Gathering insights from customers, employees, and target audiences has become a cornerstone of success for businesses and organizations in the digital era. To achieve this, the use of online survey software tools has become an indispensable practice. Let’s talk about the best online survey software tools.
These versatile platforms empower you to create, distribute, and analyze surveys with ease, enabling you to make informed decisions and drive meaningful improvements.
In this comprehensive guide, we’ll take you on a journey through the top 15 online survey software tools of 2023. Whether you’re a small business, a nonprofit organization, or an enterprise, these tools cater to every need and bring valuable data right to your fingertips.
So, if you’re ready to revolutionize your feedback collection and gain actionable insights, let’s dive into the world of the best survey software tools available today!
But wait, what exactly are online survey software tools, and what makes them so essential? Let’s find out!
What are online survey software tools?
Online survey software tools are digital platforms that facilitate the creation, distribution, and analysis of surveys and questionnaires over the Internet.
These tools provide a user-friendly interface that allows individuals and organizations to design customized surveys, reach out to their target audience, and collect valuable feedback and data.
The software streamlines the entire survey process, making it efficient and time-saving. Users can choose from a wide range of question types, customize survey layouts to align with their brand, and even automate follow-up actions based on respondents’ answers.
Once the survey is distributed, the tools compile and analyze the responses, presenting the data in easy-to-understand formats such as graphs and charts.
Businesses can use online survey software to learn about customer preferences, employee happiness, market research, and product, service, and process improvements. These solutions turn feedback into actionable intelligence, improving consumer experiences and success.
What should an online survey tool include?
A good online survey tool needs to cover three main aspects to ensure a seamless and effective surveying process:
Questionnaire design
The survey tool should offer a user-friendly and intuitive interface that allows users to create well-designed and engaging questionnaires. It should provide a wide variety of question types, such as multiple-choice, rating scales, open-ended, and more, to cater to diverse survey needs.
The tool should also allow for the customization of survey layouts, branding options, and the ability to add multimedia elements like images or videos to enhance the survey experience. Additionally, features like skip logic and branching can help tailor the survey based on respondents’ previous answers, making the questionnaire more relevant and concise.
Distribution
An excellent survey tool should offer various distribution methods to reach the target audience effectively. It should support options like email invitations, web links, social media sharing, and website embedding surveys.
Furthermore, the tool should provide tracking capabilities to monitor response rates and send reminders to non-respondents, ensuring maximum participation. Integration with customer relationship management (CRM) systems and other marketing platforms can also be beneficial for reaching specific customer segments.
Reporting
Efficient reporting is a crucial component of a good survey tool. It should automatically compile and analyze survey responses, presenting the data in clear and visually appealing formats such as charts, graphs, and tables. Real-time reporting allows users to monitor responses as they come in and make timely decisions.
Advanced reporting features like cross-tabulation and sentiment analysis can provide deeper insights into the data. Additionally, the ability to export data in various formats (e.g., Excel, PDF) enables further analysis and sharing of online survey results with stakeholders.
Why should we use survey software tools?
Business, research, and other fields depend on survey software tools. These tools are essential for gathering feedback and insights. Survey software is important for these reasons:
Efficient data collection
Online survey tools streamline data gathering, enabling quick and effective data acquisition. This efficiency saves time and resources for researchers and businesses.
Real-time data analysis
Online survey tools offer instant access to survey responses, allowing for real-time data analysis. This feature enables researchers to make timely and data-driven decisions.
Global reach
These tools provide unparalleled global reach, allowing researchers to target diverse audiences across different geographical locations. This global perspective provides valuable insights into various markets and demographics.
Higher response rates
Online surveys are more convenient for respondents, leading to higher response rates compared to traditional survey methods. The ease of participation encourages more individuals to provide feedback.
Customization and flexibility
Online survey tools offer a wide range of question types and customization options, allowing researchers to tailor surveys to their specific needs. This customization ensures that the survey aligns with the research objectives and maintains a professional appearance.
15 best online survey software tools
From user-friendly interfaces to advanced analytics, these best online survey software tools have got you covered! Let’s dive into the world of the best survey software tools available today!
01. QuestionPro
QuestionPro is a versatile and user-friendly online survey software that empowers businesses and organizations to collect valuable feedback from their target audience. Whether gathering customer opinions, conducting market research, or obtaining employee feedback, QuestionPro offers a comprehensive platform to design, distribute, and analyze surveys effectively.
Best Features:
- Embedding surveys on webpages for seamless user experience.
- Integration with various solutions for efficient data management.
- Offline survey capabilities for data collection in remote areas.
- Real-time data collection and monitoring for immediate insights.
Pros:
- User-friendly interface for quick survey creation.
- Excellent customer support for troubleshooting.
- Customizable themes for engaging surveys.
- Flexible pricing plans for scalability.
Cons:
- Limited responses on the free plan.
02. SurveyMonkey
SurveyMonkey is a widely recognized and trusted online survey software that enables users to easily create and distribute surveys. It provides a comprehensive set of features and tools for conducting various types of surveys, from simple questionnaires to complex research projects.
Best Features:
- Extensive library of pre-built survey templates for quick setup.
- Easy distribution through email, social media, website embedding, and more.
- Advanced survey logic and branching for personalized user experiences.
- Data analysis and reporting tools for actionable insights.
Pros:
- Quick and straightforward survey creation process.
- Diverse distribution methods to reach a wide audience.
- Real-time results tracking for immediate feedback assessment.
- Integration with popular apps and platforms for seamless data management.
Cons:
- Limit the number of questions and responses in the free plan.
- Limited customization options
- Advanced features require upgrading to a paid plan.
- Complex user interface
03. SurveySparrow
SurveySparrow is an innovative online survey software that provides a conversational and engaging survey experience. This platform allows users to design interactive surveys that resemble conversations, making the process more enjoyable for respondents and increasing survey completion rates.
Best Features:
- Conversational survey format that improves respondent engagement.
- Multi-channel distribution options, including email, social media, and web.
- Offline survey capabilities for data collection in remote or no-internet areas.
- In-depth analytics and real-time reports for data-driven decision-making.
Pros:
- Unique conversational format for higher response rates.
- Mobile-friendly surveys ensure a seamless experience on any device.
- Personalized surveys using skip logic and advanced question branching.
- Integration with popular tools like HubSpot, Zapier, and Google Sheets.
Cons:
- There is a limited number of responses per month in the free plan.
- Some advanced features are only offered on plans that cost more.
04. Qualtrics
Qualtrics is a robust online survey software that empowers businesses to gather and analyze complex data to gain actionable insights. With a user-friendly interface and extensive features, Qualtrics is one the leading online survey tools that enterprises, academics, and market researchers use.
Best Features:
- Extensive library of survey question types and customization options.
- Advanced logic and branching for personalized survey paths.
- Real-time data analysis with customizable dashboards and reports.
- Integration with over 1000 third-party apps for seamless data management.
Pros:
- The scalable platform is suitable for small businesses to large enterprises.
- Comprehensive customer support and extensive online resources.
- High-level data security and compliance with industry standards.
- Access to a vast selection of pre-built survey templates.
Cons:
- The steeper learning curve for new users due to advanced features.
- Higher pricing compared to some other survey tools in the market.
- A limited number of active surveys and responses in certain plans.
05. Alchemer
Alchemer, formerly known as SurveyGizmo, is a comprehensive online survey software designed to provide targeted and in-depth survey solutions. With a focus on personalized feedback collection, Alchemer offers unlimited surveys with various question types and customization options.
Best Features:
- Unlimited surveys and questions with advanced customization options.
- Powerful segmentation and conditional branching for personalized surveys.
- Seamless integration with other business tools for streamlined workflows.
- Robust reporting and analytics with real-time data visualization.
Pros:
- Flexible and scalable plans suitable for businesses of all sizes.
- Intuitive survey builder with a user-friendly interface.
- An extensive range of question types and survey templates are available.
- Responsive design for optimized surveys on any device.
Cons:
- Some advanced features may require a higher-tier plan.
- The learning curve for utilizing more complex survey options.
06. Typeform
Typeform is an innovative online survey software that focuses on creating engaging and interactive surveys. With its user-friendly interface and visually appealing design, Typeform offers a unique approach to feedback collection.
It allows users to create customized surveys with unlimited questions, enabling businesses to capture valuable insights in a fun and interactive way.
Best Features:
- Visually appealing and interactive survey design for higher engagement.
- Custom surveys with unlimited questions.
- Option to embed responses into survey text for a personalized touch.
- Integration with other apps and tools for seamless data management.
Pros:
- User-friendly interface with drag-and-drop survey builder.
- Customizable themes and templates for creative survey design.
- Real-time response tracking for immediate feedback analysis.
- Great for creating engaging quizzes and assessments.
Cons:
- Limited monthly response allowance in the free plan.
- Advanced features are available only in higher-tier plans.
07. Jotform
Jotform is a powerful online form generator that can also be used to construct successful surveys. It provides a wide choice of form templates and customization possibilities, making it simple for businesses to create surveys that meet their specific requirements.
Best Features:
- Extensive form template library for quick survey setup.
- Flexible question types, logic jumps, and conditional branching.
- Integration with third-party apps for streamlined data management.
- Mobile-responsive surveys for increased accessibility.
Pros:
- Easy-to-use drag-and-drop interface for quick form creation.
- Advanced customization options for branding and design.
- Real-time data collection and analytics for immediate insights.
- Robust security features to protect sensitive survey data.
Cons: