{"id":729861,"date":"2021-02-26T06:05:06","date_gmt":"2021-02-26T06:05:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e5%ae%9a%e7%be%a9%e3%80%81%e8%a6%81%e5%9b%a0%e3%80%81%e6%96%b9%e6%b3%95\/"},"modified":"2021-02-26T06:05:06","modified_gmt":"2021-02-26T06:05:06","slug":"%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e5%ae%9a%e7%be%a9%e3%80%81%e8%a6%81%e5%9b%a0%e3%80%81%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/ja\/%e6%b6%88%e8%b2%bb%e8%80%85%e8%a1%8c%e5%8b%95%e5%ae%9a%e7%be%a9%e3%80%81%e8%a6%81%e5%9b%a0%e3%80%81%e6%96%b9%e6%b3%95\/","title":{"rendered":"\u6d88\u8cbb\u8005\u884c\u52d5\u5b9a\u7fa9\u3001\u8981\u56e0\u3001\u65b9\u6cd5"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute read<\/span><\/span><p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u4e0a\u3001\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002 \u5b9f\u969b\u3001\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u524d\u306b\u3001\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u3044\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3068\u671f\u5f85\u3092\u5341\u5206\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u305d\u306e\u305f\u3081\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3088\u3063\u3066\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u53d7\u3051\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u55dc\u597d\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u305f\u3081\u306b\u3001\u7b54\u3048\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u8cea\u554f\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306f\u305d\u306e\u60c5\u5831\u3092\u3069\u306e\u3088\u3046\u306b\u53d7\u3051\u6b62\u3081\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76f8\u624b\u306e\u5fc3\u3092\u3064\u304b\u3080\u306b\u306f\uff1f  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u306f\u4f55\u306a\u306e\u304b\uff1f  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306f\u4f55\u304b\uff1f \u4fa1\u683c\u306a\u306e\u304b\u3001\u54c1\u8cea\u306a\u306e\u304b\u3001\u5546\u6750\u306a\u306e\u304b\u3001\u305d\u306e\u4ed6\u306a\u306e\u304b\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3059\u3079\u3066\u306e\u8d77\u696d\u5bb6\u306e\u76ee\u6a19\u306f\u3001\u305d\u306e\u516c\u5171\u3068\u5e02\u5834\u306e\u8981\u6c42\u3092\u6e80\u305f\u3059\u3053\u3068\u3067\u3042\u308a\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u7d44\u7e54\u306e\u58f2\u4e0a\u3068\u9867\u5ba2\u6e80\u8db3\u306b\u5f3e\u307f\u3092\u3064\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u8d77\u696d\u5bb6\u306f\u8abf\u67fb\u3092\u884c\u3044\u3001\u6f5c\u5728\u7684\u306a\u8cb7\u3044\u624b\u3068\u306a\u308a\u3046\u308b\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u6d1e\u5bdf\u3059\u308b\u306e\u3067\u3059\u3002 <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/surveys\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u3068 <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/what-is-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u8abf\u67fb<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u5bb9\u6613\u306b\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u306a\u305c\u6d88\u8cbb\u8005\u884c\u52d5\u306f\u91cd\u8981\u306a\u306e\u304b\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u591a\u304f\u306e\u6642\u9593\u3068\u8cc7\u6e90\u3092\u6295\u5165\u3057\u3066\u3044\u307e\u3059\u3002 \u305d\u306e\u305f\u3081\u306b\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u3042\u308b\u3044\u306f\u3001\u83ab\u5927\u306a\u640d\u5931\u3092\u88ab\u308b\u3053\u3068\u306b\u306a\u308b\u3002 \u3067\u3059\u304b\u3089\u3001\u88fd\u54c1\u3060\u3051\u3067\u306a\u304f\u30d6\u30e9\u30f3\u30c9\u3082\u6d88\u8cbb\u8005\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u6d88\u8cbb\u8005\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u3066\u3001\u4f55\u3092\u8cb7\u3044\u305d\u3046\u306a\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">\u3088\u308a\u826f\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u751f\u6d3b\u6c34\u6e96\u3084\u30c8\u30ec\u30f3\u30c9\u3001\u6280\u8853\u304c\u3069\u3093\u3069\u3093\u5909\u5316\u3057\u3066\u3044\u304f\u4e2d\u3067\u3001\u6d88\u8cbb\u8005\u306e\u9078\u629e\u3082\u3069\u3093\u3069\u3093\u5909\u308f\u3063\u3066\u3044\u304d\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u8981\u56e0\u304c\u304a\u5ba2\u69d8\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u305d\u308c\u306b\u5fdc\u3058\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u3088\u3046\u306b\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u6d1e\u5bdf\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5f79\u7acb\u3064\u306e\u3067\u3059\u3002<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\">\u9867\u5ba2\u7dad\u6301\u7387\u306e\u5411\u4e0a<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u7dad\u6301\u3059\u308b\u65b9\u304c\u306f\u308b\u304b\u306b\u6709\u76ca\u3067\u3042\u308b\u3002 \u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u65e2\u5b58\u306e\u9867\u5ba2\u306b\u58f2\u308b\u306e\u306f\u3001\u65b0\u3057\u3044\u9867\u5ba2\u3092\u898b\u3064\u3051\u308b\u3088\u308a\u7c21\u5358\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u3092\u7dad\u6301\u3057\u3001\u5f37\u3044\u95a2\u4fc2\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u8d77\u696d\u5bb6\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306b\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u5fe0\u5b9f\u306a\u9867\u5ba2\u306f\u3001\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc\u3068\u306a\u308a\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53e3\u30b3\u30df\u304c\u5e83\u304c\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002 \u6e80\u8db3\u3057\u305f\u304a\u5ba2\u3055\u307e\u306f\u3001\u305d\u306e\u5e78\u305b\u306a\u4f53\u9a13\u3092\u53cb\u4eba\u3084\u5bb6\u65cf\u306b\u4f1d\u3048\u3066\u304f\u3060\u3055\u3044\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3060\u304b\u3089\u3001\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u9867\u5ba2\u3092\u56f2\u3044\u8fbc\u3080\u3053\u3068\u304c\u3001\u4f1a\u793e\u3092\u6210\u9577\u3055\u305b\u305f\u3044\u3068\u8003\u3048\u308b\u8d77\u696d\u5bb6\u306e\u76ee\u6a19\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/span><\/p>\n<ol start=\"3\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306e\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001<a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-loyalty-what-it-is\/\">\u304a\u5ba2\u69d8\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092<\/a>\u9ad8\u3081\u308b\u65b9\u6cd5\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u3001\u3072\u3044\u3066\u306f\u58f2\u4e0a\u306e\u5411\u4e0a\u3084\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002 \u58f2\u4e0a\u306e\u50be\u5411\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5024\u5f15\u304d\u3084\u6700\u9069\u306a\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u6848\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<ol start=\"4\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u3088\u308a\u826f\u3044\u8a08\u753b\u5728\u5eab<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u304a\u5ba2\u69d8\u306e\u610f\u8b58\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u306e\u5728\u5eab\u8a08\u753b\u3084\u539f\u6750\u6599\u306e\u4ed5\u5165\u308c\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u30b5\u30fc\u30d3\u30b9\u696d\u306e\u5834\u5408\u3001\u7d4c\u55b6\u9663\u306f\u3088\u308a\u826f\u3044\u4eba\u6750\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u7279\u5b9a\u306e\u88fd\u54c1\u306e\u9700\u8981\u306b\u50be\u5411\u304c\u898b\u3089\u308c\u308b\u5834\u5408\u3001\u4f01\u696d\u306f\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u306b\u5bfe\u3057\u3066\u3088\u308a\u591a\u304f\u306e\u767a\u6ce8\u3092\u884c\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u6d88\u8cbb\u8005\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u306f\u3001\u9700\u8981\u3068\u4f9b\u7d66\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/span><\/p>\n<ol start=\"5\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u58f2\u4e0a\u62e1\u5927<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u5e38\u306b\u7279\u5b9a\u306e\u5e02\u5834\u306e\u30cb\u30c3\u30c1\u3092\u6e80\u305f\u3059\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002 \u305f\u3068\u3048\u7570\u306a\u308b\u5206\u91ce\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u3066\u3082\u3001\u5404\u5206\u91ce\u306e\u6f5c\u5728\u7684\u306a\u8cfc\u8cb7\u8005\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u304a\u5ba2\u69d8\u306e\u3053\u3068\u3092\u3088\u304f\u77e5\u3063\u3066\u3044\u308c\u3070\u3001\u3088\u308a\u826f\u3044\u4f1a\u8a71\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u9ad8\u3044\u78ba\u7387\u3067\u6210\u7d04\u306b\u7d50\u3073\u3064\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8ab0\u306b\u58f2\u308b\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u304a\u3051\u308b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u6d88\u8cbb\u8005\u884c\u52d5\u3092\u8a73\u3057\u304f\u77e5\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306b\u76f4\u63a5\u3084\u3063\u3066\u304f\u308b\u4e3b\u306a\u9867\u5ba2\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u5728\u5eab\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306e\u8981\u6c42\u3092\u6e80\u305f\u3059\u88fd\u54c1\u3067\u30b9\u30c8\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9069\u5f53\u306b\u64ae\u5f71\u3057\u3066\u8ab0\u306b\u3067\u3082\u58f2\u308d\u3046\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u304a\u5ba2\u69d8\u306e\u597d\u304d\u5acc\u3044\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8ce2\u3044\u5224\u65ad\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002 \u3053\u306e\u3088\u3046\u306a\u6226\u7565\u306f\u3001\u58f2\u4e0a\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<ol start=\"6\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7814\u7a76\u30b3\u30f3\u30da\u30c6\u30a3\u30b7\u30e7\u30f3<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7814\u7a76\u3059\u308b\u3053\u3068\u306f\u3001\u7af6\u4e89\u5e02\u5834\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u4f4d\u7f6e\u3065\u3051\u3001\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3092\u8a08\u753b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u306a\u3069\u306e\u7591\u554f\u306b\u5bfe\u3059\u308b\u7b54\u3048\u3092\u63a2\u3057\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u306f\u3059\u3067\u306b\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u304c\u7af6\u5408\u4ed6\u793e\u304b\u3089\u8cfc\u5165\u3059\u308b\u52d5\u6a5f\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u6f5c\u5728\u9867\u5ba2\u306f\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3067\u6e80\u8db3\u3057\u3066\u3044\u308b\u306e\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7af6\u5408\u88fd\u54c1\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u306f\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u8a73\u3057\u304f <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/consumer-research\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u8abf\u67fb\u3002\u4f8b\u3001\u30d7\u30ed\u30bb\u30b9\u3001\u7bc4\u56f2<\/span><br \/>\n<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u306f\u3001\u72b6\u6cc1\u3001\u5fc3\u7406\u3001\u74b0\u5883\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8981\u56e0\u3001\u500b\u4eba\u7684\u8981\u56e0\u3001\u5bb6\u65cf\u3001\u6587\u5316\u306a\u3069\u3001\u591a\u304f\u306e\u8981\u56e0\u306b\u5f71\u97ff\u3055\u308c\u307e\u3059\u3002  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u6700\u3082\u52b9\u7387\u7684\u306b\u30ea\u30fc\u30c1\u3059\u308b\u65b9\u6cd5\u3092\u6c7a\u5b9a\u3057\u3088\u3046\u3068\u3057\u307e\u3059\u3002 \u4e00\u6642\u7684\u306a\u5f71\u97ff\u3082\u3042\u308c\u3070\u3001\u9577\u671f\u306b\u308f\u305f\u308b\u5f71\u97ff\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u8981\u56e0\u306f\u3001\u4eba\u304c\u8cb7\u3046\u304b\u8cb7\u308f\u306a\u3044\u304b\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3067\u306f\u3001\u305d\u306e\u3044\u304f\u3064\u304b\u3092\u5177\u4f53\u7684\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-127203\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2021\/02\/consumer-behaviour-factors-min.jpg\" alt=\"\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u30d3\u30d8\u30a4\u30d3\u30a2\u30d5\u30a1\u30af\u30bf\u30fc\" width=\"1019\" height=\"895\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u72b6\u6cc1\u7684\u8981\u56e0<\/strong>\u3002\u5e97\u8217\u306e\u5834\u6240\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u3001\u8272\u3001\u97f3\u697d\u3001\u7167\u660e\u3001\u9999\u308a\u306a\u3069\u306e\u7269\u7406\u7684\u306a\u8981\u56e0\u3067\u3001\u4e00\u6642\u7684\u306a\u3082\u306e\u3067\u3059\u3002 \u4f01\u696d\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u3067\u304d\u308b\u3060\u3051\u6709\u5229\u306b\u306a\u308b\u3088\u3046\u306b\u5de5\u592b\u3057\u3066\u3044\u307e\u3059\u3002 \u305d\u306e\u4ed6\u306e\u72b6\u6cc1\u7684\u8981\u56e0\u3068\u3057\u3066\u306f\u3001\u4f11\u65e5\u3001\u6642\u9593\u3001\u6d88\u8cbb\u8005\u306e\u6c17\u5206\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u500b\u4eba\u7684\u306a\u8981\u56e0<\/strong>\u3002\u5e74\u9f62\u3001\u6027\u5225\u3001\u53ce\u5165\u3001\u8077\u696d\u306a\u3069\u306e\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u306a\u8981\u56e0\u304c\u542b\u307e\u308c\u307e\u3059\u3002 \u307e\u305f\u3001\u305d\u306e\u4eba\u306e\u8da3\u5473\u3084\u610f\u898b\u306b\u3082\u3088\u308b\u3067\u3057\u3087\u3046\u3002 \u307e\u305f\u3001\u6d88\u8cbb\u8005\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u65e5\u5e38\u751f\u6d3b\u3084\u4f59\u6687\u6d3b\u52d5\u306a\u3069\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u3088\u308a\u8a73\u7d30\u306b\u898b\u3066\u3044\u307e\u3059\u3002\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u793e\u4f1a\u7684\u306a\u8981\u56e0<\/strong>\u3002\u793e\u4f1a\u968e\u5c64\u3001\u6559\u80b2\u30ec\u30d9\u30eb\u3001\u5b97\u6559\u30fb\u6c11\u65cf\u7684\u80cc\u666f\u3001\u6027\u7684\u6307\u5411\u3001\u5468\u56f2\u306e\u4eba\u3005\uff08\u5bb6\u65cf\u3001\u53cb\u4eba\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\uff09\u3082\u542b\u307e\u308c\u307e\u3059\u3002 \u6587\u5316\u304c\u9055\u3048\u3070\u3001\u7fd2\u6163\u3084\u5100\u5f0f\u3082\u69d8\u3005\u3067\u3001\u4eba\u3005\u306e\u751f\u6d3b\u3084\u8cfc\u5165\u3059\u308b\u5546\u54c1\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\n<p>\u4e00\u822c\u306b\u3001\u540c\u3058\u793e\u4f1a\u968e\u5c64\u306b\u5c5e\u3059\u308b\u6d88\u8cbb\u8005\u306f\u3001\u985e\u4f3c\u3057\u305f\u8cfc\u8cb7\u884c\u52d5\u3092\u3068\u308b\u3002 \u591a\u304f\u306e\u5e02\u5834\u7814\u7a76\u8005\u306f\u3001\u4eba\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u6c7a\u5b9a\u3059\u308b\u6700\u5927\u306e\u8981\u56e0\u306e\u3072\u3068\u3064\u306f\u5bb6\u65cf\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u5fc3\u7406\u7684\u306a\u8981\u56e0<\/strong>\u4eba\u306e\u60c5\u5831\u7406\u89e3\u529b\u3001\u30cb\u30fc\u30ba\u8a8d\u8b58\u3001\u30de\u30a4\u30f3\u30c9\u306a\u3069\u304c\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5bfe\u3059\u308b\u4eba\u306e\u53cd\u5fdc\u306f\u3001\u305d\u306e\u4eba\u306e\u4fe1\u5ff5\u3084\u5fc3\u306e\u72b6\u614b\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002  <\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u3059\u308b\u304b\uff1f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5e02\u5834\u3067\u5165\u624b\u3067\u304d\u308b\u3055\u307e\u3056\u307e\u306a\u9078\u629e\u80a2\u306b\u3064\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u3001\u611f\u3058\u3001\u3069\u306e\u3088\u3046\u306b\u63a8\u8ad6\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u7570\u306a\u308b\u9078\u629e\u80a2\u306e\u4e2d\u304b\u3089\u9078\u629e\u3059\u308b\u306e\u304b\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u52d5\u6a5f\u306f\u975e\u5e38\u306b\u5e45\u5e83\u3044\u305f\u3081\u3001\u3055\u307e\u3056\u307e\u306a\u8abf\u67fb\u65b9\u6cd5\u3092\u7528\u3044\u308b\u3053\u3068\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3059\u3002 \u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u5b9a\u6027\u7684\u30c7\u30fc\u30bf\u3068\u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u306e\u4e21\u65b9\u3092\u53ce\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u4e00\u90e8\u306e\u5171\u901a  <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/data-collection-methods\/\"><br \/>\n  <span style=\"font-weight: 400;\">\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5<\/span><br \/>\n<\/a><span style=\"font-weight: 400;\">\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u304a\u5ba2\u69d8\u306e\u58f0<\/strong>\u304a\u5ba2\u69d8\u304c\u6b8b\u3057\u305f\u30b3\u30e1\u30f3\u30c8\u3092\u8aad\u3080\u3053\u3068\u3067\u3001\u7e70\u308a\u8fd4\u3057\u767a\u751f\u3059\u308b\u554f\u984c\u3084\u8981\u671b\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u8cea\u554f\u3068\u56de\u7b54\u306e\u30b5\u30a4\u30c8<\/strong>\u3002\u3053\u308c\u3089\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u307e\u305f\u306f\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u62b1\u3044\u3066\u3044\u308b\u7591\u554f\u3084\u61f8\u5ff5\u306b\u3064\u3044\u3066\u3001\u3042\u306a\u305f\u306b\u6d1e\u5bdf\u3092\u4e0e\u3048\u3066\u304f\u308c\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u30a2\u30f3\u30b1\u30fc\u30c8\u306e<\/strong>\u5b9f\u65bd<a href=\"https:\/\/usqa.questionpro.com\/blog\/what-are-online-surveys\/\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30a2\u30f3\u30b1\u30fc\u30c8\u306f<\/a>\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u3001\u5177\u4f53\u7684\u306a\u8cea\u554f\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\/\u30aa\u30f3\u30e9\u30a4\u30f3\u30d1\u30cd\u30eb<\/strong>\u3002\u3082\u3061\u308d\u3093\u8abf\u67fb\u306e\u5fc5\u8981\u6027\u306b\u5fdc\u3058\u3066\u3001\u6570\u540d\u306e\u9867\u5ba2\u3092\u96c6\u3081\u3001\u7d99\u7d9a\u7684\u306b\u8cea\u554f\u3092\u3059\u308b\u3002 <a href=\"https:\/\/usqa.questionpro.com\/blog\/market-research-panel\/\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30d1\u30cd\u30eb\u3068\u306f<\/a>\u4f55\u304b\u3001\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u4f55\u304b\u3001\u3053\u3053\u3067\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u8abf\u67fb\u3092\u884c\u3046\u4e0a\u3067\u6700\u3082\u52b9\u7387\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002 \u3092\u4f7f\u7528\u3057\u3066\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><a href=\"https:\/\/www.questionpro.com\/survey-software\/\"><span style=\"font-weight: 400;\">\u30b5\u30fc\u30d9\u30a4\u30bd\u30d5\u30c8<\/span><\/a><span style=\"font-weight: 400;\"> \u3092\u4f5c\u6210\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u9001\u4fe1\u3057\u307e\u3059\u3002 \u307e\u305f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u6d41\u308c\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3001\u56de\u7b54\u8005\u306b\u95a2\u9023\u3059\u308b\u8cea\u554f\u306e\u307f\u3092\u884c\u3046\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30aa\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30b1\u30fc\u30c8\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u307e\u305f\u3001\u30c7\u30fc\u30bf\u306e\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3001\u7d50\u679c\u306e\u6bd4\u8f03\u3001\u6642\u7cfb\u5217\u3067\u306e\u50be\u5411\u306e\u628a\u63e1\u3082\u53ef\u80fd\u3067\u3059\u3002 \u305d\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u9700\u8981\u3092\u4e88\u6e2c\u3057\u3001\u8ca9\u58f2\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u307e\u305f\u3001\u4fa1\u683c\u8a2d\u5b9a\u30e2\u30c7\u30eb\u3084\u3001\u7279\u5b9a\u306e\u6a5f\u80fd\u306e\u30d0\u30f3\u30c9\u30eb\u306b\u5bfe\u3057\u3066\u304a\u5ba2\u69d8\u304c\u652f\u6255\u3046\u3053\u3068\u306e\u3067\u304d\u308b\u6700\u5927\u91d1\u984d\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306b\u3082\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u3064\u3044\u3066\u3088\u308a\u6df1\u304f\u77e5\u308a\u3001\u8abf\u67fb\u7814\u7a76\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u8a2d\u8a08\u3084\u30c7\u30fc\u30bf\u53ce\u96c6\u306b\u304a\u56f0\u308a\u306e\u65b9\u306f\u3001\u305c\u3072\u79c1\u305f\u3061\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002 \u305c\u3072\u3001\u304a\u624b\u4f1d\u3044\u3055\u305b\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute read<\/span><\/span> \u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3 [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":692054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1194,1132,1115],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u6d88\u8cbb\u8005\u884c\u52d5\u5b9a\u7fa9\u3001\u8981\u56e0\u3001\u65b9\u6cd5 | QuestionPro<\/title>\n<meta name=\"description\" content=\"\u9867\u5ba2\u306e\u884c\u52d5\u3092\u77e5\u308a\u3001\u9867\u5ba2\u306b\u5b9a\u7fa9\u3055\u308c\u305f\u6226\u7565\u3092\u7acb\u3066\u308b\u3002 \u6b63\u3057\u3044\u8abf\u67fb\u65b9\u6cd5\u3068\u30c7\u30fc\u30bf\u3067\u3001\u7af6\u5408\u306b\u52dd\u3064\u3002\" 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