{"id":79915,"date":"2019-11-13T06:16:26","date_gmt":"2019-11-13T14:16:26","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=79915"},"modified":"2019-11-13T06:16:26","modified_gmt":"2019-11-13T14:16:26","slug":"melhorar-a-experiencia","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/","title":{"rendered":"Melhorar a experi\u00eancia do cliente com o uso das tecnologias"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Voc\u00ea j\u00e1 se esfor\u00e7ou para satisfazer seus clientes em todas as experi\u00eancias de compras? Garanto-lhe que seu esfor\u00e7o ser\u00e1 recompensado. Toda a\u00e7\u00e3o que voc\u00ea tomar, por menor que possa parecer, dar\u00e1 frutos. Trabalhar para melhorar a experi\u00eancia do cliente \u00e9 uma tarefa cotidiana, e certamente enfrentamos alguns obst\u00e1culos ao tentar faz\u00ea-lo, enquanto seguimos o caminho para alcan\u00e7\u00e1-lo. Mas, definitivamente vale a pena tentar e cada a\u00e7\u00e3o conta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voc\u00ea precisa continuar fazendo com que seus clientes voltem e continuem comprando. N\u00e3o basta trat\u00e1-los com gentileza, devemos procurar resolver suas necessidades ou reclama\u00e7\u00f5es em tempo h\u00e1bil e dar-lhes motivos para continuarmos em sua lista de prefer\u00eancias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma maneira de melhorar a experi\u00eancia do cliente \u00e9, sem d\u00favida, por meio de novas tecnologias. Garanto que voc\u00ea ter\u00e1 \u00f3timos resultados se decidir implementar op\u00e7\u00f5es que facilitam processos e te destacar\u00e1 dos seus concorrentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O ideal \u00e9 ter as ferramentas certas que facilitam nosso trabalho. Portanto, devemos escolher aquela que melhor se adapte \u00e0s nossas necessidades, aquela que nos ajudem em nosso trabalho. O que queremos alcan\u00e7ar \u00e9 melhorar a experi\u00eancia do cliente.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Algumas op\u00e7\u00f5es para melhorar a experi\u00eancia do cliente<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pagamentos m\u00f3veis. A melhor maneira de gerar venda com apenas um clique!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dispositivos m\u00f3veis que facilitam o acesso a pedidos, compras ou geram e personalizam pedidos de servi\u00e7o rapidamente.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crie um aplicativo para dar a seus clientes a op\u00e7\u00e3o de obter informa\u00e7\u00f5es em tempo real e ter acesso aos produtos ou servi\u00e7os que voc\u00ea oferece. Todo mundo anda com o telefone na m\u00e3o, garanto que seus clientes valorizar\u00e3o o fato de uma experi\u00eancia m\u00f3vel.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/estrategia-de-experiencia-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Estrat\u00e9gia de experi\u00eancia do cliente \u2013 confira algumas dicas<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Considera\u00e7\u00f5es b\u00e1sicas<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">N\u00e3o escolha uma tecnologia que voc\u00ea goste, mas que beneficie seus clientes. Muitas vezes, para estar no topo, usamos ferramentas que n\u00e3o s\u00e3o apropriadas. Antes de escolher qual ferramenta usar, voc\u00ea deve ter clareza sobre os objetivos que o ajudar\u00e3o a alcan\u00e7ar seu projeto.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leve em considera\u00e7\u00e3o as caracter\u00edsticas do perfil de seus clientes para poder escolher um tipo de tecnologia que seja funcional e n\u00e3o represente um obst\u00e1culo. Cada pessoa \u00e9 diferente e reage de maneira diferente aos avan\u00e7os tecnol\u00f3gicos; portanto, isso tamb\u00e9m deve ser considerado.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concentre sua energia onde voc\u00ea possa obter o melhor desempenho. Lembre-se de que o que queremos \u00e9 facilitar a vida do cliente, n\u00e3o complic\u00e1-la.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prepare-se! A tecnologia tamb\u00e9m tem suas falhas, por isso, voc\u00ea deve estar alerta para resolver qualquer conflito que aparecer no seu caminho. Esse tipo de oportunidade tamb\u00e9m traz alguns riscos que devemos estar dispostos a enfrentar.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/melhor-experiencia-do-cliente\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Ideias simples para uma melhor experi\u00eancia do cliente<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Pergunte aos seus clientes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">O que voc\u00ea acha de perguntar primeiro a seus clientes sobre as vantagens de incorporar algum tipo de tecnologia em seus servi\u00e7os? Talvez voc\u00ea possa ter algumas surpresas agrad\u00e1veis. O feedback \u00e9 muito importante. Comece criando uma conta gratuita com a QuestionPro e crie sua pesquisa on-line agora mesmo. Coloque-se no lugar de seus clientes! Procure o melhor para interagir com eles, sem esquecer que os relacionamentos humanos promovem uma conex\u00e3o significativa com o cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para agilizar seu processo de trabalho e para que tenha recursos que enriquecem seu projeto de pesquisa, utilize uma plataforma online de pesquisa, te convido a conhecer a<\/span><a href=\"https:\/\/www.questionpro.com\/pt-br\/\"> <span style=\"font-weight: 400;\">Questionpro<\/span><\/a><span style=\"font-weight: 400;\">, uma solu\u00e7\u00e3o completa em pesquisa e intelig\u00eancia de mercado.\u00a0<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/EPKW5TZxSIk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span><a href=\"https:\/\/www.facebook.com\/QuestionPro.Pesquisas.Online\/\"><span style=\"font-weight: 400;\"> Facebook<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/twitter.com\/QuestionProBr\"><span style=\"font-weight: 400;\"> Twitter<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.linkedin.com\/company\/questionpro-br\/\"><span style=\"font-weight: 400;\"> Linkedin<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/questionprobr\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p>Tamb\u00e9m recomendamos:<\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisa-de-experiencia-do-cliente-por-sms\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Como enviar uma pesquisa de experi\u00eancia do cliente por SMS<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/marketing-de-experiencias\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Marketing de experi\u00eancias, a f\u00f3rmula para amar sua marca<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/experiencia-do-cliente-digital\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Dicas para alcan\u00e7ar uma melhor experi\u00eancia do cliente digital<\/a><\/p>\n<p><a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/o-que-e-cx\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">O que \u00e9 CX \u2013 e qual sua import\u00e2ncia no \u00e2mbito corporativo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 se esfor\u00e7ou para satisfazer seus clientes em todas as experi\u00eancias de compras? Garanto-lhe que seu esfor\u00e7o ser\u00e1 recompensado. [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":79916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-79915","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-experiencia-do-cliente-cx-pt-br","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Melhorar a experi\u00eancia do cliente com o uso das tecnologias<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea deseja melhorar a experi\u00eancia do cliente, uma op\u00e7\u00e3o \u00e9 usar tecnologias que ajudem a resolver problemas e necessidades.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melhorar a experi\u00eancia do cliente com o uso das tecnologias\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea deseja melhorar a experi\u00eancia do cliente, uma op\u00e7\u00e3o \u00e9 usar tecnologias que ajudem a resolver problemas e necessidades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/\" \/>\n<meta property=\"og:site_name\" content=\"QuestionPro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/questionpro\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-13T14:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/0113.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diandra Bernardino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@questionpro\" \/>\n<meta name=\"twitter:site\" content=\"@questionpro\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diandra Bernardino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/\"},\"author\":{\"name\":\"Diandra Bernardino\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/47e792142dc9e1f338842731e1c685fc\"},\"headline\":\"Melhorar a experi\u00eancia do cliente com o uso das tecnologias\",\"datePublished\":\"2019-11-13T14:16:26+00:00\",\"dateModified\":\"2019-11-13T14:16:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/\"},\"wordCount\":664,\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization\"},\"articleSection\":[\"Experi\u00eancia do cliente - CX\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/\",\"name\":\"Melhorar a experi\u00eancia do cliente com o uso das tecnologias\",\"isPartOf\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website\"},\"datePublished\":\"2019-11-13T14:16:26+00:00\",\"dateModified\":\"2019-11-13T14:16:26+00:00\",\"description\":\"Se voc\u00ea deseja melhorar a experi\u00eancia do cliente, uma op\u00e7\u00e3o \u00e9 usar tecnologias que ajudem a resolver problemas e necessidades.\",\"breadcrumb\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New York\",\"item\":\"https:\/\/qa-release.questionpro.com\/blog\/es\/tag\/new-york\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Melhorar a experi\u00eancia do cliente com o uso das tecnologias\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/\",\"name\":\"QuestionPro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization\",\"name\":\"QuestionPro\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"contentUrl\":\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg\",\"caption\":\"QuestionPro\"},\"image\":{\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/questionpro\",\"https:\/\/twitter.com\/questionpro\",\"https:\/\/www.linkedin.com\/company\/questionpro\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/47e792142dc9e1f338842731e1c685fc\",\"name\":\"Diandra Bernardino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7f072997b11413d7e9c0e33e3f7ed6459936dfa19bc28a724e6d0412bb701e3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7f072997b11413d7e9c0e33e3f7ed6459936dfa19bc28a724e6d0412bb701e3c?s=96&d=mm&r=g\",\"caption\":\"Diandra Bernardino\"},\"url\":\"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/author\/diandra\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Melhorar a experi\u00eancia do cliente com o uso das tecnologias","description":"Se voc\u00ea deseja melhorar a experi\u00eancia do cliente, uma op\u00e7\u00e3o \u00e9 usar tecnologias que ajudem a resolver problemas e necessidades.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Melhorar a experi\u00eancia do cliente com o uso das tecnologias","og_description":"Se voc\u00ea deseja melhorar a experi\u00eancia do cliente, uma op\u00e7\u00e3o \u00e9 usar tecnologias que ajudem a resolver problemas e necessidades.","og_url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/","og_site_name":"QuestionPro","article_publisher":"https:\/\/www.facebook.com\/questionpro","article_published_time":"2019-11-13T14:16:26+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/0113.jpg","type":"image\/jpeg"}],"author":"Diandra Bernardino","twitter_card":"summary_large_image","twitter_creator":"@questionpro","twitter_site":"@questionpro","twitter_misc":{"Escrito por":"Diandra Bernardino","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/#article","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/"},"author":{"name":"Diandra Bernardino","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/47e792142dc9e1f338842731e1c685fc"},"headline":"Melhorar a experi\u00eancia do cliente com o uso das tecnologias","datePublished":"2019-11-13T14:16:26+00:00","dateModified":"2019-11-13T14:16:26+00:00","mainEntityOfPage":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/"},"wordCount":664,"publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization"},"articleSection":["Experi\u00eancia do cliente - CX"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/","url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/","name":"Melhorar a experi\u00eancia do cliente com o uso das tecnologias","isPartOf":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website"},"datePublished":"2019-11-13T14:16:26+00:00","dateModified":"2019-11-13T14:16:26+00:00","description":"Se voc\u00ea deseja melhorar a experi\u00eancia do cliente, uma op\u00e7\u00e3o \u00e9 usar tecnologias que ajudem a resolver problemas e necessidades.","breadcrumb":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/melhorar-a-experiencia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/"},{"@type":"ListItem","position":2,"name":"New York","item":"https:\/\/qa-release.questionpro.com\/blog\/es\/tag\/new-york\/"},{"@type":"ListItem","position":3,"name":"Melhorar a experi\u00eancia do cliente com o uso das tecnologias"}]},{"@type":"WebSite","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#website","url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/","name":"QuestionPro","description":"","publisher":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#organization","name":"QuestionPro","url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","contentUrl":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2022\/10\/questionpro-logo.svg","caption":"QuestionPro"},"image":{"@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/questionpro","https:\/\/twitter.com\/questionpro","https:\/\/www.linkedin.com\/company\/questionpro\/"]},{"@type":"Person","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/47e792142dc9e1f338842731e1c685fc","name":"Diandra Bernardino","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7f072997b11413d7e9c0e33e3f7ed6459936dfa19bc28a724e6d0412bb701e3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f072997b11413d7e9c0e33e3f7ed6459936dfa19bc28a724e6d0412bb701e3c?s=96&d=mm&r=g","caption":"Diandra Bernardino"},"url":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/author\/diandra\/"}]}},"featured_image_src":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/0113.jpg","featured_image_src_square":"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2019\/09\/0113.jpg","author_info":{"display_name":"Diandra Bernardino","author_link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/author\/diandra\/"},"_links":{"self":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/79915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/comments?post=79915"}],"version-history":[{"count":0,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/posts\/79915\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media\/79916"}],"wp:attachment":[{"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/media?parent=79915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/categories?post=79915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/wp-json\/wp\/v2\/tags?post=79915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}