{"id":784470,"date":"2016-08-25T20:15:06","date_gmt":"2016-08-25T20:15:06","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/mat-ditt-net-promoter-score-nps-med-questionpros-online-enkatfragor\/"},"modified":"2016-08-25T20:15:06","modified_gmt":"2016-08-25T20:15:06","slug":"mat-ditt-net-promoter-score-nps-med-questionpros-online-enkatfragor","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/sv\/mat-ditt-net-promoter-score-nps-med-questionpros-online-enkatfragor\/","title":{"rendered":"M\u00e4t ditt Net Promoter Score (NPS) med QuestionPro&#8217;s online-enk\u00e4tfr\u00e5gor."},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute read<\/span><\/span><p>F\u00f6r n\u00e4stan alla f\u00f6retag \u00e4r <a href=\"https:\/\/www.questionpro.com\/features\/net-promoter-score.html\">Net Promoter Score (NPS)<\/a> en kritisk parameter f\u00f6r att f\u00f6rst\u00e5 deras varum\u00e4rkesdelbarhet. Detta \u00e4r s\u00e4rskilt viktigt f\u00f6r e-handelsbranschen och nystartade f\u00f6retag, eftersom en stor del av deras framg\u00e5ng beror p\u00e5 delning p\u00e5 n\u00e4tet, rekommendationer och mun till mun.<\/p>\n<p>QuestionPro g\u00f6r det m\u00f6jligt f\u00f6r f\u00f6retag att skapa NPS-unders\u00f6kningar och erbjuder \u00e4ven inbyggda integrationer som e-post, SMS, sociala medier och QR-koder f\u00f6r att maximera distributionen och kundr\u00e4ckvidden. Plattformen har ocks\u00e5 inbyggd NPS-analys som automatiskt skapar datavisualiseringar f\u00f6r att visa resultatet av NPS-unders\u00f6kningen.<\/p>\n<p>Det finns dock ocks\u00e5 betydande inkonsekvenser mellan f\u00f6retagen n\u00e4r det g\u00e4ller tolkningen av uppgifterna. Med detta menar vi att vissa f\u00f6retag kanske inte fullt ut f\u00f6rst\u00e5r den differentiella faktor som siffrorna p\u00e5 NPS-skalan representerar. H\u00e4r \u00e4r en kort sammanfattning av vad dessa v\u00e4rden indikerar i en unders\u00f6kning:<\/p>\n<p>(P\u00e5 en skala fr\u00e5n 0-10, d\u00e4r 10 \u00e4r det h\u00f6gsta NPS-v\u00e4rdet och 0 det l\u00e4gsta)<\/p>\n<p><strong>1.) 9-10 :<\/strong> Kunderna f\u00f6rv\u00e4ntas vara lojala och rekommendera varum\u00e4rket till v\u00e4nner och familj och kallas promotorer.<\/p>\n<p><strong>2.) 7-8 :<\/strong> Kunderna \u00e4r ganska n\u00f6jda med varum\u00e4rket, men \u00e4r mycket mindre ben\u00e4gna att rekommendera det. Dessa kunder riskerar ocks\u00e5 att g\u00e5 f\u00f6rlorade till konkurrenterna.<\/p>\n<p><strong>3.) 0-6 :<\/strong> \u00c4ven om detta \u00e4r en bred skala, \u00e4r dessa kunder inte n\u00f6jda med din produkt eller tj\u00e4nst och \u00e4r mycket ben\u00e4gna att g\u00e5 \u00f6ver till andra varum\u00e4rken. Ju l\u00e4gre siffran \u00e4r fr\u00e5n och med nu, desto snabbare kommer sannolikheten att de \u00f6verger varum\u00e4rket och \u00f6verg\u00e5r till ett nytt varum\u00e4rke att b\u00f6rja.<\/p>\n<p>F\u00f6r att f\u00e5 ett positivt NPS-v\u00e4rde m\u00e5ste ett varum\u00e4rke ha fler fr\u00e4mjare \u00e4n kritiker. En negativ NPS betyder att varum\u00e4rket f\u00f6rlorar fler fr\u00e4mjare \u00e4n det f\u00e5r nya.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\">&lt; 1<\/span> <span class=\"rt-label rt-postfix\">minute read<\/span><\/span> F\u00f6r n\u00e4stan alla f\u00f6retag \u00e4r Net Promoter Score (NPS) en kritisk parameter f\u00f6r att f\u00f6rst\u00e5 deras varum\u00e4rkesdelbarhet. Detta \u00e4r s\u00e4rskilt [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":583296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1440,1444,1398],"tags":[1446],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e4t ditt Net Promoter Score (NPS) med QuestionPro&#039;s online-enk\u00e4tfr\u00e5gor. | QuestionPro<\/title>\n<meta name=\"description\" content=\"F\u00f6r n\u00e4stan alla f\u00f6retag \u00e4r Net Promoter Score (NPS) en kritisk parameter f\u00f6r att f\u00f6rst\u00e5 deras varum\u00e4rkesdelbarhet. 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