{"id":803069,"date":"2021-06-30T05:39:30","date_gmt":"2021-06-30T05:39:30","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/hur-du-centrerar-din-produkt-kring-kundupplevelsen\/"},"modified":"2021-06-30T05:39:30","modified_gmt":"2021-06-30T05:39:30","slug":"hur-du-centrerar-din-produkt-kring-kundupplevelsen","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/sv\/hur-du-centrerar-din-produkt-kring-kundupplevelsen\/","title":{"rendered":"Hur du centrerar din produkt kring kundupplevelsen"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kundupplevelse (CX) beskrivs generellt som interaktionen mellan en organisation och en kund. Denna interaktion omfattar en kunds medvetenhet, attraktion, kultivering, uppt\u00e4ckt, <a href=\"https:\/\/usqa.questionpro.com\/blog\/customer-advocacy\/\">kundrekommendation<\/a>, k\u00f6p och anv\u00e4ndning av en tj\u00e4nst.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">F\u00f6r att bygga upp ett CX-team m\u00e5ste man s\u00f6ka efter <a href=\"https:\/\/chisellabs.com\/blog\/what-are-cross-functional-teams-strengths-and-weaknesses\/\">personer med olika kompetenser och erfarenheter<\/a> f\u00f6r att fullt ut kunna f\u00f6rst\u00e5 och hj\u00e4lpa kunderna n\u00e4r de befinner sig mitt i <a href=\"https:\/\/chisellabs.com\/blog\/product-development-methods-agile-scrum-kanban-waterfall\/\">produktutvecklingen<\/a>.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Under ett f\u00f6retags tillv\u00e4xt v\u00e4xer avdelningar som marknadsf\u00f6ring, f\u00f6rs\u00e4ljning, service och produkt\u00e4gande. R\u00e4dslan \u00e4r att kunden n\u00e5gonstans p\u00e5 v\u00e4gen blir ett begrepp snarare \u00e4n en verklig m\u00e4nniska.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det finns n\u00e5gra saker du kan g\u00f6ra f\u00f6r att f\u00f6rhindra detta fenomen.  <\/span><\/p>\n<h2>Definiera kulturen<\/h2>\n<p><span style=\"font-weight: 400;\">Er kultur m\u00e5ste hylla l\u00e4rande och till\u00e5ta misslyckanden samt acceptera f\u00f6r\u00e4ndringar. Vi m\u00e5ste fokusera p\u00e5 att skapa en milj\u00f6 d\u00e4r detta kan frodas.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">St\u00e4ll de sv\u00e5ra fr\u00e5gorna:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finns det v\u00e4rderingar i f\u00f6retaget?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">St\u00e4ller folk fr\u00e5gor?  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Besvaras fr\u00e5gor?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Har medarbetarna roligt med varandra?  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hj\u00e4lper medarbetarna varandra att lyckas?  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">F\u00f6rst\u00e5r alla visionen?  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Att bygga upp en stark, sund och or\u00e4dd kultur \u00e4r det sv\u00e5raste steget, men det g\u00f6r allt annat s\u00e5 mycket enklare.  <\/span><\/p>\n<h2>Olika sorter<\/h2>\n<p><span style=\"font-weight: 400;\">Ditt team b\u00f6r inte best\u00e5 av CX-designers. Jag skulle faktiskt g\u00e5 s\u00e5 l\u00e5ngt som att s\u00e4ga att det inte borde finnas en CX-designer p\u00e5 f\u00f6retaget.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det team ni skapar b\u00f6r vara tv\u00e4rfunktionellt och utforma kundupplevelsen tillsammans.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00e5t ditt team best\u00e5 av marknadsf\u00f6rare, UX-designers, en produkt\u00e4gare och kundsupport. Se till att de leds av <a href=\"https:\/\/chisellabs.com\/blog\/who-is-the-product-owner-in-agile-key-roles-and-responsibilities\/\">n\u00e5gon som \u00e4r kunnig i<\/a> branschen. Produkt\u00e4garen kan vara det sj\u00e4lvklara valet i en s\u00e5dan situation.  <\/span><\/p>\n<h2>Skapa en definitiv CX-vision<\/h2>\n<p><span style=\"font-weight: 400;\">Teamets m\u00e5l \u00e4r att skapa en sammanh\u00e4ngande och konsekvent upplevelse f\u00f6r kunderna genom att f\u00f6rb\u00e4ttra den befintliga produkten eller tj\u00e4nsten genom att introducera innovativa id\u00e9er och \u00f6ppna upp f\u00f6r dialog med anv\u00e4ndarna.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det finns tv\u00e5 huvuddelar n\u00e4r det g\u00e4ller sammanh\u00e5llning och konsekvens: Budskapsstilen, varum\u00e4rket och tonen samt konsolideringen av dokumentation, processer och system.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Det inneb\u00e4r att v\u00e4lja <a href=\"https:\/\/chisellabs.com\">r\u00e4tt verktyg<\/a>, de medier som arbetet ska utf\u00f6ras p\u00e5 och integrera arbetsfl\u00f6dena i enlighet med detta.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Varje f\u00f6r\u00e4ndring m\u00e5ste g\u00e5 igenom marknadsf\u00f6ring, utveckling och utbildning s\u00e5 att alla vet vad de ska lansera, utveckla och st\u00f6dja.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Att se till att alla \u00e4r \u00f6verens om <a href=\"https:\/\/usqa.questionpro.com\/blog\/product-feature-prioritization\/\">prioriteringen<\/a> och distributionen av funktioner och <a href=\"https:\/\/usqa.questionpro.com\/blog\/product-feature-prioritization\/\">produktfunktioner<\/a> g\u00f6r det \u00e4nnu viktigare att teamet \u00e4r samspelt.  <\/span><\/p>\n<h2>Cykeln f\u00f6r ett tv\u00e4rfunktionellt team<\/h2>\n<p><span style=\"font-weight: 400;\">Produkten \u00e4r i centrum och f\u00f6rser marknadsf\u00f6ring och support med n\u00f6dv\u00e4ndig information om hur de ska positionera eller st\u00f6dja anv\u00e4ndarna.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marknadsf\u00f6ring och support ger sedan produktteamet information om hur produkten uppfattas, vilka marknads- eller dom\u00e4nf\u00f6r\u00e4ndringar som \u00e4r p\u00e5 g\u00e5ng genom att ge b\u00e5de subjektiv och objektiv feedback om anv\u00e4ndarnas sm\u00e4rtpunkter.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Denna cykel borde forts\u00e4tta i det o\u00e4ndliga.  <\/span><\/p>\n<h2>Slutsats<\/h2>\n<p><span style=\"font-weight: 400;\">Kunden m\u00e5ste vara enhetlig inom ett f\u00f6retag, samma person som f\u00f6rst pratar med en s\u00e4ljare kommer en dag att kontakta supporten eller f\u00f6lja sociala medier.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Oftast b\u00f6rjar varje division med att behandla en kund som helt ny och exklusiv f\u00f6r produkten.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Erfarenheten b\u00f6r st\u00e4mma \u00f6verens med f\u00f6retagets v\u00e4rderingar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sammanfattningsvis kr\u00e4vs det att man skapar en kundfokuserad kultur innan man bygger upp ett funktionellt ac ross-team som fokuserar p\u00e5 kundresan. Se till att inleda ett tv\u00e5v\u00e4gssamtal med en kund. Och slutligen, skapa st\u00e4ndiga iterationsslingor f\u00f6r att validera och f\u00f6rb\u00e4ttra kontinuerligt.  <\/span><\/p>\n<p class=\"p1\"><strong>Vill du leverera en exceptionell kundupplevelse med <a href=\"https:\/\/www.questionpro.com\/cx\/\" target=\"_blank\" rel=\"noopener\">QuestionPro CX<\/a>?<\/strong> Uppt\u00e4ck mer om hur du kan gl\u00e4dja dina kunder vid varje kontaktpunkt och g\u00f6ra dem till varum\u00e4rkesf\u00f6respr\u00e5kare.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.questionpro.com\/a\/showEntry.do?classID=1063&amp;sourceRef=home-cx\" target=\"_blank\" rel=\"noopener\"><button>F\u00e5 tillg\u00e5ng till din kostnadsfria 10-dagars testversion av CX nu<\/button><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kundupplevelse (CX) beskrivs generellt som interaktionen mellan en organisation och en kund. Denna interaktion omfattar en kunds medvetenhet, attraktion, kultivering, [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1733,1457],"tags":[],"class_list":{"0":"post-803069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-gastinlagg","7":"category-kundupplevelse","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hur du centrerar din produkt kring kundupplevelsen | QuestionPro<\/title>\n<meta name=\"description\" content=\"Kundupplevelse (CX) beskrivs generellt som interaktionen mellan en organisation och en kund. 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