{"id":812634,"date":"2014-11-04T18:47:12","date_gmt":"2014-11-04T18:47:12","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/types-de-questions-pour-les-enquetes-mobiles-2\/"},"modified":"2023-09-05T04:28:21","modified_gmt":"2023-09-05T04:28:21","slug":"types-de-questions-pour-les-enquetes-mobiles","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/fr\/types-de-questions-pour-les-enquetes-mobiles\/","title":{"rendered":"Les 10 meilleurs types de questions \u00e0 utiliser pour les enqu\u00eates mobiles"},"content":{"rendered":"<h2>Enqu\u00eates mobiles<\/h2>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/person-smartphone-office-table-medium.jpeg\"><img decoding=\"async\" class=\"alignright wp-image-18091\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/person-smartphone-office-table-medium.jpeg\" alt=\"Les 10 meilleurs types de questions \u00e0 utiliser pour les enqu\u00eates mobiles\" width=\"425\" height=\"283\"><\/a>Dans le monde des \u00e9tudes de march\u00e9, nous constatons de plus en plus que les personnes interrog\u00e9es ont tendance \u00e0 r\u00e9pondre \u00e0 des enqu\u00eates mobiles via leurs appareils mobiles. Les donn\u00e9es du <a title=\"recherche sur la propri\u00e9t\u00e9 des appareils par pew\" href=\"http:\/\/www.pewinternet.org\/data-trend\/mobile\/device-ownership\/\">Pew Research Center<\/a> montrent qu&rsquo;en janvier 2014, 58 % des adultes am\u00e9ricains poss\u00e9daient un smartphone et 42 % un ordinateur tablette. Donc, si de plus en plus de personnes poss\u00e8dent des appareils mobiles et si de plus en plus de personnes r\u00e9pondent \u00e0 des enqu\u00eates mobiles sur des appareils mobiles, quels types de questions permettent d&rsquo;obtenir la meilleure exp\u00e9rience sur un appareil mobile ?<\/p>\n<p>Je suis ravie que vous ayez pos\u00e9 la question !<\/p>\n<p><!--more--><\/p>\n<p>Voici une liste des 10 principaux types de questions \u00e0 utiliser dans le cadre d&rsquo;une enqu\u00eate sp\u00e9cifiquement con\u00e7ue pour un  <a href=\"https:\/\/usqa.questionpro.com\/blog\/surveys-mobile-respondents\/\" target=\"_blank\" rel=\"noopener\">r\u00e9pondant mobile.<\/a>  Les types de questions sont \u00e9num\u00e9r\u00e9s dans le d\u00e9sordre, et chacune est accompagn\u00e9e d&rsquo;une capture d&rsquo;\u00e9cran de la fa\u00e7on dont la question appara\u00eet sur un smartphone, en r\u00e9pondant \u00e0 l&rsquo;enqu\u00eate via le navigateur de mon t\u00e9l\u00e9phone.<\/p>\n<p><strong>1. Question de la glissi\u00e8re.  <\/strong>Cette question tire le meilleur parti des \u00e9crans tactiles des smartphones et des tablettes, tout en offrant l&rsquo;avantage suppl\u00e9mentaire de fournir des informations plus granulaires que l&rsquo;\u00e9chelle typique de 5 ou 7 points.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10752 size-large\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-08-03-253x450.png\" alt=\"enqu\u00eates mobiles\" width=\"253\" height=\"450\"><\/p>\n<p><strong>2. Question sur la carte<\/strong>. Il s&rsquo;agit l\u00e0 d&rsquo;une autre grande question qui rend l&rsquo;exp\u00e9rience mobile g\u00e9niale. En utilisant la capacit\u00e9 native de pincement et de zoom de la plupart des \u00e9crans tactiles, il est facile pour un r\u00e9pondant de faire un zoom avant et arri\u00e8re pour localiser avec pr\u00e9cision l&rsquo;endroit qu&rsquo;il essaie de s\u00e9lectionner.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10751 size-large\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-07-55-253x450.png\" alt=\"enqu\u00eate mobile\" width=\"253\" height=\"450\"><\/p>\n<p><strong>3. D\u00e9roulant<\/strong>. J&rsquo;ai test\u00e9 cette fonctionnalit\u00e9 sur mon smartphone et j&rsquo;ai ador\u00e9 le fait que les options d\u00e9roulantes deviennent un \u00e9cran pop-out distinct \u00e0 partir duquel je peux facilement s\u00e9lectionner un \u00e9l\u00e9ment.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10743 size-large\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-03-38-253x450.png\" alt=\"Screenshot_2014-11-04-16-03-38\" width=\"253\" height=\"450\"><\/p>\n<p><strong>4. Commande par glisser-d\u00e9poser<\/strong>. L\u00e0 encore, les \u00e9crans tactiles sont parfaits pour ce type de questions. Cette m\u00e9thode de classement est pr\u00e9f\u00e9r\u00e9e \u00e0 la <a href=\"https:\/\/usqa.questionpro.com\/blog\/rank-order-question-examples-for-better-decision-making\/\" target=\"_blank\" rel=\"noopener\">question \u00ab\u00a0Ordre de classement<\/a> \u00a0\u00bb qui demande au r\u00e9pondant de taper un nombre dans le champ pour indiquer son ordre de pr\u00e9f\u00e9rence pour une liste d&rsquo;\u00e9l\u00e9ments. Id\u00e9al pour les enqu\u00eates mobiles.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10745 size-large\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-05-08-253x450.png\" alt=\"Screenshot_2014-11-04-16-05-08\" width=\"253\" height=\"450\"><\/p>\n<p><strong>5. Vid\u00e9o<\/strong>. L&rsquo;\u00e9cran vid\u00e9o pr\u00e9sent\u00e9 aux r\u00e9pondants s&rsquo;affiche parfaitement sur les appareils mobiles ! Il est ainsi facile pour un r\u00e9pondant de visionner la vid\u00e9o, puis de l&rsquo;\u00e9valuer ou de la commenter si n\u00e9cessaire. Une mise en garde s&rsquo;impose : les vid\u00e9os doivent \u00eatre assez courtes pour maintenir l&rsquo;int\u00e9r\u00eat des personnes interrog\u00e9es.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-10747\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-06-02-253x450.png\" alt=\"Screenshot_2014-11-04-16-06-02\" width=\"253\" height=\"450\"><\/p>\n<p><strong>6. Pousser vers le social<\/strong>. Nous avons d\u00e9j\u00e0 abord\u00e9 cette question, et les enqu\u00eates sur les t\u00e9l\u00e9phones portables en sont un bon exemple. C&rsquo;est simple et, si vous obtenez une excellente note que vous souhaitez encourager \u00e0 partager sur les m\u00e9dias sociaux, il est facile de la partager \u00e0 partir de l&rsquo;\u00e9cran de la question.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-10748\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-06-19-253x450.png\" alt=\"Screenshot_2014-11-04-16-06-19\" width=\"253\" height=\"450\"><\/p>\n<p><strong>7. S\u00e9lectionnez une<\/strong> option. Il s&rsquo;agit d&rsquo;une question simple et directe qui peut \u00eatre utilis\u00e9e \u00e0 de nombreuses fins. Il fonctionne bien sur tous les appareils. La beaut\u00e9 de cette question r\u00e9side dans sa simplicit\u00e9 !<\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-03-20.png\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-10741\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-03-20-253x450.png\" alt=\"Screenshot_2014-11-04-16-03-20\" width=\"253\" height=\"450\"><\/a><\/p>\n<p><strong>8. Matrice<\/strong>. Avez-vous une liste d&rsquo;\u00e9l\u00e9ments sur lesquels vous souhaitez poser les m\u00eames questions ? Utilisez la question de la matrice ! Sur un appareil mobile, la <a href=\"https:\/\/usqa.questionpro.com\/blog\/side-by-side-matrix-questions\/\" target=\"_blank\" rel=\"noopener\">question matricielle<\/a> se transforme en une simple liste avec les options de r\u00e9ponse sous chaque \u00e9l\u00e9ment interrog\u00e9. Il s&rsquo;agit de la question \u00ab\u00a0Select One\u00a0\u00bb (choisir un \u00e9l\u00e9ment), facilit\u00e9e par le fait qu&rsquo;elle porte sur plusieurs \u00e9l\u00e9ments avec les m\u00eames options de r\u00e9ponse.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-10744\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-04-42-253x450.png\" alt=\"Screenshot_2014-11-04-16-04-42\" width=\"253\" height=\"450\"><\/p>\n<p><strong>9. Signature<\/strong>. J&rsquo;ai constat\u00e9 qu&rsquo;un plus grand nombre de signatures \u00e9taient recueillies dans le cadre d&rsquo;enqu\u00eates mobiles, et la question sur la signature est fantastique. Les r\u00e9pondants signent du bout du doigt sur l&rsquo;\u00e9cran tactile, et le tour est jou\u00e9 !<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-10754\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-08-39-253x450.png\" alt=\"Screenshot_2014-11-04-16-08-39\" width=\"253\" height=\"450\"><\/p>\n<p><strong>10. T\u00e9l\u00e9charger le fichier<\/strong>. Imaginez le sc\u00e9nario suivant : vous organisez une convention avec plusieurs stands r\u00e9partis sur l&rsquo;ensemble du site, et vous souhaitez savoir comment les participants naviguent dans la convention, ou quel est leur stand pr\u00e9f\u00e9r\u00e9. Avec la question \u00ab\u00a0T\u00e9l\u00e9charger un fichier\u00a0\u00bb, vous pouvez demander aux personnes interrog\u00e9es de prendre une photo, puis de la t\u00e9l\u00e9charger en tant que r\u00e9ponse \u00e0 l&rsquo;enqu\u00eate ! Vous pouvez \u00e9galement leur demander de prendre une photo d&rsquo;un ticket de caisse qu&rsquo;ils t\u00e9l\u00e9chargeront afin que vous puissiez consulter les donn\u00e9es relatives \u00e0 la transaction effectu\u00e9e lors de leur visite dans le magasin.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-10753\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2014\/11\/Screenshot_2014-11-04-16-08-25-253x450.png\" alt=\"Screenshot_2014-11-04-16-08-25\" width=\"253\" height=\"450\"><\/p>\n<p><b>Essayez-le !<\/b><\/p>\n<p>Comme vous pouvez le constater, QuestionPro dispose d&rsquo;un grand nombre de types de questions pour les enqu\u00eates mobiles qui peuvent \u00eatre utilis\u00e9es pour offrir une exp\u00e9rience fantastique \u00e0 un r\u00e9pondant sur un t\u00e9l\u00e9phone mobile. Pour que ces questions soient adapt\u00e9es \u00e0 la t\u00e9l\u00e9phonie mobile, il faut qu&rsquo;elles soient interactives ou qu&rsquo;il soit facile d&rsquo;y r\u00e9pondre sur un appareil mobile. Ces deux \u00e9l\u00e9ments seront essentiels pour aider les personnes interrog\u00e9es au moyen d&rsquo;un appareil mobile \u00e0 vivre une bonne exp\u00e9rience d&rsquo;enqu\u00eate, ce qui augmentera la probabilit\u00e9 qu&rsquo;elles r\u00e9pondent \u00e0 l&rsquo;enqu\u00eate. Si vous n&rsquo;\u00eates pas s\u00fbr d&rsquo;un type de question particulier, je vous recommande de le tester sur au moins un appareil mobile, mais il est toujours souhaitable d&rsquo;en avoir plus. Faites-nous savoir quels types de questions vous pr\u00e9f\u00e9rez pour les enqu\u00eates sur les appareils mobiles dans la section des commentaires !<\/p>\n<p style=\"text-align: center;\"><strong>EN SAVOIR PLUS :<\/strong> <a href=\"https:\/\/www.questionpro.com\/features\/telephone-surveys-CATI.html\">enqu\u00eate t\u00e9l\u00e9phonique<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enqu\u00eates mobiles Dans le monde des \u00e9tudes de march\u00e9, nous constatons de plus en plus que les personnes interrog\u00e9es ont [&hellip;]<\/p>\n","protected":false},"author":108,"featured_media":581286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1442,1764],"tags":[1773,1447],"class_list":{"0":"post-812634","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-enquetes-fr","8":"category-mobile","9":"tag-enquetes-mobiles","10":"tag-top10-fr","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les 10 meilleurs types de questions \u00e0 utiliser pour les enqu\u00eates mobiles | QuestionPro<\/title>\n<meta name=\"description\" content=\"Dans le monde des \u00e9tudes de march\u00e9, nous constatons que les personnes interrog\u00e9es ont de plus en plus tendance \u00e0 r\u00e9pondre \u00e0 des enqu\u00eates mobiles. Voici les questions \u00e0 utiliser pour les enqu\u00eates mobiles.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 10 meilleurs types de questions \u00e0 utiliser pour les enqu\u00eates mobiles | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"Dans le monde des \u00e9tudes de march\u00e9, nous constatons que les personnes interrog\u00e9es ont de plus en plus tendance \u00e0 r\u00e9pondre \u00e0 des enqu\u00eates mobiles. Voici les questions \u00e0 utiliser pour les enqu\u00eates mobiles.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/fr\/types-de-questions-pour-les-enquetes-mobiles\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-04T18:47:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-05T04:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2016\/01\/person-smartphone-office-table-medium.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"525\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zontziry (Z) Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zontziry (Z) Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/types-de-questions-pour-les-enquetes-mobiles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/types-de-questions-pour-les-enquetes-mobiles\/\"},\"author\":{\"name\":\"Zontziry (Z) Johnson\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/person\/76d93efd09c3825604f7ca1c5267bd5e\"},\"headline\":\"Les 10 meilleurs types de questions \u00e0 utiliser pour les enqu\u00eates mobiles\",\"datePublished\":\"2014-11-04T18:47:12+00:00\",\"dateModified\":\"2023-09-05T04:28:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/types-de-questions-pour-les-enquetes-mobiles\/\"},\"wordCount\":974,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#organization\"},\"keywords\":[\"Enqu\u00eates mobiles\",\"Top10\"],\"articleSection\":[\"Enqu\u00eates\",\"Mobile\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/qa-release.questionpro.com\/blog\/fr\/types-de-questions-pour-les-enquetes-mobiles\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/types-de-questions-pour-les-enquetes-mobiles\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/types-de-questions-pour-les-enquetes-mobiles\/\",\"name\":\"Les 10 meilleurs types de questions \u00e0 utiliser pour les enqu\u00eates mobiles | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#website\"},\"datePublished\":\"2014-11-04T18:47:12+00:00\",\"dateModified\":\"2023-09-05T04:28:21+00:00\",\"description\":\"Dans le monde des \u00e9tudes de march\u00e9, nous constatons que les personnes interrog\u00e9es ont de plus en plus tendance \u00e0 r\u00e9pondre \u00e0 des enqu\u00eates mobiles. 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