{"id":70156,"date":"2019-05-18T05:00:16","date_gmt":"2019-05-18T12:00:16","guid":{"rendered":"https:\/\/qa-release.questionpro.com\/blog\/?p=70156"},"modified":"2023-05-29T19:22:03","modified_gmt":"2023-05-29T19:22:03","slug":"amostragem-discricionaria","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/amostragem-discricionaria\/","title":{"rendered":"O que \u00e9 amostragem discricion\u00e1ria?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A amostragem discricion\u00e1ria \u00e9 um tipo de amostragem em que um pesquisador seleciona uma amostra com base em seu conhecimento do assunto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A amostra \u00e9 escolhida a partir de um crit\u00e9rio profissional e pode se basear na experi\u00eancia de investiga\u00e7\u00f5es anteriores ou no conhecimento que o pesquisador tem sobre a popula\u00e7\u00e3o.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Caracter\u00edsticas da amostragem discricion\u00e1ria<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre as caracter\u00edsticas mais importantes da amostragem discricion\u00e1ria est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">S\u00e3o aplicadas em situa\u00e7\u00f5es em que h\u00e1 uma pessoa capacitada no assunto capaz de selecionar uma amostra representativa e produzir resultados precisos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Essa amostragem tamb\u00e9m \u00e9 chamada amostragem deliberada, cr\u00edtica ou amostragem de julgamento ou amostragem intencional, uma vez que as pessoas s\u00e3o selecionadas gra\u00e7as ao conhecimento do pesquisador sobre o assunto.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 dif\u00edcil estimar o qu\u00e3o pr\u00f3ximo da realidade \u00e9 essa estimativa. De fato, a relev\u00e2ncia dos resultados depende da experi\u00eancia do pesquisador.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Aplica\u00e7\u00f5es de amostragem discricion\u00e1ria<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A amostragem discricion\u00e1ria \u00e9 aplicada quando h\u00e1 um n\u00famero restrito de pessoas com as mesmas caracter\u00edsticas da popula\u00e7\u00e3o-alvo. Tamb\u00e9m quando n\u00e3o houver muito tempo para realizar a pesquisa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, pode ser aplicado em situa\u00e7\u00f5es em que a amostra \u00e9 composta de pessoas altamente especializadas que n\u00e3o podem ser escolhidas utilizando qualquer tipo de amostragem probabil\u00edstica ou quando a amostra selecionada precisa ser aprovada com outros m\u00e9todos de amostragem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A amostragem discricion\u00e1ria \u00e9 usada quando h\u00e1 restri\u00e7\u00f5es de tempo para fazer uma amostra com outros m\u00e9todos. No entanto, \u00e9 necess\u00e1rio considerar que o pesquisador pode ou n\u00e3o ser competente para realizar o processo.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Vantagens&nbsp;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aqui est\u00e3o as vantagens da amostragem discricion\u00e1ria:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Permite obter informa\u00e7\u00f5es de um grupo espec\u00edfico de pessoas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 uma amostragem com pouco custo e pouco uso de tempo.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os casos a serem investigados est\u00e3o dispon\u00edveis de acordo com a conveni\u00eancia.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Desvantagens&nbsp;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entre as principais desvantagens da amostragem discricion\u00e1ria est\u00e3o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel que este estudo n\u00e3o seja considerado confi\u00e1vel.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A amostragem na maioria dos casos \u00e9 tendenciosa.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os membros da amostra n\u00e3o possuem o mesmo n\u00edvel de probabilidade de serem escolhidos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A representa\u00e7\u00e3o da popula\u00e7\u00e3o \u00e9 geralmente limitada.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lembre-se de que, para fazer uso da amostragem discricion\u00e1ria, voc\u00ea deve usar um grupo muito pequeno de pessoas que tenham caracter\u00edsticas semelhantes e que sejam de interesse da investiga\u00e7\u00e3o. Esta t\u00e9cnica \u00e9 vi\u00e1vel para obter informa\u00e7\u00f5es, desde que voc\u00ea seja um especialista no assunto a investigar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Conhe\u00e7a a QuestionPro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos as seguintes leituras:<\/p>\n<p><a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/o-que-e-amostragem-de-bola-de-neve\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">O que \u00e9 amostragem de bola de neve?<\/a><\/p>\n<p><a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/amostragem-deliberada\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Amostragem deliberada, cr\u00edtica ou experimental<\/a><\/p>\n<p><a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/amostragem-de-cotas\/\" rel=\"bookmark\">O que \u00e9 amostragem de cotas?<\/a><\/p>\n<p><a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/amostragem-consecutiva\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">O que \u00e9 amostragem consecutiva?<\/a><\/p>\n<p><a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/amostra-melhore\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Melhore sua amostragem seguindo estas dicas<\/a><\/p>\n<p><a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/amostragem-para-sua-pesquisa\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Saiba como definir uma amostragem para sua pesquisa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A amostragem discricion\u00e1ria \u00e9 um tipo de amostragem em que um pesquisador seleciona uma amostra com base em seu conhecimento [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":70157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"amostragem discricion\u00e1ria","_yoast_wpseo_title":"O que \u00e9 amostragem discricion\u00e1ria?","_yoast_wpseo_metadesc":"Saiba qual \u00e9 a amostragem discricion\u00e1ria, caracter\u00edsticas e vantagens da aplica\u00e7\u00e3o deste tipo de amostra para o sucesso da sua pr\u00f3xima investiga\u00e7\u00e3o.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1550,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 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