=\"color: #444444;\"><strong>Quand le dispositif CAN-SPAM entre-t-il en jeu ?<\/strong><\/h2>\n<p style=\"color: #444444;\">La fonction CAN-SPAM entre en jeu lorsque vous t\u00e9l\u00e9chargez des listes et envoyez des <a href=\"https:\/\/usqa.questionpro.com\/blog\/top-five-survey-email-examples-that-worked-why\/\">invitations \u00e0 des enqu\u00eates<\/a> \u00e0 une liste d&rsquo;adresses \u00e9lectroniques sp\u00e9cifique. Mais ne vous inqui\u00e9tez pas, vous ne pouvez pas l&rsquo;\u00e9viter : comme il s&rsquo;agit d&rsquo;une loi, cette fonction ne peut pas \u00eatre d\u00e9sactiv\u00e9e. Tout va bien. Assurez-vous simplement que les informations sont exactes.<\/p>\n<p style=\"color: #444444;\">Si vous \u00eates un consultant ou une soci\u00e9t\u00e9 d&rsquo;\u00e9tudes de march\u00e9 effectuant des recherches pour un client, vous pouvez en fait associer ces informations \u00e0 celles du client pour une <a href=\"https:\/\/usqa.questionpro.com\/blog\/surveys\/\">enqu\u00eate<\/a> sp\u00e9cifique. Mais n&rsquo;oubliez pas que vous devrez le remplacer par le v\u00f4tre lorsque vous aurez termin\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gmail vient d&rsquo;apporter une nouvelle modification \u00e0 son client de messagerie Google Apps. Comme par magie, ils ont commenc\u00e9 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":128,"featured_media":698110,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1748],"tags":[1757],"class_list":{"0":"post-811469","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing-fr","8":"tag-amelioration-des-fonctionnalites","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conformit\u00e9 CAN-SPAM : Qu&#039;est-ce que c&#039;est et comment cela peut-il vous affecter ? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Gmail vient d&#039;apporter une nouvelle modification \u00e0 son client de messagerie Google Apps. Comme par magie, ils ont commenc\u00e9 \u00e0 \u00e9tiqueter les courriels et \u00e0\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conformit\u00e9 CAN-SPAM : Qu&#039;est-ce que c&#039;est et comment cela peut-il vous affecter ? | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Gmail vient d&#039;apporter une nouvelle modification \u00e0 son client de messagerie Google Apps. Comme par magie, ils ont commenc\u00e9 \u00e0 \u00e9tiqueter les courriels et \u00e0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/fr\/noubliez-pas-le-respect-de-la-reglementation-sur-le-spam\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-26T06:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T13:34:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2014\/06\/can-spam-compliance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ivana Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/noubliez-pas-le-respect-de-la-reglementation-sur-le-spam\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/noubliez-pas-le-respect-de-la-reglementation-sur-le-spam\/\"},\"author\":{\"name\":\"Ivana Taylor\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/person\/5a547e9ba0ad62a9ffa6f12466a7a244\"},\"headline\":\"Conformit\u00e9 CAN-SPAM : Qu&rsquo;est-ce que c&rsquo;est et comment cela peut-il vous affecter ?\",\"datePublished\":\"2014-06-26T06:00:57+00:00\",\"dateModified\":\"2023-09-04T13:34:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/noubliez-pas-le-respect-de-la-reglementation-sur-le-spam\/\"},\"wordCount\":580,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#organization\"},\"keywords\":[\"Am\u00e9lioration des fonctionnalit\u00e9s\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/noubliez-pas-le-respect-de-la-reglementation-sur-le-spam\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/noubliez-pas-le-respect-de-la-reglementation-sur-le-spam\/\",\"name\":\"Conformit\u00e9 CAN-SPAM : Qu'est-ce que c'est et comment cela peut-il vous affecter ? | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#website\"},\"datePublished\":\"2014-06-26T06:00:57+00:00\",\"dateModified\":\"2023-09-04T13:34:23+00:00\",\"description\":\"Gmail vient d'apporter une nouvelle modification \u00e0 son client de messagerie Google Apps. 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