{"id":68787,"date":"2019-03-25T10:00:42","date_gmt":"2019-03-25T17:00:42","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=68787"},"modified":"2019-03-25T10:00:42","modified_gmt":"2019-03-25T17:00:42","slug":"tecnologia-medicao-maxdiff","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/tecnologia-medicao-maxdiff\/","title":{"rendered":"Como a tecnologia de medi\u00e7\u00e3o Maxdiff aumenta as vendas?"},"content":{"rendered":"<p>Voc\u00ea sabia que \u00e9 poss\u00edvel aumentar as suas vendas com a tecnologia de medi\u00e7\u00e3o MaxDiff?<\/p>\n<p>Essa ferramenta te ajuda a descobrir quais s\u00e3o os fatores determinantes da decis\u00e3o de compra dos consumidores. Ent\u00e3o, voc\u00ea pode oferecer aquilo que eles buscam e ser l\u00edder de vendas do mercado!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>O que \u00e9 a tecnologia de medi\u00e7\u00e3o MaxDiff?<\/strong><\/h2>\n<p>Essa t\u00e9cnica colabora com a compreens\u00e3o e medi\u00e7\u00e3o das prefer\u00eancias do cliente atrav\u00e9s de uma pergunta tamb\u00e9m chamada MaxDiff adicionada a uma pesquisa online. Essa pergunta apresenta como resposta, uma lista de itens para o respondente selecionar os que mais gosta e os que menos gosta.<\/p>\n<p>Esse processo \u00e9 repetido algumas vezes com esses itens em diferentes posi\u00e7\u00f5es e combina\u00e7\u00f5es para que a din\u00e2mica de escolha seja facilitada para o respondente.<\/p>\n<p>Como resultado, um relat\u00f3rio apresentar\u00e1 esses itens em ordem hier\u00e1rquica, apontando o valor individual que cada item tem para o participante da pesquisa MaxDiff.<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #ff9900;\"><strong>&gt;&gt;&gt;<\/strong><\/span> <em><a class=\"in-cell-link\" href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/maxdiff\/\" target=\"_blank\" rel=\"noopener\">Guia essencial MaxDiff: a escala de medi\u00e7\u00e3o de prefer\u00eancias<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Fatores determinantes da decis\u00e3o de compra<\/strong><\/h2>\n<p>Existem fatores-chave que levam uma pessoa a comprar algo:<\/p>\n<ul>\n<li><strong>Compras por recompensa<\/strong> s\u00e3o motivadas pela emo\u00e7\u00e3o. <em>\u00c9 a pizza no final de semana depois de uma semana sem faltar \u00e0 academia. <\/em><\/li>\n<li><strong>Compras por necessidade<\/strong> deveriam ser feitas exclusivamente com base em l\u00f3gica e raz\u00e3o, mas tamb\u00e9m t\u00eam uma parcela de emo\u00e7\u00e3o. Geralmente, a emo\u00e7\u00e3o \u00e9 utilizada para justificar a escolha quando o item elegido n\u00e3o parece ser a op\u00e7\u00e3o mais racional. <em>\u00c9 o t\u00eanis mais caro que possui a mesma qualidade e finalidade da op\u00e7\u00e3o mais barata que voc\u00ea comprou para ir \u00e0 academia.<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Como vender mais com a tecnologia de medi\u00e7\u00e3o MaxDiff?<\/strong><\/h2>\n<p>J\u00e1 sabemos que os consumidores s\u00e3o motivados a comprar por raz\u00f5es sociais, culturais e psicol\u00f3gicas e sustentam a decis\u00e3o de compra com fatores emocionais e racionais.<\/p>\n<p>Com um bom trabalho de defini\u00e7\u00e3o de p\u00fablico-alvo \u00e9 poss\u00edvel obter esse tipo de insight e otimizar suas estrat\u00e9gias de venda. <strong>Mas como ir mais afundo e vender ainda mais?<\/strong> Como estar um passo a frente e saber exatamente o que o mercado busca? <strong>A resposta est\u00e1 na escala MaxDiff!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>PASSO 1: descubra<\/h3>\n<p>Aplique uma pesquisa de mercado e adicione uma pergunta <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/tecnica-maxdiff\/\" target=\"_blank\" rel=\"noopener\">MaxDiff para compreender as prefer\u00eancias do consumidor<\/a>.<\/p>\n<p>Conhe\u00e7a os fatores que influenciam a tomada de decis\u00e3o. Sabendo o que seu cliente busca, voc\u00ea ter\u00e1 a oportunidade de suprir suas necessidades em primeira m\u00e3o.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Exemplo<\/strong>: Voc\u00ea apostaria em itens que seus clientes n\u00e3o consideram comprar?<\/p>\n<p><img decoding=\"async\" class=\"wp-image-124658 alignnone\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/03\/Captura-de-Tela-2021-10-06-a\u0300s-17.44.50-2.png\" alt=\"tecnologia de medi\u00e7\u00e3o maxdiff\" width=\"600\" height=\"250\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>PASSO 2: seja consistente<\/h3>\n<p>Mantenha-se alinhado e realize o estudo MaxDiff com frequ\u00eancia para acompanhar o desenvolvimento e adapta\u00e7\u00e3o do mercado que muda constantemente.<\/p>\n<p>Fa\u00e7a uma proje\u00e7\u00e3o desse comportamento com os dados coletados e antecipe suas necessidades.<\/p>\n<p><strong>Exemplo<\/strong>: Imagine que a mesma pergunta MaxDiff acima seja feita aos mesmos clientes em outras circunst\u00e2ncias: ser\u00e1 que eles manteriam suas prefer\u00eancias?<\/p>\n<p>&nbsp;<\/p>\n<h3>PASSO 3: avalie<\/h3>\n<p>Avalie o n\u00edvel de satisfa\u00e7\u00e3o do cliente em rela\u00e7\u00e3o aos seus produtos e servi\u00e7os e compreenda quais produtos t\u00eam maior aceita\u00e7\u00e3o e quais outros atributos contribuem para a fideliza\u00e7\u00e3o desses clientes, al\u00e9m dos produtos em si.<\/p>\n<p>Atenda \u00e0s expectativas dos consumidores e solucione seus problemas, colaborando para uma boa experi\u00eancia do cliente.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Exemplo<\/strong>: Utilize a tecnologia de medi\u00e7\u00e3o MaxDiff\u00a0 para avaliar outros fatores que levam os consumidores a realizar suas compras e aquilo mais gostam da sua empresa.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-124665 alignnone\" title=\"tecnologia de medi\u00e7\u00e3o maxdiff\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/03\/Captura-de-Tela-2021-10-06-a\u0300s-17.54.46.png\" alt=\"\" width=\"601\" height=\"276\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Conclus\u00f5es<\/strong><\/h2>\n<p>\u00c9 importante compreender o comportamento humano e seus h\u00e1bitos de compra para definir quais s\u00e3o as melhores formas de alcan\u00e7ar o p\u00fablico-alvo, quem \u00e9 seu p\u00fablico-alvo, qual a melhor linguagem para comunicar-se com ele, etc.<\/p>\n<p>Muitas estrat\u00e9gias de venda e marketing dependem desse tipo de informa\u00e7\u00e3o. Mas somente a escala de medi\u00e7\u00e3o MaxDiff te diz exatamente o que seus clientes querem comprar.<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"color: #ff9900;\"><strong>&gt;&gt;&gt;<\/strong><\/span> Leia tamb\u00e9m: <em><a class=\"in-cell-link\" href=\"https:\/\/usqa.questionpro.com\/blog\/wp-admin\/post.php?post=105751&amp;action=edit&amp;lang=pt-br\" target=\"_blank\" rel=\"noopener\">O que \u00e9 o Maxdiff ancorado?<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong>Agora \u00e9 hora de usar o melhor\u00a0<a href=\"https:\/\/www.questionpro.com\/pt-br\/\" target=\"_blank\" rel=\"noopener\">software de pesquisa<\/a>\u00a0do mercado!<br \/>\nConhe\u00e7a todos os\u00a0<a href=\"https:\/\/static.questionpro.com\/pt-br\/produtos.html\" target=\"_blank\" rel=\"noopener\">produtos<\/a>\u00a0e\u00a0<a href=\"https:\/\/www.questionpro.com\/pt-br\/pricing\/\" target=\"_blank\" rel=\"noopener\">licen\u00e7as<\/a>\u00a0da QuestionPro em uma demonstra\u00e7\u00e3o da plataforma.\u00a0<\/strong><\/h4>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/ctademocompleta.questionpro.com\/?custom1=blog.rodap%C3%A9\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Agendar demonstra\u00e7\u00e3o<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabia que \u00e9 poss\u00edvel aumentar as suas vendas com a tecnologia de medi\u00e7\u00e3o MaxDiff? Essa ferramenta te ajuda a [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":124679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[223,217,244],"tags":[],"class_list":{"0":"post-68787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pesquisa-online","8":"category-produtos-questionpro","9":"category-recursos-e-ferramentas","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como a tecnologia de medi\u00e7\u00e3o Maxdiff aumenta as vendas? | QuestionPro<\/title>\n<meta name=\"description\" content=\"A tecnologia 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