First impressions are important both online and offline. Customers now have a lot of power, which makes it more important than ever to have a good online reputation. Use these eight simple ways for repairing online reputation and get going.
Any business may incur costs as a result of a poor online reputation. Before making a purchase, customers use Google, websites, and social media. They will simply choose another choice if they face critical feedback or negative reviews. Because of this, you should know how to repair your business’s online reputation.
Customer, employee, and investor trust in your brand is increased through online reputation. As a result, you can expand your company more successfully and provide a better ROI.
In this post, we’ll show you 8 easy ways of repairing online reputation of your business.
What is repairing online reputation?
Repairing online reputation is the process of enhancing your company’s brand image as presented in user-generated content, including reviews, social media posts, search engine results, news articles, and other online resources.
There are a variety of approaches that companies can use to repair their brand image after suffering from negative publicity. This includes removing content, deleting negative reviews, claiming business profiles, and reacting to customer reviews.
Maintaining a positive reputation is crucial because users can find reviews of your business everywhere online, including search engines, social networking sites, blogs, and more.
The basics of repairing online reputation
Many different things can affect a company’s online reputation. However, the following important criteria will have the most significant impact on repairing online reputation.
- Finding the cause of the issue: If you don’t understand the underlying cause, you can’t solve a problem successfully. So, the first step is to pinpoint the issue that needs fixing.
- Customer reviews: The majority of customers now check out customer reviews on websites before making a purchase. You may learn a lot about your company’s online reputation from reviews like this.
- Building customer trust: Customers won’t use or purchase products or services from a business they don’t trust. Ensure that the focus of all of your future initiatives is on building customer trust and credibility.
- Controlling online presence: Repairing online reputation of your business cannot be fixed by your website alone. Establishing a good online reputation requires additional actions. This involves being active on social media, claiming business profiles on review sites, releasing press releases, and feeding favorable news to media sources.
8 easy ways for repairing online reputation
The effort required to repair your company’s online reputation may seem overwhelming. But with these 8 easy ways, you can set yourself on the right track and get the confidence to continue.
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Claim all of your company’s online business profiles
To begin your repairing online reputation process, the first step is to examine your existing online business profiles and find any that you haven’t yet claimed. This guarantees that current and future customers can readily locate information about you while providing an easy way for them to submit feedback.
If you haven’t claimed your profiles, you have no control over the content being shared on them.
- Social Media: Online search results frequently include social media accounts in the first few pages. Therefore, it’s crucial to select the social media platforms that are most significant to your company.
If your company has no profiles, you miss out on this simple chance to rank highly on page one of the search results.
A Facebook Business page, Twitter account, LinkedIn company page, Instagram account, etc., are just a few examples of platforms where you should ensure you have complete profiles.
Being active on social media is a great way to stay aware of what customers are saying about your company, interact with them well, and promptly address any bad feedback.
- Review Sites: Google Business, Yelp, and other business and review websites’ business pages will frequently appear highly in search results, which is generally a good thing.
It’s crucial to interact with customer reviews. Customers may easily post positive views about your company by visiting your profile on each. Thus, you should be able to do so across all platforms.
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Respond to your customer reviews
Effectively responding to customer reviews is something you should work on. The following are some guidelines to follow as you go through this procedure:
- Always respond quickly from the official company profile.
- Respond to negative reviews professionally, address the issue, and apologize as needed.
- Don’t make things complicated; stay to the point.
- Instead of ignoring the issue, offer a realistic solution.
- When receiving positive feedback, express gratitude and appreciation.
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Utilize SEO (search engine optimization)
SEO (search engine optimization) raises your company’s position in search results for keywords associated with your industry. You must produce engaging content for your users that focuses on relevant keywords.
Search engine optimization (SEO) allows you to push up positive content about your company and push down negative content in search engines like Google.
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Remove Negative Reviews
It can be challenging to erase false or negative material from the internet once it’s been posted there. In order to learn more about the kind of content that will get you banned from Google, you can read up on their removal policy.
You can request Google to delete a page or website from its listings if it contains inappropriate, defamatory text or photos about your business.
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Promote positive reviews
Encourage customers to leave positive reviews about your company to control your reputation further. You’ll need to request in order to get positive comments.
Consider using the chance to collect customer reviews whenever someone makes a purchase. Ask the fans on social media to write reviews for your company.
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Be aware of any mentions of your brand
Actively monitoring your brand’s mentions around the internet is an efficient strategy for repairing online reputation of your business. Establish alerts for your company’s name and any relevant keywords, and then take prompt action whenever you come across a mention of your brand, whether positive or negative.
Identifying and removing negative online reviews as quickly as possible is essential. The vast majority of individuals are willing to forgive an honest error made by a business as long as the business sincerely attempts to rectify the problem.
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Open a channel on YouTube
These days, videos are the most popular kind of media online. Search engines like Google prioritize video material and often place it at the top of their results pages. Producing a video blog could be a helpful addition to repairing online reputation of your business.
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Promote your business through the mainstream press
If you’re able to get some positive flow going about your brand in public, that will do great for your internet reputation. There is a wide variety of publicity, like as
- Discussions with top management of the company
- Statements to the press
- Articles published as guests on reputable websites
- Appearances on podcasts
- Live broadcasts in which you respond to any questions asked
Conclusion
Repairing online reputation of your business takes time and effort, but ignoring it is not an option. A bad reputation can be more damaging to your business than you realize! As a result, it’s critical to follow the eight easy repair ways listed above.
Have a damaged online reputation and looking for assistance in fixing it? Answering questions is a breeze with QuestionPro CX. You can use this to gather customer feedback and use that information to understand their needs better.
