{"id":75996,"date":"2019-08-23T05:00:06","date_gmt":"2019-08-23T12:00:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=75996"},"modified":"2019-08-23T05:00:06","modified_gmt":"2019-08-23T12:00:06","slug":"investigacao-conceitual","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/investigacao-conceitual\/","title":{"rendered":"Investiga\u00e7\u00e3o conceitual: saiba como aplic\u00e1-la no seu neg\u00f3cio"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A investiga\u00e7\u00e3o conceitual \u00e9 definida como uma metodologia na qual a pesquisa \u00e9 realizada observando e analisando informa\u00e7\u00f5es existentes sobre um determinado t\u00f3pico. Esse tipo de<\/span><span style=\"font-weight: 400;\"> investiga\u00e7\u00e3o n\u00e3o implica a realiza\u00e7\u00e3o de experimentos pr\u00e1ticos. Est\u00e1 relacionado a conceitos abstratos ou id\u00e9ias. Os fil\u00f3sofos h\u00e1 muito tempo usam a investiga\u00e7\u00e3o conceitual para desenvolver novas teorias ou interpretar teorias existentes sob uma vis\u00e3o diferente.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Exemplo de investiga\u00e7\u00e3o conceitual<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Por exemplo, Cop\u00e9rnico usou a investiga\u00e7\u00e3o conceitual para chegar a conceitos sobre constela\u00e7\u00f5es estelares baseadas em suas observa\u00e7\u00f5es do universo. Mais tarde, Galileu simplificou a pesquisa de Cop\u00e9rnico ao fazer suas pr\u00f3prias observa\u00e7\u00f5es conceituais que levaram a pesquisas mais experimentais e confirmaram as previs\u00f5es feitas na \u00e9poca.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O exemplo mais famoso de uma pesquisa conceitual \u00e9 de Isaac Newton. Ele observou seu ambiente para conceituar e desenvolver teorias sobre gravita\u00e7\u00e3o e movimento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Einstein \u00e9 amplamente conhecido e apreciado por seu trabalho em pesquisa conceitual. Embora suas teorias fossem baseadas em observa\u00e7\u00f5es conceituais, Einstein tamb\u00e9m prop\u00f4s experimentos para chegar a teorias que provassem a investiga\u00e7\u00e3o conceitual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoje, a investiga\u00e7\u00e3o conceitual \u00e9 usada para responder a quest\u00f5es comerciais e resolver problemas do mundo real. Pesquisadores usam ferramentas anal\u00edticas chamadas estruturas conceituais para fazer distin\u00e7\u00f5es e organizar as ideias necess\u00e1rias para fins de pesquisa.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Use a QuestionPro\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">O QuestionPro oferece estruturas conceituais facilmente dispon\u00edveis. Essas estruturas podem ser usadas para investigar a confian\u00e7a do consumidor, a satisfa\u00e7\u00e3o do cliente, a avalia\u00e7\u00e3o do produto, etc. Voc\u00ea pode selecionar uma ampla variedade de modelos de pesquisa que temos dispon\u00edveis para voc\u00ea. Entre em contato com nossos consultores on-line e responda suas perguntas sobre o uso de nossa plataforma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/descobrir-insights\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">4 etapas para determinar o valor da descoberta de insights<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/metodos-quantitativos\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Quais s\u00e3o os m\u00e9todos quantitativos para uma investiga\u00e7\u00e3o?<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/uma-investigacao-de-campo\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Ferramentas para fazer uma investiga\u00e7\u00e3o de campo<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisa-explicativa\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Pesquisa explicativa: conhe\u00e7a este m\u00e9todo de investiga\u00e7\u00e3o<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/modelo-representativo\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Modelo representativo para uma investiga\u00e7\u00e3o eficaz<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/comunidades-e-paineis\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Comunidades e pain\u00e9is on-line \u2013 obtenha insights por esses meios<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A investiga\u00e7\u00e3o conceitual \u00e9 definida como uma metodologia na qual a pesquisa \u00e9 realizada observando e analisando informa\u00e7\u00f5es existentes sobre [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":75997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[243],"tags":[],"class_list":{"0":"post-75996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pesquisa-de-mercado","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Investiga\u00e7\u00e3o conceitual: saiba como aplic\u00e1-la no seu neg\u00f3cio<\/title>\n<meta name=\"description\" content=\"Fazer uma investiga\u00e7\u00e3o conceitual ajuda a resolver seus problemas de neg\u00f3cios. 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