{"id":68222,"date":"2019-03-07T21:59:36","date_gmt":"2019-03-08T05:59:36","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=68222"},"modified":"2023-06-13T12:07:35","modified_gmt":"2023-06-13T12:07:35","slug":"pesquisa-documental","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/","title":{"rendered":"O que \u00e9 pesquisa documental?"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">A pesquisa documental \u00e9 uma t\u00e9cnica de <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisas-qualitativas-o-que-e-e-como-fazer\/\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisa qualitativa<\/a> respons\u00e1vel por coletar e selecionar informa\u00e7\u00f5es atrav\u00e9s da leitura de documentos, livros, revistas, grava\u00e7\u00f5es, filmes, jornais, bibliografias, etc.<br><br>Em compara\u00e7\u00e3o com outros m\u00e9todos, a pesquisa documental n\u00e3o \u00e9 t\u00e3o popular, pois a estat\u00edstica e a quantifica\u00e7\u00e3o s\u00e3o consideradas formas mais seguras de analisar os dados.<\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/testes-nao-parametricos\/\"><span style=\"font-weight: 400;\"><br><br><\/span><\/a><span style=\"font-weight: 400;\">Esse tipo de pesquisa costuma estar associado \u00e0 pesquisa hist\u00f3rica, de modo que os pesquisadores perdem a confian\u00e7a devido \u00e0 falta de clareza. No entanto, a hist\u00f3ria d\u00e1 sentido ao passado e ao presente.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Caracter\u00edsticas da pesquisa documental<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Entre as caracter\u00edsticas mais importantes da pesquisa documental est\u00e3o as seguintes:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uso de fontes documentais:<\/strong> a pesquisa documental baseia-se principalmente na an\u00e1lise e interpreta\u00e7\u00e3o de fontes documentais. Essas fontes podem incluir livros, artigos cient\u00edficos, relat\u00f3rios governamentais, documentos de arquivo, registros hist\u00f3ricos, peri\u00f3dicos, teses, entre outros materiais impressos ou digitais.<\/li>\n\n\n\n<li><strong>N\u00e3o envolve intera\u00e7\u00e3o direta com participantes:<\/strong> Ao contr\u00e1rio de <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/metodos-de-coleta-de-dados\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9todos de pesquisa<\/a> como entrevistas ou question\u00e1rios, a pesquisa documental n\u00e3o requer intera\u00e7\u00e3o direta com participantes. O pesquisador coleta e analisa informa\u00e7\u00f5es a partir de documentos existentes.<\/li>\n\n\n\n<li><strong>\u00canfase na revis\u00e3o bibliogr\u00e1fica:<\/strong> A revis\u00e3o bibliogr\u00e1fica \u00e9 uma parte essencial da pesquisa documental. Ela envolve a busca, sele\u00e7\u00e3o e an\u00e1lise cr\u00edtica da literatura existente sobre o tema de estudo. A revis\u00e3o bibliogr\u00e1fica ajuda a contextualizar o problema de pesquisa, identificar lacunas de conhecimento e fundamentar teoricamente o estudo<span style=\"font-weight: 400;\">.<\/span><\/li>\n\n\n\n<li><strong>Utiliza\u00e7\u00e3o de t\u00e9cnicas de pesquisa qualitativa e quantitativa:<\/strong> A pesquisa documental pode envolver tanto t\u00e9cnicas qualitativas quanto quantitativas, dependendo do objetivo do estudo. Por exemplo, a an\u00e1lise de conte\u00fado \u00e9 uma t\u00e9cnica qualitativa comumente utilizada na pesquisa documental, enquanto a an\u00e1lise estat\u00edstica de dados \u00e9 uma t\u00e9cnica quantitativa.<\/li>\n\n\n\n<li><strong>Flexibilidade e facilidade de acesso \u00e0s fontes: <\/strong>A pesquisa documental oferece flexibilidade em termos de acesso \u00e0s fontes. Com a digitaliza\u00e7\u00e3o de muitos materiais, tornou-se mais f\u00e1cil e conveniente acessar documentos de diferentes lugares e per\u00edodos hist\u00f3ricos. Al\u00e9m disso, as fontes documentais podem ser consultadas em diferentes momentos, permitindo uma an\u00e1lise aprofundada e uma vis\u00e3o mais abrangente do <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/problema-de-pesquisa\/\">problema de pesquisa<\/a>.<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Saiba tamb\u00e9m:<\/strong><\/span> <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/testes-nao-parametricos\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">O que s\u00e3o testes n\u00e3o param\u00e9tricos?<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Tipos de pesquisa documental<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Os tipos de pesquisa documental que existem s\u00e3o:<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><strong>Explorat\u00f3rio:<\/strong> Esse tipo de investiga\u00e7\u00e3o explorat\u00f3ria \u00e9 respons\u00e1vel por provar que algo est\u00e1 certo ou errado. Al\u00e9m disso, encontrar solu\u00e7\u00f5es e alternativas ap\u00f3s avaliar as informa\u00e7\u00f5es investigadas.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Informativo:<\/strong> \u00c9 respons\u00e1vel por mostrar informa\u00e7\u00f5es relevantes sobre um t\u00f3pico espec\u00edfico que vem de diferentes fontes.<\/span><\/p>\n\n\n\n<p>Leia tamb\u00e9m: <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/uma-investigacao-de-campo\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Ferramentas para fazer uma investiga\u00e7\u00e3o de campo<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Desafios e solu\u00e7\u00f5es na pesquisa documental<\/h2>\n\n\n\n<p>A pesquisa documental apresenta alguns desafios espec\u00edficos que os pesquisadores podem enfrentar ao conduzir seus estudos. No entanto, existem solu\u00e7\u00f5es e estrat\u00e9gias para superar esses desafios. Aqui est\u00e3o alguns exemplos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Acesso limitado a fontes documentais<\/h3>\n\n\n\n<p>Um dos principais desafios na pesquisa documental \u00e9 o acesso limitado a certas fontes. Alguns documentos podem estar indispon\u00edveis publicamente ou requerer permiss\u00f5es especiais para acesso. Nesses casos, \u00e9 importante explorar diferentes recursos, como bibliotecas, arquivos, institui\u00e7\u00f5es de pesquisa e fontes online especializadas. Al\u00e9m disso, entrar em contato com especialistas na \u00e1rea e estabelecer redes de colabora\u00e7\u00e3o pode ajudar a obter acesso a fontes dif\u00edceis de encontrar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Verifica\u00e7\u00e3o da confiabilidade das fontes<\/h3>\n\n\n\n<p>A avalia\u00e7\u00e3o da confiabilidade das fontes documentais \u00e9 outro desafio. \u00c9 importante verificar a reputa\u00e7\u00e3o do autor, a credibilidade da fonte, a precis\u00e3o dos dados apresentados e a data de publica\u00e7\u00e3o. A solu\u00e7\u00e3o para esse desafio envolve a aplica\u00e7\u00e3o de crit\u00e9rios de avalia\u00e7\u00e3o rigorosos e a utiliza\u00e7\u00e3o de fontes confi\u00e1veis, como publica\u00e7\u00f5es acad\u00eamicas revisadas por pares, relat\u00f3rios governamentais e documentos oficiais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Grande volume de informa\u00e7\u00f5es<\/h3>\n\n\n\n<p>A pesquisa documental muitas vezes envolve lidar com um grande volume de informa\u00e7\u00f5es. A solu\u00e7\u00e3o \u00e9 adotar t\u00e9cnicas eficientes de coleta e organiza\u00e7\u00e3o de dados. Isso inclui a defini\u00e7\u00e3o de crit\u00e9rios claros de inclus\u00e3o e exclus\u00e3o, o uso de palavras-chave relevantes para filtrar informa\u00e7\u00f5es e a ado\u00e7\u00e3o de estrat\u00e9gias de leitura seletiva, como a leitura em diagonal, para identificar as partes mais relevantes dos documentos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?lan=pt_BR\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-1024x448.png\" alt=\"\" class=\"wp-image-790847\" srcset=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-1024x448.png 1024w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-300x131.png 300w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-768x336.png 768w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta.png 1037w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dificuldade na interpreta\u00e7\u00e3o e an\u00e1lise dos dados<\/h3>\n\n\n\n<p>A interpreta\u00e7\u00e3o e an\u00e1lise dos dados documentais podem ser desafiadoras, especialmente quando se lida com documentos complexos ou com informa\u00e7\u00f5es contradit\u00f3rias. Nesses casos, \u00e9 \u00fatil utilizar t\u00e9cnicas como a an\u00e1lise de conte\u00fado, que envolve a codifica\u00e7\u00e3o e categoriza\u00e7\u00e3o dos dados, ou a triangula\u00e7\u00e3o de fontes, que consiste em comparar diferentes fontes para verificar a consist\u00eancia e corroborar os resultados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vi\u00e9s e objetividade<\/h3>\n\n\n\n<p>Assim como em qualquer pesquisa, a pesquisa documental pode estar sujeita a vi\u00e9s e subjetividade. \u00c9 fundamental que os pesquisadores estejam cientes de seus pr\u00f3prios preconceitos e tomem medidas para garantir a objetividade em sua an\u00e1lise. Isso pode incluir a utiliza\u00e7\u00e3o de crit\u00e9rios claros para a sele\u00e7\u00e3o de documentos, a ado\u00e7\u00e3o de uma abordagem sistem\u00e1tica na coleta e an\u00e1lise dos dados e a revis\u00e3o por pares para verificar a validade dos resultados.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Fontes de informa\u00e7\u00e3o para realizar uma investiga\u00e7\u00e3o documental<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A pesquisa \u00e9 realizada gra\u00e7as \u00e0s informa\u00e7\u00f5es obtidas das seguintes fontes de informa\u00e7\u00e3o:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Documenta\u00e7\u00e3o impressa:<\/b><span style=\"font-weight: 400;\"> os materiais impressos podem ser livros, jornais, diret\u00f3rios, teses, <a href=\"https:\/\/www.questionpro.com\/pt-br\/survey-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">projetos de pesquisa<\/a>, impress\u00f5es de arquivos estat\u00edsticos, etc.<\/span><\/li>\n\n\n\n<li><b>Eletr\u00f4nica:<\/b><span style=\"font-weight: 400;\"> s\u00e3o todos os materiais que podem ser encontrados na internet, como livros, revistas especializadas ou artigos publicados em formato digital.<\/span><\/li>\n\n\n\n<li><b>Gr\u00e1fica:<\/b><span style=\"font-weight: 400;\"> esses materiais s\u00e3o aqueles que fornecem informa\u00e7\u00f5es, como mapas, planos, fotografias, etc.<\/span><\/li>\n\n\n\n<li><b>Audiovisual:<\/b><span style=\"font-weight: 400;\"> s\u00e3o v\u00eddeos e \u00e1udios que cont\u00eam informa\u00e7\u00f5es sobre entrevistas, apresenta\u00e7\u00f5es, confer\u00eancias, etc.<\/span><\/li>\n<\/ul>\n\n\n\n<p>Leia tamb\u00e9m: <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/tamanho-do-mercado\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tamanho do mercado: veja estes 5 passos para calcul\u00e1-lo<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Passos para realizar uma investiga\u00e7\u00e3o documental<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A metodologia usada para conduzir uma investiga\u00e7\u00e3o documental \u00e9 a seguinte:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Sele\u00e7\u00e3o de material:<\/b><span style=\"font-weight: 400;\"> ao realizar uma investiga\u00e7\u00e3o documental \u00e9 importante fazer uma extensa cole\u00e7\u00e3o de material que pode ser \u00fatil para o processo. <\/span><br><span style=\"font-weight: 400;\">Veja tamb\u00e9m: <\/span><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/imagem-da-marca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">O que s\u00e3o pesquisas de imagem de marca?<\/span><\/a><\/li>\n\n\n\n<li><b>Revis\u00e3o do material:<\/b><span style=\"font-weight: 400;\"> nesta etapa, o pesquisador classifica o material e separa aqueles que s\u00e3o pouco necess\u00e1rios daqueles que s\u00e3o importantes para o assunto.<\/span><\/li>\n\n\n\n<li><b>Organiza\u00e7\u00e3o:<\/b><span style=\"font-weight: 400;\"> o pesquisador compara o material selecionado e obt\u00e9m informa\u00e7\u00f5es textuais para fazer cita\u00e7\u00f5es e refer\u00eancias, a fim de sustentar teorias e interpreta\u00e7\u00f5es.<\/span><\/li>\n\n\n\n<li><b>An\u00e1lise dos dados:<\/b><span style=\"font-weight: 400;\"> O pesquisador analisa as informa\u00e7\u00f5es e elabora um documento que reflete sua opini\u00e3o e interpreta\u00e7\u00e3o sobre o fen\u00f4meno do estudo.<\/span><\/li>\n\n\n\n<li><b>Conclus\u00f5es:<\/b><span style=\"font-weight: 400;\"> O pesquisador fecha a quest\u00e3o especificando os pontos que ele queria demonstrar.<\/span><\/li>\n<\/ul>\n\n\n\n<p>Confira: <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">O que \u00e9 marketing digital e import\u00e2ncia para os neg\u00f3cios?<\/span><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Vantagens da pesquisa documental<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Entre as vantagens mais importantes da pesquisa documental est\u00e3o:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Permite que voc\u00ea economize recursos, como tempo e dinheiro.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Aumenta o conhecimento e a capacidade de memorizar.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00c9 f\u00e1cil coletar as informa\u00e7\u00f5es necess\u00e1rias.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Permite organizar e distribuir ideias.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel criar um banco de dados onde as fontes de informa\u00e7\u00e3o s\u00e3o coletadas.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel verificar as conclus\u00f5es obtidas na investiga\u00e7\u00e3o.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Convido voc\u00ea a ler:<\/span> <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/comunidades-e-paineis-on-line\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Comunidades e pain\u00e9is on-line \u2013 obtenha insights por esses meios<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><\/a><span style=\"font-weight: 400;\">A pesquisa documental \u00e9 extremamente importante para a nossa sociedade, pois \u00e9 respons\u00e1vel por mostrar as descobertas deixadas ao longo do tempo. Assim como tamb\u00e9m g<\/span><span style=\"font-weight: 400;\">era conhecimento e oferece fontes de informa\u00e7\u00e3o aos pesquisadores para interpretar e aperfei\u00e7oar novos documentos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Por fim, recomendo que voc\u00ea conhe\u00e7a outros tipos de m\u00e9todos de pesquisa para poder aplicar em seu pr\u00f3ximo projeto.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\"><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer \u00e0<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"><span style=\"font-weight: 400;\"> Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.<\/span><\/h3>\n\n\n\n<left>\n<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?lan=es_LA&amp;sourceRef=blog\">\n<button style=\"background: #ff9f00;\">Criar conta gr\u00e1tis<\/button>\n<\/a>\n<a href=\"https:\/\/qpbr.questionpro.com\/democtas\" target=\"_blank\" rel=\"noopener\">\n<button>Agendar demonstra\u00e7\u00e3o<\/button>\n<\/a>\n<\/left>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pesquisa documental \u00e9 uma t\u00e9cnica de pesquisa qualitativa respons\u00e1vel por coletar e selecionar informa\u00e7\u00f5es atrav\u00e9s da leitura de documentos, [&hellip;]<\/p>\n","protected":false},"author":173,"featured_media":797262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[243],"tags":[],"class_list":{"0":"post-68222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pesquisa-de-mercado","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pesquisa documental - Aprenda a realizar uma!<\/title>\n<meta name=\"description\" content=\"A pesquisa documental \u00e9 uma t\u00e9cnica de pesquisa qualitativa que \u00e9 respons\u00e1vel por coletar e selecionar informa\u00e7\u00f5es atrav\u00e9s da leitura\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa documental - Aprenda a realizar uma!\" \/>\n<meta property=\"og:description\" content=\"A pesquisa documental \u00e9 uma t\u00e9cnica de pesquisa qualitativa que \u00e9 respons\u00e1vel por coletar e selecionar informa\u00e7\u00f5es atrav\u00e9s da leitura\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-08T05:59:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T12:07:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2019\/03\/Thumb-blog-BR-and-PT-15.png\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aline Oliva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aline Oliva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/\"},\"author\":{\"name\":\"Aline Oliva\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/f86df2dde23bf846be50f23efe7f4ef1\"},\"headline\":\"O que \u00e9 pesquisa documental?\",\"datePublished\":\"2019-03-08T05:59:36+00:00\",\"dateModified\":\"2023-06-13T12:07:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/\"},\"wordCount\":1397,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization\"},\"articleSection\":[\"Pesquisa de mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/\",\"name\":\"Pesquisa documental - Aprenda a realizar uma!\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website\"},\"datePublished\":\"2019-03-08T05:59:36+00:00\",\"dateModified\":\"2023-06-13T12:07:35+00:00\",\"description\":\"A pesquisa documental \u00e9 uma t\u00e9cnica de pesquisa qualitativa que \u00e9 respons\u00e1vel por coletar e selecionar informa\u00e7\u00f5es atrav\u00e9s da leitura\",\"breadcrumb\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pesquisa de mercado\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/category\/pesquisa-de-mercado\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"O que \u00e9 pesquisa documental?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/f86df2dde23bf846be50f23efe7f4ef1\",\"name\":\"Aline Oliva\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c60f6acede0fccacbc29054b43891f86ba19d291051fc434526c8082d43b5a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c60f6acede0fccacbc29054b43891f86ba19d291051fc434526c8082d43b5a4?s=96&d=mm&r=g\",\"caption\":\"Aline Oliva\"},\"sameAs\":[\"https:\/\/www.questionpro.com\/pt-br\/\"],\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/author\/alineoliva\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pesquisa documental - Aprenda a realizar uma!","description":"A pesquisa documental \u00e9 uma t\u00e9cnica de pesquisa qualitativa que \u00e9 respons\u00e1vel por coletar e selecionar informa\u00e7\u00f5es atrav\u00e9s da leitura","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Pesquisa documental - Aprenda a realizar uma!","og_description":"A pesquisa documental \u00e9 uma t\u00e9cnica de pesquisa qualitativa que \u00e9 respons\u00e1vel por coletar e selecionar informa\u00e7\u00f5es atrav\u00e9s da leitura","og_url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2019-03-08T05:59:36+00:00","article_modified_time":"2023-06-13T12:07:35+00:00","og_image":[{"width":630,"height":353,"url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2019\/03\/Thumb-blog-BR-and-PT-15.png","type":"image\/png"}],"author":"Aline Oliva","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Escrito por":"Aline Oliva","Est. tempo de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/#article","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/"},"author":{"name":"Aline Oliva","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/f86df2dde23bf846be50f23efe7f4ef1"},"headline":"O que \u00e9 pesquisa documental?","datePublished":"2019-03-08T05:59:36+00:00","dateModified":"2023-06-13T12:07:35+00:00","mainEntityOfPage":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/"},"wordCount":1397,"publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization"},"articleSection":["Pesquisa de mercado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/","url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/","name":"Pesquisa documental - Aprenda a realizar uma!","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website"},"datePublished":"2019-03-08T05:59:36+00:00","dateModified":"2023-06-13T12:07:35+00:00","description":"A pesquisa documental \u00e9 uma t\u00e9cnica de pesquisa qualitativa que \u00e9 respons\u00e1vel por coletar e selecionar informa\u00e7\u00f5es atrav\u00e9s da leitura","breadcrumb":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/pesquisa-documental\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Pesquisa de mercado","item":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/category\/pesquisa-de-mercado\/"},{"@type":"ListItem","position":3,"name":"O que \u00e9 pesquisa documental?"}]},{"@type":"WebSite","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website","url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization","name":"QuestionPro","url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/f86df2dde23bf846be50f23efe7f4ef1","name":"Aline Oliva","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c60f6acede0fccacbc29054b43891f86ba19d291051fc434526c8082d43b5a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c60f6acede0fccacbc29054b43891f86ba19d291051fc434526c8082d43b5a4?s=96&d=mm&r=g","caption":"Aline Oliva"},"sameAs":["https:\/\/www.questionpro.com\/pt-br\/"],"url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/author\/alineoliva\/"}]}},"featured_image_src":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2019\/03\/Thumb-blog-BR-and-PT-15-600x353.png","featured_image_src_square":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2019\/03\/Thumb-blog-BR-and-PT-15-600x353.png","author_info":{"display_name":"Aline Oliva","author_link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/author\/alineoliva\/"},"_links":{"self":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/68222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/users\/173"}],"replies":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/comments?post=68222"}],"version-history":[{"count":3,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/68222\/revisions"}],"predecessor-version":[{"id":797272,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/68222\/revisions\/797272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media\/797262"}],"wp:attachment":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media?parent=68222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/categories?post=68222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/tags?post=68222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}