{"id":730110,"date":"2022-02-23T13:44:33","date_gmt":"2022-02-23T13:44:33","guid":{"rendered":"https:\/\/www.questionpro.com\/blog\/cevik-pazar-arastirmasi-nedir-ve-nasil-baslanir\/"},"modified":"2023-01-23T11:45:18","modified_gmt":"2023-01-23T11:45:18","slug":"cevik-pazar-arastirmasi-nedir-ve-nasil-baslanir","status":"publish","type":"post","link":"https:\/\/qa-release.questionpro.com\/blog\/tr\/cevik-pazar-arastirmasi-nedir-ve-nasil-baslanir\/","title":{"rendered":"\u00c7evik Pazar Ara\u015ft\u0131rmas\u0131: Nedir ve nas\u0131l ba\u015flan\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00c7evik pazar ara\u015ft\u0131rmas\u0131 metodolojisi, bir\u00e7ok faydas\u0131 nedeniyle son y\u0131llarda \u00e7e\u015fitli disiplinlere s\u0131zm\u0131\u015ft\u0131r. \u00c7evik y\u00f6ntem, karma\u015f\u0131k bir s\u00fcreci a\u015fa\u011f\u0131daki a\u015famalara ay\u0131r\u0131r  <\/span><i><br \/>\n<span style=\"font-weight: 400;\">sprintler<\/span><br \/>\n<\/i><span style=\"font-weight: 400;\"> ve daha etkili bir ak\u0131\u015f olu\u015fturmak i\u00e7in bunlar\u0131 birbirine ba\u011flar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00f6ylece yeni \u00fcr\u00fcn ve hizmetler \u00e7ok daha uygun maliyetli ve h\u0131zl\u0131 bir \u015fekilde test edilebilir, pazara sunulabilir ve m\u00fc\u015fterilerin &#8220;ger\u00e7ek&#8221; ihtiya\u00e7lar\u0131na g\u00f6re daha da geli\u015ftirilebilir. Ayn\u0131 durum yenilikler, konseptler veya kampanyalar i\u00e7in de ge\u00e7erlidir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00c7evik Pazar Ara\u015ft\u0131rmas\u0131 Nedir?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evik Pazar Ara\u015ft\u0131rmas\u0131, t\u00fcketici bilgilerinin toplanmas\u0131n\u0131 ve analizini kolayla\u015ft\u0131rmak i\u00e7in teknolojileri ve s\u00fcre\u00e7leri birle\u015ftiren bir metodolojidir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evik pazar ara\u015ft\u0131rmas\u0131n\u0131n g\u00f6revi, pazardaki de\u011fi\u015fikliklere h\u0131zl\u0131 tepki verebilmek ve m\u00fc\u015fterilerin istek ve ihtiya\u00e7lar\u0131na uyum sa\u011flayabilmek i\u00e7in \u015firkette veri toplama ve veri analizi i\u00e7in daha h\u0131zl\u0131, daha yal\u0131n, daha esnek ve dijitalle\u015ftirilmi\u015f s\u00fcre\u00e7ler olu\u015fturmakt\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri geri bildirimleri k\u0131sa s\u00fcrede toplanabilir ve ger\u00e7ek zamanl\u0131 olarak analiz edilebilir, b\u00f6ylece yeni fikirleri, \u00f6zellikleri, \u00fcr\u00fcnleri ve \u00e7\u00f6z\u00fcmleri do\u011frudan dahil edebilen ve dahil olan herkes i\u00e7in \u015feffafl\u0131k yaratan bir dizi k\u0131sa d\u00f6ng\u00fcde an\u0131nda i\u00e7g\u00f6r\u00fc sa\u011flanabilir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00c7evik pazar ara\u015ft\u0131rmas\u0131n\u0131n faydalar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c7evik pazar ara\u015ft\u0131rmas\u0131n\u0131n getirdi\u011fi katma de\u011fer, yani \u00fcr\u00fcnlerin, konseptlerin ve kampanyalar\u0131n \u00f6nceden yo\u011fun bir \u015fekilde test edilmesi, ge\u00e7mi\u015fe g\u00f6re \u00e7ok daha uygun maliyetli, daha kolay ve daha h\u0131zl\u0131d\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeni teknolojiler nedeniyle, \u00fcr\u00fcnler, reklam \u00f6nlemleri ve kampanyalar birincil hedef pazarlar\u0131n\u0131n reddedilmesi riskiyle kar\u015f\u0131 kar\u015f\u0131ya kalmakta, bu da \u00f6nemli maliyetlere veya marka itibar\u0131n\u0131n zarar g\u00f6rmesine neden olmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcnlerin ve reklamlar\u0131n test edilmesinin \u00f6nemi h\u0131zla \u00f6nemli bir \u00f6ncelik haline geldi, \u00e7\u00fcnk\u00fc ba\u015far\u0131s\u0131zl\u0131klar \u00e7o\u011fu zaman milyonlara mal oldu, halkla ili\u015fkilere verilen zarardan bahsetmeye bile gerek yok.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00c7evik Pazar Ara\u015ft\u0131rmas\u0131 \u00d6rnekleri ve \u00c7al\u0131\u015fma Vakalar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00fcy\u00fck ve deneyimli \u015firketlerin bile ya\u015fad\u0131\u011f\u0131 bir\u00e7ok pazarlama fiyaskosunu d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00d6rne\u011fin Mitsubishi, modellerinden birine &#8220;Pajero&#8221; ad\u0131n\u0131 vermi\u015ftir. \u015eirketin daha sonra arazi arac\u0131n\u0131 \u0130spanya pazar\u0131na sunmas\u0131 bekleniyor. Ancak, terim  <\/span><i><br \/>\n<span style=\"font-weight: 400;\">pajero<\/span><br \/>\n<\/i><span style=\"font-weight: 400;\"> \u0130spanya&#8217;da yaramaz bir k\u00fcf\u00fcrd\u00fcr.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ya da Arap d\u00fcnyas\u0131nda &#8220;K\u0130RL\u0130 \u2192 P\u0130SL\u0130K \u2192 TEM\u0130Z&#8221; slogan\u0131yla bir deterjan\u0131n reklam\u0131n\u0131 yapan Henkel \u015firketi. \u015eirket, Arap \u00fclkelerinde okuma y\u00f6n\u00fcn\u00fcn farkl\u0131, yani soldan sa\u011fa oldu\u011fu ger\u00e7e\u011fini g\u00f6rmezden geldi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asya&#8217;da insanlar &#8220;Ronald McDonald &#8220;\u0131 sevmediler \u00e7\u00fcnk\u00fc beyaz makyajl\u0131 bir palya\u00e7o bu b\u00f6lgede \u00f6l\u00fcmle ili\u015fkilendiriliyor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Harekete ge\u00e7meden \u00f6nce derinlemesine <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-is-market-research\/\">pazar ara\u015ft\u0131rmas\u0131<\/a> yapman\u0131n \u00f6nemini destekleyen say\u0131s\u0131z ba\u015fka \u00f6rnek var.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00c7evik Pazar Ara\u015ft\u0131rmas\u0131 A\u015famalar\u0131<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bu metodolojinin farkl\u0131 a\u015famalar\u0131 vard\u0131r ve her birini, farkl\u0131l\u0131klar\u0131n\u0131 ve bir b\u00fct\u00fcn olarak nas\u0131l birlikte \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 anlamak \u00e7ok \u00f6nemlidir.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-129102\" src=\"https:\/\/usqa.questionpro.com\/blog\/wp-content\/uploads\/2022\/02\/steps-agile-market-research2.jpg\" alt=\"\u00e7evi\u0307k pazar ara\u015ftirmasi a\u015famalari\" width=\"2594\" height=\"980\"><\/p>\n<p style=\"padding-left: 40px;\"><b>KE\u015eFET<\/b><b><br \/>\n<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Hedef pazarlar\u0131 belirleyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 belirleme<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rekabeti de\u011ferlendirin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teknoloji se\u00e7in<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><\/span>\n<p><b>OLU\u015eTUR<\/b><\/p>\n<p><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131larla etkile\u015fimi tan\u0131mlay\u0131n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn\u00fcn &#8220;g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc ve hissini&#8221; belirleyin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test edin ve ba\u015flat\u0131n<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><\/span>\n<p><b>DE\u011eERLEND\u0130RME<\/b><\/p>\n<p><\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performans \u00f6l\u00e7\u00fct\u00fc<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri geri bildirimlerinin analizi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yat\u0131r\u0131m Getirisini \u00d6l\u00e7\u00fcn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130yile\u015ftirme \u00f6nlemlerini ba\u015flat\u0131n<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Ara\u00e7lar ve Metodolojiler<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yaz\u0131l\u0131m destekli pazar ara\u015ft\u0131rmas\u0131 \u00e7\u00f6z\u00fcmlerinin h\u0131zl\u0131 teknolojik geli\u015fimi sayesinde, d\u00fczenli <a href=\"https:\/\/usqa.questionpro.com\/blog\/data-collection\/\">veri toplama<\/a> yoluyla k\u0131sa s\u00fcrede y\u00fcksek etkiye sahip de\u011ferli i\u00e7g\u00f6r\u00fcler \u00fcretmek m\u00fcmk\u00fcnd\u00fcr.  <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Konjoint Analizi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TURF Analizi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Van Westendorp Fiyat Duyarl\u0131l\u0131\u011f\u0131 \u00d6l\u00e7er<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Net Tavsiye Skoru<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kesintili Anketler<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i Panel<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Di\u011fer metodolojiler \u015funlard\u0131r:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn Testi, Konsept Testi, van Westendorp Fiyat Hassasiyeti \u00d6l\u00e7er, \u00c7evrimi\u00e7i Odak Gruplar\u0131, Anlamsal Farkl\u0131l\u0131k, Maksimum Fark \u00d6l\u00e7eklendirme, A\/B Testleri, IAT, Mobil G\u00fcnl\u00fck, Is\u0131 Haritalar\u0131, G\u00f6r\u00fcnt\u00fc ve Video Derecelendirme, <a href=\"https:\/\/usqa.questionpro.com\/blog\/surveys\/\">Anketler ve Anketler<\/a>, \u00c7evrimd\u0131\u015f\u0131 Veri Toplama, Pazar Ara\u015ft\u0131rma Topluluklar\u0131, Sosyal Dinleme, Pazar Ara\u015ft\u0131rma <a href=\"https:\/\/usqa.questionpro.com\/blog\/market-research-stats-and-trends\/\">trendleri<\/a>, Pazar Ara\u015ft\u0131rma Test Prosed\u00fcrleri, Kapsaml\u0131 Analiz ve daha fazlas\u0131.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evik pazar ara\u015ft\u0131rmas\u0131 i\u00e7in web tabanl\u0131 yaz\u0131l\u0131m QuestionPro, pazar ara\u015ft\u0131rmas\u0131 i\u00e7in akla gelebilecek t\u00fcm anket t\u00fcrlerini ve bi\u00e7imlerini ve test y\u00f6ntemlerini uygulayabilece\u011finiz \u00e7evik pazar ara\u015ft\u0131rmas\u0131 i\u00e7in g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131 tek bir platformda birle\u015ftirir.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">En \u0130yi \u00c7evik Pazar Ara\u015ft\u0131rma Platformu<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Do\u011fru arac\u0131 kullanarak \u00e7evik pazar ara\u015ft\u0131rmas\u0131 ile projeler uygulamak pratik ve basittir. QuestionPro&#8217;da, kapsaml\u0131 ve etkili soru\u015fturma s\u00fcre\u00e7lerini garanti eden hepsi bir arada bir ara\u00e7 yaratt\u0131k.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro pazar ara\u015ft\u0131rma platformu, \u00e7al\u0131\u015fmalar ve test prosed\u00fcrleri y\u00fcr\u00fctmenin ve pazar ara\u015ft\u0131rma s\u00fcre\u00e7lerinizi otomatikle\u015ftirmenin zorluklar\u0131na ve ihtiya\u00e7lar\u0131na esnek bir \u015fekilde uyum sa\u011flar. Entegre ara\u00e7lar\u0131n \u00f6\u011frenilmesi zahmetsizdir ve bu nedenle deneyimsiz kullan\u0131c\u0131lar taraf\u0131ndan h\u0131zl\u0131 bir \u015fekilde kullan\u0131labilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eksiksiz hizmetimizle, size pazar ara\u015ft\u0131rmas\u0131 projelerini d\u0131\u015far\u0131dan temin etme f\u0131rsat\u0131 da sunuyoruz. Bu ayn\u0131 zamanda darbo\u011faz durumunda \u00e7evik pazar ara\u015ft\u0131rmas\u0131 s\u00fcrecini de destekler.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u00c7evik Pazar Ara\u015ft\u0131rmas\u0131 i\u00e7in QuestionPro&#8217;yu ara\u00e7 olarak kullanman\u0131n avantajlar\u0131:<\/span><\/h4>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Ak\u0131ll\u0131 soru t\u00fcrleri ve tahmine dayal\u0131 analiz<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;nun \u00e7evik pazar ara\u015ft\u0131rmas\u0131 y\u00fcr\u00fctmek i\u00e7in yenilik\u00e7i platformu ile, ak\u0131ll\u0131 soru t\u00fcrleri ve ilerici i\u015flevler ve \u00f6zellikler ile pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131 ve test prosed\u00fcrlerini birden \u00e7ok dilde ve ek programlama olmadan h\u0131zl\u0131 ve kolay bir \u015fekilde olu\u015fturabilirsiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yapay zekaya ve tahmine dayal\u0131 bir analiz motoruna dayanan entegre \u00e7evik pazar ara\u015ft\u0131rma ara\u00e7lar\u0131, t\u00fcm medyalarda \u00f6nceden olu\u015fturulmu\u015f 50&#8217;den fazla standart ve geli\u015fmi\u015f soru seti se\u00e7ene\u011fi ile pazar verilerinin toplanmas\u0131n\u0131 ve toplanmas\u0131n\u0131 sa\u011flar.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Tek bir d\u00fc\u011fmeye basarak de\u011ferlendirmeler ve analizler<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">QuestionPro pazar ara\u015ft\u0131rmas\u0131 platformu, pazar ara\u015ft\u0131rmas\u0131 verileriniz hakk\u0131nda h\u0131zl\u0131 bilgi edinmenizi sa\u011flayan eksiksiz bir raporlama ve analiz ara\u00e7lar\u0131 paketi sunar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baz\u0131 \u00f6rnekler aras\u0131nda geli\u015fmi\u015f analizler, yapay zeka tabanl\u0131 semantik metin analizi, \u00e7apraz referans kar\u015f\u0131la\u015ft\u0131rmalar\u0131, gruplama analizi, Korelasyon analizi, co\u011frafi kodlama, pazar sim\u00fclasyonlar\u0131, okulu b\u0131rakma oranlar\u0131 ve analizi, bo\u015fluk analizi veya trend analizi say\u0131labilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro ile pazar ara\u015ft\u0131rma raporlar\u0131n\u0131z\u0131 tek bir tu\u015fa basarak kolay yorumlanabilir, grafiksel olarak \u00e7ekici ve haz\u0131rlanm\u0131\u015f g\u00f6rsel infografiklere d\u00f6n\u00fc\u015ft\u00fcrebilir ve bunlar\u0131 ortak sunum formatlar\u0131na aktarabilirsiniz.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Verileri daha fazla analiz etmek i\u00e7in QuestionPro sonu\u00e7lar\u0131n\u0131 Excel, SPSS, txt, Dropbox veya Google Drive gibi \u00e7e\u015fitli formatlara aktarabilirsiniz.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Kompleks i\u00e7in ak\u0131ll\u0131 fonksiyonlar, <\/b><b>\u00e7evi\u0307k pazar ara\u015ftirmasi \u00e7ali\u015fmalari<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;nun \u00e7evik pazar ara\u015ft\u0131rmas\u0131 platformu, \u00fcst d\u00fczey pazar ara\u015ft\u0131rmas\u0131 i\u00e7in size \u00e7e\u015fitli \u00f6zellikler ve i\u015flevler sunar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dallanma mant\u0131\u011f\u0131, puanlama mant\u0131\u011f\u0131, de\u011fi\u015fken transferleri, soru ve cevap randomizasyonu, soru blo\u011fu rotasyonu, de\u011fi\u015fken transferleri, soru ekstraksiyonlar\u0131, soru \u00f6n doldurma, anketlerin \u00f6nbelle\u011fe al\u0131nmas\u0131, anket, test zincirleme ve kota y\u00f6netimi, tek t\u0131klamayla entegrasyona sahip paneller ve daha bir\u00e7ok i\u015flevi herhangi bir programlama yapmadan kullan\u0131n!  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 tan\u0131ml\u0131 komut dosyas\u0131 olu\u015fturma se\u00e7ene\u011fi de vard\u0131r.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Pazar ara\u015ft\u0131rma ekipleri i\u00e7in \u00e7ok kullan\u0131c\u0131l\u0131 ortam ve basit rol ve hak y\u00f6netimi<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;nun pazar ara\u015ft\u0131rma platformu, \u015firketlerin \u00e7evik pazar ara\u015ft\u0131rmas\u0131 \u00e7er\u00e7evesinde i\u015fbirli\u011fi i\u00e7inde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayan \u00e7ok kullan\u0131c\u0131l\u0131 bir ortam sunuyor. Geli\u015fmi\u015f bir haklar ve rol modeli t\u00fcm seviyelerde eri\u015fimi y\u00f6netir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Birka\u00e7 ki\u015fiyle birlikte bir anket veya test prosed\u00fcr\u00fc tasarlay\u0131n ve de\u011ferlendirmeleri veya de\u011ferlendirmelerin baz\u0131 b\u00f6l\u00fcmlerini kimlerin g\u00f6rebilece\u011fini belirleyin. Birden fazla parolay\u0131 y\u00f6netme zahmetini ortadan kald\u0131ran \u00e7erez tabanl\u0131 \u00e7oklu oturum a\u00e7ma \u00f6zelliklerinden yararlan\u0131n.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maksimum g\u00fcvenlik sa\u011flamak i\u00e7in QuestionPro kullan\u0131c\u0131 hesab\u0131n\u0131z\u0131 SSO ile \u00fc\u00e7\u00fcnc\u00fc taraf sistemlere do\u011frulay\u0131n.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Kesinlik i\u00e7eren \u00e7evik pazar ara\u015ft\u0131rmas\u0131<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131 verilerinin g\u00fcvenli\u011fi, pazar ara\u015ft\u0131rmas\u0131nda en y\u00fcksek \u00f6nceli\u011fe sahiptir. QuestionPro SSAE 16 (SOC 2) uyumludur, AB ve \u0130svi\u00e7re SafeHarbor sertifikal\u0131d\u0131r ve tamamen GDPR\/GDPR uyumludur. Anketler ve veriler i\u00e7in SSL standartt\u0131r ve SSO eklenebilir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tek bir d\u00fc\u011fmeye t\u0131klayarak herkese a\u00e7\u0131k anketleri ve \u00e7al\u0131\u015fmalar\u0131 etkinle\u015ftirin ve devre d\u0131\u015f\u0131 b\u0131rak\u0131n, parola korumal\u0131 \u00e7al\u0131\u015fmalar ve testler olu\u015fturun veya sosyal medya arac\u0131l\u0131\u011f\u0131yla anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131n ve deneklerin kimliklerini do\u011frulay\u0131n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Anti-ballot box filling ile pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n birden fazla doldurulmas\u0131n\u0131 \u00f6nlemek ve QuestionPro&#8217;nun di\u011fer bir\u00e7ok \u00fcst d\u00fczey g\u00fcvenlik \u00e7\u00f6z\u00fcm\u00fcn\u00fc kullanmak m\u00fcmk\u00fcnd\u00fcr. \u00c7evik pazar ara\u015ft\u0131rmas\u0131 ayn\u0131 zamanda pazar ara\u015ft\u0131rmas\u0131 projeleri y\u00fcr\u00fct\u00fcrken g\u00fcvenlik anlam\u0131na da gelir.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>24 * 7 d\u00fcnya \u00e7ap\u0131nda &#8220;\u00e7evik&#8221; destek<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">QuestionPro&#8217;da m\u00fc\u015fteri hizmetlerimizi \u00e7ok ciddiye al\u0131yoruz. Y\u0131l\u0131n 365 g\u00fcn\u00fc, g\u00fcnde XNUMX saat d\u00fcnya \u00e7ap\u0131nda canl\u0131 m\u00fc\u015fteri deste\u011fi sunuyoruz. Bize her zaman \u00e7evrimi\u00e7i sohbet, e-posta veya telefon yoluyla ula\u015fabilirsiniz. Buna ek olarak, size t\u00fcm m\u00fc\u015fteri ge\u00e7mi\u015finizi bilen ve bu nedenle canl\u0131 operasyonda \u00e7evik pazar ara\u015ft\u0131rmas\u0131n\u0131n zorluklar\u0131na h\u0131zl\u0131 bir \u015fekilde tepki verebilecek sabit ki\u015filer sunuyoruz.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>\u00dc\u00e7\u00fcnc\u00fc taraf sistemlerin kolay entegrasyonu<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">QuestionPro, \u00e7evik pazar ara\u015ft\u0131rmas\u0131 sa\u011flamak i\u00e7in CRM ara\u00e7lar\u0131, Salesforce, Microsoft Dynamics, Tableau, Caspio, Google Sheets ve Hubspot gibi mevcut BT altyap\u0131n\u0131zla pazar ara\u015ft\u0131rmas\u0131 verilerinin sorunsuz entegrasyonunu ve senkronizasyonunu sunar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Web kancalar\u0131 ve API&#8217;ler taraf\u0131ndan desteklenen \u00e7e\u015fitli g\u00fc\u00e7l\u00fc yaz\u0131l\u0131m entegrasyonlar\u0131 ile verileriniz i\u00e7in m\u00fckemmel tutarl\u0131 ve uyumlu arka u\u00e7 entegrasyonuna sahip olursunuz.<\/span><\/p>\n<h2><b>\u00c7evrimi\u00e7i pazar ara\u015ft\u0131rma paneli<\/b><\/h2>\n<h3><b>20 milyondan fazla panel \u00fcyesi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7evik pazar ara\u015ft\u0131rmas\u0131 i\u00e7in tam hizmet sa\u011flay\u0131c\u0131 olarak, 300&#8217;den fazla kritere g\u00f6re se\u00e7ilebilen 20.000.000&#8217;dan fazla panel \u00fcyesini i\u00e7eren \u00e7evrimi\u00e7i bir panel (B2B ve B2C) sunuyoruz. Ayr\u0131ca \u00e7ok \u00e7e\u015fitli benzersiz paneller de sunuyoruz.<\/span><\/p>\n<h3><b>H\u0131zl\u0131 kurulum s\u00fcresi ve ger\u00e7ek zamanl\u0131 analiz<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">H\u0131zl\u0131 kurulum s\u00fcresine ek olarak, profesyonel panel yaz\u0131l\u0131m\u0131m\u0131z veri kalitesi ve veri geri d\u00f6n\u00fc\u015f\u00fcn\u00fcn tam kontrol\u00fcn\u00fc garanti eder ve elbette size ger\u00e7ek zamanl\u0131 olarak \u00e7evik pazar ara\u015ft\u0131rmas\u0131 projeleri i\u00e7in veri <a href=\"https:\/\/usqa.questionpro.com\/blog\/what-is-data-analysis\/\">analizi<\/a> sunar. B\u00f6ylece sonu\u00e7lara her zaman eri\u015febilirsiniz.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">&#8220;Esnek ve duyarl\u0131 proje y\u00f6netimi, \u00f6zellikle k\u0131sa vadeli ve h\u0131zl\u0131 \u00e7al\u0131\u015fma gereksinimlerimizi kar\u015f\u0131l\u0131yor. Proje deste\u011finin kalitesi ve proaktifli\u011finin yan\u0131 s\u0131ra raporlaman\u0131n uygulanmas\u0131ndaki h\u0131z da en y\u00fcksek talepleri kar\u015f\u0131l\u0131yor.&#8221; &#8211;<\/span><\/i><span style=\"font-weight: 400;\">Dr. Josef K\u00f6ster, m\u00fc\u015fteri segmentasyonu, m\u00fc\u015fteri \u00f6ng\u00f6r\u00fcs\u00fc ve inovasyon \u00e7al\u0131\u015fmalar\u0131 ekip lideri.<\/span><\/p><\/blockquote>\n<h3><b>Basit \u00f6rnek se\u00e7imi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131z i\u00e7in \u00f6rneklem se\u00e7imi kolayd\u0131r ve panel \u00fcyelerinin \u00e7evrimi\u00e7i panele girerken sa\u011flad\u0131klar\u0131 300&#8217;den fazla profil verisine dayan\u0131r. Se\u00e7im, panel yaz\u0131l\u0131m\u0131m\u0131z kullan\u0131larak bir fare t\u0131klamas\u0131yla h\u0131zl\u0131 ve kolay bir \u015fekilde yap\u0131l\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buna ek olarak, QuestionPro \u00e7evik pazar ara\u015ft\u0131rmas\u0131 i\u00e7in bir\u00e7ok benzersiz panele sahiptir.<\/span><\/p>\n<h3><b>S\u00fcrekli izleme sayesinde y\u00fcksek kalite<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pazar ara\u015ft\u0131rma platformundaki QuestionPro \u00e7evrimi\u00e7i paneli s\u00fcrekli kalite kontrollerine tabidir. Buna ek olarak, QuestionPro, olumsuz yan\u0131tlar\u0131 g\u00fcvenilir bir \u015fekilde tespit eden teknolojik olarak geli\u015fmi\u015f bir veri kalitesi kontrol motoruna sahiptir.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeni panel kat\u0131l\u0131mc\u0131lar\u0131, panel \u00e7al\u0131\u015fmalar\u0131na kat\u0131lmak \u00fczere kabul edilmek i\u00e7in ya\u015fam ve \u00e7al\u0131\u015fma durumlar\u0131na ili\u015fkin veriler i\u00e7eren kapsaml\u0131 bir anketi yan\u0131tlamak zorundad\u0131r.<\/span><\/p>\n<h2><b>\u00c7evik pazar ara\u015ft\u0131rmas\u0131 i\u00e7in bir topluluk<\/b><\/h2>\n<h3><b>Niteliksel ve niceliksel pazar ara\u015ft\u0131rmalar\u0131 i\u00e7in platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7evik pazar ara\u015ft\u0131rmas\u0131 i\u00e7in b\u00fct\u00fcnsel bir platform olarak, anketler, yoklamalar, analizler ve panel uygulamalar\u0131na ek olarak, nicel ve nitel pazar ara\u015ft\u0131rmas\u0131 verilerinin elde edilmesi ve analizi i\u00e7in kapsaml\u0131 bir pazar ara\u015ft\u0131rmas\u0131 toplulu\u011fu da sunuyoruz.<\/span><\/p>\n<h3><b>Geli\u015fmi\u015f teknolojiler ve fonksiyonlar<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u00c7evrimi\u00e7i odak gruplar\u0131, fikir panolar\u0131, tart\u0131\u015fma forumlar\u0131, konu panolar\u0131, etkinlik planlay\u0131c\u0131lar\u0131, etkinlik ak\u0131\u015flar\u0131, te\u015fvikler ve oyunla\u015ft\u0131rma gibi kat\u0131l\u0131m ara\u00e7lar\u0131 QuestionPro&#8217;nun pazar ara\u015ft\u0131rmas\u0131 toplulu\u011funun sadece birka\u00e7 \u00f6zelli\u011fidir. Buna ek olarak, pazar ara\u015ft\u0131rmas\u0131 toplulu\u011fu, elbette ger\u00e7ek zamanl\u0131 olarak sanal topluluk hakk\u0131nda kapsaml\u0131 bilgiler veren net bir analiz panosu i\u00e7erir.<\/span><\/p>\n<h3><b>Topluluk uygulamas\u0131<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">QuestionPro, topluluk \u00fcyelerinizin pazar ara\u015ft\u0131rmas\u0131 toplulu\u011funa h\u0131zl\u0131 eri\u015fimi i\u00e7in size bir uygulama sunar. Topluluk \u00fcyeleri yeni g\u00f6nderiler ve ba\u015flat\u0131lan anketler hakk\u0131nda anl\u0131k bildirimler al\u0131r.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u0131zl\u0131 ve kolay bir \u015fekilde profillerini olu\u015fturabilir ve g\u00fcncelleyebilir, tart\u0131\u015fmalara kat\u0131labilir, forumlarda yazabilir ve \u00e7evrimi\u00e7i tart\u0131\u015fmalara kat\u0131labilirler.<\/span><\/p>\n<h2><b>\u00c7evik pazar ara\u015ft\u0131rmas\u0131 i\u00e7in hizmet<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Olgun teknolojiye ek olarak, birinci s\u0131n\u0131f bir pazar ara\u015ft\u0131rma hizmeti de al\u0131rs\u0131n\u0131z! Bu hizmet, kalite kontrol ve dok\u00fcmantasyon da dahil olmak \u00fczere pazar ara\u015ft\u0131rmas\u0131n\u0131n t\u00fcm a\u015famalar\u0131n\u0131 kapsar.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7evik pazar ara\u015ft\u0131rmas\u0131 i\u00e7in tam hizmet sa\u011flay\u0131c\u0131 olarak QuestionPro&#8217;yu tan\u0131y\u0131n! Pazar ara\u015ft\u0131rmas\u0131 hizmetimiz d\u00f6rt alana ayr\u0131labilir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mevcut durumun analizi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ara\u00e7 se\u00e7imi, \u00e7al\u0131\u015fma tasar\u0131m\u0131 ve uygulamas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130zleme ve veri toplama<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veri analizi ve dok\u00fcmantasyon<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">1:1 canl\u0131 sunumun bir par\u00e7as\u0131 olarak, pazar ara\u015ft\u0131rmas\u0131 projeleriniz i\u00e7in hizmet ve proje y\u00f6netimimizi almay\u0131 da \u00f6\u011freneceksiniz.<\/span><\/p>\n<h2>Sonu\u00e7<\/h2>\n<p><span style=\"font-weight: 400;\">Bir \u00fcr\u00fcn veya hizmetin t\u00fcketicileri taraf\u0131ndan sa\u011flanan de\u011ferlendirme ve yorumlar\u0131n h\u0131zl\u0131 ve tekrarl\u0131 bir \u015fekilde toplanmas\u0131 s\u00fcrecine \u00e7evik pazar ara\u015ft\u0131rmas\u0131 diyoruz. Bu s\u00fcre\u00e7, kampanyalar, yeni \u00fcr\u00fcnler veya b\u00fcy\u00fcme giri\u015fimleri olu\u015fturmak, geli\u015ftirmek, ba\u015flatmak i\u00e7in teknolojiyi kullan\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu \u00e7evik pazar ara\u015ft\u0131rmas\u0131 test etmeye, \u00f6\u011frenmeye ve karar verme ile g\u00fcveni geli\u015ftirmeye olanak tan\u0131r.  <\/span><span style=\"font-weight: 400;\">\u00c7evik yakla\u015f\u0131m, zaman ve kaynak israf\u0131n\u0131 en aza indirir, risk durumlar\u0131n\u0131 azalt\u0131r ve yat\u0131r\u0131m getirisini en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Geleneksel pazar ara\u015ft\u0131rmas\u0131, iyi y\u00fcr\u00fct\u00fclen \u00e7evik pazar ara\u015ft\u0131rmas\u0131na g\u00f6re daha yava\u015f ve daha pahal\u0131 olma e\u011filimindedir. Ancak, ge\u00e7mi\u015fte d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc gibi maliyet kontrol\u00fc i\u00e7in sihirli bir \u00e7\u00f6z\u00fcm de\u011fildir; hem etkili hem de verimli bir \u015fekilde daha fazla h\u0131z ve daha az maliyet elde etmekle ilgilidir.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">QuestionPro teknolojileri ile \u00e7evik pazar ara\u015ft\u0131rmas\u0131n\u0131 kendiniz yapabilirsiniz. Hizmetimizi &#8220;ek hizmet&#8221; olarak ya da tam hizmet olarak kullanabilirsiniz.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"square-cta secondary-lined-cta\" href=\"https:\/\/www.questionpro.com\/survey-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>DAHA FAZLA BI\u0307LGI\u0307 EDI\u0307NI\u0307N<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7evik pazar ara\u015ft\u0131rmas\u0131 metodolojisi, bir\u00e7ok faydas\u0131 nedeniyle son y\u0131llarda \u00e7e\u015fitli disiplinlere s\u0131zm\u0131\u015ft\u0131r. \u00c7evik y\u00f6ntem, karma\u015f\u0131k bir s\u00fcreci a\u015fa\u011f\u0131daki a\u015famalara ay\u0131r\u0131r [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":705327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1114],"tags":[],"class_list":{"0":"post-730110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazar-arastirmasi-tr","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c7evik Pazar Ara\u015ft\u0131rmas\u0131: Nedir ve nas\u0131l ba\u015flan\u0131r? | QuestionPro<\/title>\n<meta name=\"description\" content=\"Agile Market Research, t\u00fcketici bilgilerinin toplanmas\u0131n\u0131 ve analizini kolayla\u015ft\u0131rmak i\u00e7in teknolojileri ve s\u00fcre\u00e7leri birle\u015ftirir. 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