{"id":802250,"date":"2023-07-19T14:09:08","date_gmt":"2023-07-19T14:09:08","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=802250"},"modified":"2023-07-19T17:30:35","modified_gmt":"2023-07-19T17:30:35","slug":"nps-benchmarking-2023","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/nps-benchmarking-2023\/","title":{"rendered":"30+ NPS benchmarking para ind\u00fastrias l\u00edderes em 2023"},"content":{"rendered":"\n<p>NPS benchmarking s\u00e3o a m\u00e9dia do <a href=\"https:\/\/www.questionpro.com\/pt-br\/NPS.html\" target=\"_blank\" rel=\"noreferrer noopener\">Net Promoter Score<\/a> para uma ind\u00fastria espec\u00edfica em uma escala de -100 a 100, medindo a inclina\u00e7\u00e3o dos clientes em atrair e indicar novos neg\u00f3cios e neg\u00f3cios recorrentes. As marcas sempre se esfor\u00e7am ao m\u00e1ximo para obter e manter uma boa pontua\u00e7\u00e3o consistente.<\/p>\n\n\n\n<p>As <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/pesquisa-do-nps\/\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisas de NPS<\/a> ajudam a acompanhar suas pontua\u00e7\u00f5es e fornecem insights para melhor\u00e1-las, aprimorando a satisfa\u00e7\u00e3o geral do cliente com seus produtos e atendimento ao cliente.<\/p>\n\n\n\n<p>Este blog discutir\u00e1 os benchmarks de NPS e como eles funcionam para as principais ind\u00fastrias em 2022.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">NPS Benchmarking para as principais ind\u00fastrias globalmente <\/h2>\n\n\n\n<p>Os benchmarks do Net Promoter s\u00e3o uma excelente maneira de avaliar seu NPS em rela\u00e7\u00e3o \u00e0 concorr\u00eancia. Eles ajudam a identificar e abordar aspectos que podem impedir voc\u00ea de obter uma boa pontua\u00e7\u00e3o. Grandes players em qualquer setor t\u00eam registrado pontua\u00e7\u00f5es que voc\u00ea pode usar como refer\u00eancia. Utilize a pergunta certa na pesquisa de NPS para estabelecer essa pontua\u00e7\u00e3o como sua base.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ent\u00e3o, por que voc\u00ea deve observar os benchmarks de Net Promoter Score da ind\u00fastria?<\/h4>\n\n\n\n<p>Considere que voc\u00ea est\u00e1 na ind\u00fastria de software e seu NPS \u00e9 40. Essa pontua\u00e7\u00e3o \u00e9 boa, j\u00e1 que a m\u00e9dia da ind\u00fastria \u00e9 de 30+. Os l\u00edderes dessa ind\u00fastria, como Adobe e Salesforce, t\u00eam 62+ e 66+, respectivamente. Essa pontua\u00e7\u00e3o lhe d\u00e1 uma perspectiva do n\u00famero de iniciativas e esfor\u00e7os que voc\u00ea precisaria tomar para superar a m\u00e9dia.<\/p>\n\n\n\n<p>Leia tamb\u00e9m: <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/nps-3-0\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPS 3.0 \u2013 Tudo o que voc\u00ea precisa saber est\u00e1 aqui!&nbsp;<\/a><\/p>\n\n\n\n<p>Aqui est\u00e3o os benchmarks m\u00e9dios de NPS de 30+ por setor em 2023: As principais marcas alcan\u00e7am um <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/bom-net-promoter-score-nps-o-que-e\/\" target=\"_blank\" rel=\"noreferrer noopener\">bom Net Promoter Score (NPS)<\/a> referenciando-se aos padr\u00f5es da ind\u00fastria e melhorando a experi\u00eancia do cliente, elevando o n\u00edvel. Abaixo est\u00e3o listadas 30+ ind\u00fastrias e suas pontua\u00e7\u00f5es m\u00e9dias de NPS para refer\u00eancia de sua marca, de acordo com um estudo recente da Retently:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2023\/07\/Thumb-blog-BR-and-PT-11.png\" alt=\"\" class=\"wp-image-802388\" width=\"834\" height=\"467\" srcset=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/07\/Thumb-blog-BR-and-PT-11.png 630w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/07\/Thumb-blog-BR-and-PT-11-300x168.png 300w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/figure>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Benchmark de NPS em 2023 para B2B<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Consultoria: 68 <\/li>\n\n\n\n<li>Tecnologia e Servi\u00e7os: 61 <\/li>\n\n\n\n<li>Ag\u00eancia de Marketing Digital: 60 <\/li>\n\n\n\n<li>Constru\u00e7\u00e3o: 45 <\/li>\n\n\n\n<li>Log\u00edstica e Transporte: 43 <\/li>\n\n\n\n<li>Software B2B e SaaS: 40 <\/li>\n\n\n\n<li>Cloud e Hospedagem: 25 <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/qpbr.questionpro.com\/democtas\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-CX-2-1024x256.png\" alt=\"\" class=\"wp-image-790998\" width=\"1174\" height=\"294\" srcset=\"https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-CX-2-1024x256.png 1024w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-CX-2-300x75.png 300w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-CX-2-768x192.png 768w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-CX-2-1536x384.png 1536w, https:\/\/qa-release.questionpro.com\/blog\/wp-content\/uploads\/2023\/05\/cta-CX-2.png 2000w\" sizes=\"(max-width: 1174px) 100vw, 1174px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Benchmark de NPS em 2023 para B2C<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seguros: 71 <\/li>\n\n\n\n<li>E-commerce: 62 <\/li>\n\n\n\n<li>Varejo: 61 <\/li>\n\n\n\n<li>Servi\u00e7os Financeiros: 56 <\/li>\n\n\n\n<li>Sa\u00fade: 38 <\/li>\n\n\n\n<li>Comunica\u00e7\u00f5es e M\u00eddia: 29<\/li>\n\n\n\n<li>Software e Servi\u00e7os de Internet: 4<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">E se voc\u00ea n\u00e3o tiver um benchmark de NPS para sua ind\u00fastria? <\/h2>\n\n\n\n<p>Se um <a href=\"https:\/\/www.questionpro.com\/pt-br\/help\/benchmarking.html\" target=\"_blank\" rel=\"noreferrer noopener\">benchmark<\/a> para sua ind\u00fastria n\u00e3o existir, voc\u00ea deve comparar seus resultados com seus pr\u00f3prios dados anteriores. Vale lembrar que o NPS n\u00e3o \u00e9 apenas uma pontua\u00e7\u00e3o, mas um sistema para impulsionar melhorias significativas em seus produtos, servi\u00e7os e <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/experiencia-do-cliente-o-guia-completo\/\" target=\"_blank\" rel=\"noreferrer noopener\">experi\u00eancia do cliente<\/a> (CX). Esse sistema ajuda a identificar e solucionar problemas em tempo real com <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/clientes-insatisfeitos\/\" target=\"_blank\" rel=\"noreferrer noopener\">clientes insatisfeitos<\/a>.<\/p>\n\n\n\n<p>Considere o NPS como sua estrela guia para melhorar continuamente o seu neg\u00f3cio e gest\u00e3o da experi\u00eancia do cliente. Sempre analise o <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/opiniao-do-cliente\/\" target=\"_blank\" rel=\"noreferrer noopener\">feedback dos clientes<\/a> e quaisquer coment\u00e1rios espec\u00edficos que voc\u00ea possa receber. Isso fornecer\u00e1 insights sobre a pontua\u00e7\u00e3o que voc\u00ea recebeu e quais mudan\u00e7as ou ajustes podem melhorar essa pontua\u00e7\u00e3o. Software avan\u00e7ado de pesquisas, como o nosso, pode ajudar com o c\u00e1lculo e a medi\u00e7\u00e3o do NPS de forma f\u00e1cil.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Veja: <a href=\"https:\/\/www.questionpro.com\/pt-br\/survey-templates\/net-promoter-score-nps-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Modelo de pesquisa de Net Promoter Score (NPS)<\/a><\/h5>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"text-align:center\" class=\"wp-block-genesis-blocks-gb-cta gb-block-cta\"><div class=\"gb-cta-content\"><h2 class=\"gb-cta-title gb-font-size-32\" style=\"color:#32373c\">Acompanhe todos os pontos de contato do cliente<\/h2><div class=\"gb-cta-text gb-font-size-32\" style=\"color:#32373c\"><p>Teste gratuitamente a nossa plataforma de CX por 10 dias<\/p><\/div><\/div><div class=\"gb-cta-button\"><a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=117&amp;sourceRef=BLOG\" target=\"_self\" rel=\"noopener noreferrer\" class=\"gb-button gb-button-shape-rounded gb-button-size-medium\" style=\"color:#ffffff;background-color:#3373dc\">QUERO TESTAR<\/a><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Como melhorar e superar o benchmark de NPS para sua ind\u00fastria? <\/h2>\n\n\n\n<p>O desempenho, com base em dados de NPS medidos a longo prazo, \u00e9 fundamental para o sucesso e <a href=\"https:\/\/www.questionpro.com\/pt-br\/satisfa%C3%A7%C3%A3o-do-cliente.html\" target=\"_blank\" rel=\"noreferrer noopener\">satisfa\u00e7\u00e3o do cliente<\/a>. Portanto, ele deve fazer parte de todas as suas comunica\u00e7\u00f5es internas, como receitas, novos desenvolvimentos de produtos, aquisi\u00e7\u00e3o de clientes, <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/churn-rate-de-clientes-o-que-e-e-como-evitar-a-perda\/\" target=\"_blank\" rel=\"noreferrer noopener\">churn de clientes<\/a>, etc. Ter todos os departamentos e fun\u00e7\u00f5es atualizados para os pr\u00f3ximos passos e os melhores resultados \u00e9 o ideal.<\/p>\n\n\n\n<p>Sua m\u00e9dia de Net Promoter Score n\u00e3o melhorar\u00e1 apenas com os esfor\u00e7os de um \u00fanico departamento ou com processos trabalhando isoladamente. Ent\u00e3o, como voc\u00ea pode relatar e aumentar seu NPS? N\u00f3s delineamos alguns passos importantes para voc\u00ea seguir.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Voc\u00ea pode gostar: INSIGHTS TALK | Ep. 02 | Experi\u00eancia imersiva: o futuro do marketing chegou<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"INSIGHTS TALK | Ep. 02 | Experi\u00eancia imersiva: o futuro do marketing chegou\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/g3_9RB2OrwI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Melhore seu NPS ao longo do tempo <\/h3>\n\n\n\n<p>Voc\u00ea n\u00e3o pode ter um NPS absoluto. Ele precisa melhorar com o tempo. Estude as tend\u00eancias para a sua marca e refine seus produtos, servi\u00e7os ou planos de melhoria de neg\u00f3cios de acordo. Os administradores do QuestionPro CX podem obter insights mais profundos dos feedbacks dos clientes com o NPS+.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.questionpro.com\/pt-br\/features\/nps-plus\/\" target=\"_blank\" rel=\"noreferrer noopener\">Conhe\u00e7a agora o NPS Plus: a pergunta NPS turbinada!<\/a><\/h4>\n\n\n\n<p>Com o NPS+, voc\u00ea vai al\u00e9m ap\u00f3s pedir aos clientes suas avalia\u00e7\u00f5es em uma escala de 0 a 10. Assim que os clientes avaliarem voc\u00ea, eles podem apoiar sua avalia\u00e7\u00e3o, virtualmente explicando o motivo dela. Ao escolher a causa raiz, os clientes s\u00e3o redirecionados para uma <a href=\"https:\/\/www.questionpro.com\/pt-br\/perguntas-abertas.html#:~:text=As%20perguntas%20abertas%20d%C3%A3o%20ao,o%20que%20est%C3%A1%20sendo%20perguntado.\" target=\"_blank\" rel=\"noreferrer noopener\">pergunta aberta<\/a> para inserir quaisquer coment\u00e1rios adicionais. Eles tamb\u00e9m podem votar nos coment\u00e1rios de outros clientes, trazendo criatividade para o sistema.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Estabele\u00e7a e gerencie metas <\/h3>\n\n\n\n<p>Para melhorar o seu NPS, estabele\u00e7a metas realistas e trabalhe para alcan\u00e7\u00e1-las. Relate esses dados adequadamente em suas reuni\u00f5es internas se o seu plano reduz a perda de clientes e apresenta informa\u00e7\u00f5es sobre a perda e reten\u00e7\u00e3o de clientes para suas equipes.<\/p>\n\n\n\n<p>Recomendamos a leitura: <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/meta-smart-definicao-e-exemplos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta SMART: defini\u00e7\u00e3o e exemplos<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja o que seus clientes est\u00e3o dizendo <\/h3>\n\n\n\n<p>\u00c9 importante revisar os feedbacks e coment\u00e1rios dos clientes sobre suas preocupa\u00e7\u00f5es e reclama\u00e7\u00f5es para obter ideias mais aprofundadas. Use essas ideias para identificar problemas ou quest\u00f5es que seus clientes est\u00e3o enfrentando. Essa avalia\u00e7\u00e3o tamb\u00e9m ajudar\u00e1 a classificar suas prioridades como altas e baixas. A aprecia\u00e7\u00e3o do cliente pela sua marca aumentar\u00e1 ao resolver problemas urgentes e atuais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmente seus dados <\/h3>\n\n\n\n<p>Voc\u00ea precisa segmentar os dados que possui. N\u00e3o \u00e9 poss\u00edvel agrupar todos os dados dos clientes em uma \u00fanica se\u00e7\u00e3o. Seus clientes t\u00eam gostos, necessidades, requisitos e problemas diferentes.<\/p>\n\n\n\n<p>Segmente-os de acordo com sua localiza\u00e7\u00e3o geogr\u00e1fica, compras, licen\u00e7as, etc., para poder atender \u00e0s suas preocupa\u00e7\u00f5es ou direcionar suas estrat\u00e9gias de marketing de acordo. Voc\u00ea enviaria uma carta conjunta para todos os seus clientes e ela seria atraente para todos? Defina <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/como-identificar-personas\/\" target=\"_blank\" rel=\"noreferrer noopener\">personas de clientes<\/a> e segmente seus dados de acordo.<\/p>\n\n\n\n<p>Dados adequadamente segmentados ajudam a identificar os principais <a href=\"https:\/\/usqa.questionpro.com\/blog\/pt-br\/promotores-de-marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">promotores da sua marca<\/a>. Voc\u00ea pode envolver esses promotores na co-cria\u00e7\u00e3o de novos produtos e servi\u00e7os. Avaliar em rela\u00e7\u00e3o ao NPS Benchmarking da ind\u00fastria todos os anos ajuda as organiza\u00e7\u00f5es a se manterem um passo \u00e0 frente dos concorrentes.<\/p>\n\n\n\n<p>Voc\u00ea pode aprofundar ainda mais a causa raiz por tr\u00e1s de sua pontua\u00e7\u00e3o de NPS usando o NPS+. Isso ajuda a entender os motivos por tr\u00e1s dos feedbacks dos clientes e a obter insights mais profundos sobre eles. Usando o NPS+, voc\u00ea pode identificar maneiras de melhorar o servi\u00e7o e a satisfa\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<div style=\"text-align:center\" class=\"wp-block-genesis-blocks-gb-cta gb-block-cta\"><div class=\"gb-cta-content\"><h2 class=\"gb-cta-title gb-font-size-32\" style=\"color:#32373c\">Fa\u00e7a uma pesquisa usando a pergunta NPS+<\/h2><div class=\"gb-cta-text gb-font-size-32\" style=\"color:#32373c\"><p>Solicite uma demonstra\u00e7\u00e3o do software de CX!<\/p><\/div><\/div><div class=\"gb-cta-button\"><a href=\"https:\/\/qpbr.questionpro.com\/democtas\" target=\"_self\" rel=\"noopener noreferrer\" class=\"gb-button gb-button-shape-rounded gb-button-size-medium\" style=\"color:#ffffff;background-color:#3373dc\">Solicitar demonstra\u00e7\u00e3o<\/a><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Como o QuestionPro CX o ajudar\u00e1 a melhorar os benchmarking de NPS <\/h2>\n\n\n\n<p>A <a href=\"https:\/\/www.questionpro.com\/pt-br\/cx\/\" target=\"_blank\" rel=\"noreferrer noopener\">QuestionPro CX<\/a> \u00e9 uma plataforma de gest\u00e3o da experi\u00eancia do cliente que oferece as seguintes capacidades para ajud\u00e1-lo a comparar o seu Net Promoter Score (NPS):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pesquisas de NPS<\/strong>: Voc\u00ea pode criar e enviar facilmente pesquisas de NPS para seus clientes para coletar feedback e medir seu n\u00edvel de satisfa\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An\u00e1lise de Dados<\/strong>: A QuestionPro CX oferece ferramentas avan\u00e7adas de an\u00e1lise de dados que permitem rastrear e comparar as pontua\u00e7\u00f5es de NPS ao longo do tempo e entre diferentes segmentos de clientes.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Benchmarking<\/strong>: Com a QuestionPro CX, voc\u00ea pode comparar sua pontua\u00e7\u00e3o de NPS com a m\u00e9dia da ind\u00fastria e as pontua\u00e7\u00f5es dos concorrentes para ver como voc\u00ea se compara aos seus pares.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customiza\u00e7\u00e3o<\/strong>: Voc\u00ea pode personalizar totalmente sua pesquisa de NPS para combinar com a sua marca, tom e feedback desejado.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relat\u00f3rios Automatizados<\/strong>: O QuestionPro CX oferece relat\u00f3rios automatizados que permitem monitorar a evolu\u00e7\u00e3o das suas classifica\u00e7\u00f5es de NPS. Os relat\u00f3rios podem ser facilmente compartilhados com as partes interessadas e decis\u00f5es informadas podem ser tomadas com base no feedback dos clientes.<\/li>\n<\/ul>\n\n\n\n<p>Ao comparar sua pontua\u00e7\u00e3o de NPS com a <a href=\"https:\/\/www.questionpro.com\/pt-br\/cx\/\" target=\"_blank\" rel=\"noreferrer noopener\">QuestionPro CX<\/a>, voc\u00ea pode obter insights valiosos sobre as experi\u00eancias de seus clientes e tomar decis\u00f5es baseadas em dados para melhorar a satisfa\u00e7\u00e3o e a fidelidade dos clientes.<\/p>\n\n\n\n<left>\n<a href=\"https:\/\/mktg.questionpro.com\/a\/TakeSurvey?tt=3XfS3NmdKlcECHrPeIW9eQ%3D%3Dg\">\n<button style=\"background: #ff9f00;\">Criar conta gr\u00e1tis<\/button>\n<\/a>\n<a href=\"https:\/\/qpbr.questionpro.com\/democtas\" target=\"_blank\" rel=\"noopener\">\n<button>Agendar demonstra\u00e7\u00e3o<\/button>\n<\/a>\n<\/left>\n","protected":false},"excerpt":{"rendered":"<p>NPS benchmarking s\u00e3o a m\u00e9dia do Net Promoter Score para uma ind\u00fastria espec\u00edfica em uma escala de -100 a 100, [&hellip;]<\/p>\n","protected":false},"author":173,"featured_media":802412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[211],"tags":[],"class_list":{"0":"post-802250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-experiencia-do-cliente-cx-pt-br","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>30+ NPS benchmarking para ind\u00fastrias l\u00edderes em 2023<\/title>\n<meta name=\"description\" content=\"Veja os \u00edndices de Net Promoter Score neste NPS Benchmarking de 30+ ind\u00fastrias em 2023. 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