{"id":984153,"date":"2020-04-30T02:00:32","date_gmt":"2020-04-30T09:00:32","guid":{"rendered":"https:\/\/qa-release.questionpro.com\/blog\/sugestoes-de-inqueritos-para-o-comercio-eletronico\/"},"modified":"2025-01-24T09:55:51","modified_gmt":"2025-01-24T16:55:51","slug":"sugestoes-de-inqueritos-para-o-comercio-eletronico","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/pt\/sugestoes-de-inqueritos-para-o-comercio-eletronico\/","title":{"rendered":"Sugest\u00f5es de inqu\u00e9ritos para o com\u00e9rcio eletr\u00f3nico"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Os inqu\u00e9ritos para o com\u00e9rcio eletr\u00f3nico s\u00e3o uma ferramenta para avaliar a experi\u00eancia do cliente, o n\u00edvel de satisfa\u00e7\u00e3o com uma marca e para identificar quais os elementos que podem precisar de ser ajustados para melhorar a experi\u00eancia do utilizador.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Geralmente, os inqu\u00e9ritos sobre com\u00e9rcio eletr\u00f3nico destinam-se a recolher informa\u00e7\u00f5es valiosas sobre a tua base de clientes, as suas opini\u00f5es sobre a experi\u00eancia de compra, o servi\u00e7o ao cliente e a forma como os comercializas.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Para que servem os inqu\u00e9ritos ao com\u00e9rcio eletr\u00f3nico?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Com os inqu\u00e9ritos ao com\u00e9rcio eletr\u00f3nico, \u00e9 poss\u00edvel medir os seguintes pontos do teu neg\u00f3cio<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Satisfa\u00e7\u00e3o com o produto<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Este tipo de inqu\u00e9rito incide sobre os produtos que vendes.<br>Desta forma, \u00e9 poss\u00edvel descobrir se eles satisfazem as necessidades dos clientes e detetar as carater\u00edsticas que precisam de ser ajustadas. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Quando descobres o que o cliente precisa, podes encontrar uma forma de satisfazer essas necessidades.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Atrav\u00e9s de um <\/span><span style=\"font-weight: 400;\">inqu\u00e9rito em linha<\/span><span style=\"font-weight: 400;\"> podes descobrir como se avalia a embalagem, o design do produto, as fun\u00e7\u00f5es, a facilidade de utiliza\u00e7\u00e3o, etc.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Experi\u00eancia do cliente<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Este inqu\u00e9rito \u00e9 utilizado para avaliar o comportamento dos utilizadores quando efectuam uma compra e para identificar poss\u00edveis falhas que dificultam o processo.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Este tipo de inqu\u00e9rito \u00e9 fundamental, pois ajuda-te a fazer os ajustes necess\u00e1rios para corrigir as \u00e1reas que precisam de ser corrigidas, proporcionar uma melhor <\/span><span style=\"font-weight: 400;\">experi\u00eancia do cliente<\/span><span style=\"font-weight: 400;\"> e aumentar os teus lucros.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Servi\u00e7o ao cliente<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Outro aspeto que pode ser avaliado num inqu\u00e9rito sobre com\u00e9rcio eletr\u00f3nico \u00e9 a qualidade do servi\u00e7o ao cliente. <\/span><span style=\"font-weight: 400;\">atendimento ao cliente. <\/span><span style=\"font-weight: 400;\">O inqu\u00e9rito pode ser utilizado para descobrir o n\u00edvel de satisfa\u00e7\u00e3o nas intera\u00e7\u00f5es via chat, chamadas telef\u00f3nicas ou redes sociais.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Com esta avalia\u00e7\u00e3o, classificar\u00e1s o n\u00edvel de servi\u00e7o ao cliente, as capacidades de resolu\u00e7\u00e3o de problemas, os tempos de resposta e as estrat\u00e9gias para satisfazer as expectativas dos clientes.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Satisfa\u00e7\u00e3o com a marca<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Este \u00e9 um dos inqu\u00e9ritos mais importantes para o com\u00e9rcio eletr\u00f3nico, pois permite-te conhecer o n\u00edvel geral de satisfa\u00e7\u00e3o dos utilizadores com a marca e saber se a recomendariam aos seus amigos ou familiares.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Uma forma de avaliar isto \u00e9 atrav\u00e9s de uma avalia\u00e7\u00e3o do <\/span><span style=\"font-weight: 400;\">Net Promoter Score <\/span><span style=\"font-weight: 400;\">em que os utilizadores d\u00e3o uma classifica\u00e7\u00e3o de 1 a 10 e permitem saber se s\u00e3o promotores ou detractores da tua marca.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sugest\u00f5es de inqu\u00e9ritos para o com\u00e9rcio eletr\u00f3nico<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Eis as nossas principais sugest\u00f5es para a realiza\u00e7\u00e3o de um inqu\u00e9rito sobre com\u00e9rcio eletr\u00f3nico:<\/span><\/p>\n\n\n\n<ul>\n<li><b>Acessibilidade<\/b><span style=\"font-weight: 400;\">Os teus clientes devem poder aceder ao question\u00e1rio.<br>Para isso, tens de te certificar de que o s\u00edtio Web carrega a p\u00e1gina corretamente e que o <\/span><span style=\"font-weight: 400;\">software de inqu\u00e9rito<\/span><span style=\"font-weight: 400;\"> \u00e9 f\u00e1cil de utilizar e pode ser executado em dispositivos m\u00f3veis.<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li>\n\n\n\n<li><b>Mant\u00e9m as perguntas claras e simples: <span style=\"font-weight: 400;\">Se queres que as pessoas respondam ao teu inqu\u00e9rito, deves manter as perguntas curtas e diretas, ou seja, f\u00e1ceis de compreender e que n\u00e3o demorem muito tempo a responder. <\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os inqu\u00e9ritos longos s\u00e3o aborrecidos e os participantes ou respondem a tudo para terminar ou simplesmente abandonam o question\u00e1rio. <\/span><\/span><\/span> <span style=\"font-weight: 400;\"><br><\/span><\/b><\/li>\n\n\n\n<li>Utiliza diferentes tipos de perguntas: <span style=\"font-weight: 400;\">Se queres obter informa\u00e7\u00f5es de qualidade, recomendamos que utilizes diferentes tipos de <\/span> perguntas <span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Se quiseres obter informa\u00e7\u00f5es de qualidade, recomendamos que utilizes diferentes tipos de perguntas. <\/span> <span style=\"font-weight: 400;\"><br><\/span><\/li>\n<\/ul>\n\n\n\n<ul>\n<li><b>Aleatoriza as op\u00e7\u00f5es de resposta:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Evita que as pessoas respondam \u00e0 primeira op\u00e7\u00e3o que virem para completar o inqu\u00e9rito.<br>Mant\u00e9m-nas alerta, utilizando a aleatoriedade. <\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><b>S\u00ea objetivo com os resultados:<\/b> Lembra-te que a informa\u00e7\u00e3o que recebes dos clientes vai ajudar-te a fazer as mudan\u00e7as necess\u00e1rias e a melhorar o teu neg\u00f3cio online.<br>Toma cada opini\u00e3o de forma adequada e tenta resolver os aspectos que consideres convenientes para a tua marca. <\/span><\/li>\n\n\n\n<li><b>Utiliza a ferramenta de recolha de dados certa:<span style=\"font-weight: 400;\"> Temos a solu\u00e7\u00e3o para ti, o <a href=\"https:\/\/www.questionpro.com\/pt\/\">QuestionPro<\/a> permite-te distribuir os teus inqu\u00e9ritos com todas as carater\u00edsticas acima mencionadas e tamb\u00e9m visualizar a informa\u00e7\u00e3o em tempo real e realizar uma an\u00e1lise de dados eficaz.<\/span><\/b><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Exemplos de perguntas em inqu\u00e9ritos sobre com\u00e9rcio eletr\u00f3nico<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As perguntas de com\u00e9rcio eletr\u00f3nico que aplicas num inqu\u00e9rito dependem dos teus objectivos.<br>Segue-se uma lista de aspectos a que podes estar atento quando implementares o teu inqu\u00e9rito: <\/span><\/p>\n\n\n\n<ol>\n<li><span style=\"font-weight: 400;\">Onde \u00e9 que ouviste falar de n\u00f3s pela primeira vez?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">O que te convenceu a comprar no nosso site?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Para que \u00e9 que est\u00e1s a utilizar o nosso produto?<br>Qual \u00e9 o problema que resolve? <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">O que mais te agrada no nosso produto?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Est\u00e1s satisfeito com os nossos prazos e processos de envio e entrega?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Quais s\u00e3o as hip\u00f3teses de ele voltar a comprar-nos?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recomendar-nos-ias aos teus amigos e familiares?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Qual \u00e9 o teu grau de satisfa\u00e7\u00e3o com o design e a funcionalidade do nosso s\u00edtio Web?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Como podemos melhorar o nosso s\u00edtio Web?<\/span>&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Import\u00e2ncia da realiza\u00e7\u00e3o de inqu\u00e9ritos para o com\u00e9rcio eletr\u00f3nico<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Os inqu\u00e9ritos s\u00e3o a ferramenta ideal para conhecer a voz do cliente.&nbsp;<\/span><span style=\"font-weight: 400;\"><br>Te permiten obtener informaci\u00f3n \u00fatil de inmediato, sin tener que esperar a recolectar grandes cantidades para obtener datos significativos. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">S\u00e3o tamb\u00e9m ideais para que os utilizadores indiquem os aspectos a corrigir, compreendam as suas necessidades e evitem que a taxa de abandono do teu funil aumente.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Quanto mais feedback tiveres, maior ser\u00e1 o teu conhecimento do mercado, o que te pode beneficiar em aspectos como: cria\u00e7\u00e3o de estrat\u00e9gias de publicidade, posicionamento SEO, melhoria da experi\u00eancia do utilizador e at\u00e9 desenvolvimento de produtos.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Os inqu\u00e9ritos para com\u00e9rcio eletr\u00f3nico s\u00e3o definitivamente a resposta para o crescimento do teu neg\u00f3cio.<br>Caso contr\u00e1rio, n\u00e3o poder\u00e1s vender aos teus clientes o que eles realmente precisam. <\/span><br><span style=\"font-weight: 400;\">Agora que j\u00e1 sabes a import\u00e2ncia de realizar inqu\u00e9ritos para o com\u00e9rcio eletr\u00f3nico e conheces a melhor forma de o fazer, contacta-nos, a nossa equipa ajudar-te-\u00e1 a conhecer a melhor ferramenta para criar inqu\u00e9ritos eficazes para o teu target.<\/span><\/p>\n\n\n\n<br>\n<center>\n<a href=\"https:\/\/eu.questionpro.com\/a\/showEntry.do?lan=pt_PT&#038;custom1=blog\">\n        <button style=\"background: #ff9f00\">Cria uma conta gratuita<\/button>\n    <\/a>\n    <a href=\"https:\/\/contactar.questionpro.com\/t\/AM4X9Z3LxD?custom1=sugestoes-de-inqueritos-para-o-comercio-eletronico\" target=\"_blank\" rel=\"noopener\">\n        <button>Agendar uma demonstra\u00e7\u00e3o<\/button>\n    <\/a>\n<\/center>\n<br>\n","protected":false},"excerpt":{"rendered":"<p>Os inqu\u00e9ritos para o com\u00e9rcio eletr\u00f3nico s\u00e3o uma ferramenta para avaliar a experi\u00eancia do cliente, o n\u00edvel de satisfa\u00e7\u00e3o com [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":943070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"inqu\u00e9ritos sobre com\u00e9rcio eletr\u00f3nico","_yoast_wpseo_title":"Sugest\u00f5es de inqu\u00e9ritos para o com\u00e9rcio eletr\u00f3nico","_yoast_wpseo_metadesc":"Realiza inqu\u00e9ritos sobre com\u00e9rcio eletr\u00f3nico e recolhe informa\u00e7\u00f5es para as suas estrat\u00e9gias de satisfa\u00e7\u00e3o do cliente e de crescimento das vendas.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2143],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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