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class=\"wp-block-list\">\n<h3><\/h3><li>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u6027\u5316<\/li>\n<\/ul>\n\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fc\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306b\u5165\u308c\u308b\u627f\u8a8d\u3092\u5f97\u305f\u5f8c\u3001\u305d\u308c\u3092\u4f7f\u3063\u3066\u4f55\u304b\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 CDP\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30b0\u30eb\u30fc\u30d7\u306b\u5206\u3051\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30c1\u30e3\u30cd\u30eb\u3067\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">CDP\u3068CRM\u3068DMP\u306e\u6bd4\u8f03<\/h2>\n\n<p>CDP\u3001CRM\u3001DMP\u306f\u3044\u305a\u308c\u3082\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u306b\u95a2\u4fc2\u3059\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u305d\u306e\u5f79\u5272\u3084\u76ee\u7684\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308a\u307e\u3059\u3002 CDP\u3001CRM\u3001DMP\u306e\u6bd4\u8f03\u306f\u3053\u3061\u3089\u3067\u3059\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\uff1a<\/strong>CDP\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6982\u8981\u3092\u8aac\u660e\u3057\u307e\u3059\u3002 CRM\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3084\u76f8\u4e92\u4f5c\u7528\u3092\u7ba1\u7406\u3059\u308b\u3053\u3068\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002 DMP\u306f\u3001\u533f\u540d\u306e\u7b2c\u4e09\u8005\u306b\u3088\u308b\u30c7\u30fc\u30bf\u96c6\u8a08\u3068\u5e83\u544a\u76ee\u7684\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c7\u30fc\u30bf\u306e\u4f7f\u7528<\/strong>\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3057\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002 CRM\u306f\u3001\u4e3b\u306b\u9867\u5ba2\u3068\u306e\u30b3\u30f3\u30bf\u30af\u30c8\u3001\u8ca9\u58f2\u30d7\u30ed\u30bb\u30b9\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3092\u7ba1\u7406\u3057\u307e\u3059\u3002 DMP\u306f\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3051\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u5c64<\/strong>CDP\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u5fc5\u8981\u3068\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u975e\u6280\u8853\u7cfb\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059\u3002 CRM\u306f\u3001\u30bb\u30fc\u30eb\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u5404\u30c1\u30fc\u30e0\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002 DMP\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u53c2\u52a0\u3059\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u3001\u30e1\u30c7\u30a3\u30a2\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306b\u3088\u3063\u3066\u6d3b\u7528\u3055\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002  <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CDP\uff09\u306f\u3001\u305d\u308c\u3092\u3046\u307e\u304f\u5229\u7528\u3059\u308b\u4f01\u696d\u306b\u3044\u304f\u3064\u304b\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 \u3053\u3053\u3067\u306f\u3001CDP\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u91cd\u8981\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/hxPvQSoqTMPZbD5TggSyreo983wNRcqJF83Y5Lq1ilr3M8_LtQCFOGPJ3J-WC5rVGqf3cn7InhXDbmWbeK12lL1zyCfW5BiRzvzAJRsw2GldVuhYxXbmG8W-cij8Zt2Hu9PLz05_7lOT3SwSrt-tq2Y\" alt=\"\"\/><\/figure>\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1b-AjtN9l7R8HbJQb7-ARQOY3DyXhsPgV\/view?usp=drive_link\"><\/a><\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>\u30c7\u30fc\u30bf\u30b5\u30a4\u30ed\u3092\u306a\u304f\u3059<\/li>\n<\/ul>\n\n<p>\u305d\u3053\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u771f\u4fa1\u3092\u767a\u63ee\u3059\u308b\u306e\u3067\u3059\u3002 CDP\u306f\u901a\u5e38\u3001\u540d\u524d\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3001\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u306e\u30e9\u30f3\u30c0\u30e0\u3067\u30d0\u30e9\u30d0\u30e9\u306a\u96c6\u5408\u4f53\u3092\u3001\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u3092\u58ca\u3059\u3053\u3068\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u52d5\u7684\u306b\u66f4\u65b0\u3055\u308c\u308b\u4fa1\u5024\u3042\u308b\u5b9f\u7528\u7684\u306a\u30c7\u30fc\u30bf\u306b\u5909\u63db\u3059\u308b\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316<\/li>\n<\/ul>\n\n<p>CDP\u304c\u3042\u308c\u3070\u3001\u4f01\u696d\u306f\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u3088\u308a\u9069\u5207\u306b\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u8c4a\u5bcc\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30d1\u30bf\u30fc\u30f3\u3001\u305d\u306e\u4ed6\u306e\u95a2\u9023\u8981\u56e0\u306b\u57fa\u3065\u3044\u305f\u6b63\u78ba\u306a\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002  <\/p>\n\n<p>\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306f\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30eb\u306a\u3082\u306e\u306b\u306a\u308a\u3001\u9867\u5ba2\u3092\u3088\u308a\u5dfb\u304d\u8fbc\u3080\u6226\u8853\u306f\u3088\u308a\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3059\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>\u30c7\u30fc\u30bf\u4fdd\u8b77\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u78ba\u4fdd<\/li>\n<\/ul>\n\n<p>\u30c7\u30fc\u30bf\u6f0f\u6d29\u3001GDPR\u3001CCPA\u306e\u65bd\u884c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u9867\u5ba2\u306e\u4fe1\u983c\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002 CDP\u306f\u3001\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3057\u3001\u5b8c\u5168\u304b\u3064\u6700\u65b0\u306e\u6d88\u8cbb\u8005\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u304c\u30c7\u30fc\u30bf\u4fdd\u8b77\u6cd5\u3084\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\u306b\u6e96\u62e0\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002  <\/p>\n\n<p>\u3053\u306e\u7d71\u4e00\u3055\u308c\u305f\u65b9\u6cd5\u306f\u3001\u304a\u5ba2\u69d8\u3092\u5371\u967a\u304b\u3089\u5b88\u308a\u3001\u5fc5\u8981\u306a\u6642\u306b\u7c21\u5358\u306b\u30c7\u30fc\u30bf\u76e3\u67fb\u3092\u884c\u3046\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u308b<\/li>\n<\/ul>\n\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u306e\u9867\u5ba2\u306e\u7dcf\u4fa1\u5024\u306e\u3053\u3068\u3067\u3059\u3002 \u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u9b45\u529b\u7684\u3067\u5fe0\u5b9f\u306a\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u3092\u5927\u5207\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n\n<p>CDP\u306f\u3001\u4e88\u6e2c\u5206\u6790\u3092\u7528\u3044\u3066\u4fa1\u5024\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u7279\u5b9a\u3057\u3001\u6700\u3082\u9069\u5207\u3067\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u3092\u5dee\u5225\u5316\u3057\u3001\u9867\u5ba2\u7dad\u6301\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3001CLV\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>\u53ce\u76ca\u3092\u4e0a\u3052\u308b<\/li>\n<\/ul>\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u7372\u5f97\u3068\u7dad\u6301\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002 \u30de\u30c3\u30ad\u30f3\u30bc\u30fc\u306b\u3088\u308b\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u7372\u5f97\u30b3\u30b9\u30c8\u309250%\u4e0b\u3052\u3001\u53ce\u76ca\u30925%\u304b\u308915%\u5897\u52a0\u3055\u305b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u306e\u52b9\u7387\u309210%\u304b\u308930%\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5229\u7528<\/h2>\n\n<p>\u73fe\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001brain\u306e\u3088\u3046\u306a\u30ab\u30b9\u30bf\u30e0\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002 \u3088\u308a\u826f\u3044\u9867\u5ba2\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u300124\u6642\u9593365\u65e5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002 \u4ee5\u4e0b\u306f\u3001CDP\u306e\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u30b7\u30fc\u30f3\u3067\u3059\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>\u58f2\u4e0a\u9ad8\u6210\u9577\u7387<\/li>\n<\/ul>\n\n<p>CDP\u304c\u53ce\u96c6\u3067\u304d\u308b\u8ca1\u52d9\u30fb\u5b9a\u6027\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306b\u3088\u308b\u58f2\u4e0a\u62e1\u5927\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002 \u4f8b\u3048\u3070\u3001\u304a\u5ba2\u69d8\u306b\u5272\u5f15\u30b3\u30fc\u30c9\u3092\u6e21\u3057\u305f\u308a\u3001\u304a\u5ba2\u69d8\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u8da3\u5473\u306b\u5408\u3063\u305f\u30b0\u30c3\u30ba\u3092\u63d0\u6848\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<ul class=\"wp-block-list\">\n<h3><\/h3><li>\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u7406\u89e3\u3059\u308b<\/li>\n<\/ul>\n\n<p>\u904e\u53bb\u306b\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u4ea4\u6d41\u306e\u3042\u3063\u305f\u9867\u5ba2\u306f\u3001\u3088\u308a\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 CDP\u306f\u3001ID\u30c7\u30fc\u30bf\uff08\u4eba\u306e\u540d\u524d\u306a\u3069\uff09\u3068\u884c\u52d5\u30c7\u30fc\u30bf\uff08\u8208\u5473\u306e\u3042\u308b\u5206\u91ce\u306a\u3069\uff09\u3092\u4f7f\u3063\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u307e\u3059\u3002<\/p>\n\n<ul 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