{"id":91533,"date":"2020-02-19T13:00:24","date_gmt":"2020-02-19T21:00:24","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/?p=91533"},"modified":"2023-05-29T19:21:44","modified_gmt":"2023-05-29T19:21:44","slug":"inbound-marketing-e-fidelizacao-de-clientes-saiba-mais","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt-br\/inbound-marketing-e-fidelizacao-de-clientes-saiba-mais\/","title":{"rendered":"Inbound Marketing: a revolu\u00e7\u00e3o do marketing digital."},"content":{"rendered":"Reading Time: <\/span> 3<\/span> minutes read<\/span><\/span>

Voc\u00ea j\u00e1 ouviu falar do marketing de atra\u00e7\u00e3o, onde o p\u00fablico faz uma conex\u00e3o com a marca e se mant\u00e9m encantado, geralmente se identificando com o posicionamento inovador da empresa? Bom, este tipo de marketing \u00e9 chamado de inbound marketing.<\/span><\/p>\n

O inbound marketing \u00e9 realizado atrav\u00e9s de estrat\u00e9gias como marketing de conte\u00fado, SEO e estrat\u00e9gias em redes sociais.<\/span><\/p>\n

\u00c9 preciso conhecer seu p\u00fablico e seu produto.<\/span><\/h2>\n

Para ter sucesso atrav\u00e9s do inbound marketing \u00e9 preciso antes de mais nada conhecer seu p\u00fablico e conhecer bem estrat\u00e9gias de marketing, assim saber\u00e1 que tipo de conte\u00fado criar para atrair e manter seu p\u00fablico interessado.<\/span><\/p>\n

No inbound marketing tamb\u00e9m \u00e9 fundamental conhecer bem seu produto. Al\u00e9m de criar conte\u00fado relevante e atrativo, \u00e9 important\u00edssimo estar sempre focado no produto, de nada adianta o p\u00fablico conhecer sua marca e n\u00e3o conhecer e valorizar seu produto.<\/span><\/p>\n

Estrat\u00e9gias do inbound marketing<\/span><\/h2>\n

Marketing de conte\u00fado –<\/b> Com clientes cada vez mais informados e conscientes \u00e9 preciso para de falar apenas do produto e voltar aten\u00e7\u00e3o para seu p\u00fablico tamb\u00e9m. <\/span><\/p>\n

O marketing de conte\u00fado tem como prioridade atender os desejos ou resolver a necessidade do cliente, a venda ser\u00e1 consequ\u00eancia. Se trata de dar ao cliente exatamente o que ele deseja, no momento que ele quer. <\/span>Atrav\u00e9s do marketing de conte\u00fado voc\u00ea atrai o cliente<\/span>.<\/span><\/p>\n

Os principais benef\u00edcios do marketing de conte\u00fado \u00e9 dar visibilidade e credibilidade \u00e0 sua marca, gerar interesse por seu conte\u00fado, reduzir o custo com comunica\u00e7\u00e3o paga, gerar leads, levar conte\u00fado ao p\u00fablico e criar lembran\u00e7a de marca.<\/span><\/p>\n

SEO – <\/strong><\/span>S\u00e3o otimiza\u00e7\u00f5es e conte\u00fados criados com o intuito de posicionar sua marca na 1\u00ba posi\u00e7\u00e3o da busca org\u00e2nica (n\u00e3o paga) do Google. Atrav\u00e9s do SEO voc\u00ea faz com que o p\u00fablico saiba de seu produto\/marca e d\u00e1 credibilidade aos mesmos.<\/span><\/p>\n

\"seo\"<\/p>\n

Benef\u00edcios do SEO: Aumenta o tr\u00e1fego do seu site, melhora o posicionamento da sua marca, reduz consideravelmente gastos com canais pagos, capta leads e direciona o p\u00fablico ao seu site, blog e etc.<\/span><\/p>\n

Redes sociais –<\/b> Ter sua marca nas redes sociais, deixou de ser um capricho para ser uma <\/span>ferramenta poderos\u00edssima no posicionamento de marca<\/span><\/a> e na capta\u00e7\u00e3o de leads. <\/span>Atrav\u00e9s das redes sociais voc\u00ea encanta e fideliza o cliente<\/span>, n\u00e3o somente vende seu produto. <\/span><\/p>\n

Marketing em redes sociais \u00e9 uma das mais recentes estrat\u00e9gias do inbound marketing. Se uma empresa \u00e9 boa o suficiente para vender sua marca nas redes sociais, vender seu produto ou servi\u00e7o ser\u00e1 muito mais f\u00e1cil, al\u00e9m de que, se um cliente segue sua marca nas redes sociais, j\u00e1 \u00e9 potencialmente um cliente fidelizado.<\/span><\/p>\n

O maior <\/span>benef\u00edcio do marketing nas redes sociais<\/span><\/a> \u00e9 o branding, ou seja, tornar sua marca conhecida e querida pelo p\u00fablico. Atrav\u00e9s do branding voc\u00ea pode posicionar sua marca e atrair clientes potenciais, al\u00e9m do que, voc\u00ea capta em sua maioria, apenas seu p\u00fablico alvo de interesse. <\/span><\/p>\n

Empresas que utilizam o inbound marketing com sucesso<\/span><\/h2>\n

Uma das empresas de maior \u00eaxito no inbound marketing no Brasil \u00e9 nossa cliente Nubank. Com apenas 7 anos e mais de 20 milh\u00f5es de clientes a Nubank trata de manter todos satisfeitos e super interessados no produto e \u00e9 um sucesso nas redes sociais.<\/span><\/p>\n

Tanto que grande parte do crescimento da Nubank \u00e9 devido ao marketing boca a boca, j\u00e1 que para ter um cart\u00e3o da Nubank de forma mais f\u00e1cil, voc\u00ea precisa ser indicado por algu\u00e9m que j\u00e1 \u00e9 cliente, o que gera ainda mais credibilidade, confian\u00e7a e interesse no produto.<\/span><\/p>\n

Estrat\u00e9gias como essas fez com que Nubank, mesmo sendo t\u00e3o jovem tenha mais de 36 milh\u00f5es de solicita\u00e7\u00f5es de cart\u00e3o de cr\u00e9dito e mais de 5 milh\u00f5es de seguidores ativos entre facebook, instagram e linkedin.<\/span><\/p>\n

A Nubank tamb\u00e9m possui um posicionamento s\u00f3lido, o que faz com que seu p\u00fablico vista a camisa e se identifiquem fortemente com a marca. <\/span><\/p>\n

O que o inbound marketing pode definitivamente fazer em minha empresa?<\/span><\/h2>\n

Como j\u00e1 vimos neste artigo, o inbound marketing n\u00e3o vai atr\u00e1s do cliente, ele atrai o cliente at\u00e9 sua empresa com o prop\u00f3sito de mostrar seu produto\/servi\u00e7o e <\/span>fideliz\u00e1-los<\/span><\/a>.<\/span><\/p>\n

Um inbound marketing de conte\u00fado, educa o p\u00fablico para se adaptarem ao posicionamento que sua marca imp\u00f5e e influencia diretamente a decis\u00e3o de compra do seu p\u00fablico, tornando-se refer\u00eancia sobre determinado assunto.<\/span><\/p>\n

Atrav\u00e9s do inbound marketing voc\u00ea transforma o marketing digital da sua empresa em um meio de investimento \u00e0 longo prazo, n\u00e3o uma fonte de gastos a curto.<\/span><\/p>\n

Leia mais artigos sobre <\/span>marketing digital<\/span><\/a>, <\/span>modelos de pesquisas<\/span><\/a>, <\/span>tecnologia<\/span><\/a>, <\/span>empreendedorismo<\/span><\/a> e muito mais no <\/span>blog QuestionPro Brasil<\/span><\/a>. <\/span><\/p>\n

Siga-nos nas redes sociais e receba sempre dicas e novidades:<\/span> Facebook<\/span><\/a>,<\/span> Twitter<\/span><\/a>,<\/span> Linkedin<\/span><\/a>,<\/span> Instagram<\/span><\/a>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 3<\/span> minutes read<\/span><\/span> Voc\u00ea j\u00e1 ouviu falar do marketing de atra\u00e7\u00e3o, onde o p\u00fablico faz uma conex\u00e3o com a marca e se mant\u00e9m […]<\/p>\n","protected":false},"author":96,"featured_media":91534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[221],"tags":[],"yoast_head":"\nInbound Marketing: a revolu\u00e7\u00e3o do marketing digital.<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o que \u00e9 o inbound marketing e saiba quais ferramentas usar para fidelizar e manter seus clientes atra\u00eddos por sua marca.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, 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