{"id":65808,"date":"2018-11-30T21:00:49","date_gmt":"2018-12-01T05:00:49","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=65808"},"modified":"2018-11-30T21:00:49","modified_gmt":"2018-12-01T05:00:49","slug":"dados-primarios","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/dados-primarios\/","title":{"rendered":"Qual \u00e9 a diferen\u00e7a entre os dados prim\u00e1rios e secund\u00e1rios?"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span><p>H\u00e1 uma diferen\u00e7a entre os dados prim\u00e1rios e os secund\u00e1rios usados para v\u00e1rios fins de pesquisa. Se diferem principalmente dependendo do objetivo da coleta de dados. Se os dados coletados s\u00e3o originais e coletados pela primeira vez por um pesquisador s\u00e3o os dados prim\u00e1rios. Por outro lado, se os dados s\u00e3o coletados usando fontes dispon\u00edveis, s\u00e3o dados secund\u00e1rios.<\/p>\n<h2><span style=\"font-weight: 400;\">Defini\u00e7\u00e3o de dados prim\u00e1rios de pesquisa<\/span><\/h2>\n<p>Os dados prim\u00e1rios, tamb\u00e9m conhecidos como brutos, s\u00e3o aqueles obtidos diretamente do pesquisador com o uso de seus pr\u00f3prios instrumentos e experi\u00eancia. Estes s\u00e3o obtidos com o objetivo de abordar o fen\u00f4meno do estudo. Geralmente s\u00e3o de alto custo, porque as organiza\u00e7\u00f5es exigem equipe e um forte investimento para realizar o processo de pesquisa.<\/p>\n<p>S\u00e3o coletados por diferentes m\u00e9todos, como:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Question\u00e1rios.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pesquisas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Entrevistas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Estudo de caso.<\/span><\/li>\n<\/ul>\n<p>Conhe\u00e7a tamb\u00e9m a <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/tecnicas-de-coleta-de-dados\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">entrevista<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Defini\u00e7\u00e3o de dados de pesquisa secund\u00e1ria<\/span><\/h2>\n<p>Se trata do conjunto de informa\u00e7\u00f5es que j\u00e1 foram coletadas por outra pessoa durante um processo de investiga\u00e7\u00e3o diferente. Mais r\u00e1pidos de obter e a um custo menor, mas em muitos casos n\u00e3o s\u00e3o atualizados, podendo afetar o sucesso da pesquisa.<\/p>\n<p>Os dados secund\u00e1rios s\u00e3o coletados atrav\u00e9s de:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Publica\u00e7\u00f5es de organiza\u00e7\u00f5es governamentais e empresas privadas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Livros.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Registros.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Artigos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Websites.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Diferen\u00e7as entre dados prim\u00e1rios e secund\u00e1rios<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As principais diferen\u00e7as entre os dados prim\u00e1rios e secund\u00e1rios s\u00e3o:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Busca de informa\u00e7\u00f5es<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Geralmente, os dados prim\u00e1rios s\u00e3o criados e publicados por cientistas, enquanto os secund\u00e1rios surgem da interpreta\u00e7\u00e3o do primeiro, ou coletados pelo governo e organiza\u00e7\u00f5es. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Veja tamb\u00e9m: <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisas-organizacionais\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">O que s\u00e3o pesquisas organizacionais?<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Confiabilidade nos dados<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Um dos aspectos mais importantes de ambos dados \u00e9 sua veracidade. Dados secund\u00e1rios muitas vezes se tornam obsoletos ao longo do tempo e o conte\u00fado pode fazer com que a conclus\u00e3o da investiga\u00e7\u00e3o n\u00e3o seja s\u00f3lida. Em contraste, os prim\u00e1rios s\u00e3o coletados em tempo real, o que torna muito mais cred\u00edvel.<\/span><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/geracao-de-dados\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Gera\u00e7\u00e3o de dados: saiba qual a import\u00e2ncia em uma investiga\u00e7\u00e3o<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Aplica\u00e7\u00e3o dos dados prim\u00e1rios e secund\u00e1rios<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Os dados prim\u00e1rios s\u00e3o geralmente mais complexos e lentos para serem aplicados em compara\u00e7\u00e3o com os secund\u00e1rios. Os primeiros s\u00e3o usados \u200b\u200bpara resolver o fen\u00f4meno que est\u00e1 sendo estudado atualmente; enquanto os dados secund\u00e1rios s\u00e3o coletados principalmente com o prop\u00f3sito de resolver diferentes problemas que poderiam surgir no futuro.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>Leia tamb\u00e9m: <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisa-multilingue\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Pesquisa multil\u00edngue, como exportar dados? Saiba aqui!<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Custo da coleta de dados<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A coleta de dados prim\u00e1rios exige recursos como tempo, trabalho e dinheiro. Em contraste, os dados secund\u00e1rios podem ser obtidos\u00a0 mais rapidamente e s\u00e3o muito baratos e muitas vezes obtidos gratuitamente.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Especificidade dos dados<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pretende-se que os dados prim\u00e1rios sejam sempre espec\u00edficos e cubram cada uma das necessidades do pesquisador, que \u00e9 respons\u00e1vel por sua verifica\u00e7\u00e3o e qualidade. Enquanto os dados secund\u00e1rios s\u00e3o mais gerais e o pesquisador n\u00e3o pode verificar sua veracidade ou qualidade facilmente.<\/span><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/coeficiente-viral\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Coeficiente viral, qual sua rela\u00e7\u00e3o com a satisfa\u00e7\u00e3o do cliente?<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Disponibilidade dos dados<\/span><\/h3>\n<p>Os dados prim\u00e1rios s\u00e3o obtidos em bruto, no entanto, os secund\u00e1rios s\u00e3o obtidos a partir da cura do primeiro. Da mesma forma, os secund\u00e1rios surgem quando m\u00e9todos estat\u00edsticos s\u00e3o aplicados aos prim\u00e1rios.<\/p>\n<p>Os dados prim\u00e1rios e secund\u00e1rios devem ser aplicados pelo pesquisador de acordo com o objetivo do estudo que ele planeja realizar. Se voc\u00ea deseja realizar uma coleta por meio de pesquisas on-line, consulte nossos consultores on-line e comece a obter as informa\u00e7\u00f5es necess\u00e1rias.<\/p>\n<p>Tamb\u00e9m recomendamos: <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/painel-de-satisfacao\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Painel de satisfa\u00e7\u00e3o do cliente CX QuestionPro<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\"> Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"> <span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> H\u00e1 uma diferen\u00e7a entre os dados prim\u00e1rios e os secund\u00e1rios usados para v\u00e1rios fins de pesquisa. Se diferem principalmente dependendo [&hellip;]<\/p>\n","protected":false},"author":97,"featured_media":65809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[223],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dados prim\u00e1rios e secund\u00e1rios: conhe\u00e7a suas diferen\u00e7as<\/title>\n<meta name=\"description\" content=\"H\u00e1 uma diferen\u00e7a entre os dados prim\u00e1rios e secund\u00e1rios usados \u200b\u200bpara v\u00e1rios fins de pesquisa. 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