{"id":787035,"date":"2019-02-01T02:00:59","date_gmt":"2019-02-01T09:00:59","guid":{"rendered":"https:\/\/qa-release.questionpro.com\/blog\/?p=787035"},"modified":"2025-01-20T10:17:06","modified_gmt":"2025-01-20T17:17:06","slug":"metodologia-capi","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/","title":{"rendered":"Metodologia CAPI: O que \u00e9 e para que serve?"},"content":{"rendered":"\n<p>No mundo da investiga\u00e7\u00e3o, surgem diariamente novas ferramentas para recolher a informa\u00e7\u00e3o necess\u00e1ria \u00e0 <a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/a-importancia-da-tecnologia-para-tomar-decisoes-assertivas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tomada de decis\u00f5es<\/strong><\/a>, muitas desaparecem, outras emergem e algumas permanecem, e \u00e9 por isso que desta vez falaremos da Metodologia CAPI.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 a Metodologia CAPI?<\/h2>\n\n\n\n<p>A Metodologia CAPI (Computer-Assisted Personal Interviewing) \u00e9 uma ferramenta utilizada para realizar entrevistas presenciais, embora com a ajuda de software de entrevista.<\/p>\n\n\n\n<p>Atrav\u00e9s de inqu\u00e9ritos, \u00e9 geralmente utilizada em centros comerciais ou \u00e1reas p\u00fablicas onde o entrevistador pode intercetar os participantes para completar o inqu\u00e9rito diretamente no local. No entanto, n\u00e3o precisa de estar ligada \u00e0 Internet para poder realizar estudos de mercado.<\/p>\n\n\n\n<p>\u2014 Para isso, use o <a href=\"https:\/\/www.questionpro.com\/pt-br\/mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Aplicativo de Inqu\u00e9rito Offline da QuestionPro<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Caracter\u00edsticas da Metodologia CAPI<\/h2>\n\n\n\n<p>Entre as caracter\u00edsticas mais importantes da Metodologia CAPI, encontram-se as seguintes:<\/p>\n\n\n\n<ul>\n<li>O entrevistador e o entrevistado sentam-se em frente de um computador ou dispositivo m\u00f3vel para responder ao inqu\u00e9rito.<\/li>\n\n\n\n<li>Quando h\u00e1 erros ou o participante precisa de ajuda, a ferramenta oferece-a.<\/li>\n\n\n\n<li>Os incentivos tanto do software como do entrevistador podem encorajar o interesse dos participantes em completar o inqu\u00e9rito.<\/li>\n\n\n\n<li>\u00c9 utilizado em locais p\u00fablicos tais como centros comerciais ou para conduzir pesquisas business-to-business durante conven\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<p>Leia tamb\u00e9m: <a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/como-pesquisar-offline-com-a-questionpro\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Como pesquisar offline com a QuestionPro?<\/strong><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>As principais aplica\u00e7\u00f5es dos inqu\u00e9ritos deste m\u00e9todo incluem:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Perfil elevado<\/h4>\n\n\n\n<p>Quando o inqu\u00e9rito \u00e9 administrado a uma pessoa com perfil elevado, pode ser dif\u00edcil completar o inqu\u00e9rito devido \u00e0 falta de disponibilidade. Com um inqu\u00e9rito CAPI \u00e9 poss\u00edvel<strong> <a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/entrevistas-detalhadas\/\" target=\"_blank\" rel=\"noreferrer noopener\">marcar uma entrevista<\/a> <\/strong>e ir com o inquirido para completar o inqu\u00e9rito.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Sondagens de sa\u00edda<\/h4>\n\n\n\n<p>Uma sondagem CAPI \u00e9 o instrumento certo para tal, uma vez que o objetivo fixado pode ser alcan\u00e7ado sem restri\u00e7\u00f5es, tais como idade ou educa\u00e7\u00e3o.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Mystery Shopper<\/h4>\n\n\n\n<p>A ferramenta permite a um cliente mist\u00e9rio recolher informa\u00e7\u00f5es discretamente no seu smartphone.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Levantamentos para centros comerciais<\/h4>\n\n\n\n<p>Com esta ferramenta \u00e9 poss\u00edvel cobrir f\u00e1cil e rapidamente um vasto p\u00fablico com caracter\u00edsticas diferentes.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Vantagens e desvantagens da realiza\u00e7\u00e3o de um inqu\u00e9rito CAPI<\/h2>\n\n\n\n<p>Nem tudo \u00e9 simples, como qualquer ferramenta ou metodologia, o m\u00e9todo CAPI pode ser \u00fatil em algumas situa\u00e7\u00f5es e uma dor de cabe\u00e7a em outras. \u00c9 por isso que aqui est\u00e3o algumas vantagens e desvantagens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vantagens Metodologia CAPI<\/h3>\n\n\n\n<p>Entre as principais vantagens da realiza\u00e7\u00e3o de um inqu\u00e9rito CAPI, encontram-se as seguintes:<\/p>\n\n\n\n<ul>\n<li>Oferecem a oportunidade de sondar um grande n\u00famero de pessoas com caracter\u00edsticas e opini\u00f5es diferentes.<\/li>\n\n\n\n<li>Permite a recolha de dados de melhor qualidade.<\/li>\n\n\n\n<li>Os dados s\u00e3o enviados diretamente para um servidor, permitindo o acesso imediato aos dados.<\/li>\n\n\n\n<li>A plataforma pode armazenar uma grande quantidade de informa\u00e7\u00e3o sem exigir custos de impress\u00e3o ou de introdu\u00e7\u00e3o de dados.<\/li>\n\n\n\n<li>Os participantes podem ter um inqu\u00e9rito mais cativante e interativo.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-cover has-custom-content-position is-position-center-left gb-block-cta\" style=\"padding-top:2%;min-height:13em\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f2f2f2\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-left has-text-color\" style=\"color:#32373c;font-size:32;line-height:1\"><\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-color\" style=\"color:#32373c;line-height:1\">Pesquise de qualquer lugar e com seguran\u00e7a usando nosso aplicativo de inqu\u00e9rito offline<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size gb-block-button\" style=\"font-size:20px;line-height:1.2\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/qpbr.questionpro.com\/democtas\" style=\"border-radius:5px;color:#ffffff;background-color:#3373dc;padding-top:10px;padding-right:1em;padding-bottom:10px;padding-left:1em\">agendar demonstra\u00e7\u00e3o<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desvantagens Metodologia CAPI<\/h3>\n\n\n\n<ul>\n<li>O registo de perguntas em aberto pode ser complicado. Depende da capacidade do entrevistador de registar informa\u00e7\u00f5es \u00fateis.<\/li>\n\n\n\n<li>O entrevistador pode n\u00e3o passar pelo processo de levantamento das pessoas e complet\u00e1-lo ele pr\u00f3prio.<\/li>\n\n\n\n<li>Os participantes podem n\u00e3o compreender o sistema e podem estar desconfiados ao responder.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Import\u00e2ncia da Metodologia CAPI e dos seus inqu\u00e9ritos<\/h2>\n\n\n\n<p>A Metodologia CAPI permite um processo acelerado de recolha de dados. Este m\u00e9todo pode ser considerado como a evolu\u00e7\u00e3o de uma entrevista tradicional. \u00c9 poss\u00edvel facilitar o processo de entrevista atrav\u00e9s da presen\u00e7a do entrevistador, uma vez que isto ajuda os participantes a completar o <a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/questionario-ou-inquerito\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>inqu\u00e9rito<\/strong><\/a>.<\/p>\n\n\n\n<p>Esta ferramenta evita que sejam cometidos erros durante a recolha de dados. Os investigadores podem recolher informa\u00e7\u00f5es com uma <a href=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/amostra-de-estudo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>amostra de estudo<\/strong><\/a> que seja mais representativa do que outros m\u00e9todos de investiga\u00e7\u00e3o.<\/p>\n\n\n\n<p>Com efeito, agora que contextualiz\u00e1mos a Metodologia CAPI, o pr\u00f3ximo passo \u00e9 questionar se se enquadra no seu neg\u00f3cio. Em caso de necessidade,<a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <\/a><a href=\"https:\/\/www.questionpro.com\/pt-br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contacte-nos<\/strong><\/a>. A nossa equipa de especialistas ajudar em qualquer quest\u00e3o relacionada com os nossos produtos e servi\u00e7os.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<left>\n<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?lan=es_LA&amp;sourceRef=blog\">\n<button style=\"background: #ff9f00;\">Criar conta gr\u00e1tis<\/button>\n<\/a>\n<a href=\"https:\/\/qpbr.questionpro.com\/democtas\" target=\"_blank\" rel=\"noopener\">\n<button>Agendar demonstra\u00e7\u00e3o<\/button>\n<\/a>\n<\/left>\n","protected":false},"excerpt":{"rendered":"<p>No mundo da investiga\u00e7\u00e3o, surgem diariamente novas ferramentas para recolher a informa\u00e7\u00e3o necess\u00e1ria \u00e0 tomada de decis\u00f5es, muitas desaparecem, outras [&hellip;]<\/p>\n","protected":false},"author":173,"featured_media":787036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"metodologia CAPI","_yoast_wpseo_title":"Metodologia CAPI: O que \u00e9 e para que serve?","_yoast_wpseo_metadesc":"Saiba tudo sobre a Metodologia CAPI. Entenda como este tipo de processo pode ser uma mais-valia para o seu neg\u00f3cio.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[243],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metodologia CAPI: O que \u00e9 e para que serve?<\/title>\n<meta name=\"description\" content=\"Saiba tudo sobre a Metodologia CAPI. Entenda como este tipo de processo pode ser uma mais-valia para o seu neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metodologia CAPI: O que \u00e9 e para que serve?\" \/>\n<meta property=\"og:description\" content=\"Saiba tudo sobre a Metodologia CAPI. Entenda como este tipo de processo pode ser uma mais-valia para o seu neg\u00f3cio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T09:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-20T17:17:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/04\/Thumb-blog-BR-and-PT-37.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Aline Oliva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aline Oliva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/\"},\"author\":{\"name\":\"Aline Oliva\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/f86df2dde23bf846be50f23efe7f4ef1\"},\"headline\":\"Metodologia CAPI: O que \u00e9 e para que serve?\",\"datePublished\":\"2019-02-01T09:00:59+00:00\",\"dateModified\":\"2025-01-20T17:17:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/\"},\"wordCount\":705,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization\"},\"articleSection\":[\"Pesquisa de mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/\",\"name\":\"Metodologia CAPI: O que \u00e9 e para que serve?\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website\"},\"datePublished\":\"2019-02-01T09:00:59+00:00\",\"dateModified\":\"2025-01-20T17:17:06+00:00\",\"description\":\"Saiba tudo sobre a Metodologia CAPI. Entenda como este tipo de processo pode ser uma mais-valia para o seu neg\u00f3cio.\",\"breadcrumb\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Software para Encuestas\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/category\/software-para-encuestas\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Perguntas\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/category\/perguntas\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Metodologia CAPI: O que \u00e9 e para que serve?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/f86df2dde23bf846be50f23efe7f4ef1\",\"name\":\"Aline Oliva\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/206006fd35557009f63fedd8790aec60?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/206006fd35557009f63fedd8790aec60?s=96&d=mm&r=g\",\"caption\":\"Aline Oliva\"},\"sameAs\":[\"https:\/\/www.questionpro.com\/pt-br\/\"],\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/author\/alineoliva\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Metodologia CAPI: O que \u00e9 e para que serve?","description":"Saiba tudo sobre a Metodologia CAPI. Entenda como este tipo de processo pode ser uma mais-valia para o seu neg\u00f3cio.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Metodologia CAPI: O que \u00e9 e para que serve?","og_description":"Saiba tudo sobre a Metodologia CAPI. Entenda como este tipo de processo pode ser uma mais-valia para o seu neg\u00f3cio.","og_url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2019-02-01T09:00:59+00:00","article_modified_time":"2025-01-20T17:17:06+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/04\/Thumb-blog-BR-and-PT-37.png","type":"image\/png"}],"author":"Aline Oliva","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Escrito por":"Aline Oliva","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/#article","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/"},"author":{"name":"Aline Oliva","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/f86df2dde23bf846be50f23efe7f4ef1"},"headline":"Metodologia CAPI: O que \u00e9 e para que serve?","datePublished":"2019-02-01T09:00:59+00:00","dateModified":"2025-01-20T17:17:06+00:00","mainEntityOfPage":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/"},"wordCount":705,"publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization"},"articleSection":["Pesquisa de mercado"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/","url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/","name":"Metodologia CAPI: O que \u00e9 e para que serve?","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website"},"datePublished":"2019-02-01T09:00:59+00:00","dateModified":"2025-01-20T17:17:06+00:00","description":"Saiba tudo sobre a Metodologia CAPI. Entenda como este tipo de processo pode ser uma mais-valia para o seu neg\u00f3cio.","breadcrumb":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/metodologia-capi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Software para Encuestas","item":"https:\/\/qa-release.questionpro.com\/blog\/es\/category\/software-para-encuestas\/"},{"@type":"ListItem","position":3,"name":"Perguntas","item":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/category\/perguntas\/"},{"@type":"ListItem","position":4,"name":"Metodologia CAPI: O que \u00e9 e para que serve?"}]},{"@type":"WebSite","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website","url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization","name":"QuestionPro","url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/f86df2dde23bf846be50f23efe7f4ef1","name":"Aline Oliva","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/206006fd35557009f63fedd8790aec60?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/206006fd35557009f63fedd8790aec60?s=96&d=mm&r=g","caption":"Aline Oliva"},"sameAs":["https:\/\/www.questionpro.com\/pt-br\/"],"url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/author\/alineoliva\/"}]}},"featured_image_src":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/04\/Thumb-blog-BR-and-PT-37-600x400.png","featured_image_src_square":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/04\/Thumb-blog-BR-and-PT-37-600x600.png","author_info":{"display_name":"Aline Oliva","author_link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/author\/alineoliva\/"},"_links":{"self":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/787035"}],"collection":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/users\/173"}],"replies":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/comments?post=787035"}],"version-history":[{"count":2,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/787035\/revisions"}],"predecessor-version":[{"id":1001415,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/787035\/revisions\/1001415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media\/787036"}],"wp:attachment":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media?parent=787035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/categories?post=787035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/tags?post=787035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}