{"id":114430,"date":"2020-11-16T05:40:36","date_gmt":"2020-11-16T13:40:36","guid":{"rendered":"https:\/\/qa-release.questionpro.com\/blog\/?p=114430"},"modified":"2020-11-16T05:40:36","modified_gmt":"2020-11-16T13:40:36","slug":"net-promoter-score-transacional","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/net-promoter-score-transacional\/","title":{"rendered":"Tudo sobre Net Promoter Score transacional"},"content":{"rendered":"

J\u00e1 vimos anteriormente que o net promoter score mede a satisfa\u00e7\u00e3o geral do consumidor em rela\u00e7\u00e3o \u00e0 experi\u00eancia que tiveram com a sua marca. Agora veremos o net promoter score transacional, que \u00e9 um indicador que visa conhecer a satisfa\u00e7\u00e3o do cliente<\/a>\u00a0a um n\u00edvel mais espec\u00edfico, ou seja, ele oferece feedback ap\u00f3s uma intera\u00e7\u00e3o espec\u00edfica com um determinado setor, como uma chamada para suporte t\u00e9cnico ou ap\u00f3s uma determinada compra.<\/p>\n

 <\/p>\n

 <\/p>\n

O que \u00e9 net promoter score transacional<\/h2>\n

O net promoter score transacional oferece feedback direto sobre um determinado t\u00f3pico, o que permite que sua empresa otimize as diferentes \u00e1reas onde eles t\u00eam contato com os usu\u00e1rios ao longo da jornada do cliente<\/a>.<\/p>\n

Os clientes recebem uma pesquisa transacional logo ap\u00f3s fazer uma compra ou terminar a intera\u00e7\u00e3o com sua empresa, fazendo a seguinte pergunta:<\/p>\n

Com base na experi\u00eancia mais recente que voc\u00ea teve com nossa marca, em uma escala de 0 a 10, voc\u00ea nos recomendaria a seus amigos ou familiares?\u00a0<\/em><\/p>\n

Esta m\u00e9trica \u00e9 a melhor para saber se seus funcion\u00e1rios realizam corretamente alguns processos espec\u00edficos e o que voc\u00ea tem que corrigir para melhor\u00e1-los.<\/p>\n

>>><\/strong><\/span> Qual \u00e9 a melhor plataforma para criar uma pesquisa net promoter score?<\/em><\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Usos do net promoter score transacional<\/h2>\n

A pergunta net promoter score desempenha um papel crucial para medir a fidelidade do cliente com base nas intera\u00e7\u00f5es com o cliente. Al\u00e9m disso, proporciona tamb\u00e9m:<\/p>\n

Saber quais s\u00e3o os pontos fortes e fracos de sua equipe ao interagir com os clientes<\/strong>\u00a0e descobrir se seus funcion\u00e1rios est\u00e3o oferecendo um servi\u00e7o adequado ao cliente e oferecendo uma boa experi\u00eancia. Caso contr\u00e1rio, \u00e9 preciso corrigir as \u00e1reas necess\u00e1rias.<\/p>\n

Obter uma m\u00e9trica sobre o desempenho de cada equipe<\/strong>\u00a0para saber como cada se\u00e7\u00e3o funciona e como eles direcionam seus esfor\u00e7os para oferecer uma melhor\u00a0experi\u00eancia ao cliente<\/a>.<\/p>\n

Encontrar pontos essenciais para fechar a venda\u00a0<\/strong>ao saber se a jornada do cliente \u00e9 adequada para concluir o neg\u00f3cio.<\/p>\n

 <\/p>\n

 <\/p>\n

Por que usar o net promoter score transacional?<\/h2>\n

O net promoter score transacional permite conhecer a percep\u00e7\u00e3o de um cliente sobre sua empresa, que \u00e9 determinada pelas intera\u00e7\u00f5es que ela realiza.<\/p>\n

Outro ponto cr\u00edtico \u00e9 que ele permite que voc\u00ea compreenda o que causou uma baixa classifica\u00e7\u00e3o de clientes e fa\u00e7a os ajustes necess\u00e1rios para resolver essa \u00e1rea e favorecer seu neg\u00f3cio.<\/p>\n

Em geral, \u00e9 a m\u00e9trica perfeita para aprender como transformar a opini\u00e3o de um cliente com base em seus produtos ou servi\u00e7os.<\/p>\n

Como as informa\u00e7\u00f5es que voc\u00ea coleta est\u00e3o relacionadas a um evento espec\u00edfico, \u00e9 poss\u00edvel agir sobre elas, reunir as informa\u00e7\u00f5es necess\u00e1rias, detectar falhas e otimiz\u00e1-las com base no feedback do cliente.<\/p>\n

 <\/p>\n

\"net<\/a><\/p>\n

 <\/p>\n

3 vantagens do net promoter score transacional<\/h2>\n
    \n
  1. Avalie os pontos fortes do relacionamento de seus funcion\u00e1rios com os clientes.<\/li>\n
  2. Saiba o momento exato em que o cliente mudou sua percep\u00e7\u00e3o de sua marca.<\/li>\n
  3. Veja como os clientes respondem aos seus produtos e servi\u00e7os imediatamente.<\/li>\n<\/ol>\n

     <\/p>\n

    \n

     <\/p>\n

    Agora \u00e9 hora de usar o melhor software de pesquisa online<\/a> do mercado! Conhe\u00e7a todos os nossos produtos, ferramentas e licen\u00e7as em uma demonstra\u00e7\u00e3o da plataforma QuestionPro<\/a> sem compromissos e totalmente em portugu\u00eas.<\/strong><\/h4>\n

    Ver todas as ferramentas de pesquisa da QuestionPro<\/strong><\/a><\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    J\u00e1 vimos anteriormente que o net promoter score mede a satisfa\u00e7\u00e3o geral do consumidor em rela\u00e7\u00e3o \u00e0 experi\u00eancia que tiveram […]<\/p>\n","protected":false},"author":40,"featured_media":126331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"net promoter score transacional","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"O net promoter score transacional visa conhecer a\u00a0satisfa\u00e7\u00e3o do cliente\u00a0em cada etapa de contato. Saiba exatamente onde tomar as medidas!","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[211,212],"tags":[],"yoast_head":"\nTudo sobre Net Promoter Score transacional | QuestionPro<\/title>\n<meta name=\"description\" content=\"O net promoter score transacional visa conhecer a\u00a0satisfa\u00e7\u00e3o do cliente\u00a0em cada etapa de contato. 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