{"id":816257,"date":"2022-08-05T11:00:15","date_gmt":"2022-08-05T11:00:15","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/taux-dachevement-de-lenquete-vs-taux-de-reponse\/"},"modified":"2022-08-05T11:00:15","modified_gmt":"2022-08-05T11:00:15","slug":"taux-dachevement-de-lenquete-vs-taux-de-reponse","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/fr\/taux-dachevement-de-lenquete-vs-taux-de-reponse\/","title":{"rendered":"Taux d&rsquo;ach\u00e8vement des enqu\u00eates et taux de r\u00e9ponse : Diff\u00e9rences"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si vous avez d\u00e9j\u00e0 particip\u00e9 \u00e0 des sondages ou \u00e0 des enqu\u00eates en ligne, vous avez probablement entendu parler de termes tels que \u00ab\u00a0taux d&rsquo;ach\u00e8vement\u00a0\u00bb et \u00ab\u00a0taux de r\u00e9ponse\u00a0\u00bb. Pour utiliser les mots correctement, il faut conna\u00eetre leur sens et leurs diff\u00e9rences. En connaissant ces concepts, vous pouvez am\u00e9liorer le taux d&rsquo;\u00e9chantillonnage et l&rsquo;efficacit\u00e9 statistique de votre enqu\u00eate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Des taux de r\u00e9ponse et d&rsquo;ach\u00e8vement plus \u00e9lev\u00e9s se traduisent par de meilleurs r\u00e9sultats d&rsquo;enqu\u00eate. Nous expliquons ici ce que ces deux termes signifient et en quoi ils sont li\u00e9s mais diff\u00e9rents dans les enqu\u00eates. Alors, d\u00e9couvrons-le.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Quel est le taux d&rsquo;ach\u00e8vement de l&rsquo;enqu\u00eate ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le taux d&rsquo;ach\u00e8vement de l&rsquo;enqu\u00eate est le pourcentage de <a href=\"https:\/\/www.questionpro.com\/features\/survey-respondents.html\">participants \u00e0 l&rsquo;<\/a> enqu\u00eate qui la terminent. Il s&rsquo;agit du nombre de personnes ayant r\u00e9pondu \u00e0 une <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-are-online-surveys\/\">enqu\u00eate en ligne<\/a> divis\u00e9 par le nombre de r\u00e9pondants \u00e0 l&rsquo;enqu\u00eate qui ont commenc\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seuls les r\u00e9pondants qui ont particip\u00e9 \u00e0 votre enqu\u00eate et l&rsquo;ont termin\u00e9e sont pris en compte dans cette statistique. Une personne qui a commenc\u00e9 l&rsquo;enqu\u00eate mais ne l&rsquo;a pas termin\u00e9e n&rsquo;augmentera pas votre taux d&rsquo;ach\u00e8vement.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Calcul du taux d&rsquo;ach\u00e8vement de l&rsquo;enqu\u00eate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La formule du taux d&rsquo;ach\u00e8vement est pr\u00e9sent\u00e9e ci-dessous :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calculons le taux d&rsquo;ach\u00e8vement \u00e0 l&rsquo;aide des <a href=\"https:\/\/usqa.questionpro.com\/blog\/survey-data-collection\/\">donn\u00e9es d&rsquo;enqu\u00eate<\/a> ci-dessous.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1000 courriels ont \u00e9t\u00e9 envoy\u00e9s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">500 personnes ont particip\u00e9 \u00e0 l&rsquo;enqu\u00eate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">400 personnes ont r\u00e9pondu \u00e0 l&rsquo;enqu\u00eate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Taux d&rsquo;ach\u00e8vement<\/strong> = (Nombre d&rsquo;enqu\u00eates achev\u00e9es \/ Nombre de r\u00e9pondants ayant commenc\u00e9 l&rsquo;enqu\u00eate) x 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Taux d&rsquo;ach\u00e8vement<\/strong> = (400\/450) x 100 = 0,8 x 100 = 80%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le taux d&rsquo;ach\u00e8vement d\u00e9pend des utilisateurs qui ont au moins commenc\u00e9 votre enqu\u00eate. Dans ce cas, la port\u00e9e de l&rsquo;enqu\u00eate est ignor\u00e9e.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Faible taux d&rsquo;ach\u00e8vement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Un faible taux de r\u00e9ponses indique que les r\u00e9pondants n&rsquo;aiment pas votre enqu\u00eate. Voici quelques causes potentielles de ce ph\u00e9nom\u00e8ne :<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Questions mal formul\u00e9es<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si les questions sont difficiles \u00e0 comprendre, les gens sont moins enclins \u00e0 r\u00e9pondre \u00e0 l&rsquo;enqu\u00eate. La question peut \u00eatre difficile \u00e0 comprendre en raison de la fa\u00e7on dont elle est r\u00e9dig\u00e9e ou des mots utilis\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par exemple, quel est votre horaire de travail habituel et quand mangez-vous ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette question est mal formul\u00e9e parce qu&rsquo;elle porte \u00e0 la fois sur le travail post\u00e9 et sur l&rsquo;heure du go\u00fbter. Il est pr\u00e9f\u00e9rable de poser deux questions s\u00e9par\u00e9ment plut\u00f4t qu&rsquo;ensemble.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Enqu\u00eate longue<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Une <a href=\"https:\/\/usqa.questionpro.com\/blog\/survey-length-keep-it-short-and-simple\/\">enqu\u00eate trop longue<\/a> peut faire baisser le taux d&rsquo;ach\u00e8vement. La longueur moyenne est de dix questions, et chaque question ne doit pas d\u00e9passer deux lignes. Il est essentiel d&rsquo;\u00e9viter de rendre votre enqu\u00eate inutilement longue et de poser un nombre excessif de questions. Les r\u00e9pondants risquent alors de se d\u00e9sint\u00e9resser de l&rsquo;enqu\u00eate et de l&rsquo;abandonner.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Questions trompeuses<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Il est important de ne pas poser de questions qui pourraient induire en erreur la personne qui r\u00e9pond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par exemple, au lieu de demander : \u00ab\u00a0Quelle est la hauteur de la Tour Eiffel ?\u00a0\u00bb, il vaut mieux dire : \u00ab\u00a0Que pensez-vous de la hauteur de la Tour Eiffel ?\u00a0\u00bb.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Public cible<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les gens ne r\u00e9pondent \u00e0 l&rsquo;enqu\u00eate que s&rsquo;ils pensent qu&rsquo;elle est n\u00e9cessaire et qu&rsquo;elle correspond \u00e0 leurs attentes. Il est donc essentiel de choisir le bon groupe de personnes \u00e0 atteindre.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il n&rsquo;est pas toujours judicieux d&rsquo;interroger les personnes de plus de 60 ans sur les performances d&rsquo;une marque de smartphone. Des groupes cibles plus jeunes sont plus appropri\u00e9s dans cette situation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Quel est le taux de r\u00e9ponse \u00e0 l&rsquo;enqu\u00eate ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le <a href=\"https:\/\/usqa.questionpro.com\/blog\/good-survey-response-rate\/\">taux de r\u00e9ponse<\/a> peut \u00eatre d\u00e9fini comme le pourcentage de personnes invit\u00e9es \u00e0 participer \u00e0 une enqu\u00eate par rapport \u00e0 celles qui ont effectivement r\u00e9pondu \u00e0 l&rsquo;enqu\u00eate. Il s&rsquo;agit du nombre de personnes ayant r\u00e9pondu \u00e0 une <a href=\"https:\/\/usqa.questionpro.com\/blog\/how-to-create-online-surveys\/\">enqu\u00eate en ligne<\/a> divis\u00e9 par le nombre de personnes auxquelles l&rsquo;enqu\u00eate a \u00e9t\u00e9 envoy\u00e9e. Il ressemble beaucoup au taux d&rsquo;ach\u00e8vement, mais ce n&rsquo;est pas le cas.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Calcul du taux de r\u00e9ponse \u00e0 l&rsquo;enqu\u00eate<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La formule du taux de r\u00e9ponse est pr\u00e9sent\u00e9e ci-dessous :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Calculons le taux de r\u00e9ponse \u00e0 l&rsquo;aide des donn\u00e9es de l&rsquo;enqu\u00eate \u00e9num\u00e9r\u00e9es ci-dessous.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1000 courriels ont \u00e9t\u00e9 envoy\u00e9s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">500 personnes ont particip\u00e9 \u00e0 l&rsquo;enqu\u00eate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">400 personnes ont r\u00e9pondu \u00e0 l&rsquo;enqu\u00eate.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Taux de r\u00e9ponse = (Nombre d&rsquo;enqu\u00eates compl\u00e9t\u00e9es \/ Nombre total de personnes \u00e0 qui l&rsquo;enqu\u00eate a \u00e9t\u00e9 envoy\u00e9e) x 100<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taux de r\u00e9ponse = (400\/1000) = 0,4 x 100 = 40%<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Faible taux de r\u00e9ponse<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Un faible taux de r\u00e9ponse \u00e0 votre enqu\u00eate peut \u00eatre d\u00fb \u00e0 de nombreux facteurs, notamment<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Mauvais \u00e9chantillon d&rsquo;enqu\u00eate<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Il est fort probable que vous ayez s\u00e9lectionn\u00e9 le mauvais \u00e9chantillon si vous recevez un faible nombre de r\u00e9ponses \u00e0 votre enqu\u00eate. Vous devez rechercher le segment cible de votre enqu\u00eate et le s\u00e9lectionner. Veillez toujours \u00e0 ce que votre enqu\u00eate soit adapt\u00e9e au public vis\u00e9.<\/span><\/p>\n<p style=\"text-align: center;\"><em><br \/>\n  <strong>EN SAVOIR PLUS :<\/strong><br \/>\n<\/em> <a href=\"https:\/\/usqa.questionpro.com\/blog\/survey-sample-sizes-how-many-respondents-do-you-really-need\/\">Tailles des \u00e9chantillons d&rsquo;enqu\u00eate<\/a><\/p>\n<ul>\n<li aria-level=\"1\"><b>Questions relatives \u00e0 l&rsquo;image de marque<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La mani\u00e8re dont vous pr\u00e9sentez votre enqu\u00eate est cruciale. Veillez \u00e0 ce que les lignes d&rsquo;objet soient claires et coh\u00e9rentes avec votre marque pour donner un sentiment de confiance.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Sujets sensibles<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ne parlez pas de sujets sensibles car certaines personnes ne r\u00e9pondront m\u00eame pas si cela va \u00e0 l&rsquo;encontre de leur religion, de leurs croyances ou de quelque chose de priv\u00e9.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Diff\u00e9rence entre le taux d&rsquo;ach\u00e8vement de l&rsquo;enqu\u00eate et le taux de r\u00e9ponse<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Les mots \u00ab\u00a0taux d&rsquo;ach\u00e8vement\u00a0\u00bb et<a href=\"https:\/\/usqa.questionpro.com\/blog\/good-survey-response-rate\/\">\u00ab\u00a0taux de r\u00e9ponse<\/a>\u00a0\u00bb sont parfois confondus car le ratio dans les deux cas se r\u00e9f\u00e8re au nombre de personnes qui ont accompli la t\u00e2che.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le taux d&rsquo;ach\u00e8vement vous indique le pourcentage de participants qui ont termin\u00e9 l&rsquo;enqu\u00eate apr\u00e8s l&rsquo;avoir commenc\u00e9e. Le taux de r\u00e9ponse, quant \u00e0 lui, indique le pourcentage de personnes qui ont r\u00e9pondu \u00e0 l&rsquo;enqu\u00eate apr\u00e8s l&rsquo;avoir re\u00e7ue.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion sur le taux d&rsquo;ach\u00e8vement de l&rsquo;enqu\u00eate par rapport au taux de r\u00e9ponse<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vous connaissez maintenant la diff\u00e9rence entre le taux d&rsquo;ach\u00e8vement et le taux de r\u00e9ponse. Vous devez savoir qu&rsquo;un taux de r\u00e9ponse plus \u00e9lev\u00e9 produit des donn\u00e9es d&rsquo;enqu\u00eate plus pr\u00e9cises. Essayez d&rsquo;\u00e9viter les causes qui affectent le taux d&rsquo;ach\u00e8vement et de r\u00e9ponse.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pendant la p\u00e9riode d&rsquo;essai de QuestionPro, vous aurez la possibilit\u00e9 de cr\u00e9er des enqu\u00eates en ligne gratuitement et de tester toutes les fonctionnalit\u00e9s de cet outil d&rsquo;enqu\u00eate en ligne. Nous vous souhaitons bonne chance dans vos recherches.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/research-edition-survey-software\/\" target=\"_blank\" rel=\"noopener\"><button>APPRENDRE ENCORE PLUS<\/button><\/a> <a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1053&amp;sourceRef=blog\" target=\"_blank\" rel=\"noopener\"><button>TRIAL GRATUIT<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous avez d\u00e9j\u00e0 particip\u00e9 \u00e0 des sondages ou \u00e0 des enqu\u00eates en ligne, vous avez probablement entendu parler de [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":716120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1079],"tags":[],"class_list":{"0":"post-816257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-outils-et-applications-de-recherche","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taux d&#039;ach\u00e8vement des enqu\u00eates et taux de r\u00e9ponse : Diff\u00e9rences | QuestionPro<\/title>\n<meta name=\"description\" content=\"Le taux d&#039;ach\u00e8vement de l&#039;enqu\u00eate et le taux de r\u00e9ponse ne sont pas la m\u00eame chose. 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