{"id":784608,"date":"2019-07-04T05:53:25","date_gmt":"2019-07-04T05:53:25","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/hur-skapar-man-en-enkat-for-kundfeedback\/"},"modified":"2019-07-04T05:53:25","modified_gmt":"2019-07-04T05:53:25","slug":"hur-skapar-man-en-enkat-for-kundfeedback","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/sv\/hur-skapar-man-en-enkat-for-kundfeedback\/","title":{"rendered":"Hur skapar man en enk\u00e4t f\u00f6r kundfeedback?"},"content":{"rendered":"<p>Att samla in feedback \u00e4r ett s\u00e4tt att f\u00e5 reda p\u00e5 vad din publik tycker om dig. Ett s\u00e4tt att samla in feedback \u00e4r att g\u00f6ra en <a href=\"https:\/\/usqa.questionpro.com\/blog\/feedback-survey\/\">feedbackunders\u00f6kning<\/a>. Feedbackunders\u00f6kningar anv\u00e4nds i stor utstr\u00e4ckning f\u00f6re f\u00f6rs\u00e4ljningen n\u00e4r man g\u00f6r marknadsunders\u00f6kningar och efter f\u00f6rs\u00e4ljningen. Kund\u00e5terkopplingsunders\u00f6kningen hj\u00e4lper dig att lyssna p\u00e5 kundens r\u00f6st och f\u00f6rst\u00e5 hur upplevelsen var n\u00e4r du anv\u00e4nde dina produkter och tj\u00e4nster. M\u00e5nga marknadsunders\u00f6kare anser att det \u00e4r en konst att skriva en enk\u00e4t om kundfeedback.<\/p>\n<p>S\u00e5 l\u00e5t oss g\u00e5 djupare ner i djupet!<\/p>\n<h2>Steg f\u00f6r att skapa en enk\u00e4t om kundfeedback<\/h2>\n<p>Att skapa en enk\u00e4t om feedback online best\u00e5r av tre enkla steg.<\/p>\n<ul>\n<li>Utforma unders\u00f6kningen<\/li>\n<li>Skicka enk\u00e4ten<\/li>\n<li>Analysera unders\u00f6kningen<\/li>\n<\/ul>\n<p>Beroende p\u00e5 vilken typ av \u00e5terkoppling du vill ha fr\u00e5n kunderna kan du ocks\u00e5 ha en brainstorming-session med olika team f\u00f6r att best\u00e4mma vilka fr\u00e5gor som ska st\u00e4llas. Detta steg \u00e4r viktigt n\u00e4r det finns flera intressenter f\u00f6r unders\u00f6kningsresultaten.<\/p>\n<h3>Utforma unders\u00f6kningen<\/h3>\n<p>Utformningen av en <a href=\"https:\/\/usqa.questionpro.com\/blog\/how-to-write-a-customer-feedback-survey\/\">enk\u00e4t f\u00f6r feedback p\u00e5 n\u00e4tet<\/a> best\u00e5r av tv\u00e5 steg: att skapa en lista med fr\u00e5gor och att \u00e4ndra temat.<\/p>\n<p>QuestionPro har ett mycket l\u00e4ttanv\u00e4nt anv\u00e4ndargr\u00e4nssnitt som g\u00f6r det m\u00f6jligt f\u00f6r organisationer att skapa ett stort antal kundunders\u00f6kningar. Anv\u00e4ndare kan skapa flexibla unders\u00f6kningar genom att g\u00f6ra vissa f\u00e4lt obligatoriska f\u00f6r respondenterna och andra valfria, vilket s\u00e4kerst\u00e4ller att viktiga fr\u00e5gor besvaras i unders\u00f6kningen. Med hj\u00e4lp av grenlogik kan anv\u00e4ndarna anpassa fl\u00f6det av kund\u00e5terkopplingsunders\u00f6kningar baserat p\u00e5 de svar de ger. Du kan ocks\u00e5 s\u00e4tta kvoter f\u00f6r att begr\u00e4nsa antalet svar f\u00f6r en fr\u00e5ga eller ett alternativ.<\/p>\n<p>F\u00f6r att skapa en enk\u00e4t om kundfeedback loggar du in p\u00e5 ditt QuestionPro-konto.<\/p>\n<p>Klicka p\u00e5 Skapa enk\u00e4t och ange namnet p\u00e5 enk\u00e4ten.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-72902\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/2019-07-04_1202.png\" alt=\"Skapa en unders\u00f6kning\" width=\"1284\" height=\"446\"><\/p>\n<p>Om du inte vill skapa en enk\u00e4t om kundfeedback fr\u00e5n grunden kan du anv\u00e4nda en f\u00e4rdig enk\u00e4tmall som har tagits fram av v\u00e5ra erfarna experter.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-72903\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/2019-07-04_1207.png\" alt=\"Mall f\u00f6r unders\u00f6kning\" width=\"1322\" height=\"639\"><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/survey-templates\/customer-surveys\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mallar f\u00f6r kundresponsunders\u00f6kningar<\/strong><\/a><\/p>\n<h4>Skapa en lista med fr\u00e5gor<\/h4>\n<p>Du kan utforma ditt eget fr\u00e5geformul\u00e4r med hj\u00e4lp av olika fr\u00e5getyper som tillhandah\u00e5lls av unders\u00f6kningsprogrammet eller anv\u00e4nda gratis f\u00e4rdiga mallar som passar ditt f\u00f6retags behov. I b\u00e5da fallen kan du anpassa arbetsfl\u00f6det. I NPS-fr\u00e5gor (Net Promoter Score) kan kunderna ge ett betyg fr\u00e5n 1 till 10 f\u00f6r olika funktioner i dina produkter och tj\u00e4nster. S\u00e5dana fr\u00e5gor kan hj\u00e4lpa dig att identifiera fr\u00e4mjare, passiva och avskr\u00e4ckare. Baserat p\u00e5 deras po\u00e4ng kan du analysera deras feedback f\u00f6r att f\u00f6rst\u00e5 f\u00f6rb\u00e4ttringsomr\u00e5den, blinda fl\u00e4ckar och deras bekymmer.<\/p>\n<p>N\u00e4r du har skapat en enk\u00e4t l\u00e4gger du till titeln p\u00e5 enk\u00e4ten. Om du vill skapa en lista med fr\u00e5gor klickar du p\u00e5 knappen L\u00e4gg till fr\u00e5ga. Alternativt kan du ocks\u00e5 importera fr\u00e5gor fr\u00e5n en Microsoft Word-fil. Om du vill l\u00e4gga till en standardintroduktion klickar du p\u00e5 L\u00e4gg till introduktion.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-72904\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/2019-07-04_1222.png\" alt=\"L\u00e4gg till fr\u00e5gor\" width=\"1212\" height=\"537\"><\/p>\n<p>Medan du l\u00e4gger till fr\u00e5gan kan du se f\u00f6rhandsgranskningen till h\u00f6ger i panelen.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-72905\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/2019-07-04_1225.png\" alt=\"F\u00f6rhandsgranskning av fr\u00e5gor\" width=\"1343\" height=\"458\"><\/p>\n<p>Om du vill l\u00e4gga till logik klickar du p\u00e5 logikfliken i fr\u00e5gan. Beroende p\u00e5 logiktyp kan du st\u00e4lla in olika hopp-, ber\u00e4knings- eller visningsvillkor.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-72906\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/2019-07-04_1240.png\" alt=\"L\u00e4gg till logik\" width=\"898\" height=\"650\"><\/p>\n<h4>\u00c4ndra temat<\/h4>\n<p>V\u00e4lj bland f\u00e4rdiga professionella unders\u00f6kningsteman och anpassa dem med dina kunder och ditt varum\u00e4rke i \u00e5tanke.<\/p>\n<p>Om du vill redigera temat klickar du p\u00e5 fliken Design.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-72907\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/2019-07-04_1247.png\" alt=\"Tema f\u00f6r unders\u00f6kningen\" width=\"1334\" height=\"658\"><\/p>\n<p>N\u00e4r du har skapat en lista med fr\u00e5gor kan du \u00e4ndra spr\u00e5ket efter eget val.<\/p>\n<p>Om du vill bel\u00f6na dina respondenter f\u00f6r att de tar sig tid att besvara din kundresponsunders\u00f6kning online, v\u00e4lj bel\u00f6ningar i slutalternativen.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-72908\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/2019-07-04_1252.png\" alt=\"alternativ f\u00f6r unders\u00f6kningens slutf\u00f6rande\" width=\"1314\" height=\"654\"><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/usqa.questionpro.com\/blog\/how-to-write-a-customer-feedback-survey\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>L\u00e4s mer: Hur man skriver en enk\u00e4t om kundfeedback<\/strong><\/a><\/p>\n<h3>Dela ut enk\u00e4ten<\/h3>\n<p>Enk\u00e4ten om kundfeedback m\u00e5ste distribueras till publiken s\u00e5 att de t\u00e4cker olika demografiska grupper och uppfyller olika aff\u00e4rskriterier. QuestionPro-enk\u00e4ter kan distribueras via e-post, SMS, webbplats, sociala medier, QR-kod eller mobilapp. Eftersom det finns s\u00e5 m\u00e5nga olika kanaler \u00e4r det l\u00e4tt att n\u00e5 ut till publiken. Med en mobilapp som \u00e4r offline kan respondenterna svara p\u00e5 <a href=\"https:\/\/usqa.questionpro.com\/blog\/feedback-survey\/\">feedbackunders\u00f6kningar<\/a> \u00e4ven om de inte \u00e4r anslutna till internet. Valet av distributionskanal beror p\u00e5 m\u00e5lgruppen och typen av unders\u00f6kning.<\/p>\n<p>Om till exempel ett kl\u00e4df\u00f6retag p\u00e5 n\u00e4tet vill veta vad folk tycker om deras senaste kollektion kan du g\u00f6ra en enk\u00e4t p\u00e5 sociala medier.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-72910\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/2019-07-04_1304.png\" alt=\"e-postunders\u00f6kning\" width=\"1310\" height=\"625\"><\/p>\n<h3>Analysera resultaten<\/h3>\n<p>Efter allt h\u00e5rt arbete \u00e4r det dags att analysera data fr\u00e5n kund\u00e5terkopplingsunders\u00f6kningen. Du kan skapa olika rapporter, t.ex. trendanalyser, TURF-rapporter, GAP-analyser, v\u00e4rmekartanalyser osv. Filtrera resultaten efter ett brett urval av segment och exportera rapporter dagligen, veckovis eller m\u00e5nadsvis f\u00f6r att skicka dem till valfria e-postadresser.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-72911\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2019\/07\/2019-07-04_1545.png\" alt=\"analys av unders\u00f6kningar\" width=\"1339\" height=\"580\"><\/p>\n<p>Analysinstrumentpanelen ger dig en snabb \u00f6verblick \u00f6ver hur m\u00e5nga kunder som tittat p\u00e5, p\u00e5b\u00f6rjat, slutf\u00f6rt eller hoppat av. Du kan ocks\u00e5 dela dessa rapporter med dina kollegor eller exportera dem till pdf-, doc- eller xls-format.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Att samla in feedback \u00e4r ett s\u00e4tt att f\u00e5 reda p\u00e5 vad din publik tycker om dig. Ett s\u00e4tt att [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":645849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1035,1452],"tags":[],"class_list":{"0":"post-784608","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-okategoriserad","8":"category-undersokningar","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hur skapar man en enk\u00e4t f\u00f6r kundfeedback? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Med hj\u00e4lp av en enk\u00e4t om kund\u00e5terkoppling kan du f\u00f6rst\u00e5 hur kundernas upplevelse var. 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