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\n
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\n
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\n
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Analyzing the online presence of competitors<\/h3>Check out what your competitors are up to on the web by visiting and auditing their websites, following them on social media, and using any other online channels they may utilize.
A competitor website audit analyzes their online presence, user experience, and digital marketing approach. It may include:
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Competitive analysis of Products or Services<\/h3>The competitive analysis’s audit of products and services is a crucial component. It examines the qualities, costs, features, and unique selling proposition of the products and services that your competitors provide.
This examines the range of products or services provided by both you and your competitors in order to:
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\u30d7\u30e9\u30a4\u30b7\u30f3\u30b0\u30ea\u30b5\u30fc\u30c1<\/h3>\u3053\u308c\u3053\u305d\u3001\u5e02\u5834\u8abf\u67fb\u306e\u6700\u3082\u6709\u7528\u306a\u8981\u7d20\u3067\u3042\u308b\u3002 \u304a\u5ba2\u69d8\u304c\u5fc3\u914d\u3055\u308c\u308b\u8981\u56e0\u306e\u4e0a\u4f4d\u306b\u3042\u308b\u306e\u304c\u300c\u6599\u91d1\u30fb\u4fa1\u683c\u300d\u3067\u3059\u3002 \u304a\u5ba2\u3055\u307e\u306f\u3001\u540c\u3058\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308c\u3070\u3001\u3088\u308a\u5b89\u3044\u3082\u306e\u3092\u9078\u3076\u3067\u3057\u3087\u3046\u3002
\u7af6\u5408\u4fa1\u683c\u8abf\u67fb\u306f<\/a>\u30013\u30f6\u6708\u6bce\u30016\u30f6\u6708\u6bce\u300112\u30f6\u6708\u6bce\u306a\u3069\u3001\u5b9a\u671f\u7684\u306b\u884c\u3046\u306e\u304c\u6700\u3082\u6709\u52b9\u3067\u3059\u3002 \u3053\u306e\u4fa1\u683c\u50be\u5411\u304b\u3089\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
\u9867\u5ba2\u6e80\u8db3<\/a>\u5ea6\u8abf\u67fb\u306e\u4e2d\u306b\u3001\u63d0\u4f9b\u3057\u3066\u3044\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u611f\u5fdc<\/a>\u5ea6\u306b\u95a2\u3059\u308b\u8cea\u554f\u3092\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76e3\u67fb<\/h3>\u76e3\u67fb\u3067\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30c1\u30e3\u30cd\u30eb\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u306a\u3069\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5206\u6790\u3057\u307e\u3059\u3002 \u3068\u3044\u3046\u3088\u3046\u306a\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\uff1a\n
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\n
SWOT\u5206\u6790<\/h3>SWOT\u5206\u6790<\/a>\uff08Strengths, Weaknesses, Opportunities, Threats\uff09\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u5404\u7af6\u5408\u4f01\u696d\u306e\u4e3b\u8981\u306a\u5f37\u307f\u3068\u5f31\u307f\u3001\u305d\u3057\u3066\u5c06\u6765\u7684\u306a\u5e02\u5834\u6a5f\u4f1a\u3084\u8105\u5a01\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 SWOT\u5206\u6790\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092<\/a>\u4f5c\u6210\u3057\u3001\u3059\u3079\u3066\u306e\u7af6\u5408\u4ed6\u793e\u306b\u9069\u7528\u3059\u308b\u3002<\/li>\n<\/ul>\n\n
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Gathering information and tracking your findings<\/h3>Analyze each competitor’s website, social media accounts, marketing materials, customer reviews, and other publicly available information to gather data. You can also conduct surveys, interviews, and focus groups with your target customers to learn about their perceptions of and interactions with your competitors.
Make a spreadsheet to track your competitors’ findings. This will assist in ongoing monitoring. Keep track of the following details:\n\n
\n
\u6539\u5584\u70b9\u304a\u3088\u3073\u7d50\u8ad6<\/h3>\u305d\u308d\u305d\u308d\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u305f\u3081\u306b\u3001\u5b66\u3093\u3060\u60c5\u5831\u3092\u3069\u3046\u4f7f\u3046\u304b\u306e\u8a08\u753b\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002
\u5206\u6790\u3067\u306f\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u304c\u6539\u5584\u3092\u5fc5\u8981\u3068\u3059\u308b\u9818\u57df\u3092\u5c11\u306a\u304f\u3068\u30821\u3064\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u3064\u306a\u304c\u308a\u3068\u306e\u3088\u308a\u52b9\u679c\u7684\u306a\u5bfe\u8a71\u306e\u65b9\u6cd5\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\u30c0\u30f3\u30d7\u30b9\u30bf\u30fc\u30c0\u30a4\u30d3\u30f3\u30b0 vs. \u30d0\u30ea\u30e5\u30fc\u30c9\u30e9\u30a4\u30d6\uff1a\u3042\u306a\u305f\u306f\u3069\u3061\u3089\u3092\u9078\u3073\u307e\u3059\u304b\uff1f<\/h2>\n\n
\n
\u7af6\u5408\u4ed6\u793e\u8abf\u67fb\u306e\u59cb\u3081\u65b9<\/h2>\n\n
Figure out what do you want to know and why?<\/h3>\n\n
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\u7af6\u4e89\u306e\u30b8\u30ec\u30f3\u30de\u306f\uff1f<\/h3>\n\n
\n
\u3069\u3093\u306a\u6c7a\u65ad\u3092\u3059\u308b\u306e\u304b\u3001\u305d\u306e\u305f\u3081\u306b\u3069\u3093\u306a\u60c5\u5831\u304c\u5fc5\u8981\u306a\u306e\u304b\u3002<\/h3>\n\n
\u3053\u306e\u300c\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u72b6\u6cc1\u300d\u306e\u4f55\u304c\u3042\u306a\u305f\u3092\u56f0\u3089\u305b\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/h3>\n\n
\n
\u7af6\u5408\u4ed6\u793e\u8abf\u67fb\u3067\u5b9f\u969b\u306e\u7af6\u5408\u304c\u8ab0\u306a\u306e\u304b\u3092\u6c7a\u3081\u308b<\/h3>\n\n
\u30b3\u30f3\u30da\u30c6\u30a3\u30b7\u30e7\u30f3\u306e\u7a2e\u985e<\/h2>\n\n
\n
\u76f4\u63a5\u306e\u7af6\u5408\u4ed6\u793e<\/h3>\u3053\u306e\u4eba\u305f\u3061\u306f\u3001\u307e\u3055\u306b\u3042\u306a\u305f\u3068\u540c\u3058\u3053\u3068\u3092\u3057\u3066\u3044\u308b\u4eba\u305f\u3061\u3067\u3059\u3002 \u76f4\u63a5\u306e\u7af6\u4e89\u76f8\u624b\u3068\u3057\u3066\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0\u304c\u6709\u540d\u3067\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n\n
\n
\u9593\u63a5\u7684\u306a\u7af6\u4e89\u76f8\u624b<\/h3>\u8ab0\u3082\u304c\u5fd8\u308c\u3066\u3044\u308b\u7af6\u6280\u8005\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u3067\u3059\u3002 \u304a\u5ba2\u69d8\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u554f\u984c\u306e\u4ee3\u66ff\u3068\u306a\u308b\u30d3\u30b8\u30cd\u30b9\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002 \u3053\u306e\u5834\u5408\u3001\u7a7a\u8179\u611f\u3002 \u305d\u306e\u305f\u3081\u3001\u30d4\u30b6\u3084\u30bf\u30b3\u30b9\u3001\u4e2d\u83ef\u6599\u7406\u3001\u3042\u308b\u3044\u306f\u5bb6\u5ead\u3067\u306e\u6599\u7406\u306a\u3069\u3092\u9078\u629e\u80a2\u306b\u5165\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n
\n
\u7b2c\u4e8c\u306e\u30e9\u30a4\u30d0\u30eb<\/h3>\u3053\u308c\u3089\u306e\u4eba\u3005\u306f\u3001\u3042\u306a\u305f\u304c\u63d0\u4f9b\u3059\u308b\u3082\u306e\u3068\u540c\u3058\u3082\u306e\u3092\u3001\u7570\u306a\u308b\u6587\u8108\u304b\u3089\u63d0\u4f9b\u3059\u308b\u4eba\u3005\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u30ec\u30c3\u30c9\u30ed\u30d3\u30f3\u3082\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u304c\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3084\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0\u3068\u306f\u5168\u304f\u7570\u306a\u308b\u65b9\u6cd5\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u3057\u3088\u3046\u3002 \u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u3084\u30d5\u30e9\u30a4\u30c9\u30dd\u30c6\u30c8\u306e\u30b0\u30eb\u30e1\u306a\u9762\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n\n
\u7af6\u5408\u4ed6\u793e\u306e\u5206\u6790\u3092\u884c\u3046\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/h2>\n\n
\n
\n
\u7af6\u5408\u4ed6\u793e\u5206\u6790FAQ<\/h2>\n\n
\n
\u7af6\u5408\u4ed6\u793e\u5206\u6790\u306f\u3001SWOT\u5206\u6790\u3068\u540c\u3058\u3067\u3059\u304b\uff1f<\/h3>\u7af6\u5408\u5206\u6790\u3082SWOT\u5206\u6790\u3082\u5f37\u307f\u3068\u5f31\u307f\u3092\u5206\u6790\u3059\u308b\u3082\u306e\u3060\u304c\u3001\u305d\u306e\u76ee\u7684\u306f\u7570\u306a\u308b\u3002 SWOT\u5206\u6790\u304c\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u8abf\u3079\u308b\u306e\u306b\u5bfe\u3057\u3001\u7af6\u5408\u4ed6\u793e\u5206\u6790\u306f\u7af6\u5408\u4ed6\u793e\u3092\u8abf\u3079\u307e\u3059\u3002
\u7af6\u5408\u4ed6\u793e\u5206\u6790\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3001\u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u8ca1\u52d9\u7684\u306a\u72b6\u6cc1\u306a\u3069\u3092\u8abf\u67fb\u3059\u308b\u3082\u306e\u3067\u3059\u3002 \u76ee\u6a19\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3084\u5e02\u5834\u306e\u4ed5\u7d44\u307f\u3092\u3088\u308a\u6df1\u304f\u77e5\u308b\u3053\u3068\u3067\u3059<\/li>\n<\/ul>\n\n\n
\u306a\u305c\u7af6\u5408\u5206\u6790\u3092\u3059\u308b\u306e\u304b\uff1f<\/h3>\u7af6\u5408\u4ed6\u793e\u5206\u6790\u306f\u3001\u81ea\u793e\u3068\u6bd4\u8f03\u3057\u305f\u5834\u5408\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3092\u628a\u63e1\u3057\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30ae\u30e3\u30c3\u30d7\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u3092\u5f37\u5316\u3059\u308b\u65b9\u6cd5\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u306e\u3067\u3001\u4e0d\u53ef\u6b20\u306a\u3082\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n\n
\n
\u7af6\u5408\u4ed6\u793e\u306e\u5206\u6790\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/h3>SWOT\u5206\u6790\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3001\u30b0\u30ed\u30fc\u30b9\u30b7\u30a7\u30a2\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306a\u3069\u304c\u7af6\u5408\u5206\u6790\u30bf\u30a4\u30d7\u306e\u4f8b\u3067\u3059\u3002 \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u30c7\u30b8\u30bf\u30eb\u30d5\u30c3\u30c8\u30d7\u30ea\u30f3\u30c8\u3001\u305d\u3057\u3066\u88fd\u54c1\u304c\u8a9e\u308b\u7269\u8a9e\u3067\u3059\u3002 \u6210\u9577\u30b7\u30a7\u30a2\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u306f\u3001\u4f01\u696d\u6d3b\u52d5\u3092\u3069\u3053\u306b\u96c6\u4e2d\u3055\u305b\u308b\u304b\u3092\u793a\u3059\u3082\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n\n
\n
\u7af6\u5408\u4ed6\u793e\u8abf\u67fb\u306e\u76ee\u7684\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\u7af6\u5408\u4ed6\u793e\u5206\u6790\u3092\u884c\u3046\u76ee\u7684\u306f\u3001\u79fb\u308a\u5909\u308f\u308b\u5e02\u5834\u74b0\u5883\u306e\u6027\u8cea\u3092\u8abf\u67fb\u3057\u3001\u5e02\u5834\u306e\u9700\u7d66\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u305d\u306e\u4e0a\u3067\u3001\u73fe\u72b6\u306b\u6700\u9069\u5316\u3059\u308b\u3088\u3046\u306b\u4e8b\u696d\u6226\u7565\u3092\u4fee\u6b63\u3059\u308b\u3002<\/li>\n<\/ul>\n\n
\u6700\u5f8c\u306e\u8a00\u8449<\/h2>\n\n