{"id":816156,"date":"2022-05-31T13:32:10","date_gmt":"2022-05-31T13:32:10","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/pos-analytics\/"},"modified":"2023-09-18T07:49:30","modified_gmt":"2023-09-18T07:49:30","slug":"pos-analytics","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/","title":{"rendered":"Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">POS Analytics vous aide \u00e0 am\u00e9liorer l&rsquo;exp\u00e9rience globale du client. Il existe de nombreuses fa\u00e7ons d&rsquo;am\u00e9liorer la situation.  <\/span><span style=\"font-weight: 400;\">En recueillant les commentaires des clients \u00e0 la fin de leurs achats, vous pouvez leur offrir des points de fid\u00e9lit\u00e9 en fonction de ces commentaires. Cela am\u00e9liorera la notori\u00e9t\u00e9 de votre marque.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Qu&rsquo;est-ce que l&rsquo;analyse des points de vente ?<\/strong><\/h2>\n\n<p><span style=\"font-weight: 400;\">POS Analytics est un logiciel qui collecte les donn\u00e9es de chaque transaction effectu\u00e9e dans un magasin. Une fois les donn\u00e9es collect\u00e9es, vous pouvez les utiliser \u00e0 des fins multiples. Comment analyser au mieux les donn\u00e9es ? C&rsquo;est l\u00e0 que l&rsquo;analyse des points de vente entre en jeu.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Cela acc\u00e9l\u00e8re consid\u00e9rablement le processus de sortie. En disposant d&rsquo;un portefeuille central de produits, de prix et de clients, vous pouvez rapidement trouver des produits et passer des commandes \u00e0 vos clients. L&rsquo;utilisation d&rsquo;un scanner de codes-barres augmente la vitesse de traitement.<\/span><\/p>\n\n<h2 class=\"wp-block-heading\"><b>Importance de l&rsquo;analyse des points de vente<\/b><\/h2>\n\n<p><span style=\"font-weight: 400;\">Supposons que vous offriez des ch\u00e8ques-cadeaux \u00e0 10 clients au hasard ou aux meilleurs critiques qui r\u00e9pondent \u00e0 l&rsquo;enqu\u00eate, les clients gagnants diffuseront cette offre \u00e0 leurs contacts. Davantage de clients seraient d\u00e9sireux de participer \u00e0 cette enqu\u00eate de retour d&rsquo;information, ce qui permettrait d&rsquo;obtenir des r\u00e9ponses plus sinc\u00e8res et des moyens d&rsquo;am\u00e9liorer le processus dans son ensemble.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">L&rsquo;analyse des points de vente peut \u00e9galement \u00eatre utilis\u00e9e pour am\u00e9liorer la qualit\u00e9 des produits. En recueillant les id\u00e9es des clients sur les domaines dans lesquels vos produits doivent \u00eatre am\u00e9lior\u00e9s, vous aiderez votre \u00e9quipe produit \u00e0 faire \u00e9voluer les produits et les services en fonction des besoins des clients.<\/span><\/p>\n\n\t<div class=\"banner-section wf-section\" lang=\"\" >\n\t\t<div class=\"right-column-container\">\n\t\t\t<div class=\"bannerbg white\">\n\t\t\t\t<span class=\"h1-2\">Create memorable experiences based on real-time data, insights and advanced analysis.<\/span>\n\t\t\t\t<a href=\"#userliteForm\" data-toggle=\"modal\" class=\"button w-button\">Request Demo<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"userlite-modal modal fade\" id=\"userliteForm\" tabindex=\"-1\" role=\"dialog\" style=\"display: none;\">\n\t\t<div class=\"modal-dialog\" role=\"document\">\n\t\t\t<div class=\"modal-content\" role=\"document\">\n\t\t\t\t<div class=\"modal-body\">\n\t\t\t\t\t<div class=\"modal-header\">\n\t\t\t\t\t\t<button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t\t\t\t<i class=\"material-icons\">close<\/i>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"contact-us-form-wrapper contact-box\">\n\t\t\t\t\t\t<div class=\"userlite-form-wrapper\">\n\t\t\t\t\t\t\t<iframe src=\"https:\/\/www.questionpro.com\/userlite-form-blog-french.html?product=Surveys&amp;referralurl=https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/816156\/&amp;lang=fr&amp;cat=enquetes-fr\" style=\"display: block;\" ><\/iframe>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"demo-form-wrapper success-message-div\" style=\"display:none\">\n\t\t\t\t\t\t\t<p class=\"success-message-para\"><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"wp-block-heading\"><b>Caract\u00e9ristiques de l&rsquo;a<\/b><b>nalytique<\/b><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><strong>Facture : <em>vente, achat, location, r\u00e9paration.<\/em><\/strong> Le syst\u00e8me POS permet d&rsquo;enregistrer les transactions effectu\u00e9es par le magasin. L&rsquo;enregistrement des ventes imm\u00e9diates dans le syst\u00e8me est tr\u00e8s important lorsque la file d&rsquo;attente dans le magasin s&rsquo;allonge. Un logiciel qui permet aux utilisateurs de scanner et de vendre des produits sans perdre de temps est donc b\u00e9n\u00e9fique pour le commerce de d\u00e9tail.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Excellente gestion des stocks.<\/strong>  Une plateforme de n\u00e9gociation bas\u00e9e sur le cloud vous permet de g\u00e9rer vos actions en temps r\u00e9el et de conna\u00eetre la valeur de vos actifs sur une p\u00e9riode donn\u00e9e.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>Des rapports coh\u00e9rents et personnalisables.<\/strong>  Le syst\u00e8me POS permet de collecter des rapports sur divers sujets tels que les ventes, l&rsquo;inventaire, la comptabilit\u00e9, etc. R\u00e9sumons les activit\u00e9s de l&rsquo;entreprise sur une p\u00e9riode donn\u00e9e et sa croissance.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><strong>S\u00e9curit\u00e9 des points de vente bas\u00e9e sur le cloud.<\/strong>  La s\u00e9curit\u00e9 est tr\u00e8s importante pour une entreprise, quelle que soit sa taille, et il est n\u00e9cessaire de s&rsquo;assurer que les donn\u00e9es collect\u00e9es ne sont accessibles qu&rsquo;aux personnes qui font partie de l&rsquo;organisation. La s\u00e9curit\u00e9 de l&rsquo;<a href=\"https:\/\/usqa.questionpro.com\/blog\/pos-data-analysis\/\">analyse des donn\u00e9es de<\/a> votre <a href=\"https:\/\/usqa.questionpro.com\/blog\/pos-data-analysis\/\">point de vente<\/a> d\u00e9pend en grande partie du fournisseur qui choisit d&rsquo;utiliser son syst\u00e8me. Les fournisseurs de TPV ont des mesures de s\u00e9curit\u00e9 diff\u00e9rentes. Tout d\u00e9pend donc de vos pr\u00e9f\u00e9rences en mati\u00e8re de s\u00e9curit\u00e9 et de la confiance que vous accordez au vendeur.<\/span><\/li>\n\n\n\n<li><strong>Utile pour les magasins de d\u00e9tail.<\/strong>  Si vous avez une entreprise, vous devez \u00eatre bien organis\u00e9 pour survivre sur le march\u00e9. C&rsquo;est pourquoi le syst\u00e8me POS est un outil commercial complet. Rassemblez toutes les informations n\u00e9cessaires en un seul endroit et vous pouvez vous connecter \u00e0 l&rsquo;information n&rsquo;importe o\u00f9 si elle est bas\u00e9e sur le cloud. Avec le programme POS, les magasins peuvent disposer de fonctions suppl\u00e9mentaires pour augmenter leur chiffre d&rsquo;affaires. Par exemple, les ventes en face \u00e0 face, la gestion de la publicit\u00e9 dans plusieurs magasins, les prix standard du r\u00e9seau, l&rsquo;am\u00e9lioration des rapports, etc. Le syst\u00e8me POS s&rsquo;adresse aux petites et moyennes entreprises. Il permet aux entreprises qui souhaitent r\u00e9duire leurs co\u00fbts de r\u00e9aliser des \u00e9conomies.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Comment utiliser les donn\u00e9es POS<\/h2>\n\n<p><span style=\"font-weight: 400;\">L&rsquo;analyse des points de vente permet de prendre un risque calcul\u00e9 afin d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience globale et de voir ce que les clients pensent de vous. L&rsquo;<a href=\"https:\/\/usqa.questionpro.com\/blog\/fr\/donnees-analytiques-vs-donnees-analyses\/\">analyse des donn\u00e9es et l&rsquo;analyse des donn\u00e9es<\/a> sont des processus \u00e9troitement li\u00e9s qui impliquent l&rsquo;extraction d&rsquo;informations \u00e0 partir des donn\u00e9es afin de prendre des d\u00e9cisions \u00e9clair\u00e9es.  <\/span><span style=\"font-weight: 400;\">Nous avons effectu\u00e9 un test dans l&rsquo;une des boutiques en ligne et nous vous pr\u00e9sentons ci-dessous les meilleurs commentaires :<\/span><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"516\" height=\"181\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/image1-1.png\" alt=\"revues\" class=\"wp-image-360229\"\/><\/figure><\/div>\n<p><span style=\"font-weight: 400;\">En ce qui concerne les commentaires, nous pouvons nous efforcer de simplifier le processus d&rsquo;enregistrement en n&rsquo;obligeant pas les clients \u00e0 saisir leurs coordonn\u00e9es.<\/span><\/p>\n\n<p><span style=\"font-weight: 400;\">Si vous souhaitez en savoir plus sur la mani\u00e8re de cr\u00e9er des enqu\u00eates pour am\u00e9liorer l&rsquo;exp\u00e9rience de vos clients, visitez <a href=\"https:\/\/www.questionpro.com\/\">QuestionPro<\/a>. <\/span><span style=\"font-weight: 400;\">Nous avons toujours une r\u00e9ponse \u00e0 vos questions.<\/span><\/p>\n\n<p class=\"has-text-align-center\">APPRENEZ-EN PLUS SUR LE SUJET : <a href=\"https:\/\/usqa.questionpro.com\/blog\/pricing-analytics\/\">L&rsquo;analyse des prix<\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><b>Conclusion<\/b><\/h2>\n\n<p><span style=\"font-weight: 400;\">Enfin, il permet d&rsquo;am\u00e9liorer la valeur de la dur\u00e9e de vie et la fid\u00e9lisation des clients. Il permet non seulement d&rsquo;optimiser le processus de paiement, mais aussi d&rsquo;offrir des r\u00e9ductions qui sont avantageuses pour nous et pour nos clients. Nous pouvons \u00e9galement mettre en place des programmes de fid\u00e9lisation et proposer davantage d&rsquo;options de paiement \u00e0 nos clients. Cela permet de r\u00e9duire les pertes et de g\u00e9rer nos employ\u00e9s.<\/span><\/p>\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\"><button>APPRENDRE ENCORE PLUS<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>TRIAL GRATUIT<\/button><\/a><\/p>\n\n<p><strong>Auteurs<\/strong>: Vanshika Singh &amp; Ajay More<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POS Analytics vous aide \u00e0 am\u00e9liorer l&rsquo;exp\u00e9rience globale du client. Il existe de nombreuses fa\u00e7ons d&rsquo;am\u00e9liorer la situation. En recueillant [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":712020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1442],"tags":[],"class_list":{"0":"post-816156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-enquetes-fr","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail | QuestionPro<\/title>\n<meta name=\"description\" content=\"POS Analytics vous aide \u00e0 am\u00e9liorer l&#039;exp\u00e9rience globale du client. D\u00e9couvrez-le et comment QuestionPro peut aider votre entreprise.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail | QuestionPro\" \/>\n<meta property=\"og:description\" content=\"POS Analytics vous aide \u00e0 am\u00e9liorer l&#039;exp\u00e9rience globale du client. D\u00e9couvrez-le et comment QuestionPro peut aider votre entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-31T13:32:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-18T07:49:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/POS-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"992\" \/>\n\t<meta property=\"og:image:height\" content=\"594\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"QuestionPro Collaborators\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"QuestionPro Collaborators\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/\"},\"author\":{\"name\":\"QuestionPro Collaborators\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/person\/7aa2dda02c16e540da9fb962ee929652\"},\"headline\":\"Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail\",\"datePublished\":\"2022-05-31T13:32:10+00:00\",\"dateModified\":\"2023-09-18T07:49:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/\"},\"wordCount\":975,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#organization\"},\"articleSection\":[\"Enqu\u00eates\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/\",\"name\":\"Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail | QuestionPro\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#website\"},\"datePublished\":\"2022-05-31T13:32:10+00:00\",\"dateModified\":\"2023-09-18T07:49:30+00:00\",\"description\":\"POS Analytics vous aide \u00e0 am\u00e9liorer l'exp\u00e9rience globale du client. D\u00e9couvrez-le et comment QuestionPro peut aider votre entreprise.\",\"breadcrumb\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domicile\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enqu\u00eates\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/category\/enquetes-fr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#website\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/person\/7aa2dda02c16e540da9fb962ee929652\",\"name\":\"QuestionPro Collaborators\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ad3d8795f26845a152bd462b673e6c5ee542f7efca1db12b7d2e6eb2018db19?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ad3d8795f26845a152bd462b673e6c5ee542f7efca1db12b7d2e6eb2018db19?s=96&d=mm&r=g\",\"caption\":\"QuestionPro Collaborators\"},\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/fr\/author\/aldro\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail | QuestionPro","description":"POS Analytics vous aide \u00e0 am\u00e9liorer l'exp\u00e9rience globale du client. D\u00e9couvrez-le et comment QuestionPro peut aider votre entreprise.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail | QuestionPro","og_description":"POS Analytics vous aide \u00e0 am\u00e9liorer l'exp\u00e9rience globale du client. D\u00e9couvrez-le et comment QuestionPro peut aider votre entreprise.","og_url":"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2022-05-31T13:32:10+00:00","article_modified_time":"2023-09-18T07:49:30+00:00","og_image":[{"width":992,"height":594,"url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/POS-analytics.jpg","type":"image\/jpeg"}],"author":"QuestionPro Collaborators","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"\u00c9crit par":"QuestionPro Collaborators","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/#article","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/"},"author":{"name":"QuestionPro Collaborators","@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/person\/7aa2dda02c16e540da9fb962ee929652"},"headline":"Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail","datePublished":"2022-05-31T13:32:10+00:00","dateModified":"2023-09-18T07:49:30+00:00","mainEntityOfPage":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/"},"wordCount":975,"publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/#organization"},"articleSection":["Enqu\u00eates"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/","url":"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/","name":"Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail | QuestionPro","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/#website"},"datePublished":"2022-05-31T13:32:10+00:00","dateModified":"2023-09-18T07:49:30+00:00","description":"POS Analytics vous aide \u00e0 am\u00e9liorer l'exp\u00e9rience globale du client. D\u00e9couvrez-le et comment QuestionPro peut aider votre entreprise.","breadcrumb":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/pos-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domicile","item":"https:\/\/qa-release.questionpro.com\/blog\/fr\/"},{"@type":"ListItem","position":2,"name":"Enqu\u00eates","item":"https:\/\/qa-release.questionpro.com\/blog\/fr\/category\/enquetes-fr\/"},{"@type":"ListItem","position":3,"name":"Analyse des points de vente : Meilleure utilisation des donn\u00e9es du commerce de d\u00e9tail"}]},{"@type":"WebSite","@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/#website","url":"https:\/\/qa-release.questionpro.com\/blog\/fr\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qa-release.questionpro.com\/blog\/fr\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/#organization","name":"QuestionPro","url":"https:\/\/qa-release.questionpro.com\/blog\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/person\/7aa2dda02c16e540da9fb962ee929652","name":"QuestionPro Collaborators","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/qa-release.questionpro.com\/blog\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2ad3d8795f26845a152bd462b673e6c5ee542f7efca1db12b7d2e6eb2018db19?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ad3d8795f26845a152bd462b673e6c5ee542f7efca1db12b7d2e6eb2018db19?s=96&d=mm&r=g","caption":"QuestionPro Collaborators"},"url":"https:\/\/qa-release.questionpro.com\/blog\/fr\/author\/aldro\/"}]}},"featured_image_src":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/POS-analytics.jpg","featured_image_src_square":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/06\/POS-analytics.jpg","author_info":{"display_name":"QuestionPro Collaborators","author_link":"https:\/\/qa-release.questionpro.com\/blog\/fr\/author\/aldro\/"},"_links":{"self":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/816156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/comments?post=816156"}],"version-history":[{"count":2,"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/816156\/revisions"}],"predecessor-version":[{"id":816160,"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/posts\/816156\/revisions\/816160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/media\/712020"}],"wp:attachment":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/media?parent=816156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/categories?post=816156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/fr\/wp-json\/wp\/v2\/tags?post=816156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}