Each week, we round up five articles that piqued our interest. This week: getting customers to fall in love with your products; mobile’s effect on customer expectations of convenience; advice for people entering the market research profession; a mobile app for usability interface testing; and Black Friday versus Cyber Monday.
Get Customers to Fall in Love With Your Products — SmallBizTrends
Customer focus has shifted from being focused on the product to expanding their focus on the entire customer experience. Spoiler alert: the way to get customer to fall in love with your products is to make sure the customer experience is good.
Mobile-Fueled Valuation: Uber at $40B? — Forrester
“Mobile changes consumer expectations of convenience along three dimensions: immediacy, … simplicity, … and convenience.” Take a look at some ideas on how Uber might be valued at $40B.
What advice would you give someone entering the market research profession? — NewMR
This post is great for anyone considering entering the field of market research and for people who are curious what the field is about. Check out the list of essential things to know about market research and the “specialisms” in the field.
TryMyUI Mobile App Launched — SmallBizTrends
You’ve likely heard of usability interface testing on websites, but the TryMyUI mobile app lets you take that testing to the mobile devices and get insight into how your customers are interacting with your mobile sites.
Black Friday 2014: Holiday Retail Trends at a Glance — MarketResearchBlog
It looks like Cyber Monday might be giving Black Friday a run for its money…and customers. While people like Black Friday better, more people are actually planning on shopping on Cyber Monday than on Black Friday. Check out some of the other findings in this fascinating report!
