{"id":791839,"date":"2023-05-26T17:00:00","date_gmt":"2023-05-26T17:00:00","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=791839"},"modified":"2023-05-15T14:44:54","modified_gmt":"2023-05-15T14:44:54","slug":"customer-experience-awards","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/customer-experience-awards\/","title":{"rendered":"NISA e QuestionPro CX recebem pr\u00eamio de melhor Inova\u00e7\u00e3o em CX"},"content":{"rendered":"\n<p>Gra\u00e7as a uma parceria de sucesso, a QuestionPro e a National Independent Soccer Association (NISA) venceram o primeiro US Customer Experience Awards\u2122 2022 na categoria <strong>Melhor Inova\u00e7\u00e3o CX.<\/strong><\/p>\n\n\n\n<p>Os vencedores do US CX Awards foram meticulosamente selecionados com base nas pontua\u00e7\u00f5es de pain\u00e9is de jurados independentes. Esta foi a primeira vez que o Awards International organizou o evento nos Estados Unidos, conhecido por ser pioneiro em muitos aspectos da<a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/cultura-centrada-no-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\"> cultura centrada no cliente.<\/a><\/p>\n\n\n\n<p>Os finalistas do concurso compartilharam suas experi\u00eancias de transforma\u00e7\u00e3o, inova\u00e7\u00e3o e inspira\u00e7\u00e3o em CX, concorrendo a diversos pr\u00eamios em 19 categorias.<\/p>\n\n\n\n<p>Confira os destaques do US CX Awards abaixo!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conhe\u00e7a a iniciativa Next Level Fan CX &amp; Engagement da NISA<\/h2>\n\n\n\n<p>A NISA se juntou \u00e0 QuestionPro para reinventar a experi\u00eancia dos torcedores, <strong>pesquisando e envolvendo os f\u00e3s de futebol em uma experi\u00eancia de vota\u00e7\u00e3o online ao vivo.<\/strong> O objetivo foi eleger o \u201cMelhor Jogador em Campo\u201d para aumentar o engajamento dos torcedores.<\/p>\n\n\n\n<p>Gra\u00e7as a essa iniciativa, a NISA conseguiu, pela primeira vez na hist\u00f3ria, envolver e coletar os pontos de vista dos torcedores \u2013 e de uma forma nunca vista antes.<\/p>\n\n\n\n<p>Os principais objetivos da iniciativa \u201cNext Level Fan CX &amp; Engagement\u201d foram criar alternativas para melhorar o engajamento dos f\u00e3s, oferecer uma experi\u00eancia excepcional ao cliente em todos os pontos de contato e impulsionar o envolvimento da comunidade de torcedores.<\/p>\n\n\n\n<p>Para isso, a iniciativa aplicou um question\u00e1rio pr\u00e9vio, um question\u00e1rio sobre o \u201cMelhor Jogador em Campo\u201d e um question\u00e1rio final para determinar como foi a experi\u00eancia do torcedor. Todos eles foram elaborados com a fun\u00e7\u00e3o <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/nps-plus\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPS+<\/a> da QuestionPro.<\/p>\n\n\n\n<p>Dessa forma, foi poss\u00edvel coletar dados surpreendentes e insights relevantes \u200b\u200bao longo da temporada, tais como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>36% dos torcedores afirmaram que planejam assistir a mais jogos pessoalmente;<\/li>\n\n\n\n<li>\u00c9 preciso fazer melhorias nas instala\u00e7\u00f5es do est\u00e1dio;<\/li>\n\n\n\n<li>Os f\u00e3s gostariam de mais op\u00e7\u00f5es de streaming para assistir a mais jogos;<\/li>\n\n\n\n<li>Os respondentes comentaram que gostaram da oportunidade de participar da pesquisa e que ficaram felizes em continuar contribuindo.<\/li>\n<\/ul>\n\n\n\n<p>O resultado da iniciativa tamb\u00e9m revelou que os torcedores est\u00e3o respondendo positivamente ao produto de campo e exibi\u00e7\u00e3o promovido pela liga NISA.<\/p>\n\n\n\n<p>Em \u00faltima an\u00e1lise, a liga, as equipes e os patrocinadores puderam comprovar os benef\u00edcios financeiros dos patroc\u00ednios. Isso \u00e9 poss\u00edvel gra\u00e7as \u00e0 medi\u00e7\u00e3o direta da base de f\u00e3s e sua afinidade com as marcas.<\/p>\n\n\n\n<p>Leia tamb\u00e9m:<a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/experiencia-do-cliente-o-guia-completo\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Experi\u00eancia do cliente: o guia completo<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00eamio de Melhor Inova\u00e7\u00e3o em CX<\/h2>\n\n\n\n<p>A QuestionPro, em colabora\u00e7\u00e3o com a NISA, foi indicada nas seguintes categorias do US Customer Experience Awards:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Melhor Inova\u00e7\u00e3o CX;<\/li>\n\n\n\n<li>Melhor medi\u00e7\u00e3o da experi\u00eancia do cliente;<\/li>\n\n\n\n<li>Melhor uso de informa\u00e7\u00f5es e feedback;<\/li>\n\n\n\n<li>Melhor uso da tecnologia.<\/li>\n<\/ul>\n\n\n\n<p>Ap\u00f3s apresentar o NISA Next Level Fan CX &amp; Engagement ao j\u00fari, em uma apresenta\u00e7\u00e3o aberta ao p\u00fablico, a QuestionPro recebeu os seguintes pr\u00eamios:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00eamio Ouro de Melhor Inova\u00e7\u00e3o CX<\/h3>\n\n\n\n<p>A QuestionPro CX recebeu o Gold Award na categoria Customer Experience Innovation.<\/p>\n\n\n\n<p>O vencedor teve que usar ferramentas digitais de forma in\u00e9dita e lan\u00e7ar um novo produto ou servi\u00e7o inovador para a experi\u00eancia do cliente.<\/p>\n\n\n\n<p>O objetivo era demonstrar n\u00edveis excepcionais de inova\u00e7\u00e3o CX na empresa. Como a QuestionPro CX conseguiu apresentar esses resultados, levou o pr\u00eamio Gold Award nesta categoria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00eamio Bronze de Melhor Medi\u00e7\u00e3o da Experi\u00eancia do Cliente<\/h3>\n\n\n\n<p>Quem n\u00e3o mede a experi\u00eancia do cliente, n\u00e3o pode gerenci\u00e1-la. Por conta da import\u00e2ncia desse tema, os pr\u00eamios nesta categoria foram destinados \u00e0s empresas que mediram CX com precis\u00e3o e efic\u00e1cia.<\/p>\n\n\n\n<p>Mais uma vez, a QuestionPro comprou a efici\u00eancia da sua plataforma de CX, conquistando o Bronze Award nesta categoria.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/Thumb-blog-BR-and-PT-68.png\" alt=\"\" class=\"wp-image-791852\" width=\"757\" height=\"424\" srcset=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/Thumb-blog-BR-and-PT-68.png 630w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/Thumb-blog-BR-and-PT-68-300x168.png 300w\" sizes=\"(max-width: 757px) 100vw, 757px\" \/><\/figure>\n\n\n\n<p>Ap\u00f3s a premia\u00e7\u00e3o, o presidente global da QuestionPro CX, Ken Peterson, demonstrou entusiasmo com as conquistas da plataforma e o sucesso da parceria com a NISA.<\/p>\n\n\n\n<p>\u201c<em>Estamos orgulhosos da parceria entre a National Independent Soccer Association e a QuestionPro. Esses pr\u00eamios demonstram nosso compromisso compartilhado com os f\u00e3s e estamos muito satisfeitos em compartilhar essa honra juntos<\/em>\u201d, comentou Keterson.<\/p>\n\n\n\n<p>Veja tamb\u00e9m:<a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia-do-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Dicas para melhorar a experi\u00eancia do cliente<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.questionpro.com\/pt-br\/cx\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-CX-2-1024x256.png\" alt=\"\" class=\"wp-image-790995\"\/><\/a><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Bastidores da premia\u00e7\u00e3o<\/h3>\n\n\n\n<p>A final dos US Customer Experience Awards\u2122 2022 ocorreu no dia 23 de junho, em um evento online ao vivo, em que os finalistas tiveram oportunidade de apresentar suas iniciativas aos j\u00faris.<\/p>\n\n\n\n<p>Uma semana ap\u00f3s a apresenta\u00e7\u00e3o, foi realizada a cerim\u00f4nia de premia\u00e7\u00e3o, na qual foram anunciados os vencedores de cada categoria.<\/p>\n\n\n\n<p>O processo de escolha dos vencedores foi dif\u00edcil, j\u00e1 que, em 2022, a quantidade de candidaturas foi incrivelmente alta. Por isso, o j\u00fari independente teve dificuldade em reduzir esse n\u00famero. Mesmo assim, os vencedores escolhidos refletem o que h\u00e1 de melhor na ind\u00fastria.<\/p>\n\n\n\n<p>&#8220;<em>Parab\u00e9ns a todos que levaram os pr\u00eamios para casa! Voc\u00eas est\u00e3o alcan\u00e7ando resultados incr\u00edveis ao elevar a experi\u00eancia do cliente e melhorar o cen\u00e1rio da ind\u00fastria de CX<\/em>&#8220;, comentou a equipe do International Awards.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Melhore o engajamento dos seus f\u00e3s com a QuestionPro CX!<\/h2>\n\n\n\n<p>A plataforma<a href=\"https:\/\/www.questionpro.com\/pt-br\/cx\/\" target=\"_blank\" rel=\"noreferrer noopener\"> QuestionPro CX<\/a> oferece a melhor comunidade para seus f\u00e3s! Por meio de solu\u00e7\u00f5es de inova\u00e7\u00e3o e an\u00e1lise, ajudamos clubes esportivos a obterem uma vis\u00e3o 360\u00b0 da experi\u00eancia do torcedor ao longo da sua intera\u00e7\u00e3o com a marca.<\/p>\n\n\n\n<p>Quer oferecer uma experi\u00eancia excepcional aos seus f\u00e3s?<\/p>\n\n\n\n<p>Saiba como encantar os torcedores em cada ponto de contato com o clube e aprenda a transform\u00e1-los em defensores de sua equipe esportiva com a QuestionPro CX.<\/p>\n\n\n\n<p>Fa\u00e7a uma demonstra\u00e7\u00e3o agora mesmo!<\/p>\n\n\n\n<left>\n<a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?lan=es_LA&amp;sourceRef=blog\">\n<button style=\"background: #ff9f00;\">Criar conta gr\u00e1tis<\/button>\n<\/a>\n<a href=\"https:\/\/qpbr.questionpro.com\/democtas\" target=\"_blank\" rel=\"noopener\">\n<button>Agendar demonstra\u00e7\u00e3o<\/button>\n<\/a>\n<\/left>\n","protected":false},"excerpt":{"rendered":"<p>Gra\u00e7as a uma parceria de sucesso, a QuestionPro e a National Independent Soccer Association (NISA) venceram o primeiro US Customer [&hellip;]<\/p>\n","protected":false},"author":173,"featured_media":791874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-791839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-experiencia-do-cliente-cx-pt-br","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - 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