Tues March 15th, 2011
9:00 AM PST
VOC Research: Tips & Tools to Help Listen To Your Clients Better
Voice of the Customer (VOC) Research is often the core research methodology for many companies who want to get feedback from customers. What do customers think about your products/services, your brand image, what do they love, what would they like for you to improve? It is the in-depth process of capturing a customer’s expectations, preferences and aversions.
As easy as it appears often times businesses will miss many great opportunities to tune into what their customers are actually saying. Join SurveyAnalytics as we share with you practical tips and tools to help you listen to your customers better than ever before!
This session will include steps to:
1. Incorporate research methodology with technology to capture a detailed understanding of the customer’s requirements.
2. How to define & identify segments of your target customers’ common language/range
3. Apply key settings/appropriate design specifications for the new product or service
4. Identify feedback and trends that can springboard towards increased product/service innovation.
The forum will will include a Q&A session.
Recording and Slides available to view on SurveyAnalytics blog after conclusion of webinar.
Space is limited so sign up today!
About the Presenters:
As the SurveyAnalytics Executive Vice President, Andrew Jeavons has over 25 years in the market research industry. He is a frequent writer and speaker for various publications and events around the country. He has a background in psychology and statistics, and currently focuses on innovation within survey research.
Esther LaVielle is the Chief Education Director at QuestionPro and SurveyAnalytics, which was started in 2002 in Seattle and is now one of the fastest growing private companies in the US. Prior to her adventure at SurveyAnalytics she spent 3 years as a Qualitative Project Manager and has a background healthcare, hospitality, legal, and market research.
https://www.surveyanalytics.com
