Today we are very excited to announce our partnership with UBM TechWeb. We’ve been clients of UBM TechWeb through our sponsorship of Gov 2.0 events (for our IdeaScale business) and participated in many of the events that they put together – Web 2.0 Expo, Web 2.0 Summit etc.
This partnership is unique and interesting in the sense that we have a lot of ideas that we know we can work together on to bring some changes to the market research industry and business as a whole. UBM TechWeb as you might be aware owns a lot of media properties including InformationWeek and Light Reading. One of our goals is to revolutionalize access to research by allowing our customers easy and one-click access to the audience profiles like InformationWeek and Light Reading.
Over the next few months, we will be rolling out a series of enhancements and services that will reflect this partnership and enable our clients to push the boundaries of traditional market research.
One such concrete example is a pilot project on an InformationWeek Pulse Panel. The IW-Pulse panel will be a representative sample of IT-Pros and we will be not only powering that technology, but we’ll also provide other clients and market researchers access to the IW-Pulse panel. We plan on launching this in the next 2 months. If you’d like to get notified when this goes live, please subscribe to the blog – we’ll update it when we go live. Review official press release below:
Survey Analytics Provides Online Survey and Crowdsourcing Solutions to UBM TechWeb
Partnership Provides Global Technology Media and Business Information Company with New Tools to Enhance Audience and Marketing Customer Solutions
Seattle, WA –June 1, 2010 – Survey Analytics today announced that it has partnered with UBM TechWeb, the global leader in technology media and professional information, to provide survey and crowdsourcing solutions to better serve UBM TechWeb’s global network of registered business and technology user and marketing clients. For more information visit www.surveyanalytics.com.
Survey Analytics’ flagship product, QuestionPro, will provide a scalable solution for the thousands of online surveys and feedback forums that UBM TechWeb utilizes for its online sites, live events, magazines, research and information services businesses. Survey Analytics offers a complete set of intuitive online tools for conducting market research, including standard survey templates, a platform for hosting data collection, automatic notifications and an advanced suite of analysis tools for analyzing customer satisfaction.
“With UBM TechWeb’s impressive client roster that includes IBM, Microsoft, HP and Cisco, the addition of Survey Analytics powerful community feedback solution means a dramatic increase in time-to-market for UBM TechWeb and their customers,” said Vivek Bhaskaran, President & CEO of Survey Analytics.
“Our customers, technology professionals and marketers are leaders in their markets and their needs are constantly changing,” said David Michael, CIO & EVP Global Technology. “We’re confident that Survey Analytics solution will help us better understand and serve our customers by keeping a strong pulse on customer needs and market trends.”
About Survey Analytics
Survey Analytics offers an enterprise grade research platform for collecting feedback to enable businesses, governments and consumers to participate and learn from each other. Through its core businesses of Surveys, Crowdsourcing, Panel Management and Polls – Survey Analytics listening systems enabled businesses and governments to touch their customers and constituents through all major channels – including Web, Email, Social Media and mobile. The self-service and cloud enabled platform empowers companies to execute and deliver on research at real-time and global scale.
The Survey Analytics Platform is used by companies like Motorola, McGraw Hill, CareerBuilder and Agencies of the US Federal government including the FCC, USPS and the GSA.
About UBM TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content –UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb’s communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced Trading magazines. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
