{"id":72707,"date":"2019-07-01T12:27:51","date_gmt":"2019-07-01T19:27:51","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=72707"},"modified":"2019-07-01T12:27:51","modified_gmt":"2019-07-01T19:27:51","slug":"percepcoes-pesquisa-online","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/percepcoes-pesquisa-online\/","title":{"rendered":"Percep\u00e7\u00f5es levantados com pesquisa online"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span><p><span style=\"font-weight: 400;\">Percep\u00e7\u00f5es s\u00e3o compreens\u00e7\u00f5es que podem ser geradas com rela\u00e7\u00e3o a um determinado tema ou assunto. Geralmente ocorre quando o indiv\u00edduo consegue perceber solu\u00e7\u00f5es para determindas quest\u00f5es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando falamos de gerar percep\u00e7\u00f5es atrav\u00e9s de pesquisa, podemos afirmar que houve grande evolu\u00e7\u00e3o. <\/span><span style=\"font-weight: 400;\">No passado, a <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisa-de-mercado-e-inovacao\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>pesquisa de mercado<\/strong><\/a> era focada em coletar dados e entregar informa\u00e7\u00f5es. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No entanto, pesquisas ainda precisam gerar esses dados. Mas agora tamb\u00e9m precisam entregar <strong>percep\u00e7\u00f5es<\/strong><\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><span style=\"font-weight: 400;\">(s\u00fabitas ou novas ideias e compreens\u00f5es, novas propostas para um determinado produto ou servi\u00e7o). <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conhe\u00e7a sete dicas para criar percep\u00e7\u00f5es<\/span><i><span style=\"font-weight: 400;\">\u00a0com pesquisa online<\/span><\/i><\/h2>\n<h3><b>Crie percep\u00e7\u00f5es com pesquisa esclarecendo a \u201creal\u201d quest\u00e3o. <\/b><\/h3>\n<p><b><span style=\"font-weight: 400;\">Saber a pergunta certa \u00e9 meio caminho para resolver um problema. Para descobrir a verdadeira quest\u00e3o, normalmente voc\u00ea vai precisar falar com as pessoas certas. E fazer as perguntas corretas.<\/span><\/b><b><\/b><\/p>\n<h3><b>Descubra o que \u00e9 conhecido e o que est\u00e1 dispon\u00edvel<span style=\"font-weight: 400;\">. <\/span><\/b><\/h3>\n<p><b><span style=\"font-weight: 400;\">\u00c9 prov\u00e1vel que existam m\u00faltiplas fontes de informa\u00e7\u00e3o. Incluindo pesquisas de mercado, relat\u00f3rios, dados transacionais, conhecimento corporativo, m\u00eddias sociais e muito mais. <\/span><\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">Qualquer nova pesquisa deve trabalhar com o que j\u00e1 \u00e9 conhecido, mas tamb\u00e9 deve investigar mais os dados para coletar mais informa\u00e7\u00f5es.\u00a0<\/span><\/b><\/p>\n<h3><b>Tenha certeza do o<\/b><strong>bjetivo, descobrir isso tem duas vantagens:<\/strong><\/h3>\n<ol>\n<li><b><span style=\"font-weight: 400;\">Voc\u00ea poder\u00e1 testar e confirmar seu question\u00e1rio durante o processo.<\/span><\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">\u00c9 poss\u00edvel confirmar e refutar linhas que pensamento da pesquisa.<\/span><\/b><\/li>\n<\/ol>\n<p><b><span style=\"font-weight: 400;\">Todas as pesquisas devem produzir um resultado bom ou ruim. Se voc\u00ea n\u00e3o sabe responder essa quest\u00e3o, \u00e9 bem prov\u00e1vel que voc\u00ea n\u00e3o tenha um objetivo claro.<\/span><\/b><\/p>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Bons resultados: \u00e9 quando os dados gerados pela sua pesquisa, respondem o obejtivo da sua pesquisa.<\/span><\/b><\/li>\n<li><b><span style=\"font-weight: 400;\">Maus resultados: \u00e9 quando, apesar de gerar dados, essas informa\u00e7\u00f5es n\u00e3o solucionam o objetivo da sua investiga\u00e7\u00e3o.<\/span><\/b><\/li>\n<\/ul>\n<p>Concentre-se na grande hist\u00f3ria antes de mergulhar nos detalhes. <b><span style=\"font-weight: 400;\">Descubra o que a maioria das pessoas pensa, antes de olhar para segmentos. Quais marcas, <\/span><\/b><b><span style=\"font-weight: 400;\">conceitos foram melhores e quais foram piores. <\/span><\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">Dica: obtenha o \u201csentimento\u201d de todas as mensagens fortes que apareceram na pesquisa.<\/span><\/b><\/p>\n<h3><b>A estrutura\u00e7\u00e3o do questionamento para gerar percep\u00e7\u00f5es<\/b><\/h3>\n<p>N\u00e3o revele no question\u00e1rio tudo o que voc\u00ea j\u00e1 sabe sobre o tema a ser investigado e sobre o pr\u00f3prio investigado. Apenas leve as quest\u00f5es para que ele possa refletir sobre a quest\u00e3o, e traga os <span style=\"font-weight: 400;\">percep\u00e7\u00f5es<\/span> que voc\u00ea precisa.<\/p>\n<h3><b>Conte hist\u00f3rias<\/b><\/h3>\n<p><b><span style=\"font-weight: 400;\">Leve informa\u00e7\u00e3o para o seu intrevistado em forma de hist\u00f3ria, contextualize ele sobre o tema, mas seja direto e did\u00e1tico <\/span><\/b><b><span style=\"font-weight: 400;\">ao passar esas informa\u00e7\u00f5es.<\/span><\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">P<\/span><\/b><b><span style=\"font-weight: 400;\">or exemplo, se a hist\u00f3ria \u00e9 que &#8220;90% das pessoas gostam do seu novo produto&#8221;. Ent\u00e3o fale que &#8220;a maioria das pessoas gosta do seu produto&#8221;. <\/span><\/b><\/p>\n<p><b><span style=\"font-weight: 400;\">Por\u00e9m, se a hist\u00f3ria for que 10% das mulheres gostam do seu produto e 20% de homens tamb\u00e9m gostam, tenha aten\u00e7\u00e3o ao compartilhar esses dados. Pois voc\u00ea deve compreender que neste caso 90% das mulheres n\u00e3o gostam dos produtos, enquanto os homens correspondem a 80%.<\/span><\/b><\/p>\n<h4><b>Dica B\u00f4nus<\/b><span style=\"font-weight: 400;\">: s<\/span><b>e voc\u00ea est\u00e1 informando ao cliente uma m\u00e1 noticia, n\u00e3o \u00e0 relacione apenas com os fatos em si.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Voc\u00ea ter\u00e1 que ter bons argumentos, tanto para as quest\u00f5es emocionais, quanto com os fatos concretos. Para que assim voc\u00ea tenha possibilidade de levar a considerar mudar de opini\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao iniciar uma apresenta\u00e7\u00e3o pelo ponto de vista do cliente, \u00e9 possivel aceitar as conclus\u00f5es obtidas e iniciar suas an\u00e1lises a partir da\u00ed. Por exemplo, pense em um caso em que um cliente pensa que 80% dos homens ir\u00e3o gostar de um novo determinado produto. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se descobrir que na verdade, apenas 10% pensam dos homens pensam como ele, ou seja, gostam desse determindo produto. Nesse cen\u00e1rio \u00e9 aconselhavel iniciar a apresenta\u00e7\u00e3o, relatando sobre esses percentual de homens que gostaramdo produto e dos motivos deles por gostar do item. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No entanto, \u00e9 preciso apresentar os dados dos demais homens que n\u00e3o o aprovaram. Nesse caso, a abordagem seria primeiro enfatizar os que aprovam e depois explorar os t\u00f3picos relatados pelos que reprovam.<\/span><\/p>\n<p>Ao estruturar a apresenta\u00e7\u00e3o dessa forma, constr\u00f3i-se argumentos plaus\u00edveis para os fatos negativos, e n\u00e3o causam atrito com o contratante da pesquisa com uma postura de que a pesquisa est\u00e1 certa e as percep\u00e7\u00f5es dele eram erradas.<\/p>\n<h3>Esse texto tamb\u00e9m pode te interessar:<\/h3>\n<p><a title=\"Defina Metas e objetivos em uma pesquisa de mercado\" href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/como-definir-metas-e-objetivos-em-uma-pesquisa-de-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Como definir metas e objetivos em uma pesquisa de mercado.<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisa-por-qr-code\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Saiba as vantagens de criar uma pesquisa por QR C\u00f3digo<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisa-de-mercado-e-inovacao\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Promover pesquisa de mercado e inova\u00e7\u00e3o por meio de um painel on-line<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisa-capi\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Conhe\u00e7a as vantagens e desvantagens da ferramenta da pesquisa CAPI<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisas-no-setor-imobiliario\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Para que serve as pesquisas no setor imobili\u00e1rio? Saiba agora mesmo!<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe title=\"Aplicativo Mobile\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/V1_MGs6qwsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutes read<\/span><\/span> Percep\u00e7\u00f5es s\u00e3o compreens\u00e7\u00f5es que podem ser geradas com rela\u00e7\u00e3o a um determinado tema ou assunto. Geralmente ocorre quando o indiv\u00edduo [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":72711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[180],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Percep\u00e7\u00f5es levantados com pesquisa online | QuestionPro<\/title>\n<meta name=\"description\" content=\"Percep\u00e7\u00f5es sobre alguns temas e assuntos podem ser gerados atrav\u00e9s de pesquisas online, onde se coleta dados que ao serem an\u00e1lisada tr\u00e1s novas id\u00e9ias.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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